{"id":12689,"date":"2022-06-12T15:32:51","date_gmt":"2022-06-12T12:32:51","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=12689"},"modified":"2022-07-12T14:31:55","modified_gmt":"2022-07-12T11:31:55","slug":"pidhody-do-oczinky-rivnya-loyalnosti-spozhyvachiv-organichnoyi-produkcziyi","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=12689","title":{"rendered":"\u041f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u043e\u0446\u0456\u043d\u043a\u0438 \u0440\u0456\u0432\u043d\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457"},"content":{"rendered":"

<\/p>\n

\u041f\u0406\u0414\u0425\u041e\u0414\u0418 \u0414\u041e \u041e\u0426\u0406\u041d\u041a\u0418 \u0420\u0406\u0412\u041d\u042f \u041b\u041e\u042f\u041b\u042c\u041d\u041e\u0421\u0422\u0406 \u0421\u041f\u041e\u0416\u0418\u0412\u0410\u0427\u0406\u0412 \u041e\u0420\u0413\u0410\u041d\u0406\u0427\u041d\u041e\u0407 \u041f\u0420\u041e\u0414\u0423\u041a\u0426\u0406\u0407<\/p>\n

THE PROCESS OF FORMATION AND ASSESSMENT OF THE LEVEL OF CONSUMER LOYALTY ORGANIC PRODUCTS<\/p>\n

\"\"<\/a> https:\/\/doi.org\/10.31891\/2307-5740-2022-306-3-45<\/a><\/p>\n

\u0412\u0456\u0442\u0430\u043b\u0456\u0439 \u0428\u0410\u0420\u041a\u041e
\nhttps:\/\/orcid.org\/0000-0001-5830-8911
\ne-mail: vorfahr@ukr.net<\/a>
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0414\u0422\u0415\u0423
\n\u041d\u0430\u0434\u0456\u044f \u0410\u041d\u0414\u0420\u0423\u0421\u0415\u041d\u041a\u041e
\nhttps:\/\/orcid.org\/0000-0003-3746-6202
\ne-mail: Nadiaivchenko@ukr.net<\/a>
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0414\u0422\u0415\u0423
\n\u041e\u043b\u044c\u0433\u0430 \u0412\u0410\u0421\u0418\u041b\u0418\u0428\u0418\u041d\u0410
\nhttps:\/\/orcid.org\/0000-0003-0955-511X<\/a>
\ne-mail: olga_vasilishina@ukr.net<\/a>
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0414\u0422\u0415\u0423<\/p>\n

Vitalii SHARKO, Nadia ANDRUSENKO, Olga VASYLYSHYNA
\nVinnytsia Trade and Economic Institute of State University of Trade and Economic, Ukraine<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0423 \u0440\u043e\u0431\u043e\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u0456 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0456 \u0442\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0437\u0430 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0443\u043c\u043e\u0432 \u043f\u043e\u0441\u0438\u043b\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0457 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0438 \u0442\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0434\u043e\u0432\u043e\u043b\u044c\u0447\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043a\u043e\u043c\u0431\u0456\u043d\u043e\u0432\u0430\u043d\u0430 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u043e\u0446\u0456\u043d\u043a\u0438 \u0440\u0456\u0432\u043d\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0430 \u043d\u0430\u0434\u0430\u043b\u0430 \u0431 \u043f\u043e\u0432\u043d\u0456 \u0442\u0430 \u0434\u043e\u0441\u0442\u043e\u0432\u0456\u0440\u043d\u0456 \u0434\u0430\u043d\u0456 \u0442\u0430 \u0431\u0443\u043b\u0430 \u043f\u0440\u0438\u0434\u0430\u0442\u043d\u0430 \u0434\u043b\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432. \u041e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0434\u0430\u043d\u043e\u0457 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u043c \u0437 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0441\u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u0442\u0438 \u0434\u0456\u0457 \u0443 \u043d\u0430\u043f\u0440\u044f\u043c\u0456 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0438\u0445 \u0432\u0437\u0430\u0454\u043c\u043e\u0432\u0438\u0433\u0456\u0434\u043d\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d \u0437\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0435\u043c, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0441\u0442\u0430\u043d\u0435 \u0437\u0430\u043f\u043e\u0440\u0443\u043a\u043e\u044e \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0456\u043d\u0448\u0438\u0445 \u0446\u0456\u043b\u0435\u0439, \u0449\u043e \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0447\u0438 \u043e\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043a\u043e\u0432\u0430\u043d\u043e \u043f\u043e\u0432’\u044f\u0437\u0430\u043d\u0456 \u0437 \u0432\u0438\u0441\u043e\u043a\u0438\u043c \u0440\u0456\u0432\u043d\u0435\u043c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432.<\/p>\n

