{"id":12451,"date":"2022-05-13T12:00:07","date_gmt":"2022-05-13T09:00:07","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=12451"},"modified":"2022-12-19T10:10:21","modified_gmt":"2022-12-19T08:10:21","slug":"tovaroznavcha-harakterystyka-suchasnogo-cholovichogo-vzuttya","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=12451","title":{"rendered":"\u0422\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0447\u0430 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f"},"content":{"rendered":"

<\/p>\n

\u0422\u041e\u0412\u0410\u0420\u041e\u0417\u041d\u0410\u0412\u0427\u0410 \u0425\u0410\u0420\u0410\u041a\u0422\u0415\u0420\u0418\u0421\u0422\u0418\u041a\u0410 \u0421\u0423\u0427\u0410\u0421\u041d\u041e\u0413\u041e \u0427\u041e\u041b\u041e\u0412\u0406\u0427\u041e\u0413\u041e \u0412\u0417\u0423\u0422\u0422\u042f<\/p>\n

COMMODITY CHARACTERISTICS OF THE MODERN MEN’S SHOES<\/p>\n

\u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438:\u00a01<\/strong>73<\/strong>-181<\/strong>. \u041d\u043e\u043c\u0435\u0440: \u21162, 2022 (307)\u00a0\u00a0 \"\"<\/a><\/strong>
\n\u00a0\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0421\u0406\u0420\u0415\u041d\u041a\u041e \u0421. \u041e.
\nhttps:\/\/orcid.org\/0000-0003-3083-6151<\/a>
\ne-mail: s.sirenko@vtei.edu.ua<\/a>
\n\u0428\u0410\u0420\u041a\u041e \u0412. \u0412.
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0414\u0422\u0415\u0423
\nhttps:\/\/orcid.org\/0000-0001-5830-8911<\/a>
\ne-mail: vorfahr@ukr.net<\/a>
\nSIRENKO S., SHARKO V.
\nVinnytsia Trade and Economic Institute of State University of Trade and Economic, Ukraine
\n\u00a0<\/strong>\u00a0DOI:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5732-2022-307-2-173-181<\/a><\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0412 \u0440\u043e\u0431\u043e\u0442\u0456 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f. \u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443 \u0432\u0437\u0443\u0442\u0442\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0447\u0430 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430 \u0434\u0435\u044f\u043a\u0438\u0445 \u0440\u0456\u0437\u043d\u043e\u0432\u0438\u0434\u0456\u0432 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f \u0442\u0438\u043f\u0443, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u00ab\u041e\u043a\u0441\u0444\u043e\u0440\u0434\u0438\u00bb, \u00ab\u00ab\u0414\u0435\u0440\u0431\u0456\u00bb.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0442\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0447\u0430 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430, \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442, \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u0435 \u0432\u0437\u0443\u0442\u0442\u044f, \u0432\u0438\u0434\u0438 \u0432\u0437\u0443\u0442\u0442\u044f, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u0440\u0438\u043d\u043e\u043a.<\/p>\n

\u00a0\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u00a0\u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The authors determined that the current situation in the market of men’s shoes is developing in accordance with the principles of demand theory. As a result of declining incomes and a significant increase in prices, footwear consumption decreases to the level of minimum needs, consumption of cheap and low-quality goods increases.
\nThe authors found that footwear production in Ukraine is declining, despite the “fresh blood” in the form of numerous small workshops that have appeared in the country over the past two years in a wave of fashion for everything Ukrainian, the industry is still in the same state as and the entire economy.
\nCurrently, the situation in the country is quite favorable for increasing the production of domestic footwear, as some people are ready to give it preference over imported, for economic or patriotic reasons. But consumers do not have enough information about domestic products, in addition, it is poorly represented in retail outlets in Vinnytsia.
\nIn the last few years, the factors by which the Ukrainian consumer decides whether to buy a new pair of shoes, and if so, which one, have changed significantly. First, the main priority was price, not quality. If before the vast majority of consumers bought only leather shoes, now they agree to other materials to save. But Ukrainian manufacturers almost do not make shoes from artificial materials. On the one hand, they are not used to working with them, on the other – they focus on consumer tastes. However, they still do not take into account two important circumstances that have significantly changed consumer tastes in recent times: first, buyers want cheaper products; second, more and more consumers are refusing to wear genuine leather clothing and footwear for ethical reasons. So if manufacturers take into account new changing circumstances and updated consumer demands, they will be able to conquer most of the footwear market without much effort.
\nThe paper presents the results of research on the range of modern men’s shoes. A marketing study of the range of footwear of a specific regional market was conducted. The commodity characteristics of some types of modern men’s footwear, in particular “Oxfords”, “Derby” are presented.
\nKey words:<\/strong> commodity characteristics, assortment, men’s footwear, types of footwear, marketing research, market.<\/p>\n

