{"id":13687,"date":"2022-08-10T10:26:36","date_gmt":"2022-08-10T07:26:36","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=13687"},"modified":"2022-10-18T13:20:34","modified_gmt":"2022-10-18T10:20:34","slug":"koloro-informaczijni-tehnologiyi-yak-skladova-brend-kolorystyky-shvejnyh-vyrobiv","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=13687","title":{"rendered":"\u041a\u043e\u043b\u044c\u043e\u0440\u043e-\u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u044f\u043a \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0430 \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043b\u043e\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0448\u0432\u0435\u0439\u043d\u0438\u0445 \u0432\u0438\u0440\u043e\u0431\u0456\u0432"},"content":{"rendered":"

<\/p>\n

\u041a\u041e\u041b\u042c\u041e\u0420\u041e-\u0406\u041d\u0424\u041e\u0420\u041c\u0410\u0426\u0406\u0419\u041d\u0406 \u0422\u0415\u0425\u041d\u041e\u041b\u041e\u0413\u0406\u0407 \u042f\u041a \u0421\u041a\u041b\u0410\u0414\u041e\u0412\u0410 \u0411\u0420\u0415\u041d\u0414-\u041a\u041e\u041b\u041e\u0420\u0418\u0421\u0422\u0418\u041a\u0418 \u0428\u0412\u0415\u0419\u041d\u0418\u0425 \u0412\u0418\u0420\u041e\u0411\u0406\u0412<\/p>\n

COLOR-INFORMATION TECHNOLOGIES \u00a0AS A COMPONENT OF BRAND-COLORISTIC OF SEWING PRODUCTS<\/p>\n

\u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438:\u00a0<\/strong>278-286<\/strong>. \u041d\u043e\u043c\u0435\u0440: \u21164, 2022 (311)\u00a0\u00a0 \"\"<\/a> <\/strong>
\n\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041a\u0423\u041b\u0415\u0428\u041e\u0412\u0410 \u0421. \u0413.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\nhttps:\/\/orcid.org\/0000-0003-2361-2950<\/a>
\ne-mail: kuleshovas@khmnu.edu.ua<\/a>
\n\u041a\u041e\u0417\u0410\u0420\u042c \u041e. \u041f.
\n\u041c\u0443\u043a\u0430\u0447\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\nhttps:\/\/orcid.org\/0000-0001-6649-1699<\/u>
\ne-mail: okozar68@gmail.com<\/a>
\n\u041c\u0410\u041d\u0414\u0417\u042e\u041a \u0406. \u0410.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\nhttps<\/u>:\/\/<\/u>orcid<\/u>.<\/u>org<\/u>\/0000-0002-1899-9778<\/u>
\ne-mail: mandziukih@khmnu.edu.ua<\/a>
\nSvitlana KULESHOVA
\nKhmelnytskyi National University
\nOksana KOZAR
\nMukachevo State University
\nIgor MANDZYK
\nKhmelnytskyi National University
\nDOI:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5732-2022-311-4-278-286<\/a><\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0421\u0442\u0430\u0442\u0442\u044f \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0430 \u0432\u0438\u0440\u0456\u0448\u0435\u043d\u043d\u044e \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0456, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u0442\u0430 \u043f\u0440\u0430\u0432\u0438\u043b \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043b\u043e\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u0432\u043f\u043b\u0438\u0432\u0443 \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e fashion-\u0431\u0440\u0435\u043d\u0434\u0430. \u0417\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u0434\u043e\u0434\u0430\u0442\u043a\u0456\u0432, \u044f\u043a \u043a\u043e\u043b\u044c\u043e\u0440\u043e-\u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0434\u043b\u044f \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043b\u043e\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u0443 \u043c\u043e\u0434\u0435\u043b\u0456 \u043e\u0434\u044f\u0433\u0443.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> fashion-\u0431\u0440\u0435\u043d\u0434, \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043b\u043e\u0440\u0438\u0441\u0442\u0438\u043a\u0430, \u043f\u0435\u0440\u0446\u0435\u043f\u0446\u0456\u044f \u043a\u043e\u043b\u044c\u043e\u0440\u0443, \u043a\u043e\u043b\u044c\u043e\u0440\u043e-\u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u00a0\u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The article is devoted to solving the task of analyzing the essence, features, and rules of brand coloristic as a tool for influencing the target audience of a fashion brand. The authors proposed approaches to using mobile applications as color information technologies to develop brand coloristic of the projected image of a clothing model.
\nAs a result of the conducted research, a color design strategy for fashion brand garments was developed. The essence of a comprehensive study of color perception: its theory and practice, personalities, institutions, semantics, and the use of color information technologies for developing brand coloristic of the projected image of a clothing model is substantiated. The interaction of color in art, design, advertising, and science has been proven. Based on consumers’ physiological, emotional, intellectual, and behavioral reactions to color, a comprehensive system, “The meaning of color,” is proposed. The motives and behavioral mechanisms of consumers in the fashion industry have been studied, and the factors affecting the purchase decision have been determined. This made it possible to represent the information model of the reaction to the garment, as a component of the clothing color design strategy, by including subsets of stimuli and emotions in the design-projection process. The main rules of modern brand coloristic were analyzed and applied using modern color information technologies in the form of a ready-made Color Gear mobile application. The proposed process of using current color and information technologies to harmonize the graphic fashion image allows you to get an individual coordinated project image with a planned impression. Thus, it has been proven that the elements of brand color are an essential factor that affects the consumer’s perception of fashion brands and, as a result, sales and profits. Broad prospects for further development of the author’s mobile application for harmonizing clothing colors have been revealed, especially when it comes to finding a new color project image because the competition of fashion brands is active and demanding at the current stage.
\nKeywords:<\/strong> fashion brand, brand color, color perception, color information technology<\/p>\n