\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044f, \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447, \u0440\u0438\u043d\u043e\u043a, \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e, \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0435<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The vast majority of domestic companies aim to retain customers. The question of the peculiarities of measuring and assessing the level of consumer loyalty to organic products remains insufficiently studied. Therefore, scientific and practical interest in this problem necessitates the development of a methodological platform for this process. The choice of evaluation criteria and interpretation of the obtained data are characterized by a certain complexity. Therefore, it is necessary to evaluate the retrospective experience of consumer interaction with the enterprise and its possible behavior in the future. Also, we should take into account the dynamic and nonlinear formation of loyalty, its propensity to be influenced by many factors that are related to both the characteristics of the consumer and the dynamic external environment.<\/p>\n

The aim of the study is to develop a combined methodology for assessing the level of consumer loyalty, which would provide complete and reliable data and would be suitable for practical activities.<\/p>\n

Theoretical and practical aspects of research of loyalty of consumers of organic products under modern conditions of strengthening of competition and globalization of the food market are investigated in the work. A combined method of assessing the level of consumer loyalty is presented, which would provide complete and reliable data and would be suitable for the practical activities of enterprises. The results of scientific research of this article will allow companies producing organic products to adjust their actions towards building long-term mutually beneficial relationships with consumers, and will be the key to achieving other goals directly or indirectly related to high customer loyalty.<\/p>\n

Key words:<\/strong> organic products, loyalty, consumer, market, enterprise, environment<\/p>\n

