{"id":13724,"date":"2022-09-08T13:20:06","date_gmt":"2022-09-08T10:20:06","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=13724"},"modified":"2022-09-23T12:46:26","modified_gmt":"2022-09-23T09:46:26","slug":"stanovlennya-elektronnoyi-komercziyi-na-pidpryyemstvi","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=13724","title":{"rendered":"\u0421\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u043d\u0430 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0456"},"content":{"rendered":"

<\/p>\n

\u0421\u0422\u0410\u041d\u041e\u0412\u041b\u0415\u041d\u041d\u042f \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0407 \u041a\u041e\u041c\u0415\u0420\u0426\u0406\u0407 \u041d\u0410 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0406<\/p>\n

ESTABLISHMENT OF ELECTRONIC COMMERCE AT THE ENTERPRISE<\/p>\n

\"\"<\/a>
\nhttps:\/\/doi.org\/10.31891\/2307-5740-2022-308-4-30<\/a><\/p>\n

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\nhttps:\/\/orcid.org\/0000-0001-6520-3632<\/a>
\ne-mail: v.i.liashevska@karazin.ua<\/a>
\n\u041d\u0430\u043d\u0456 \u0414\u0410\u0412\u0418\u0414\u0415\u041d\u041a\u041e
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\ne-mail: nanidavidenko2002@gmail.com<\/a><\/p>\n

Viktoriia LIASHEVSKA, Nani DAVIDENKO
\nV.N. Karazin Kharkiv National University<\/p>\n

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\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441, \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f, \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u044f, \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430.<\/p>\n

\u00a0<\/em>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The study is devoted to the analysis of the state of e-commerce in enterprises. The article considers different approaches to understanding e-commerce as a component of e-business. An attempt is made to determine the place of e-commerce in the formation of the competitiveness of the enterprise. The advantages of using e-commerce for the company are provided, which include: cost reduction, coverage of a larger market segment and others. The advantages that appear to the consumer include: ease of finding stores online; the ability to obtain information about the entire range of the store without the help of a worker; possibility to receive the order at home; round-the-clock loyalty of the store; comparison of prices and quality of goods in different stores at home. Approaches to understanding the essence of e-commerce as a component of business education are considered. The existing models of e-business and their characteristics are given, namely: B2B, B2C, B2A, C2A, C2C. The article also identifies the functions and processes that include e-commerce, which include: ordering catalogs and price lists; connection of Internet applications with the internal system of office work; self-registration of consumers; the possibility of selling goods of different categories via the Internet; order processing according to the standard scheme; making online payments. The trend of growth of e-sales sales for 2018-2020 is illustrated, which indicates an increase in the number of people who use the services of e-commerce companies. Four levels of mutual relations of participants of trade processes and influence of their definition on production activity are resulted. The paper presents a list of disadvantages of using e-commerce for the consumer, which include the security of personal data, the possibility of fraud and others, as well as for the manufacturer, namely: high competition in the market, the possibility of the consumer. fraud, as well as the need for a longer analysis of all performance indicators on the site. The influence of the current state of introduction of e-commerce in the activity of the enterprise on the possible level of potential of development and increase of production indicators is analyzed.<\/p>\n

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