\u041b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n

    \n
  1. \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0432 fashion-\u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457: [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/duan.edu.ua\/images\/News\/UA\/Departments\/Marketing\/2021\/roboty_finalistiv\/FASHION-INDUSTRIYA.pdf<\/a><\/li>\n
  2. \u0428\u0430\u043f\u043e\u0432\u0430\u043b \u0410. \u0410\u043d\u0430\u043b\u0456\u0437 \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043b\u043e\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u0432\u043f\u043b\u0438\u0432\u0443 \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u043a\u043e\u043d\u0434\u0438\u0442\u0435\u0440\u0441\u044c\u043a\u0438\u0445 \u0432\u0438\u0440\u043e\u0431\u0456\u0432 \/ \u0410. \u0428\u0430\u043f\u043e\u0432\u0430\u043b, \u0422. \u042f\u043d\u0447\u0443\u043a \/\/ European Journal of Economics and Management. \u2013 2019. \u2013 Vol 5, Issue 2. \u2013 \u0421. 97-105. [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441], \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/eujem.cz\/wp-content\/uploads\/2019\/eujem_2019_5_2\/15.pdf<\/a><\/li>\n
  3. \u0422\u043a\u0430\u043d\u043a\u043e \u0417. \u041a\u043e\u043b\u0456\u0440 \u044f\u043a \u0437\u0430\u0441\u0456\u0431 \u0432\u0438\u0440\u0430\u0436\u0435\u043d\u043d\u044f \u0432 \u043c\u0438\u0441\u0442\u0435\u0446\u0442\u0432\u0456 \u0442\u0430 \u043c\u043e\u0434\u0456 \/ \u0417. \u0422\u043a\u0430\u043d\u043a\u043e \/\/ \u0412\u0406\u0421\u041d\u0418\u041a \u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u0457 \u043c\u0438\u0441\u0442\u0435\u0446\u0442\u0432. \u0412\u0438\u043f. 21. \u2013 2021. \u2013 \u0421. 128-138. [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/lnam.edu.ua\/files\/Academy\/nauka\/visnyk\/pdf_visnyk\/21\/15.pdf<\/a><\/li>\n
  4. \u041f\u0440\u0438\u0449\u0435\u043d\u043a\u043e \u0421.\u0412. \u041a\u043e\u043b\u044c\u043e\u0440\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u043e : \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \/ \u0421.\u0412. \u041f\u0440\u0438\u0449\u0435\u043d\u043a\u043e. \u2013 3-\u0442\u0454 \u0432\u0438\u0434., \u0432\u0438\u043f\u0440. \u0456 \u0434\u043e\u043f\u043e\u0432\u043d. \u2013 \u041a.: \u0412\u0438\u0434\u0430\u0432\u043d\u0438\u0447\u0438\u0439 \u0434\u0456\u043c \u00ab\u041a\u043e\u043d\u0434\u043e\u0440\u00bb,\u00a02018. \u2013 436 \u0441., ISBN 978-617-7729-00-5.<\/li>\n
  5. \u041a\u0443\u043b\u0435\u0448\u043e\u0432\u0430 \u0421. \u0413. \u041a\u043e\u043b\u0456\u0440 \u0432 \u0445\u0443\u0434\u043e\u0436\u043d\u044c\u043e\u043c\u0443 \u043f\u0440\u043e\u0454\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u0456 \u043e\u0434\u044f\u0433\u0443 : \u043d\u0430\u0432\u0447. \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \/ \u0421. \u0413. \u041a\u0443\u043b\u0435\u0448\u043e\u0432\u0430; \u0437\u0430 \u0440\u0435\u0434. \u0434-\u0440\u0430 \u0442\u0435\u0445\u043d. \u043d\u0430\u0443\u043a, \u043f\u0440\u043e\u0444. \u0410. \u041b. \u0421\u043b\u0430\u0432\u0456\u043d\u0441\u044c\u043a\u043e\u0457. \u2013 \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439: \u0425\u041d\u0423, 2016. \u2013 395 \u0441.<\/li>\n
