{"id":16139,"date":"2022-08-22T09:43:32","date_gmt":"2022-08-22T06:43:32","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=16139"},"modified":"2023-02-21T15:06:26","modified_gmt":"2023-02-21T13:06:26","slug":"miscze-fashion-industriyi-v-strukturi-kreatyvnyh-studij","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=16139","title":{"rendered":"\u041c\u0456\u0441\u0446\u0435 FASHION-\u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0441\u0442\u0443\u0434\u0456\u0439"},"content":{"rendered":"<p><!--more--><\/p>\n<p class=\"05PAPERNAMEVKNUES\" style=\"text-align: center;\">\u041c\u0406\u0421\u0426\u0415 FASHION-\u0406\u041d\u0414\u0423\u0421\u0422\u0420\u0406\u0407 \u0412 \u0421\u0422\u0420\u0423\u041a\u0422\u0423\u0420\u0406 \u041a\u0420\u0415\u0410\u0422\u0418\u0412\u041d\u0418\u0425 \u0421\u0422\u0423\u0414\u0406\u0419<\/p>\n<p class=\"05PAPERNAMEVKNUES\" style=\"text-align: center;\">THE PLACE OF THE FASHION INDUSTRY IN THE STRUCTURE OF CREATIVE STUDIOS<\/p>\n<p><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2023\/02\/vknu-es-2022-n2t2304_33.pdf\"><img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a> <strong>C\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 210-218. \u041d\u043e\u043c\u0435\u0440: \u21162,<\/strong> <strong>\u0422\u043e\u043c 2, 2022 (30<\/strong><strong>4<\/strong><strong>)<\/strong><\/p>\n<p><a href=\"https:\/\/doi.org\/10.31891\/2307-5740-2022-304-2(2)-33\">https:\/\/doi.org\/10.31891\/2307-5740-2022-304-2(2)-33<\/a><\/p>\n<p>\u0406\u0440\u0438\u043d\u0430 \u0411\u0423\u0414\u041d\u0406\u041a\u0415\u0412\u0418\u0427<br \/>\n\u0427\u0435\u0440\u043d\u0456\u0432\u0435\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u042e\u0440\u0456\u044f \u0424\u0435\u0434\u044c\u043a\u043e\u0432\u0438\u0447\u0430<br \/>\n<a href=\"https:\/\/orcid.org\/0000-0002-5466-6532\">https:\/\/orcid.org\/0000-0002-5466-6532<\/a><br \/>\n<a href=\"mailto:i.budnikevich@chnu.edu.ua\">i.budnikevich@chnu.edu.ua<\/a><br \/>\n\u041a\u0441\u0435\u043d\u0456\u044f \u0414\u0423\u0417\u042f\u041a<br \/>\n\u0427\u0435\u0440\u043d\u0456\u0432\u0435\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u042e\u0440\u0456\u044f \u0424\u0435\u0434\u044c\u043a\u043e\u0432\u0438\u0447\u0430<br \/>\n<a href=\"mailto:duziak.kseniia@chnu.edu.ua\">duziak.kseniia@chnu.edu.ua<\/a><\/p>\n<p>Iryna BUDNIKEVICH, Kseniia DUZIAK<br \/>\nYuriy Fedkovych Chernivtsi National University<\/p>\n<p style=\"text-align: center;\"><em>\u00a0<\/em><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u0412 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u0440\u043e\u043b\u044c \u0442\u0430 \u043c\u0456\u0441\u0446\u0435 fashion-\u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439, \u044f\u043a\u0456 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0454 \u043e\u0434\u043d\u0438\u043c\u0438 \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0438\u0445 \u0441\u0435\u043a\u0442\u043e\u0440\u0456\u0432 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438, \u0434\u0436\u0435\u0440\u0435\u043b\u043e\u043c \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0434\u043e\u0434\u0430\u043d\u043e\u0457 \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0442\u0430 \u043d\u043e\u0432\u0438\u0445 \u0440\u043e\u0431\u043e\u0447\u0438\u0445 \u043c\u0456\u0441\u0446\u044c \u0448\u043b\u044f\u0445\u043e\u043c \u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u0434\u0435\u0439, \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0445 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u0438\u0445, \u0442\u0432\u043e\u0440\u0447\u0438\u0445, \u0437\u043d\u0430\u043d\u043d\u0454\u0432\u0438\u0445 \u0442\u0430 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432. \u0423\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u043f\u0440\u043e \u0432\u043a\u043b\u0430\u0434 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439 \u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0457 \u0442\u0430 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0445 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a, \u0443 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0440\u043e\u0431\u043e\u0447\u0438\u0445 \u043c\u0456\u0441\u0446\u044c \u0442\u0430 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0456\u0439\u043a\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443.