\u041b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n

    \n
  1. \u0410\u043d\u0434\u0440\u0456\u0454\u0432\u0441\u044c\u043a\u0430 \u041b. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0431\u0435\u0437\u043f\u0435\u043a\u0438 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \u0434\u043b\u044f \u0434\u0438\u0442\u044f\u0447\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041b. \u0410\u043d\u0434\u0440\u0456\u0454\u0432\u0441\u044c\u043a\u0430 \/\/ \u0422\u043e\u0432\u0430\u0440\u0438 \u0456 \u0440\u0438\u043d\u043a\u0438. – 2008. – \u2116 1. – \u0421. 138-141. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/tovary_2008_1_24<\/li>\n
  2. \u0411\u0435\u0434\u043d\u0430\u0440\u0447\u0443\u043a \u041c. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043e\u0434\u044f\u0433\u0443 \u0442\u0430 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041c. \u0411\u0435\u0434\u043d\u0430\u0440\u0447\u0443\u043a, \u0411. \u0421\u0435\u043c\u0430\u043a \/\/ \u0422\u043e\u0432\u0430\u0440\u0438 \u0456 \u0440\u0438\u043d\u043a\u0438. – 2008. – \u2116 1. – \u0421. 35-38. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/tovary_2008_1_6<\/li>\n
  3. \u0413\u0430\u0440\u043a\u0430\u0432\u0435\u043d\u043a\u043e \u0421. \u0421. \u0423\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u043c\u0435\u0442\u043e\u0434\u0456\u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 \u0440\u043e\u0437\u043c\u0456\u0440\u043d\u043e\u0433\u043e \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u0421. \u0421. \u0413\u0430\u0440\u043a\u0430\u0432\u0435\u043d\u043a\u043e, \u0421. \u0404. \u041a\u0430\u043c\u0435\u043d\u0435\u0446\u044c \/\/ \u0422\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u043e \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457. – 2012. – \u0412\u0438\u043f. 4. – \u0421. 18-24. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Tti_2012_4_6<\/li>\n
  4. \u041b\u0438\u0441\u0435\u043d\u043a\u043e \u041d. \u0412. \u0428\u043b\u044f\u0445\u0438 \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u043d\u0438\u0445 \u0432\u043b\u0430\u0441\u0442\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u0448\u043a\u0456\u0440 \u0434\u043b\u044f \u0432\u0437\u0443\u0442\u0442\u044f \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041d. \u0412. \u041b\u0438\u0441\u0435\u043d\u043a\u043e, \u041d. \u0412. \u041e\u043c\u0435\u043b\u044c\u0447\u0435\u043d\u043a\u043e \/\/ \u0422\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u043e \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457. – 2012. – \u0412\u0438\u043f. 4. – \u0421. 280-285. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Tti_2012_4_46<\/li>\n
  5. \u041c\u0430\u0439\u0434\u0430\u043d \u041f. \u0421. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0431\u0430\u0437\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0435\u0442\u0430\u043b\u0435\u0439 \u0432\u0435\u0440\u0445\u0443 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041f. \u0421. \u041c\u0430\u0439\u0434\u0430\u043d, \u0421. \u041b. \u0413\u043e\u0440\u044f\u0449\u0435\u043d\u043a\u043e \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0421\u0435\u0440\u0456\u044f : \u0422\u0435\u0445\u043d\u0456\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438. – 2013. – \u2116 3. – \u0421. 158-161. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Vchnu_tekh_2013_3_33<\/li>\n
  6. \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0441\u044c\u043a\u0430 \u041e. \u0410. \u0410\u043d\u0442\u0440\u043e\u043f\u043e\u0431\u0456\u043e\u043c\u0435\u0442\u0440\u0438\u0447\u043d\u0456 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044c\u043e\u0457 \u0444\u043e\u0440\u043c\u0438 \u0442\u0430 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u0457 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0442\u044f\u0447\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f \u0434\u043b\u044f \u0437\u0430\u043d\u044f\u0442\u044c \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0438\u043c\u0438 \u0442\u0430\u043d\u0446\u044f\u043c\u0438 [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041e. \u0410. \u041c\u0438\u0445\u0430\u0439\u043b\u043e\u0432\u0441\u044c\u043a\u0430, \u0410. \u0411. \u0414\u043e\u043c\u0431\u0440\u043e\u0432\u0441\u044c\u043a\u0438\u0439, \u0412. \u041f. \u041b\u0438\u0431\u0430 \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0442\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0443. – 2009. – \u2116 6. – \u0421. 136-143. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Vknutd_2009_6_27<\/li>\n
