{"id":10600,"date":"2022-01-25T20:17:06","date_gmt":"2022-01-25T18:17:06","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=10600"},"modified":"2022-03-05T14:38:03","modified_gmt":"2022-03-05T12:38:03","slug":"osoblyvosti-verbalnyh-komunikaczij-u-publichnomu-upravlinni-v-umovah-administratyvnoyi-reformy","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=10600","title":{"rendered":"\u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u043e\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u0456 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0430\u0434\u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0440\u0435\u0444\u043e\u0440\u043c\u0438"},"content":{"rendered":"

<\/p>\n

\u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u0412\u0415\u0420\u0411\u0410\u041b\u042c\u041d\u0418\u0425 \u041a\u041e\u041c\u0423\u041d\u0406\u041a\u0410\u0426\u0406\u0419 \u0423 \u041f\u0423\u0411\u041b\u0406\u0427\u041d\u041e\u041c\u0423\u00a0\u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u0406 \u0412 \u0423\u041c\u041e\u0412\u0410\u0425 \u0410\u0414\u041c\u0406\u041d\u0406\u0421\u0422\u0420\u0410\u0422\u0418\u0412\u041d\u041e\u0407 \u0420\u0415\u0424\u041e\u0420\u041c\u0418<\/p>\n

\u00a0<\/em>\u0422HE FEATURES OF VERBAL COMMUNICATIONS IN PUBLIC\u00a0GOVERNANCE IN THE CONDITIONS OF ADMINISTRATIVE REFORM<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 91-95. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>6, \u0422\u043e\u043c 2, 202<\/strong>1 (<\/strong>300)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0422\u0404\u041b\u0404\u0422\u041e\u0412 \u041e. \u0421.
\nORCID ID: http:\/\/orcid.org\/0000-0001-9977-2294<\/a>
\ne-mail: teletovas@gmail.com<\/a>
\n\u0421\u0443\u043c\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0430\u0433\u0440\u0430\u0440\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\n\u0422\u0404\u041b\u0404\u0422\u041e\u0412\u0410 \u0421. \u0413.
\nORCID ID: http:\/\/orcid.org\/0000-0001-7928-6811<\/a>
\ne-mail: svetlanateletova@gmail.com<\/a>
\n\u0421\u0443\u043c\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0410.\u00a0\u0421.\u00a0\u041c\u0430\u043a\u0430\u0440\u0435\u043d\u043a\u0430<\/p>\n

Alexandr TELETOV
\nSumy National Agrarian University
\nSvetlana TELETOV\u0410
\nSumy State Pedagogical University named after A.\u00a0S.\u00a0Makarenko<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2021-300-6\/2-14<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 26.10.2021
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 30.12.2021<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 \u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0440\u043e\u043b\u044c \u0442\u0430 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u0440\u043e\u0431\u043e\u0442\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0432 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0457 \u0432\u043b\u0430\u0434\u0438 \u0442\u0430 \u043c\u0456\u0441\u0446\u0435\u0432\u043e\u0433\u043e \u0441\u0430\u043c\u043e\u0432\u0440\u044f\u0434\u0443\u0432\u0430\u043d\u043d\u044f. \u041f\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u0449\u043e \u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u0456\u0439 \u0441\u0444\u0435\u0440\u0456 \u043f\u043e\u043b\u044f\u0433\u0430\u044e\u0442\u044c \u0443 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u0456 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043e\u0431\u043c\u0456\u043d\u0456\u0432, \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0445 \u043d\u0430 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f \u0444\u0443\u043d\u043a\u0446\u0456\u0439 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f. \u041f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043e, \u0449\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438 \u0442\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0432\u0441\u0435 \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u043c\u0438 \u0442\u0430 \u043c\u0443\u043d\u0456\u0446\u0438\u043f\u0430\u043b\u044c\u043d\u0438\u043c \u0441\u043b\u0443\u0436\u0431\u043e\u0432\u0446\u044f\u043c\u0438, \u0431\u043e \u0434\u0430\u044e\u0442\u044c \u043f\u0435\u0432\u043d\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0437\u0456 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0443\u043c\u043e\u0432 \u0434\u043b\u044f \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0442\u0435\u0440\u0438\u0442\u043e\u0440\u0456\u0439 \u0456 \u043f\u043e\u043a\u0440\u0430\u0449\u0430\u043d\u043d\u044f \u044f\u043a\u043e\u0441\u0442\u0456 \u0436\u0438\u0442\u0442\u044f \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f, \u0449\u043e \u0454 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u043c \u043f\u0456\u0434 \u0447\u0430\u0441 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0430\u0434\u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0440\u0435\u0444\u043e\u0440\u043c\u0438 \u2013 \u0434\u0435\u0446\u0435\u043d\u0442\u0440\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u043e\u0431\u2019\u0454\u0434\u043d\u0430\u043d\u0438\u0445 \u0442\u0435\u0440\u0438\u0442\u043e\u0440\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u0433\u0440\u043e\u043c\u0430\u0434, \u0443\u043a\u0440\u0443\u043f\u043d\u0435\u043d\u043d\u044f \u0440\u0430\u0439\u043e\u043d\u0456\u0432. \u0412\u0438\u0441\u043b\u043e\u0432\u043b\u0435\u043d\u043e \u0434\u0443\u043c\u043a\u0443, \u0449\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0437\u0434\u0430\u0442\u043d\u0456 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u0446\u0456\u043b\u0435\u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0439 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u0441\u044c\u043a\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044c \u0448\u043b\u044f\u0445\u043e\u043c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0443 \u0417\u041c\u0406,\u00a0 \u0442\u0435\u043a\u0441\u0442\u0456\u0432 \u00a0\u0442\u0435\u043b\u0435- \u0442\u0430 \u0440\u0430\u0434\u0456\u043e\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c, \u043f\u043b\u0430\u043a\u0430\u0442\u0456\u0432 \u0442\u0430 \u0431\u0456\u043b\u0431\u043e\u0440\u0434\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u0445 PR-\u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0456\u043d. \u041e\u0442\u0436\u0435, \u0434\u043e\u0432\u0435\u0434\u0435\u043d\u043e, \u0449\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0442\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0456\u044e \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0456 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0454 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0434\u043e\u0446\u0456\u043b\u044c\u043d\u0438\u043c, \u0430 \u0439 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0438\u043c.
\n\u00a0 \u00a0 \u00a0 \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u043e\u0440\u0433\u0430\u043d\u0438 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0457 \u0432\u043b\u0430\u0434\u0438, \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u043c\u0456\u0441\u0446\u0435\u0432\u0435 \u0441\u0430\u043c\u043e\u0432\u0440\u044f\u0434\u0443\u0432\u0430\u043d\u043d\u044f, \u0430\u0434\u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0440\u0435\u0444\u043e\u0440\u043c\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u043f\u0440\u0438\u0439\u043e\u043c\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f, \u043f\u0430\u0431\u043b\u0456\u043a \u0440\u0438\u043b\u0435\u0439\u0448\u043d\u0437.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 The article considers verbal communications in public administration of united territorial communities in order to make their functioning more effective. It is shown that in the minds of the administrative reform and the increasing the local self-government advancement role of the verbal communication on the basis of the information exchanged, direct to the management of the publication functions. It is confirmed that marketing techniques and tools are increasingly used by managers of non-manufacturing firms and companies, because they give government and municipal officials certain benefits in creating conditions for sustainable development and improving the quality of life, which is especially important during administrative reform, organization of united territorial communities, amalgamation of districts. It is believed that in the context of decentralization of territorial management tools of verbal communication, information exchange, presentation and legitimation of public administration will provide targeted management influence on potential consumers and the general public. It is shown that in order to support their actions on the part of society, managers and marketers have their own advertisements for goods and services, texts of TV and radio messages, posters and billboards, communicative public relations models, Internet advertising and others to combine as much as possible with goods and services of opposite value categories (social orientation), which are demonstrated with the communication use of certain verbal means. Thus, it is proved that the use of marketing communication approaches and tools in the public administration system, fixing them in relevant regulations and use the specialists of state and local governments at all levels in their activities is not only appropriate but necessary.