<\/p>\n<p class=\"06AnnotationVKNUES\">\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u00ab\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430\u00bb \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u0438\u0445 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u043c\u0438 \u0442\u0430 \u0437\u0430\u0440\u0443\u0431\u0456\u0436\u043d\u0438\u043c\u0438 \u0432\u0447\u0435\u043d\u0438\u043c, \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0438\u043c\u0438 \u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f\u043c\u0438 \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a, \u0449\u043e \u043e\u0431\u2019\u0454\u0434\u043d\u0443\u044e\u0447\u0438\u043c\u0438 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0454: \u0456\u0434\u0435\u0457, \u0442\u0432\u043e\u0440\u0447\u0456\u0441\u0442\u044c, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457, \u0437\u043d\u0430\u043d\u043d\u044f, \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442, \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u0441\u0442\u0430\u043b\u0456\u0441\u0442\u044c, \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0443\u0442\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439 (\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0441\u0442\u0443\u0434\u0456\u0439) \u044f\u043a \u043e\u0441\u043d\u043e\u0432\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u0442\u0430 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043e \u0440\u0438\u0441\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439.<\/p>\n<p class=\"06AnnotationVKNUES\">\u0412\u0456\u0434\u0437\u043d\u0430\u0447\u0435\u043d\u043e, \u0449\u043e \u0441\u0443\u0447\u0430\u0441\u043d\u0430 \u043c\u043e\u0434\u043d\u0430 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044f \u0454 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c \u0441\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438, \u0449\u043e \u0432\u043a\u043b\u044e\u0447\u0430\u0454 \u0432 \u0441\u0435\u0431\u0435 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0443, \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e, \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0437\u0431\u0443\u0442 \u043c\u043e\u0434\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 (\u043e\u0434\u044f\u0433\u0443, \u0432\u0437\u0443\u0442\u0442\u044f, \u0430\u043a\u0441\u0435\u0441\u0443\u0430\u0440\u0456\u0432). \u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u0449\u043e\u0434\u043e \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f \u043c\u043e\u0434\u0438 \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439 \u0437\u0430 \u0440\u0456\u0437\u043d\u0438\u043c\u0438 \u043f\u0456\u0434\u0445\u043e\u0434\u0430\u043c\u0438, \u044f\u043a\u0438\u0439 \u0437\u0430\u0441\u0432\u0456\u0434\u0447\u0438\u0432 \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u0446\u0456\u0454\u0457 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u0432 \u0443\u0441\u0456\u0445 \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439. \u0417\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a, \u0449\u043e \u0444\u0435\u0448\u0435\u043d-\u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044e \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u044f\u043a \u0435\u043b\u0435\u043c\u0435\u043d\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0443 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044e, \u044f\u043a\u0430 \u043f\u043e\u0454\u0434\u043d\u0443\u0454 \u0440\u043e\u0437\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432 \u0442\u0430 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432 \u043c\u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443, \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0456\u0432 \u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432 (\u0441\u0438\u0440\u043e\u0432\u0438\u043d\u043d\u0438\u0445, \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445, \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0445, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445), \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (FashTech), \u0441\u0444\u0435\u0440\u0443 \u043f\u043e\u0441\u043b\u0443\u0433 \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f, \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441\u0443.<\/p>\n<p class=\"06AnnotationVKNUES\"><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0441\u0442\u0443\u0434\u0456\u0457, \u043c\u043e\u0434\u0430, \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044f \u043c\u043e\u0434\u0438, fashion-\u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457, FashTech.<\/p>\n<p style=\"text-align: center;\"><em>\u00a0<\/em><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0The article examines the role and place of the fashion industry in the structure of creative industries, which today are one of the fastest growing sectors of the economy, a source of creating added value and new jobs through the generation of ideas, production, promotion and sale of products created on the basis of cultural, creative, knowledge and intellectual resources.Summarized information about the contribution of creative industries to the development of world and national economies, to creating jobs and ensuring sustainable development.