{"id":15490,"date":"2023-01-13T11:57:05","date_gmt":"2023-01-13T09:57:05","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=15490"},"modified":"2023-01-30T11:48:12","modified_gmt":"2023-01-30T09:48:12","slug":"sutnist-ta-evolyucziya-strategichnogo-upravlinnya-pidpryyemstvamy","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=15490","title":{"rendered":"\u0421\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0435\u0432\u043e\u043b\u044e\u0446\u0456\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u043c\u0438"},"content":{"rendered":"

<\/p>\n

\u0421\u0423\u0422\u041d\u0406\u0421\u0422\u042c \u0422\u0410 \u0415\u0412\u041e\u041b\u042e\u0426\u0406\u042f \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0406\u0427\u041d\u041e\u0413\u041e \u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u042f \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410\u041c\u0418<\/p>\n

THE ESSENCE AND EVOLUTION OF STRATEGIC BUSINESS MANAGEMENT<\/p>\n

\"\"<\/a>
\nhttps:\/\/doi.org\/10.31891\/2307-5740-2022-312-6(2)-20<\/a><\/p>\n

\u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0417\u0410\u0425\u0410\u0420\u0427\u0423\u041a
\nhttps:\/\/orcid.org\/0000-0001-5486-3635<\/a>
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

Nataliya\u00a0ZAKHARCHUK
\nKhmelnytskyi National University<\/p>\n

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\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u0435\u0432\u043e\u043b\u044e\u0446\u0456\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u0448\u043a\u043e\u043b\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f.<\/p>\n

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The article examines the theoretical foundations of strategic enterprise management, the evolution of strategic management, the essence, critical approaches, and principles of strategic enterprise management. It is noted that the term \u00abstrategy\u00bb was first used by A. Chandler in 1962 and the term \u00abstrategic management\u00bb by I. Ansoff in 1965. The evolution of strategic planning was studied. I. Ansoff identified four stages of strategic management development, in particular: Stage I \u2013 reactive (Chandlerian) adaptation, Stage II \u2013 strategic planning, Stage III \u2013 management of strategic opportunities, and Stage IV \u2013 management of problems on a real-time scale. Namely: Stage I \u2013 budgeting and control, Stage II \u2013 long-term planning, Stage III \u2013 strategic planning, and Stage IV \u2013 strategic market management. The strategies of the school were analyzed, which were analyzed in detail in the work of H. Mintzberg, B. Ahlstrand, and J. Lempel. These schools can be grouped according to the nature of research into three groups in the following group: Group I \u2013 includes three schools: design, planning, and positioning; II group \u2013 consists of six schools: entrepreneurial, cognitive (cognitive), school of education, power (force), culture and external environment; III group \u2013 includes one school: configurations. The article analyzes the existing definitions of the essence of the concept of \u00abstrategic management\u00bb, which means the processes of making managerial decisions or sets of decisions; management process; action model; management of the organization based on human potential, etc. The author’s definition of strategic management has been formulated, which should be understood as the specific processes of making and implementing management decisions regarding the formation and implementation of a strategy with the targeted achievement of established goals, which are based on an objective assessment of the external and internal conditions of the enterprise’s functioning.<\/p>\n

Keywords:<\/strong> strategy, strategic management, the evolution of strategic management, school of strategic management.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/15490"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15490"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/15490\/revisions"}],"predecessor-version":[{"id":15629,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/15490\/revisions\/15629"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}