![\"\"](\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\")
<\/a>\n\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0422\u0420\u0410\u0427 \u041e\u043b\u044c\u0433\u0430
\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb
\nORCID ID: 0000-0003-1461-791X<\/a>
\ne-mail: olha.r.trach@lpnu.ua
\nTRACH Olha.
\nLviv Polytechnic National University
\nDOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5732-2022-315-6-245-250<\/a><\/p>\n
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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0432\u0456\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u0438, \u0432\u0435\u0431-\u043f\u0440\u043e\u0454\u043a\u0442\u0438, \u043f\u0440\u043e\u0444\u043e\u0440\u0456\u0454\u043d\u0442\u0430\u0446\u0456\u0439\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0417\u0412\u041e.<\/p>\n
\nThe requirements for the pages of higher education institutions and their departments are different from ordinary pages for goods or services, given their specificity and target audience. Therefore, the requirements for creating pages of university divisions in social networks are as follows: logo of the division, name of the division page with affiliation to the institution of higher education, information about the division (“cap” of the profile) with the following data: page name, name of the division, abbreviation of the institute\/university, university affiliation, website of the unit, address of the unit, telephone. The article describes the stages of maintaining a career guidance activity page. The list of elements that are part of the career guidance topic of the post has been defined: the name of the specialty; the name of the department that trains specialists in the chosen specialty; terms of study; form of education; cost of education; contact information of the department; license volume. The tools and methods of information and advertising activities of departments of higher education institutions presented in the work were implemented at the Department of Social Communications and Information Activities of Lviv Polytechnic National University for three years.
\nKeywords:<\/strong> virtual communities, web projects, career guidance activities, HEI<\/p>\n\n
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