<\/p>\n<p>Based on the theoretical analysis of the definitions of the &#8220;Creative Economy&#8221; category proposed by domestic and foreign scientists, public and professional organizations, it was concluded that the unifying elements are: ideas, creativity, innovation, knowledge, intelligence, uniqueness, technology, sustainability, value.<\/p>\n<p>Researched approaches to defining the essence of creative industries (creative studios) as the basis of the creative economy. The features of creative industries are summarized: the subjects are creative companies that are directly or indirectly based on creativity, originality, talents and unique skills; carry value for the preservation of cultural heritage, national identity and reflection of local characteristics; meet many sustainability challenges and ESG factors; use of creative, cultural, knowledge and intellectual resources; use of intellectual property objects for the production of goods and services; the result of activity is also objects of intellectual property and copyright; a creative product has a high value, as it involves a significant contribution of ideas and work of a creative person; the creative product is the object of falsification, counterfeiting and &#8220;piracy&#8221;; creative industries create new consumer value, added value and jobs; a high share of the use of product and technological innovations; a significant entrepreneurial, innovative and marketing component.<\/p>\n<p>It was noted that the modern fashion industry is an important sector of the creative economy, which includes the development, production, promotion and sale of fashionable goods (clothing, shoes, accessories). A semantic analysis of the inclusion of fashion in the structure of creative industries according to various approaches has been carried out, which proves the presence of this industry in all classifications of creative industries. It was concluded that fashion is one of the dominant components of creative industries, a form of mass communication, a cultural industry, generates its own marketing and advertising technologies, a special &#8220;fashion product&#8221;, professional and informal fashion communities that have their own opinion and form specific standards.<\/p>\n<p>It was concluded that the fashion industry should be considered as an element of the creative economy, a creative industry that combines developers and manufacturers of fashionable products, suppliers of resources (raw materials, information, intellectual, marketing, creative), innovations and technologies (FashTech), the sphere of promotion services, implementation and service.<\/p>\n<p><strong>Keywords:<\/strong> creative economy, creative industries, creative studios, fashion, fashion industry, FashTech.<\/p>\n<p style=\"text-align: center;\"><strong>\u041b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n<ol>\n<li>\u0412\u0430\u0445\u043e\u0432\u0438\u0447 \u0406. \u041c., \u0427\u0443\u043b\u044c \u041e.\u041c. \u0420\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439: \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u0438\u043c\u0456\u0440: \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u044f. \u041b\u0443\u0446\u044c\u043a: \u0412\u0435\u0436\u0430\u0414\u0440\u0443\u043a, 2014. 288 \u0441.<\/li>\n<li>\u0413\u0430\u0440\u0434\u0430\u0431\u0445\u0430\u0434\u0437\u0435 \u0406.\u0410. \u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u043c\u043e\u0434\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u043e\u0434\u044f\u0433\u0443. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439. \u21162. C.64-77<\/li>\n<li>\u0414\u0430\u0432\u0438\u043c\u0443\u043a\u0430 \u0421. \u0410., \u0424\u0435\u0434\u0443\u043b\u043e\u0432\u0430 \u041b. \u0406. \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0441\u0435\u043a\u0442\u043e\u0440 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438: \u0434\u043e\u0441\u0432\u0456\u0434 \u0442\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0438 \u0440\u043e\u0437\u0431\u0443\u0434\u043e\u0432\u0438 : \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u044f. \u0414\u0423 \u00ab\u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0456\u043c\u0435\u043d\u0456 \u041c. \u0406. \u0414\u043e\u043b\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u041d\u0410\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438\u201d. \u041b\u044c\u0432\u0456\u0432, 2017. 