\u041b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n

    \n
  1. \u0411\u0430\u0439\u0434\u0430\u043a \u0422.\u041c., \u0411\u043e\u043b\u043e\u0442\u043e\u0432\u0430 \u0412.\u041e. \u0421\u043f\u043e\u0436\u0438\u0432\u0447\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0443 \u043f\u043e\u043b\u0456 \u0441\u043e\u0446\u0456\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0434\u0438\u0441\u043a\u0443\u0440\u0441\u0443. \u0412\u0456\u0441\u043d\u0438\u043a \u0425\u0430\u0440\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0412.\u041d. \u041a\u0430\u0440\u0430\u0437\u0456\u043d\u0430<\/em>. 2016. \u0412\u0438\u043f. 36. \u0421. 47-51. URL: file:\/\/\/C:\/Users\/Vitaliy\/Downloads\/6535-%D0%A2%D0%B5%D0%BA%D1%81%D1%82%20%D1%81%D1%82%D0%B0%D1%82%D1%82%D1%96-13175-1-10-20161024.pdf<\/li>\n
  2. \u0411\u0430\u0433\u043e\u0440\u043a\u0430 \u041c. \u041e. (2017). \u0421\u0442\u0430\u043d \u0442\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041f\u0440\u0438\u0447\u043e\u0440\u043d\u043e\u043c\u043e\u0440\u0441\u044c\u043a\u0456 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u0441\u0442\u0443\u0434\u0456\u0457, \u0412\u0438\u043f. 14, \u0421. 29\u201333.<\/li>\n
  3. \u0412\u0434\u043e\u0432\u0438\u0447 \u0412. \u0413., \u0427\u0435\u0440\u043a\u0430\u0441\u044c\u043a\u0430 \u0406. \u0421. (2013). \u0421\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0441\u0442\u0430\u043d \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0431\u0456\u043e\u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432 \u0456 \u043f\u0440\u0438\u0440\u043e\u0434\u043e\u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u0421\u0435\u0440\u0456\u044f: \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430, \u0430\u0433\u0440\u0430\u0440\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442, \u0431\u0456\u0437\u043d\u0435\u0441<\/em>, 181(6), \u0421. 408\u2013415.<\/li>\n
  4. \u0412\u043e\u043b\u043a\u043e\u0432\u0430 \u0406. \u041c. (2013). \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457. \u0417\u0431\u0456\u0440\u043d\u0438\u043a \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0440\u0430\u0446\u044c \u0422\u0430\u0432\u0440\u0456\u0439\u0441\u044c\u043a\u043e\u0433\u043e \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0430\u0433\u0440\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 (\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438),<\/em> \u2116 1(2), \u0421. 47\u2013 53.<\/li>\n
  5. \u0404\u0440\u043e\u0448\u0438\u043d\u0430 \u0422. \u0412. (2012). \u0415\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e \u0447\u0438\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044f \u0410\u041f\u041a: \u0441\u0443\u0442\u044c \u043f\u043e\u043d\u044f\u0442\u0442\u044f, \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u043d\u043e-\u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f. \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b<\/em>, \u2116 2, \u0421. 33\u201337.<\/li>\n
  6. \u041a\u043e\u0431\u0435\u0446\u044c \u041c. \u0406. (2004). \u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0435 \u0437\u0435\u043c\u043b\u0435\u0440\u043e\u0431\u0441\u0442\u0432\u043e \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443. \u041f\u0440\u043e\u0435\u043a\u0442 \u00ab\u0410\u0433\u0440\u0430\u0440\u043d\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u043b\u044e\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443\u00bb. \u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0430\u0433\u0440\u0430\u0440\u043d\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438: \u0437\u0431\u0456\u0440\u043d\u0438\u043a \u0440\u043e\u0431\u0456\u0442,<\/em> \u0421. 104\u2013132, \u0441. 38<\/li>\n
  7. \u041a\u043e\u0432\u0430\u043b\u044c\u0447\u0443\u043a \u0421. \u0412., \u0417\u0430\u0431\u0443\u0440\u043c\u0435\u0445\u0430 \u0404. \u041c. (2017). \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0443 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457<\/em>, \u2116 1, \u0421. 34\u201351.<\/li>\n
