{"id":11983,"date":"2022-04-18T14:26:28","date_gmt":"2022-04-18T11:26:28","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=11983"},"modified":"2022-05-02T14:11:18","modified_gmt":"2022-05-02T11:11:18","slug":"vdoskonalennya-veb-sajtu-yak-golovnogo-instrumentu-elektronnogo-biznesu","status":"publish","type":"post","link":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=11983","title":{"rendered":"\u0412\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0443 \u044f\u043a \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443"},"content":{"rendered":"

<\/p>\n

\u0412\u0414\u041e\u0421\u041a\u041e\u041d\u0410\u041b\u0415\u041d\u041d\u042f \u0412\u0415\u0411-\u0421\u0410\u0419\u0422\u0423 \u042f\u041a \u0413\u041e\u041b\u041e\u0412\u041d\u041e\u0413\u041e \u0406\u041d\u0421\u0422\u0420\u0423\u041c\u0415\u041d\u0422\u0423 \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0413\u041e \u0411\u0406\u0417\u041d\u0415\u0421\u0423<\/p>\n

IMPROVING THE WEBSITE AS THE MAIN TOOL OF E-BUSINESS<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 174-178. \u041d\u043e\u043c\u0435\u0440: \u21162,<\/strong> \u0422\u043e\u043c 1, 2022 (30<\/strong>4<\/strong>)<\/strong><\/p>\n

https:\/\/doi.org\/10.31891\/2307-5740-2022-304-2(1)-24<\/a><\/p>\n

\u0406\u0412\u0410\u041d\u0427\u0415\u041d\u041a\u041e\u0412\u0410 \u041b. \u0412.
\nhttps:\/\/orcid.org\/0000-0002-8402-4637<\/a>
\n\u0422\u041a\u0410\u0427\u0423\u041a \u0413. \u041e.
\nhttps:\/\/orcid.org\/0000-0001-6937-6223<\/a>
\n\u041c\u0410\u0420\u041a\u041e\u0412\u0410 \u0422. \u0414.
\nhttps:\/\/orcid.org\/0000-0002-9437-2635<\/a>
\n\u041e\u0434\u0435\u0441\u044c\u043a\u0430 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0430 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u044f \u0445\u0430\u0440\u0447\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439<\/p>\n

Larysa IVANCHENKOVA, Halyna TKACHUK, Tetiana MARKOVA
\nOdessa National Academy of Food Technologies<\/p>\n

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\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: \u0432\u0435\u0431-\u0441\u0430\u0439\u0442, \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441, \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u0434\u0430\u043d\u0456.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The article defines the essence of e-business, identifies the main forms of trade transactions via the Internet. It is noted that e-business is directly related to information and communication technologies, focused on achieving a specific goal of the business entity, through information technology, and is a specific system. The main types and characteristics of websites as the main tool of e-business are identified: business card site, company website with product catalog, online stores, news search portals, information portals, web-sites of goods accounting, accounting. The main opportunities for using the website to run a business, which allows the company to create and deploy information resources of the organization, accelerate user access to information at any time, conduct advertising campaigns, integrate information resources with resources of suppliers, business partners and global information resources. We analyzed U.S. statistics that prove the value of a website, and say that 85% of people in the world conduct online research on a product or service before reviewing or buying it, and trust online reviews as well as personal recommendations, when As a result, businesses can lose 22% to 70% of potential customers, when placing negative articles on the first pages of search, and before deciding to work with the client, more than half of Americans searched for information on Google. Based on statistics, the most effective methods of improving the website were identified: measuring the effectiveness of the company’s website, improving visibility through search engine optimization, investing in search marketing, improving digital strategy, creating an online plan and personalization.<\/p>\n