  6. Hong H. R. A mobile application for personal colour analysis \/ H. R. Hong & Y. I. Kim \/\/ Cogent Business & Management, 6: 1576828, 2019, 11 [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/doi.org\/10.1080\/23311975.2019.1576828<\/a><\/li>\n
  7. \u0417\u0430\u0445\u0430\u0440\u043a\u0435\u0432\u0438\u0447 \u041e. \u0412. \u041e\u0431\u0491\u0440\u0443\u043d\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0431\u043e\u0440\u0443 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u0434\u043e\u0434\u0430\u0442\u043a\u0456\u0432 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0442\u0430 \u0443\u043f\u043e\u0440\u044f\u0434\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u043e\u0434\u043d\u043e\u0433\u043e \u0433\u0430\u0440\u0434\u0435\u0440\u043e\u0431\u0443 \/ \u041e. \u0412. \u0417\u0430\u0445\u0430\u0440\u043a\u0435\u0432\u0438\u0447, \u042e. \u0412. \u041a\u043e\u0448\u0435\u0432\u043a\u043e, \u0421. \u041c. \u041b\u0438\u0441\u0435\u043d\u043a\u043e \/\/ \u0412\u0456\u0441\u043d\u0438\u043a \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0422\u0435\u0445\u043d\u0456\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438. \u2013 2022. \u2013 \u21161 (305). \u2013 \u0421. 25-30. DOI 10.31891\/2307-5732-2022-305-1-25-30<\/li>\n
  8. Torebayev\u00a0B.P. Modern technological process of finishing production of textile industry: work with color \/ B.P. Torebayev, D.S. Bolysbayev, K.A. Zholdasbekova, M.ZH. Zhakipbekova, T.S. Burkitbayev \/\/ Industrial Technologies And Engineering (ICITE) 2019, Proceedings of VI International Conference. \u0428\u044b\u043c\u043a\u0435\u043d\u0442, 2019. [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/www.elibrary.ru\/item.asp?id=44560940<\/a><\/li>\n
  9. Kuleshova S. G. Image clothing as a perceptual component of clothing design \/ G. Kuleshova, A.L. Slavinska, O.V. Zakharkevich, G.S. Shvets \/\/ Textiles, clothing, leather and technologies. \u2013 2017. \u2013 Vol. 3. \u2013 \u0420. 12-20.<\/li>\n
  10. Kuleshova S. Improvement of the methodology for assessing the\u00a0clothing psychological comfort using semantic\u00a0differential \/ S. Kuleshova, O. Zakharkevich, Y. Koshevko, G. Shvets \/\/ Vl\u00e1kna a textil, 28(1), 2021. \u2013 \u2116 1. \u2013 \u0420. 45-55. [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/vat.ft.tul.cz\/2021\/1\/VaTpdf<\/a><\/li>\n
  11. \u041c\u043e\u0434\u043d\u0456 \u043a\u043e\u043b\u044c\u043e\u0440\u0438 2022-2023 \u0432 \u0436\u0456\u043d\u043e\u0447\u043e\u043c\u0443 \u043e\u0434\u044f\u0437\u0456 \u0437\u0430 \u0432\u0435\u0440\u0441\u0456\u0454\u044e Pantone, [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/avers.ua\/news\/kolyori-2022-roku-pantone-opublikuvav-prognozi<\/a><\/li>\n
  12. Pashkevych K. L. Research Of Ukrainian Fashion Industry Goods Consumers \/ <\/strong> L. Pashkevych, <\/strong>N. \u0410. \u041c. \u041e. Vyshnevska, O. O. Rogotchenko \/\/ <\/strong>Art and Design. \u2013 2019. \u2013 \u21161. \u2013 \u0420. 9-21. [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/doi.org\/10.30857\/2617-0272.2019.1.1<\/a>.<\/li>\n
  13. Color Gear: \u043f\u0430\u043b\u0456\u0442\u0440\u0430 \u043a\u043e\u043b\u044c\u043e\u0440\u0456\u0432, [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: https:\/\/play.google.com\/store\/apps\/details?id=design.vek.color_gear.lite&hl=uk<\/a><\/li>\n<\/ol>\n

