{"id":17536,"date":"2023-05-09T12:25:32","date_gmt":"2023-05-09T09:25:32","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=17536"},"modified":"2023-05-23T20:54:54","modified_gmt":"2023-05-23T17:54:54","slug":"ekologizacziya-gotelno-restorannoyi-sfery-v-konteksti-stalogo-rozvytku-turyzmu-v-ukrayini","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=17536","title":{"rendered":"\u0415\u043a\u043e\u043b\u043e\u0433\u0456\u0437\u0430\u0446\u0456\u044f \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u043e-\u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043d\u043e\u0457 \u0441\u0444\u0435\u0440\u0438 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456"},"content":{"rendered":"

<\/p>\n

\u0415\u041a\u041e\u041b\u041e\u0413\u0406\u0417\u0410\u0426\u0406\u042f \u0413\u041e\u0422\u0415\u041b\u042c\u041d\u041e-\u0420\u0415\u0421\u0422\u041e\u0420\u0410\u041d\u041d\u041e\u0407 \u0421\u0424\u0415\u0420\u0418 \u0412 \u041a\u041e\u041d\u0422\u0415\u041a\u0421\u0422\u0406 \u0421\u0422\u0410\u041b\u041e\u0413\u041e \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u0422\u0423\u0420\u0418\u0417\u041c\u0423 \u0412 \u0423\u041a\u0420\u0410\u0407\u041d\u0406<\/p>\n

ECOLOGIZATION OF THE HOTEL AND RESTAURANT SECTOR, IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF TOURISM IN UKRAINE<\/p>\n

\u0412\u0456\u0441\u043d\u0438\u043a \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u043d\u0430\u0443\u043a\u0438.<\/em> 2023. \u21162 (316). C. 146-156
\nHerald of Khmelnytskyi National University. Economic sciences.<\/em> 2023. Volume 316, \u21162. pp. 146-156<\/p>\n

\"\"<\/a><\/p>\n

https:\/\/doi.org\/10.31891\/2307-5740-2023-316-2-23<\/a><\/p>\n

\u041d\u0430\u0442\u0430\u043b\u0456\u044f \u041f\u0410\u041d\u042c\u041a\u0406\u0412
\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb
\nhttps:\/\/orcid.org\/0000-0002-9057-9612<\/a>
\np\u0430nkiv.natalia@gmail.com<\/a>
\n\u0412\u0456\u043a\u0442\u043e\u0440\u0456\u044f \u0411\u0418\u041a
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Natalia PANKIV, Viktoriya BYK
\nLviv Polytechnic National University<\/p>\n

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\u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 \u0456\u043c\u0456\u0434\u0436 \u0440\u0435\u0433\u0456\u043e\u043d\u0443 \u0442\u0430 \u043a\u0440\u0430\u0457\u043d\u0438.<\/p>\n

\u0417\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0432\u0438\u043e\u043a\u0440\u0435\u043c\u043b\u0435\u043d\u043e \u0442\u0430\u043a\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0435\u043a\u043e-\u0433\u043e\u0442\u0435\u043b\u0456\u0432: \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u0456\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432; \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0432\u043e\u0434\u043e\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f; \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u0435\u043d\u0435\u0440\u0433\u0456\u0457; \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0432\u0438\u0442\u0440\u0430\u0442 \u0437\u0430 \u0435\u043d\u0435\u0440\u0433\u043e\u0440\u0435\u0441\u0443\u0440\u0441\u0438; \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0432\u0438\u0442\u0440\u0430\u0442 \u043d\u0430 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438, \u0449\u043e \u0437\u0430\u0437\u043d\u0430\u044e\u0442\u044c \u0432\u0442\u043e\u0440\u0438\u043d\u043d\u043e\u0457 \u043f\u0435\u0440\u0435\u0440\u043e\u0431\u043a\u0438; \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u0430 \u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0441\u043f\u0440\u0438\u044f\u0442\u043b\u0438\u0432\u043e\u0457 \u0435\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0457 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457; \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0435 \u043f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443 \u043f\u043e\u0441\u043b\u0443\u0433; \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0433\u043e\u0442\u0435\u043b\u044e; \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0457 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u0442\u0430 \u0433\u043e\u0442\u0435\u043b\u044e \u044f\u043a \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u041f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u043e\u0442\u0435\u043b\u044e \u044f\u043a \u0435\u043a\u043e-\u0433\u043e\u0442\u0435\u043b\u044c \u0434\u0430\u0454 \u0439\u043e\u0433\u043e \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0443 \u0446\u0456\u043b\u0443 \u043d\u0438\u0437\u043a\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433, \u0441\u0435\u0440\u0435\u0434 \u044f\u043a\u0438\u0445 \u043d\u0430\u0441\u0430\u043c\u043f\u0435\u0440\u0435\u0434 \u0441\u043b\u0456\u0434 \u0432\u0438\u0434\u0456\u043b\u0438\u0442\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0442\u0430\u043a\u043e\u0433\u043e \u0441\u0442\u0430\u0442\u0443\u0441\u0443 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0446\u0456\u043b\u044f\u0445, \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u043f\u0440\u0438\u044f\u0442\u043b\u0438\u0432\u043e\u0433\u043e \u0434\u043b\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443 \u0442\u0430 \u0433\u043e\u0441\u0442\u0435\u0439 \u043c\u0456\u043a\u0440\u043e\u043a\u043b\u0456\u043c\u0430\u0442\u0443, \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0433\u043e \u0444\u043e\u043d\u0434\u0443. \u041e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e, \u0449\u043e \u0435\u043a\u043e-\u0433\u043e\u0442\u0435\u043b\u0456 \u2013 \u0446\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u0433\u043e\u0442\u0435\u043b\u0456, \u044f\u043a\u0456 \u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0456 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u0442\u0430\u043d \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0430, \u0432\u0438\u0445\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0456 \u0435\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0443 \u0441\u0432\u0456\u0434\u043e\u043c\u0456\u0441\u0442\u044c \u0442\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0430 \u0457\u0445\u043d\u0456 \u043f\u043e\u0441\u0442\u043e\u044f\u043b\u044c\u0446\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0439 \u0432\u0456\u0434\u043f\u043e\u0447\u0438\u043d\u043e\u043a \u0443 \u0433\u0430\u0440\u043c\u043e\u043d\u0456\u0457 \u0437 \u043f\u0440\u0438\u0440\u043e\u0434\u043e\u044e.<\/p>\n