  7. \u041e\u0440\u043b\u043e\u0432\u0441\u044c\u043a\u0438\u0439 \u0411. \u0412. \u041e\u0431\u2019\u0454\u043a\u0442\u043d\u043e-\u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u0456 \u0441\u0438\u043d\u0442\u0435\u0437 \u0446\u0438\u043a\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0438\u043c \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u0432\u0430\u043b\u044c\u043d\u0438\u043c \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0454\u043c \u0432\u0437\u0443\u0442\u0442\u0454\u0432\u0438\u0445 \u043c\u0430\u0448\u0438\u043d [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u0411. \u0412. \u041e\u0440\u043b\u043e\u0432\u0441\u044c\u043a\u0438\u0439, C. \u0410. \u041f\u043e\u043f\u043e\u0432\u0438\u0447\u0435\u043d\u043a\u043e \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0421\u0435\u0440\u0456\u044f : \u0422\u0435\u0445\u043d\u0456\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438. – 2013. – \u2116 3. – \u0421. 182-189. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Vchnu_tekh_2013_3_37<\/li>\n
  8. \u041f\u043e\u043f\u043e\u0432\u0430 \u041b. \u041e. \u041d\u0430\u043f\u0440\u044f\u043c\u0438 \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0456 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041b. \u041e. \u041f\u043e\u043f\u043e\u0432\u0430, \u041e. \u041c. \u041f\u0440\u044f\u0434\u043a\u043e, \u0412. \u0421. \u0421\u0430\u0432\u0456\u043d\u0430 \/\/ \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0456 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0441\u0444\u0435\u0440\u0438 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433. – 2011. – \u0412\u0438\u043f. 1. – \u0421. 549-554. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/esprstp_2011_1_80<\/li>\n
  9. \u041f\u043e\u043f\u043e\u0432\u0438\u0447 \u041d. \u0406. \u0422\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0447\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f. \u041f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f 1. \u0420\u0438\u043d\u043a\u043e\u0432\u0430 \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0430 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0443 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041d. \u0406. \u041f\u043e\u043f\u043e\u0432\u0438\u0447 \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0422\u0435\u0445\u043d\u0456\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438. – 2014. – \u2116 1. – \u0421. 219-222. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Vchnu_tekh_2014_1_41<\/li>\n
  10. \u041f\u0440\u044f\u0434\u043a\u043e \u041e. \u041c. \u041e\u0441\u043d\u043e\u0432\u0438 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u0432\u0437\u0443\u0442\u0442\u044f \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0430 [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u041e. \u041c. \u041f\u0440\u044f\u0434\u043a\u043e, \u0412. \u0421. \u0421\u0430\u0432\u0456\u043d\u0430 \/\/ \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0456 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0441\u0444\u0435\u0440\u0438 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433. – 2010. – \u0412\u0438\u043f. 1. – \u0421. 614-619. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/esprstp_2010_1_86<\/li>\n
  11. \u0425\u0456\u043c\u0438\u0447 \u0412. \u0406. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0456 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u0438\u0445 \u0432\u043b\u0430\u0441\u0442\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u0412. \u0406. \u0425\u0456\u043c\u0438\u0447, \u0413. \u0406. \u0425\u0456\u043c\u0456\u0447\u0435\u0432\u0430, \u0410. \u0421. \u0417\u0435\u043d\u043a\u0456\u043d \/\/ \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e-\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439. – 2013. – \u2116 5(3). – \u0421. 24-26. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/Vejpte_2013_5(3)__7<\/li>\n
  12. \u0427\u0443\u043f\u0440\u0438\u043d\u043a\u0430 \u0412. \u0406. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0445 \u0441\u0445\u0435\u043c \u0440\u043e\u0437\u043a\u0440\u043e\u044e \u0440\u0443\u043b\u043e\u043d\u043d\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \u043d\u0430 \u0434\u0435\u0442\u0430\u043b\u0456 \u0432\u0437\u0443\u0442\u0442\u044f [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441] \/ \u0412. \u0406. \u0427\u0443\u043f\u0440\u0438\u043d\u043a\u0430, \u0412. \u0421. \u041c\u0443\u0440\u0436\u0435\u043d\u043a\u043e, \u0410. \u0412. \u041f\u0456\u043d\u0447\u0443\u043a \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u0421\u0445\u0456\u0434\u043d\u043e\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0430 \u0414\u0430\u043b\u044f. – 2013. – \u2116 15(1). – \u0421. 243-249. – \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/nbuv.gov.ua\/UJRN\/VSUNU_2013_15(1)__41<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/12451"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12451"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/12451\/revisions"}],"predecessor-version":[{"id":14731,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/12451\/revisions\/14731"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}