{"id":10684,"date":"2021-12-03T08:05:08","date_gmt":"2021-12-03T06:05:08","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=10684"},"modified":"2022-03-23T13:51:41","modified_gmt":"2022-03-23T11:51:41","slug":"formuvannya-definicziyi-ponyattya-konkurentospromozhnist-personalu-pidpryyemstva","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=10684","title":{"rendered":"\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0435\u0444\u0456\u043d\u0456\u0446\u0456\u0457 \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u00ab\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u00bb"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u0414\u0415\u0424\u0406\u041d\u0406\u0426\u0406\u0407 \u041f\u041e\u041d\u042f\u0422\u0422\u042f \u00ab\u041a\u041e\u041d\u041a\u0423\u0420\u0415\u041d\u0422\u041e\u0421\u041f\u0420\u041e\u041c\u041e\u0416\u041d\u0406\u0421\u0422\u042c \u041f\u0415\u0420\u0421\u041e\u041d\u0410\u041b\u0423 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410\u00bb<\/p>\n<p style=\"text-align: center;\">FORMATION OF THE &#8220;ENTERPRISE STAFF COMPETITIVENESS&#8221; CONCEPT DEFINITION<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2022\/03\/2021-en-52-23.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>   \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 144-149 \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>5, <\/strong><strong>\u0422\u043e\u043c 2, 202<\/strong><strong>1 (2<\/strong><strong>98)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0428\u0415\u041b\u0415\u0421\u0422 \u0404.\u041e.<br \/>\nORCID ID: 0000-0002-1048-6214<br \/>\ne-mail: <a href=\"mailto:shelestye@gmail.com\">shelestye@gmail.com<\/a><br \/>\n\u0414\u0410\u041d\u0406\u041b\u041a\u041e\u0412\u0410 \u0410. \u042e.<br \/>\nORCID ID: 0000-0002-6936-8933<br \/>\ne-mail: <a href=\"mailto:anastasiiadanilkova@gmail.com\">anastasiiadanilkova@gmail.com<\/a><br \/>\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>Ievgeniia SHELEST, Anastasiia DANILKOVA<br \/>\nKhmelnytskyi National University<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-298-5(2)-23\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-298-5(2)-23<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 11.08.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.10.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0437\u2019\u044f\u0441\u043e\u0432\u0430\u043d\u043e, \u0449\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0446\u0456\u0432 \u0437\u0434\u0435\u0431\u0456\u043b\u044c\u0448\u043e\u0433\u043e \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0456 \u0432\u0438\u0432\u0447\u0435\u043d\u043d\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u0440\u043e\u0431\u043e\u0447\u043e\u0457 \u0441\u0438\u043b\u0438 \u043d\u0430 \u043c\u0430\u043a\u0440\u043e\u0440\u0456\u0432\u043d\u0456. \u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u044e \u043e\u043a\u0440\u0435\u043c\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u043c\u0443 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456 \u0454 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043d\u0430\u0440\u043e\u0449\u0435\u043d\u043d\u044f 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\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 \u0454 \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e \u043d\u0435 \u043f\u0440\u0438\u0434\u0456\u043b\u044f\u044e\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e\u0457 \u0443\u0432\u0430\u0433\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 \u044f\u043a \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430. \u0423\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0456 \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u00ab\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443\u00bb, \u0449\u043e \u0454 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u043f\u043e\u0432\u043d\u0438\u043c \u0442\u0430 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u0438\u043c, \u043f\u0440\u0438\u0434\u0430\u0442\u043d\u0438\u043c \u0434\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0456\u0432 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u0440\u0456\u0437\u043d\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f \u0442\u0430 \u0444\u043e\u0440\u043c\u0438 \u0432\u043b\u0430\u0441\u043d\u043e\u0441\u0442\u0456, \u0443 \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u043c\u0443 \u0447\u0430\u0441\u043e\u0432\u043e\u043c\u0443 \u043f\u0440\u043e\u043c\u0456\u0436\u043a\u0443, \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456\u0441\u0442\u044c, \u0431\u0430\u0433\u0430\u0442\u043e\u0430\u0441\u043f\u0435\u043a\u0442\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u043f\u043e\u043b\u0456\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443.<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u043e\u043c.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p class=\"06AnnotationVKNUES0\">\u00a0 \u00a0 \u00a0 \u00a0An analytical review of existing approaches to the definition of &#8220;staff competitiveness&#8221; is performed in the article. In addition, the actual interpretation of the essence of this concept is also formed.<\/p>\n<p>The research of domestic scientists is mainly devoted to the study of labor competitiveness at the macro level. At the same time, the problem of an individual enterprise in a competitive environment is to increase its own competitiveness, as well as increase the competitiveness of its staff. There is a close relationship between the competitiveness of products and the direct competitiveness of the company&#8217;s staff is defined. Competitiveness of staff is an integral part of the competitiveness of the enterprise. The company&#8217;s management mostly does not pay enough attention to the development of staff competitiveness as a component of enterprise competitiveness.<\/p>\n<p>We have formed that the staff competitiveness is a dynamic complex integrated set of its real and potential quantitative and qualitative characteristics and competitive advantages, its ability to apply and implement them in the present and future through the prism of compliance with the needs of society, enterprise and own needs.<\/p>\n<p>We believe that this definition is the most complete and universal, suitable for use by economic entities of different levels and forms of ownership, at any time. In our interpretation, we take into account the dynamism, multifaceted and multi-structured competitiveness of staff.<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 Keywords:<\/strong> competitiveness, staff competitiveness, competitiveness of the enterprise, personnel management.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Konkurentsiia \/\/ Yurydychna entsyklopediia : [u 6 t.] \/ red. kol. Yu. S. Shemshuchenko (vidp. red.) [ta in.]. \u2013 K. : Ukrainska entsyklopediia im. M. P. Bazhana, 2001. \u2013 T. 3 : K \u2013 M. \u2013 792 s. \u2013 ISBN 966-7492-03-6.<\/li>\n<li>Konkurentsiia \/\/ Ukrainska mala entsyklopediia : 16 kn. : u 8 t. \/ prof. Ye. Onatskyi. \u2013 Nakladom Administratury UAPTs v Arhentyni. \u2013 1960. \u2013 T. 3, kn. VI : Litery Kom \u2013 Le. \u2013 S. 703.<\/li>\n<li>Konkurentsiia Zakon Ukrainy \u201cPro zakhyst ekonomichnoi konkurentsii vid 11.01.2001 r. \/\/ Holos Ukrainy. \u2013 2001. \u2013 \u2116 1.<\/li>\n<li>Porter, Micheal E. and Kramer, Mark R. (2006) \u00abStrategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility\u00bb, Harvard Business Review, December 2006, pp. 78\u201392.<\/li>\n<li>Smit A. Bahatstvo narodiv. Doslidzhennia pro pryrodu ta prychyny dobrobutu natsii \/ per. Oleksandra Vasylieva. \u2014 K.: Nash Format, 2018. \u2014 722 s. \u2014 ISBN 978-617-7552-14-6.<\/li>\n<li>Buchynska T. V. Konkurentospromozhnist personalu yak osnovnyi chynnyk pidvyshchennia efektyvnosti diialnosti pidpryiemstva \/ T. V. Buchynska \/\/ Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. 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