  8. \u041a\u043e\u0441\u0430\u0440 \u041d. \u0421., \u041a\u0443\u0437\u044c\u043e \u041d. \u0404. (2016). \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0438 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0457\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456. \u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430<\/em>, \u2116 2. Available at: http:\/\/www.economy. nayka.com.ua\/?op=1&z=4777<\/li>\n
  9. \u041a\u0443\u0447\u043c\u0456\u0439\u043e\u0432 \u0410. \u0412. (2011). \u0415\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0456 \u0435\u043a\u043e\u043b\u043e\u0433\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f. \u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430, \u2116 11. Available at: http:\/\/www.economy.nayka.com.ua\/?op=1&z=2278<\/a><\/li>\n
  10. \u041c\u0438\u043b\u043e\u0432\u0430\u043d\u043e\u0432 \u0404. (2004). \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457. \u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457: \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0441\u0435\u043c\u0456\u043d\u0430\u0440\u0443 (\u043c. \u041b\u044c\u0432\u0456\u0432, 31 \u0431\u0435\u0440\u0435\u0437\u043d\u044f 2004 \u0440.). \u041b\u044c\u0432\u0456\u0432, \u0421. 37\u201342.<\/li>\n
  11. \u041d\u0430 \u0448\u043b\u044f\u0445\u0443 \u0434\u043e \u0437\u0435\u043b\u0435\u043d\u043e\u0457 \u043c\u043e\u0434\u0435\u0440\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438: \u043c\u043e\u0434\u0435\u043b\u044c \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 (2017): \u0434\u043e\u0432. \u0421. \u0412. \u0411\u0435\u0440\u0437\u0456\u043d\u0430 \u0442\u0430 \u0456\u043d. \u041a.: \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0435\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0442\u0430 \u0437\u0431\u0430\u043b\u0430\u043d\u0441\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0440\u043e\u0434\u043e\u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f, 138 \u0441.<\/li>\n
  12. \u041f\u0430\u043b\u0454\u0445\u043e\u0432\u0430 \u041b. \u041b. \u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0442\u0430\u043b\u0438\u043c \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u043e\u043c: \u0434\u043e\u0432\u0456\u0434\u043d\u0438\u043a \u0431\u0430\u0437\u043e\u0432\u0438\u0445 \u043f\u043e\u043d\u044f\u0442\u044c. \u0414\u043d\u0456\u043f\u0440\u043e: \u041d\u0422\u0423 \u00ab\u0414\u043d\u0456\u043f\u0440\u043e\u0432\u0441\u044c\u043a\u0430 \u041f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb, 2020 (332 \u0441.). \u0421. 208<\/li>\n
  13. \u041f\u0430\u043b\u0454\u0445\u043e\u0432\u0430 \u041b. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457: \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0456 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430. 2021. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u2116 3. \u0421. 26-29<\/li>\n
  14. \u041f\u0440\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0442\u0430 \u0432\u0438\u043c\u043e\u0433\u0438 \u0434\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043e\u0431\u0456\u0433\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457: \u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 10.07.2018 \u0440. \u2116 36. Available at: https:\/\/zakon.rada.gov.ua\/laws\/show\/2496-19#Text<\/a><\/li>\n
  15. \u0421\u0435\u043c\u0435\u043d\u0434\u0430 \u0414. \u041a., \u0421\u0435\u043c\u0435\u043d\u0434\u0430 \u041e. \u0412. (2019). \u041e\u0446\u0456\u043d\u043a\u0430 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043d\u0430 \u043d\u044c\u043e\u043c\u0443. \u041c\u043e\u043b\u043e\u0434\u0438\u0439 \u0432\u0447\u0435\u043d\u0438\u0439,<\/em> \u2116 11(75), \u0421. 609\u2013614.<\/li>\n
  16. \u0427\u0430\u0439\u043a\u0430 \u0422. \u041e. (2011). \u041f\u0435\u0440\u0435\u0434\u0443\u043c\u043e\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439,<\/em> \u2116 4, \u0422. 1, \u0421. 233\u2013240.<\/li>\n
  17. \u0428\u0443\u0448\u043f\u0430\u043d\u043e\u0432 \u0414. \u0413. (2016). \u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0457\u0445 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u0441\u0442\u0430\u043d \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438<\/em>, \u2116 7, \u0421. 344\u201336.<\/li>\n