Keywords: website, e-business, internet, statistics.<\/p>\n

\u041b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n

    \n
  1. Erskine R. 20 Online Reputation Statistics That Every Business Owner Needs To Know. URL: https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/09\/19\/20-online-reputation-statistics-that-every-business-owner-needs-to-know\/?sh=60bd1004cc5c (\u0434\u0430\u0442\u0430 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f: 15.10.2021).<\/li>\n
  2. Think with google. URL: https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/shopping-research-before-purchase-statistics\/<\/a> (\u0434\u0430\u0442\u0430 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f: 5.09.2021).<\/li>\n
  3. \u0410\u043d\u0434\u0440\u043e\u0449\u0443\u043a \u0413.\u00a0 COVID-19:\u00a0 \u0432\u043f\u043b\u0438\u0432\u00a0 \u043d\u0430\u00a0 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u00a0 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044e. URL: https:\/\/yur-gazeta.com\/publications\/practice\/medichne-pravofarmacevtika\/covid19-vpliv-na-elektronnu-komerciyu.html\u00a0 \u00a0(\u0434\u0430\u0442\u0430 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f: 04.10.2021).<\/li>\n
  4. \u0417\u0430\u0439\u0446\u0435\u0432\u0430 \u041e.\u041e., \u0411\u043e\u043b\u043e\u0442\u0438\u043d\u044e\u043a \u0406.\u041c. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441: \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a. \/ \u0417\u0430 \u043d\u0430\u0443\u043a. \u0440\u0435\u0434. \u041d.\u0412.\u041c\u043e\u0440\u0437\u0435. \u2013 \u0406\u0432\u0430\u043d\u043e\u0424\u0440\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a : \u00ab\u041b\u0456\u043b\u0435\u044f\u041d\u0412\u00bb \u2013 2015. \u2013 264 \u0441.<\/li>\n
  5. \u041a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u0437\u0430 \u0432\u0438\u0434\u0430\u043c\u0438 \u0456 \u0442\u0438\u043f\u0430\u043c\u0438. URL: http:\/\/delukr.kiev.ua\/klasifikatsiya-sajtiv-za-vidami-i-tipami\/ (\u0434\u0430\u0442\u0430 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f: 04.10.2021).<\/li>\n
  6. \u041e\u0431\u0456\u0445\u043e\u0434 \u0421.\u0412. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 \u044f\u043a \u0444\u043e\u0440\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u0442\u0432\u0430 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457. \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u0416\u0438\u0442\u043e\u043c\u0438\u0440\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb. URL: https:\/\/conf.ztu.edu.ua\/wp-content\/uploads\/2021\/01\/344.pdf<\/li>\n
  7. \u041f\u0430\u0441\u0456\u0447\u043d\u0438\u043a \u041e. \u0413., \u041f\u0430\u0441\u0456\u0447\u043d\u0438\u043a \u041e. \u0412., \u0421\u0442\u0435\u0446\u0435\u043d\u043a\u043e \u0406. \u0412. \u041e\u0441\u043d\u043e\u0432\u0438 \u0432\u0435\u0431-\u0434\u0438\u0437\u0430\u0439\u043d\u0443 \/ \u041e. \u0413. \u041f\u0430\u0441\u0456\u0447\u043d\u0438\u043a, \u041e.\u00a0\u0412.\u00a0\u041f\u0430\u0441\u0456\u0447\u043d\u0438\u043a, \u0406. \u0412. \u0421\u0442\u0435\u0446\u0435\u043d\u043a\u043e : [\u041d\u0430\u0432\u0447. \u043f\u043e\u0441\u0456\u0431.]. \u2014 \u041a.: \u0412\u0438\u0434. \u0433\u0440\u0443\u043f\u0430 BHV. \u2014 2009. \u2014 336 \u0441:<\/li>\n
  8. \u041f\u043e\u043b\u044f\u0445 \u0412. \u041c., \u041a\u0440\u0438\u0432\u043e\u0448\u0435\u0454\u0432\u0430 \u041d. \u041c., \u041a\u043b\u043e\u0447\u043a\u043e \u0412. \u041c., \u0428\u0430\u0440\u0430\u043f\u043e\u0432\u0430 \u041e. \u041c., \u0427\u0443\u0439\u043a\u043e \u041d. \u0412. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f: \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u043a\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u0456 \u0437\u0430\u0441\u0430\u0434\u0438 \u0442\u0430 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0441\u0442\u0430\u043d \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. ScienceRise. 2017. \u2116 5(34). \u0421. 11-17. URL: https:\/\/doi.org\/10.15587\/2313- 8416.2017.101077.<\/li>\n
  9. \u0422\u0430\u0440\u0434\u0430\u0441\u043a\u0456\u043d\u0430 \u0422.\u041c. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f: \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \/ \u0422\u0430\u0440\u0434\u0430\u0441\u043a\u0456\u043d\u0430 \u0422.\u041c., \u0421\u0442\u0440\u0435\u043b\u044c\u0447\u0443\u043a \u0404.\u041c., \u0422\u0435\u0440\u0435\u0448\u043a\u043e \u042e.\u0412. \u2013 \u041e\u0434\u0435\u0441\u0430: \u041e\u041d\u0410\u0417 \u0456\u043c. \u041e.\u0421. \u041f\u043e\u043f\u043e\u0432\u0430, 2011. \u2013 244 \u0441.<\/li>\n
  10. \u0424\u0456\u043b\u0456\u043f\u043f\u043e\u0432\u0430 \u041b. \u041b. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f: \u0437\u0430 \u0456 \u043f\u0440\u043e\u0442\u0438 \/ \u041b. \u041b. \u0424\u0456\u043b\u0456\u043f\u043f\u043e\u0432\u0430 \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u041d\u0430\u0446. \u0442\u0435\u0445\u043d. \u0443\u043d-\u0442\u0443\u0425\u041f\u0406. \u2013 \u0425\u0430\u0440\u043a\u0456\u0432 : \u041d\u0422\u0423 “\u0425\u041f\u0406”. \u2013 2013. \u2013 \u2116 44 (1017). \u2013 \u0421. 58-65..<\/li>\n<\/ol>\n