\n\u00a0 \u00a0 \u00a0 Keywords:<\/strong> verbal communications, public authorities, public administration, local self-government, administrative reform, marketing techniques, advertising, advertising messages, public relations.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Pochepcov\u00a0G.\u00a0G. Teoriya kommunikacii \/ G.\u00a0G.\u00a0Pochepcov. \u2013 M. : Refl-buk ; K. : Vakler. 2001. \u2013 656 s.<\/li>\n
  2. PankruhinA.\u00a0P. Marketing territorij. \/ A.\u00a0P.\u00a0Pankruhin. \u2013 2-e izd. \u2013 SPb. : Piter, 2006. \u2013 416 s.<\/li>\n
  3. Tielietov\u00a0O.\u00a0S. Rozvytok staropromyslovykh rehioniv ta obiednanykh terytorialnykh hromad \/ O.\u00a0S.\u00a0Tielietov \/\/ Stalyi rozvytok staropromyslovykh rehioniv Ukrainy: innovatsiinyi vymir : kolektyvna monohrafiia \/ za red. V.\u00a0A.\u00a0Omelianenka. \u2013 Sumy : Trytoriia, 2021. \u2013 S.\u00a098\u2013143.<\/li>\n
  4. DreshpakV.\u00a0M. Komunikatsii v publichnomu upravlinni : navch. posib. \/ V.\u00a0M.\u00a0Dreshpak. \u2013 Dnipro\u00a0: DRIDU NADU, 2015. \u2013 168 s.<\/li>\n
  5. Tielietov\u00a0O.\u00a0S. PR yak skladova komunikatsiinoi diialnosti v publichnomu upravlinni \/ O.\u00a0S.\u00a0Tielietov, S.\u00a0H.\u00a0Tielietova \/\/ Tezy dopovidei Mizhnar. nauk.-prakt. konf. \u00abUkraina u svitovykh hlobalizatsiinykh protsesakh: kultura, ekonomika, suspilstvo\u00bb, m. Kyiv, 24\u201325 berez. 2021. \u2013 Kyiv : Vyd. tsentr KNUKiM, 2021. \u2013 S. 134\u2013136.<\/li>\n
  6. Tielietov\u00a0O.\u00a0S. Osoblyvosti henderno ta demohrafichno oriientovanykh reklamnykh tekstiv \/ O.\u00a0S.\u00a0Tielietov, S.\u00a0H.\u00a0Tielietova, B.\u00a0A.\u00a0Bulatova, O.\u00a0S.\u00a0Reka \/\/ Marketynh i menedzhment innovatsii. \u2013 2016. \u2013 \u2116 4. \u2013 S.\u00a0121\u2013133.<\/li>\n
  7. TielietovO.\u00a0S. Reklamnyi menedzhment : [pidruchnyk\u00a0 dlia\u00a0 VNZ] \/ O.\u00a0S.\u00a0Tielietov. \u2013 Sumy\u00a0: Universytetska knyha, 2015. \u2013 367 s.<\/li>\n
  8. TielietovO.\u00a0S. Internet-marketynh u suchasnomu sviti \/ O.\u00a0S.\u00a0Tielietov \/\/ Suchasnyi marketynh: trendy, innovatsii, instrumenty : monohrafiia \/ za zah. red. Ye.\u00a0V.\u00a0Romata ta S.\u00a0F.\u00a0Smerychevskoho. \u2013 Kyiv\u00a0: Studtsentr, 2021. \u2013 S. 99\u2013110.<\/li>\n
  9. ArutyunyanK.\u00a0S. Faktory formirovaniya obshestvennogo soznaniya v sovremennyh usloviyah \/ K.\u00a0S.\u00a0Arutyunyan \/\/ Vestnik SAFU. Seriya : Gumanitarnye i sociologicheskie nauki. \u2013 2019. \u2013 \u2116 3. \u2013 S. 80\u201387.<\/li>\n
  10. Van Dejk T. A. Diskurs i vlast: reprezentaciya dominirovaniya v yazyke i kommunikacii \/ Tyon Andrianus van Dejk \/ Per. s angl. E.A.\u00a0Kozhemyakin, E.V.\u00a0Pereverzev, A.M.\u00a0Amatov. \u2013 M. : Librokom. 2013. \u2013 344 s.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/10600"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10600"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/10600\/revisions"}],"predecessor-version":[{"id":10987,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/10600\/revisions\/10987"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}