    References<\/strong><\/p>\n

      \n
    1. Formuvannia loialnosti spozhyvachiv do brendu v fashion-industrii: [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/duan.edu.ua\/images\/News\/UA\/Departments\/Marketing\/2021\/roboty_finalistiv\/FASHION-INDUSTRIYA.pdf<\/a><\/li>\n
    2. Shapoval A. Analiz brend-kolorystyky yak instrumentu vplyvu na tsilovu audytoriiu kondyterskykh vyrobiv \/ A. Shapoval, T. Yanchuk \/\/ European Journal of Economics and Management. \u2013 2019. \u2013 Vol 5, Issue 2. \u2013 S. 97-105. [Elektronnyi resurs], Rezhym dostupu: https:\/\/eujem.cz\/wp-content\/uploads\/2019\/eujem_2019_5_2\/15.pdf<\/a><\/li>\n
    3. Tkanko Z. Kolir yak zasib vyrazhennia v mystetstvi ta modi \/ Z. Tkanko \/\/ VISNYK Lvivskoi natsionalnoi akademii mystetstv. Vyp. 21. \u2013 2021. \u2013 S. 128-138. [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/lnam.edu.ua\/files\/Academy\/nauka\/visnyk\/pdf_visnyk\/21\/15.pdf<\/a><\/li>\n
    4. Pryshchenko S.V. Koloroznavstvo : navchalnyi posibnyk \/ S.V. Pryshchenko. \u2013 3-tie vyd., vypr. i dopovn. \u2013 K.: Vydavnychyi dim \u00abKondor\u00bb, 2018. \u2013 436 s., ISBN 978-617-7729-00-5.<\/li>\n
    5. Kuleshova S. H. Kolir v khudozhnomu proiektuvanni odiahu : navch. posibnyk \/ S. H. Kuleshova; za red. d-ra tekhn. nauk, prof. A. L. Slavinskoi. \u2013 Khmelnytskyi: KhNU, 2016. \u2013 395 s.<\/li>\n
    6. Hong H. R. A mobile application for personal colour analysis \/ H. R. Hong & Y. I. Kim \/\/ Cogent Business & Management, 6: 1576828, 2019, 11 [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/doi.org\/10.1080\/23311975.2019.1576828<\/a><\/li>\n
    7. Zakharkevych O. V. Obgruntuvannia vyboru mobilnykh dodatkiv dlia stvorennia ta uporiadkuvannia modnoho harderobu \/ O. V. Zakharkevych, Yu. V. Koshevko, S. M. Lysenko \/\/ Herald of Khmelnytskyi National University. Technical sciences. \u2013 2022. \u2013 \u21161 (305). \u2013 S. 25-30. DOI 10.31891\/2307-5732-2022-305-1-25-30<\/li>\n
    8. Torebayev\u00a0B.P. Modern technological process of finishing production of textile industry: work with color \/ B.P. Torebayev, D.S. Bolysbayev, K.A. Zholdasbekova, M.ZH. Zhakipbekova, T.S. Burkitbayev \/\/ Industrial Technologies And Engineering (ICITE) 2019, Proceedings of VI International Conference. Shumkent, 2019. [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/www.elibrary.ru\/item.asp?id=44560940<\/a><\/li>\n
    9. Kuleshova S. G. Image clothing as a perceptual component of clothing design \/ G. Kuleshova, A.L. Slavinska, O.V. Zakharkevich, G.S. Shvets \/\/ Textiles, clothing, leather and technologies. \u2013 2017. \u2013 Vol. 3. \u2013 \u0420. 12-20.<\/li>\n
    10. Kuleshova S. Improvement of the methodology for assessing the\u00a0clothing psychological comfort using semantic\u00a0differential \/ S. Kuleshova, O. Zakharkevich, Y. Koshevko, G. Shvets \/\/ Vl\u00e1kna a textil, 28(1), 2021. \u2013 \u2116 1. \u2013 \u0420. 45-55. [Elektronnyi resurs]. \u2013 Rezhym dostupu: http:\/\/vat.ft.tul.cz\/2021\/1\/VaT_2021_1_6.pdf<\/a><\/li>\n
    11. Modni kolory 2022-2023 v zhinochomu odiazi za versiieiu Pantone, [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/avers.ua\/news\/kolyori-2022-roku-pantone-opublikuvav-prognozi<\/a><\/li>\n
    12. Pashkevych K. L. Research Of Ukrainian Fashion Industry Goods Consumers \/ <\/strong> L. Pashkevych, <\/strong>N. \u0410. \u041c. \u041e. Vyshnevska, O. O. Rogotchenko \/\/ <\/strong>Art and Design. \u2013 2019. \u2013 \u21161. \u2013 \u0420. 9-21. [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/doi.org\/10.30857\/2617-0272.2019.1.1<\/a>.<\/li>\n
    13. Color Gear: palitra koloriv, [Elektronnyi resurs]. \u2013 Rezhym dostupu: https:\/\/play.google.com\/store\/apps\/details?id=design.vek.color_gear.lite&hl=uk<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/13687"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13687"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/13687\/revisions"}],"predecessor-version":[{"id":14321,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/13687\/revisions\/14321"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}