{"id":10717,"date":"2021-08-10T09:09:20","date_gmt":"2021-08-10T06:09:20","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=10717"},"modified":"2022-03-22T11:21:16","modified_gmt":"2022-03-22T09:21:16","slug":"aktualni-trendy-rozvytku-rynku-turystystychnyh-poslug-ukrayiny-v-suchasnyh-umovah","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=10717","title":{"rendered":"\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445"},"content":{"rendered":"

<\/p>\n

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CURRENT TRENDS IN THE DEVELOPMENT OF THE MARKET OF TOURIST SERVICES OF UKRAINE IN MODERN CONDITIONS<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 310-315. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>3, 202<\/strong>1 (2<\/strong>94)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041c\u041e\u0406\u0421\u0404\u0404\u0412\u0410 \u041d. \u0406.
\nORCID ID: 0000-0001-6349-7892
\n\u0435-mail: n.i.moiseeva1@gmail.com<\/a>
\n\u0425\u0430\u0440\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u0442\u0432\u0430 \u0456\u043c\u0435\u043d\u0456 \u041f\u0435\u0442\u0440\u0430 \u0412\u0430\u0441\u0438\u043b\u0435\u043d\u043a\u0430
\n\u041a\u0420\u0423\u041f\u0406\u0426\u0410 \u0406. \u0412.
\nORCID ID: 0000-0003-1438-5039
\n\u0415-mail: krupichka@ukr.net
\n\u041e\u0434\u0435\u0441\u044c\u043a\u0430 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0430 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u044f \u0445\u0430\u0440\u0447\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439
\n\u0411\u0410\u0419\u0420\u0410\u0427\u041d\u0410 \u041e. \u041a.
\nORCID ID: 0000-0003-2401-3685
\n\u041e\u0434\u0435\u0441\u044c\u043a\u0430 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0430 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u044f \u0445\u0430\u0440\u0447\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439<\/p>\n

Nataliia Moisieieva
\nPetro Vasylenko Kharkiv National Technical University of Agriculture<\/p>\n

Iryna Krupitsa
\nOdessa National Academy of Food Technologies<\/p>\n

Oksana BAIRACHNA
\nOdesa National Academy of Food Technologies<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2021-294-3-51<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 16.01.2021
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 10.03.2021<\/p>\n

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\u00a0 \u00a0 \u00a0 \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0440\u0438\u043d\u043e\u043a \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, \u043f\u043e\u043f\u0438\u0442 \u043d\u0430 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u043b\u043e\u043a\u0430\u0446\u0456\u0457, \u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u0442\u0443\u0440\u0438\u0437\u043c.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0The article establishes that in the current conditions of economic development of Ukraine tourism is one of the most promising industries. There is a positive trend in the provision of tourist services, which indicates that the number of foreign tourists visiting the country has decreased, while sharply increased outbound tourism. In addition, research shows a serious dissatisfaction with domestic demand for tourism products. It is established that in order to meet the demand for the tourist product in the country and abroad, Ukraine has proposed certain areas of development of tourist services. We can say about the introduction of new methods of tourism, improvement of traditional forms of tourism, full use of the tourist potential of tourist destinations. From the economic and social point of view the direction of development of the industry of tourist services of the country in modern conditions is perspective. The paper highlights the current situation and current issues of industry development, as well as possible areas of development of tourist services. Tourism can help increase revenues at all levels of the budget, increase employment opportunities and attract domestic and foreign investment. At the same time, the modern development of the tourism industry of Ukraine is characterized by deep contradictions in its organizational structure, direction of development, qualitative and quantitative characteristics.<\/p>\n

\u00a0 \u00a0 \u00a0 Key words:<\/strong> market of tourist services, demand for tourist product, tourist services, tourist locations, active tourism.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Rozporiadzhennia Kabinetu Ministriv Ukrainy vid 16 bereznia 2017 \u2116 168-r Pro skhvalennia Stratehii rozvytku turyzmu ta kurortiv na period do 2026[Order of the Cabinet of Ministers of Ukraine dated March 16, 2017 No. 168-p On Approval of the Strategy for the Development of Tourism and Resorts for the period up to 2026]. (2017, 16 March).<\/li>\n
  2. Atamanchuk, Z. A. \u201cRozvytok mizhnarodnoho turyzmu v umovakh pandemii SOVID-19: tendentsii ta ochikuvannia\u201c [The Development of International Tourism in the Context of the COID-19 Pandemic: Tendencies and Expectations]. Biznes Inform, no. 5 (2020): 94-99. DOI: https:\/\/doi.org\/10.32983\/2222-4459-2020-5-94-99<\/a><\/li>\n
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    2. Martynenko, M. (2017). \u201cTravel Business in Ukraine \u2013 Problems and Prospects\u201d, Business Arena [Online], (in Ukrainian), available at: https:\/\/eopac.org.ua\/turystychnyj-biznes-v-ukrayiniproblemy-ta-perspektyvy<\/a><\/li>\n
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