528\u0441.<\/li>\n<li>\u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u043f\u0440\u043e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443. \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, 2011, \u2116 24, \u0441\u0442\u043e\u0440. 168; 2013, \u2116 23, \u0441\u0442\u043e\u0440. 218; 2017, \u2116 26, \u0441\u0442\u043e\u0440. 298. URL: https:\/\/zakon.rada.gov.ua\/laws\/show\/2778-17#Text<\/li>\n<li>\u041a\u043b\u043e\u0443\u0434\u043e\u0432\u0430 \u0419. \u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043d\u0430 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0442\u0441\u0442\u0430\u043b\u044b\u0435 \u0440\u0435\u0433\u0438\u043e\u043d\u044b. Journal of the New Economic Association, New Economic Association, 2010, issue 5, pages 110-125.<\/li>\n<li>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430: \u043d\u043e\u0432\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0430 \u0435\u043f\u043e\u0445\u0430 \u0425\u0425\u0406 \u0441\u0442. URL: https:\/\/creativeeconomy.center\/wp-content\/uploads\/2021\/12\/2_5332503104040474153.pdf<\/li>\n<li>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457: \u042f\u043a \u0432 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456 \u00ab\u0435\u043a\u0441\u043f\u043e\u0440\u0442\u0443\u044e\u0442\u044c\u00bb \u043c\u0443\u0437\u0438\u043a\u0443. URL: https:\/\/delo.ua\/lifestyle\/kak-v-sovremennom-mire-eksportirujut-muzyku-349679\/<\/li>\n<li>\u041f\u0430\u043d\u0456\u043d\u0430 \u0406.\u0413, \u041f\u0430\u0440\u0447\u0435\u0432\u0441\u044c\u043a\u0430 \u0412.\u0412. \u0406\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044f \u043c\u043e\u0434\u0438 \u0432 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u0456\u0439 \u0434\u0438\u043f\u043b\u043e\u043c\u0430\u0442\u0456\u0457 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0456\u043a\u0438 \u041f\u043e\u043b\u044c\u0449\u0430: \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437. \u0420\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u0441\u0442\u0443\u0434\u0456\u0457. \u0423\u0436\u0433\u043e\u0440\u043e\u0434, \u0412\u0438\u0434\u0430\u0432\u043d\u0438\u0447\u0438\u0439 \u0434\u0456\u043c \u00ab\u0413\u0435\u043b\u044c\u0432\u0435\u0442\u0438\u043a\u0430\u00bb. \u0412\u0438\u043f. 24. 2021. \u0421.140-147.<\/li>\n<li>\u041f\u043e\u0441\u043d\u043e\u0432\u0430 \u0422. \u0412. \u0406\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0430 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430: \u0434\u0456\u0430\u043b\u0435\u043a\u0442\u0438\u043a\u0430 \u0432\u0437\u0430\u0454\u043c\u043e\u0437\u0432\u2019\u044f\u0437\u043a\u0443. \u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430. 2020. \u2116 3. URL: http:\/\/www.economy.nayka.com.ua\/?op=1&amp;z=7716<\/li>\n<li>\u041f\u0440\u043e \u0441\u0445\u0432\u0430\u043b\u0435\u043d\u043d\u044f \u0415\u043a\u0441\u043f\u043e\u0440\u0442\u043d\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u043d\u0430 2017\u20132021 \u0440\u043e\u043a\u0438\u00bb: \u0440\u043e\u0437\u043f\u043e\u0440\u044f\u0434\u0436\u0435\u043d\u043d\u044f \u041a\u0430\u0431\u0456\u043d\u0435\u0442\u0443 \u043c\u0456\u043d\u0456\u0441\u0442\u0440\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 27 \u0433\u0440\u0443\u0434\u043d\u044f 2017 \u0440. \u2116 1017-\u0440. \u0411\u0430\u0437\u0430 \u0434\u0430\u043d\u0438\u0445 \u00ab\u0417\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0441\u0442\u0432\u043e \u0423\u043a\u0440\u0430\u0457\u043d\u0438\u00bb. URL: https:\/\/cutt.ly\/Ec1zstF<\/li>\n<li>\u0420\u043e\u0437\u043f\u043e\u0440\u044f\u0434\u0436\u0435\u043d\u043d\u044f \u041a\u0430\u0431\u0456\u043d\u0435\u0442\u0443 \u041c\u0456\u043d\u0456\u0441\u0442\u0440\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0456\u0434 24 \u043a\u0432\u0456\u0442\u043d\u044f 2019 \u0440. \u2116 265\u2013\u0440 \u00ab\u041f\u0440\u043e \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u0432\u0438\u0434\u0456\u0432 \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456, \u044f\u043a\u0456 \u043d\u0430\u043b\u0435\u0436\u0430\u0442\u044c \u0434\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439\u00bb. URL: https:\/\/www.kmu.gov.ua\/ua\/npas\/pro\u2013zatverdznoyi\u2013diality\u2013yaki\u2013nalezhat-dokreativnih-industrij<\/li>\n<li>Florida, R. 