{"id":1227,"date":"2021-01-15T22:25:24","date_gmt":"2021-01-15T20:25:24","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=1227"},"modified":"2021-03-04T10:46:49","modified_gmt":"2021-03-04T08:46:49","slug":"%d1%96%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d1%96%d0%b9%d0%bd%d0%b8%d0%b9-%d0%b2%d0%bf%d0%bb%d0%b8%d0%b2-%d1%83-%d1%81%d0%be%d1%86%d1%96%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%bc%d1%83-%d1%81%d0%b5","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=1227","title":{"rendered":"\u0406\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u0443 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443: \u0430\u043d\u0430\u043b\u0456\u0437 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0442\u0430 \u0457\u0445 \u0440\u0435\u0430\u043a\u0446\u0456\u0439 \u043d\u0430 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457"},"content":{"rendered":"

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INFORMATION INFLUENCE IN THE INTERNET SOCIAL ENVIRONMENT: ANALYSIS OF USERS\u2019 ACTIVITY AND THEIR RESPONSE TO PUBLICATIONS<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 176-180. \u041d\u043e\u043c\u0435\u0440: \u21162, 2020 (283)<\/strong>
\n\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0410.\u041c. \u041f\u0415\u041b\u0415\u0429\u0418\u0428\u0418\u041d, \u0413.\u041e. \u0411\u0410\u041d\u0414\u0420\u041e\u0412\u0421\u042c\u041a\u0418\u0419
\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb
\nA.M. PELESHCHYSHYN, H.O. BANDROVSKYI
\nLviv Polytechnic National University
\nDOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5732-2020-283-2-176-180<\/a>
\n\u0420\u0435\u0446\u0435\u043d\u0437\u0456\u044f\/Peer review :<\/strong> 27.5.2020 \u0440.
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430\/Printed :<\/strong> 16.6.2020 \u0440.<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432, \u043f\u0435\u0440\u043a\u043e\u043b\u044f\u0446\u0456\u044f, \u0442\u0435\u043e\u0440\u0456\u044f \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e\u0441\u0442\u0456, \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The article presents the modelling of information influence in the social environment of the Internet, namely, the interest of relevant topics for users as readers based on the analysis of users\u2019 activity and their reaction to publications. The analysis of information influence in the social environment of the Internet is carried out. Users\u2019 interaction is considered as a non-linear dynamic system. The activity of users as respondents is investigated and important factors of the analysis of reactions to publications are defined. On this basis, a mathematical model is built to determine the patterns and predict the impact of opinion in the social environment of the Internet. The phenomenon of percolation applied to disseminate information among social network users is taken as the basis of the model. The percolation threshold is taken as an average value for a certain number of the most popular publications for the selected period of time depending on density of publications as a whole. The chosen mathematical problem is considered on the example of the analysis of popularity of topics of publications within the limits of publications of one author on the personal page in a social network. The given mathematical model makes it possible to apparently analyze the reaction of users as readers and to investigate the informational influence of the content published by the author. For further use of this mathematical model it is important to complicate and calibrate it in accordance with a more complex structure of the social network and analysis of the text of respondents’ comments on published content. In practical terms, the results can be used in interdisciplinary research, including mathematical modelling, to predict the information impact in the social environment of the Internet.
\nKeywords:<\/strong> information influence, percolation, probability theory, statistical analysis.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Kempe, J. Kleinberg and\u00a0 E. Tardos, \u201cMaximizing the spread of influence through a social network\u201d, Proceedings of the Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington: ACM Press, 2003, pp. 137\u2013146.<\/li>\n
  2. Pedrycz, S.-M. Chen, Social Networks: A Framework of Computational Intelligence. Springer, 2013.<\/li>\n
  3. Domingos, \u201cMining social networks for viral marketing\u201d, University of Washington, 2018. Available at: https:\/\/homes.cs.washington.edu\/~pedrod\/papers\/iis04.pdf<\/li>\n
  4. Chen, Ch. Wang and Ya. Wang, \u201cScalable influence maximization for prevalent viral marketing in large-scale social networks\u201d, Microsoft Research Technical Report, 10. Available at: https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2016\/02\/msr-tr-2010-2_v2.pdf<\/li>\n
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  6. Peleshchyshyn, V. Vus, O. Markovets, and S. Albota, \u201cIdentifying specific roles of users of social networks and their influence methods\u201d, Proceedings of 2018 IEEE 13th<\/sup> International Scientific and Technical Conference on Computer Sciences and In formation Technologies (CSIT), Lviv, 2018, vol. 2, pp. 39\u201342.<\/li>\n
  7. G. Chkhartishvili, D.A. Gubanov, and D.A. Novikov, Social Networks: Models of Information Influence, Control and Confrontation. Springer, 2018.<\/li>\n
  8. Krishnalal, S. Rengarajan, S. Babuand, K.G.Srinivasagan, \u201cA new text mining approach based on HMM-SVM for web news classification\u201d, International Journal of Computer Applications (0975 – 8887), 2010, Volume 1, No. 19, pp. 103\u2013109.<\/li>\n
  9. Sriram, D. Fuhry and E. Demir, \u201cShort text classification in Twitter to improve information filtering\u201d, SIGIR\u201910 Proceedings of the 33rd<\/sup> International Conference on Research and Development in Informational Retrieval, Geneva, 2010,\u00a0 pp. 841\u2013842.<\/li>\n
  10. A. Stanley, \u201cSocial networks and mathematical modeling\u201d, CONNECTIONS, Vol. 27(1), 2006, pp. 43\u201349. Available at: http:\/\/citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.125.6966&rep=rep1&type=pdf<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u0406\u041d\u0424\u041e\u0420\u041c\u0410\u0426\u0406\u0419\u041d\u0418\u0419 \u0412\u041f\u041b\u0418\u0412 \u0423 \u0421\u041e\u0426\u0406\u0410\u041b\u042c\u041d\u041e\u041c\u0423 \u0421\u0415\u0420\u0415\u0414\u041e\u0412\u0418\u0429\u0406 \u0406\u041d\u0422\u0415\u0420\u041d\u0415\u0422\u0423: \u0410\u041d\u0410\u041b\u0406\u0417 \u0410\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u0406 \u041a\u041e\u0420\u0418\u0421\u0422\u0423\u0412\u0410\u0427\u0406\u0412 \u0422\u0410 \u0407\u0425 \u0420\u0415\u0410\u041a\u0426\u0406\u0419 \u041d\u0410 \u041f\u0423\u0411\u041b\u0406\u041a\u0410\u0426\u0406\u0407 INFORMATION INFLUENCE IN THE INTERNET SOCIAL ENVIRONMENT: ANALYSIS OF USERS\u2019 ACTIVITY AND THEIR RESPONSE TO PUBLICATIONS \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 176-180. \u041d\u043e\u043c\u0435\u0440: \u21162, 2020 (283) \u0410\u0432\u0442\u043e\u0440\u0438: \u0410.\u041c. \u041f\u0415\u041b\u0415\u0429\u0418\u0428\u0418\u041d, \u0413.\u041e. \u0411\u0410\u041d\u0414\u0420\u041e\u0412\u0421\u042c\u041a\u0418\u0419 \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb A.M. PELESHCHYSHYN, H.O. BANDROVSKYI Lviv Polytechnic National University DOI: https:\/\/www.doi.org\/10.31891\/2307-5732-2020-283-2-176-180 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1227"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1227"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":4026,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1227\/revisions\/4026"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}