    References<\/strong><\/p>\n

      \n
    1. Erskine R. 20 Online Reputation Statistics That Every Business Owner Needs To Know. URL: https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/09\/19\/20-online-reputation-statistics-that-every-business-owner-needs-to-know\/?sh=60bd1004cc5c<\/li>\n
    2. Think with google. URL: https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/shopping-research-before-purchase-statistics\/<\/a> (<\/li>\n
    3. Androschuk G. COVID-19: vplyv na elektronnu komerciyu. Available at: https:\/\/yur-gazeta.com\/publications\/practice\/medichne-pravofarmacevtika\/covid19-vpliv-na-elektronnu-komerciyu.html (accessed August 04, 2020)<\/li>\n
    4. Zaitseva O.O., Bolotyniuk I.M. (2015) Elektronnyi biznes [E-business]. IvanoFrankivsk : \u00abLileiaNV\u00bb 264 p. (in Ukrainian)<\/li>\n
    5. Classification of sites by types and types. URL: http:\/\/delukr.kiev.ua\/klasifikatsiya-sajtiv-za-vidami-i-tipami\/<\/li>\n
    6. Obihod S.V. E-business as a form of business development in the context of globalization. Available at: https:\/\/conf.ztu.edu.ua\/wp-content\/uploads\/2021\/01\/344.pdf<\/a><\/li>\n
    7. Pasichnyk, O. G., Pasichnyk, O. V., & Stetsenko, I. V. (2009). Basics of web design. Tutorial. Kiev: Vyd. hrupa BHV. (in Ukrainian)<\/li>\n
    8. V.M. Polyah, N.M. Krivosheyeva, V.M. Klochko, O.M. Sharapova, N.V. Chujko (2017) Elektronna komerciya: teoretiko-pravovi zasadi ta suchasnij stan v ukrayini. Scientific Journal \u00abScienceRise\u00bb, no. 5(34). DOI: 10.15587\/2313-8416.2017.101077.<\/li>\n
    9. Tardaskina, T.M. Strel’chuk, Ye.M. and Tereshko, Yu.V. (2011),\u00a0Elektronna komertsiia\u00a0[E-commerce], ONAZ im. O.S. Popova, Odesa, Ukraine.<\/li>\n
    10. Filippova, L. L. (2013), \u201dE-commerce: for and against\u201d,\u00a0Visnyk Natsional’noho tekhnichnoho universytetu KhPI,<\/em>vol. 44 (1017), pp. 58-65.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"_links":{"self":[{"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/11983"}],"collection":[{"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11983"}],"version-history":[{"count":6,"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/11983\/revisions"}],"predecessor-version":[{"id":12387,"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/11983\/revisions\/12387"}],"wp:attachment":[{"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11983"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}