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P. 217-232<\/li>\n<li>Creative Economy Programme. URL: https:\/\/unctad.org\/topic\/trade-analysis\/creative-economy-programme#:~:text=The%20creative%20economy%20has%20 no,\u203acreative%20industries\u203a%20are%20based<\/li>\n<li>Launch of the 2018 Global Report. URL: https:\/\/en.unesco.org\/creativity\/sites\/creativity\/files\/global_report_fact_sheet_en.pdf<\/li>\n<li>Re|shaping cultural policies: a decade promoting the diversity of cultural expressions for development. URL: https:\/\/unesdoc.unesco.org\/ark:\/48223\/pf0000242866<\/li>\n<li>World Intellectual Property Organization. How to Make a Living in the Creative Industries. URL: https:\/\/www.wipo.int\/publications\/en\/details.jsp?id=4166&amp;plang=E<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Vakhovych I., Chul O. (2014) Development of creative industries: regional dimension: monograph. Lutsk: Vezha-Druk, 288 s.<\/li>\n<li>Hardabkhadze, I.A. Features of marketing communications of fashion industry in the field of fashion design. Marketing and Management of Innovations. 2012. Vol.3, \u2116 2. PP. 64-77.<\/li>\n<li>Davymuka, \u00a0 A.,\u00a0 Fedulova,\u00a0 L.\u00a0 I.\u00a0 (2017). Creative sector of economy: experience anddirections of development. Dolishny Institute for Regional Studies of the National Academy of Sciences of Ukraine<\/li>\n<li>Law of Ukraine \u00abOn Culture\u00bb. The Official Bulletin of the Verkhovna Rada of Ukraine, 2011, No. 24, p. 168; 2013, No. 23, p. 218; 2017, No. 26, p. 298. Available at: https:\/\/zakon.rada.gov.ua\/laws\/show\/2778-17#Text<\/li>\n<li>Kloudova J. (2010) Expanse Creative Economy and its Impact on the Less Developed Regions. 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The Creative economy: how people make money from ideas. 1st ed. London : Penguin Books, 263 \u0440. Available at: https:\/\/ru.scribd.com\/document\/421657876\/The-Creative-Economy-John-Howkins<\/li>\n<li>National Studies on Assessing the Economic Contribution of the Copyright-Based Industries. WIPO-2006. Available at: https:\/\/www.wipo.int\/edocs\/pubdocs\/en\/copyright\/624\/wipo_pub_624.pdf<\/li>\n<li>\u00d6sterreichs Stellung als bedeutende Kulturnation sichern zu wollen. \u00d6VP-Grundsatzprogramm 1995, S 26<\/li>\n<li>Quantifying knowledge spillovers from the uk creative industries. Available at: https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/1093810\/DCMS_scoping_study_-_final_-_24July2022.pdf<\/li>\n<li>Reshaping policies for creativity: addressing culture as a global public good. Available at: https:\/\/unesdoc.unesco.org\/ark:\/48223\/pf0000380474<\/li>\n<li>Staatliche Kulturpolitik in \u00d6sterreich seit 2000 &#8211; Zur Radikalisierung eines politischen Konzeptes von Michael Wimmer. Available\u00a0 at: http:\/\/www.educult.at\/wp-content\/uploads\/2011\/08\/Kulturpolitik_-_5_Jahre_nach_der_Wende.pdf<\/li>\n<li>Sukma \u041c., Hartono D., Prihawantoro S. (2018) The Impacts Analysis of Creative-Products Export on the Economy. Jurnal Ekonomi dan Kebijakan. . Vol 11, No 1. Available at: https:\/\/journal.unnes.ac.id\/nju\/index.php\/jejak\/article\/view\/11337<\/li>\n<li>The Creative Economy. (2021). Policy Circle. Available at: https:\/\/www.thepolicycircle.org\/minibrief\/the-creative-economy\/<\/li>\n<li>The economic impact of the creative industries in the americas. Oxford Economics. British Council. Available at: http:\/\/scm.oas.org\/pdfs\/2013\/cidrp00451.cultura.eng.pdf<\/li>\n<li>\u0422hrosby D. Modeling the cultural industries\/\/ International Journal of Cultural Policy. 2008. Vol. 14(3). P. 217-232<\/li>\n<li>Creative Economy Programme. Available at: https:\/\/unctad.org\/topic\/trade-analysis\/creative-economy-programme#:~:text=The%20creative%20economy%20has%20 no,\u203acreative%20industries\u203a%20are%20based<\/li>\n<li>Launch of the 2018 Global Report. Available at: <a href=\"https:\/\/en.unesco.org\/creativity\/sites\/creativity\/files\/global_report_fact_sheet_en.pdf\">https:\/\/en.unesco.org\/creativity\/sites\/creativity\/files\/global_report_fact_sheet_en.pdf<\/a><\/li>\n<li>Re|shaping cultural policies: a decade promoting the diversity of cultural expressions for development. Available at: https:\/\/unesdoc.unesco.org\/ark:\/48223\/pf0000242866<\/li>\n<li>World Intellectual Property Organization. How to Make a Living in the Creative Industries. Available at: <a href=\"https:\/\/www.wipo.int\/publications\/en\/details.jsp?id=4166&amp;plang=E\">https:\/\/www.wipo.int\/publications\/en\/details.jsp?id=4166&amp;plang=E<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[68],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/16139"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16139"}],"version-history":[{"count":2,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/16139\/revisions"}],"predecessor-version":[{"id":16152,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/16139\/revisions\/16152"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}