{"id":11404,"date":"2022-03-19T03:29:48","date_gmt":"2022-03-19T01:29:48","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=11404"},"modified":"2022-03-19T03:29:48","modified_gmt":"2022-03-19T01:29:48","slug":"informaczijne-zabezpechennya-internet-magazynu-v-soczialnij-merezhi-instagram","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=11404","title":{"rendered":"\u0406\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0432 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0439 \u043c\u0435\u0440\u0435\u0436\u0456 instagram"},"content":{"rendered":"

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\u0406\u041d\u0424\u041e\u0420\u041c\u0410\u0426\u0406\u0419\u041d\u0415 \u0417\u0410\u0411\u0415\u0417\u041f\u0415\u0427\u0415\u041d\u041d\u042f \u0406\u041d\u0422\u0415\u0420\u041d\u0415\u0422-\u041c\u0410\u0413\u0410\u0417\u0418\u041d\u0423 \u0412 \u0421\u041e\u0426\u0406\u0410\u041b\u042c\u041d\u0406\u0419 \u041c\u0415\u0420\u0415\u0416\u0406 INSTAGRAM<\/p>\n

INFORMATION SUPPORT OF THE INTERNET-STORE ON THE SOCIAL NETWORK INSTAGRAM<\/p>\n

\u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438:<\/strong> 37-40. \u041d\u043e\u043c\u0435\u0440: \u21166, 2021 (303)<\/strong> \"\"<\/a>
\n\u0410\u0432\u0442\u043e\u0440\u0438<\/strong>:
\n\u0424\u0415\u0414\u0423\u0428\u041a\u041e \u0421. \u0421.
\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb
\nORCID ID: 0000-0001-7548-5856
\ne-mail: solomiia.s.fedushko@lpnu.ua
\n\u0411\u0423\u0427\u0406\u0419 \u041d. \u041f.
\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb
\nORCID ID: 0000-0002-6031-3725
\ne-mail: nataliia.buchii1@gmail.com
\nNATALIIA BUCHII, SOLOMIIA FEDUSHKO
\nLviv Polytechnic National University
\nDOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5732-2021-303-6-37-40<\/a>
\n\u0420\u0435\u0446\u0435\u043d\u0437\u0456\u044f\/Peer review : <\/strong>09.11.2021 \u0440.
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430<\/strong>\/<\/strong>Printed<\/strong> :<\/strong> 30.12.2021 \u0440.<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

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\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u043c\u0435\u0440\u0435\u0436\u0430, \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0430\u0446\u0456\u044f, \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u043e\u0440\u0433\u0456\u0432\u043b\u044f.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The article analyzes the internet-store on the social network Instagram. Today, social networks have rapidly entered not only people’s lives, but also play an important role in entrepreneurship and have become an effective method of implementing any business projects. One of the most popular social platforms is Instagram. This social network allows entrepreneurs to promote their products on the Internet, having a real business. The main task in such promotion is the correct choice of the target audience and the presence of a clear content plan.
\nDesigning and maintaining a page on the social network is a profitable solution for small businesses. The development of the site is necessary for the global network, and for the cosmetics store a profitable addition to the business will be a page on the social network Instagram. The social network Instagram will help increase the target audience of the store and the sale of goods in general. The object of research is the activity of cosmetic stores on the Internet. The subject of research is information support for the activities of the internet-store \u00abBeauty Island\u00bb on the social network Instagram.
\nResearchers consider the corporate profile in social networks as a profile that is a necessary tool for the effective operation of any organization. Maintaining a page on social networks allows you to connect with the target audience and improve communication with it.
\nThere are two concepts of marketing: e-marketing and internet marketing. E-marketing is a social process that focuses on the need to satisfy consumers on the Internet, creates an offer and exchanges services \/ goods, using information and communication technologies. The concept of Internet marketing is considered as a construction of marketing communications via the Internet. This is not a completely independent field, but just a marketing tool that has its own characteristics.
\nThe results of the work a developed internet-store \u00abBeauty Island\u00bb on Instagram, which is used to find a new target audience and increase sales of the store \u00abBeauty Island\u00bb. Improved promotion methods can be used for the effective operation of the internet–store.
\nKeywords:<\/strong> internet-store, social network, promotion, internet marketing, online commerce.<\/p>\n

References<\/strong><\/p>\n

    \n
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