  18. Aaker, D. A. (1991),\u00a0Managing Brand Equity<\/em>, The Free Press, New York, USA.Liesse, J.\u00a0(1992), \u201cBrands in Trouble\u201d,\u00a0Advertising Age,\u00a0<\/em>December 2, p. 16.<\/li>\n
  19. Andreev, A.G. (2003), \u201cLoyal customer – the basis of long-term competitive advantage of the company\u201d,\u00a0Marketing i marketingovye isledovaniya<\/em>, vol. 2, p. 16.<\/li>\n
  20. Barna, M., Popadynets, N., & Shults, S. (2017). Differences in consumer buying behavior in consumer markets of the EU member states and Ukraine. Economic Annals-XXI, 166(1\u20132), \u0440\u0440. 26\u201330. Available at: https:\/\/doi.org\/10.21003\/ea.V166-05<\/a><\/li>\n
  21. Baydas, A., Yalman, F., & Bayat, M. (2021). Consumer Attitude Towards Organic Food: Determinants of Healthy Behaviour. Marketing and Management of Innovations, 1, \u0440\u0440. 96\u2013111. Available at: http:\/\/doi.org\/10.21272\/mmi.2021.1-08<\/a><\/li>\n
  22. Gamble, P. Stone, M. and Woodkock, N. (2002),\u00a0Marketing vzaimootnoshenii s potrebiteliami<\/em>[Customer Relationship Marketing], Grand, Moscow, Russia.<\/li>\n
  23. Hofmeyr, J. and Rice, B. (2000),\u00a0Commitment-Led Marketing<\/em>, John Wiley and Sons, Chichester, U.K.<\/li>\n
  24. Kotler, Phillip (2011),\u00a0Marketing 3.0. Ot produktov k potrebiteliam i daleye \u2013 k chelovecheskoy dushe<\/em>. [Marketing 3.0: From Products to Customers to the Human Spirit], Eksmo, Moscow, Russia.<\/li>\n
  25. National Organic Standard Board Recommendations (National Organic Program USDA). Available at: https:\/\/www.ams.usda.gov\/rules-regulations\/organic\/nosb<\/a><\/li>\n
  26. Obermiller C. Brand Loyalty Measurement Made asy: A Preference-Behavior Model [Tet] \/ \u0421. Obermiller. \u2013 Journal of Small Business Strategy. \u2013 2002. \u2013 Vol.13 (1). \u2013 P. 32-44<\/li>\n
  27. Olasiuk, H., & Bhardwaj, U. (2019). An Exploration of Issues Affecting Consumer Purchase Decisions Towards Eco-friendly Brands. Marketing and Management of Innovations, 2, \u0440\u0440. 173\u2013184. Available at: https:\/\/mmi.fem.sumdu.edu.ua\/sites\/default\/files\/15_MMI-02-2019_A270-2019_Olasiuk_0.pdf<\/a><\/li>\n
  28. Panukhnyk, O., Popadynets, N., & Fedotova, Y. (2019). Analysis and modeling of factor determinants of food provision at consumer market of Ukraine. Global Journal of Environmental Science Management, 5(51), \u0440\u0440. 215\u2013226. Available at: http:\/\/dx.doi.org\/10.22034\/gjesm.2019.05.SI.24<\/a><\/li>\n
  29. Schlueter, S. (1988), \u201cGet to the Essence of a Brand Relationship\u201d,\u00a0Marketing News<\/em>, January 20, p. 4.<\/li>\n
  30. Shults, S., Popadynets, N., Bilyk, I., Teslya, D., Kosar, N., Kapii, O., Kubrak, N. (2021). Factor determinants of the consumer market tvelopment. Accounting, 7(3), \u0440\u0440. 63\u2013572. DOI: 10.5267\/j.ac.2021.1.002 Available at: http:\/\/growingscience.com\/beta\/ac\/4541-factor-determinants-of-the-consumer-market-development.html<\/a><\/li>\n
  31. Shushpanov, D. G. (2016). Socioeconomic features of food consumption and their influence on population health in Ukraine. Actual Problems of Economics, 7(181), \u0440\u0440. 344\u2013356.<\/li>\n
  32. The World of Organic Agriculture: Statistic and Emerging Trends 2020. Available at: https:\/\/www.fibl.org\/fileadmin\/documents\/shop\/5011-organic-world-2020.pdf<\/a><\/li>\n
  33. Tolok, G. A., & Tolok, Y. V. (2020). Environmental protection of quality and safety of foodstuffs. Efektyvna ekonomika, 6. Retrieved November, 20. Available at: http\/\/www.economy.nayka.com.ua\/ pdf\/6_2018\/50.pdf<\/li>\n
  34. Tsysar, A.V. (2002), \u201cCustomer Loyalty: basic definitions, methods of measurement, control methods\u201d,\u00a0Marketing i marketingovye isledovaniya<\/em>, vol. 5, p. 57.<\/li>\n
  35. Wong, S. L., Hsu, C.-C., & Chen, H.-S. (2018). To Buy or Not to Buy? Consumer Attitudes and Purchase Intentions for Suboptimal Food. International Journal of Environmental Research and Public Health, 15(7). Available at: https:\/\/doi.org\/10.3390\/ijerph15071431<\/a><\/li>\n<\/ol>\n

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