\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u043e-\u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441, \u0435\u043a\u043e\u043b\u043e\u0433\u0456\u0437\u0430\u0446\u0456\u044f, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457, \u0435\u043a\u043e-\u0433\u043e\u0442\u0435\u043b\u0456, \u0441\u0442\u0430\u043b\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a, \u0423\u043a\u0440\u0430\u0457\u043d\u0430.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The paper examines the problems and prospects of greening as an innovative concept of hotel-restaurant development. The current state and trends in the development of greening of tourist infrastructure facilities in Ukraine and the world are analyzed. The criteria and legal principles of eco-hotels have been studied. The main causes and consequences of the negative impact of the hotel-restaurant sector on the environment have been established. The Ukrainian and world experience of existing eco-hotels are characterized, their problems are analyzed and recommendations are made for solving them and for the successful development of eco-hotels in Ukraine.<\/p>\n

The main tasks that determine effective activity in the eco-hotel business are formulated, in particular: the selection of the most promising target segments of the eco-hotel market and the development of a strategy focused on them; development and formation of ecological style, its correct use in internal and external premises of hotels and restaurants; development of a clear and, in accordance with the requirements of the market, program for the positioning of the eco-hotel; informing consumers through advertising and mass media about the positioning indicators of the eco-hotel and restaurant; development of proposals for the formation and correction of a positive image of the eco-hotel and restaurant in the minds of consumers. It is substantiated that the reorientation of existing hotel enterprises to “environmental” ones can solve several multi-faceted and multi-level tasks at the same time: ensure resource savings at the enterprise level; improve economic indicators due to compliance with the current trend; promote the development of the tourist cluster and the formation of ecological infrastructure in the region; promote the ideas of a “green” way of life in society; to form the market of ecological products and services; improve the image of the region and the country.<\/p>\n

Based on the results of the research, the following advantages of eco-hotels are highlighted: conservation of natural resources; reduction of water consumption; saving electricity; reduction of costs for energy resources; reduction of costs for materials undergoing secondary processing; attracting new customers due to a favorable environmental situation; positive positioning of the services market; additional opportunity to advertise the hotel; creating a reputation for the brand and the hotel as a socially responsible company. Positioning the hotel as an eco-hotel gives its owner a number of competitive advantages, among which the possibility of using this status for advertising purposes, creating a favorable microclimate for staff and guests, and increasing occupancy rates should be highlighted. It is well-founded that eco-hotels are promising hotels that are designed to maintain the state of the natural environment, raise environmental awareness and responsibility in society, and their guests can enjoy a healthy vacation in harmony with nature.<\/p>\n

Keywords:<\/strong> hotel and restaurant business, environmentalization, innovations, eco-hotels, sustainable development, Ukraine.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[79],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/17536"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17536"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/17536\/revisions"}],"predecessor-version":[{"id":17871,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/17536\/revisions\/17871"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}