{"id":1761,"date":"2021-01-16T19:36:31","date_gmt":"2021-01-16T17:36:31","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=1761"},"modified":"2021-04-19T10:38:01","modified_gmt":"2021-04-19T07:38:01","slug":"%d0%b0%d0%bd%d0%b0%d0%bb%d1%96%d1%82%d0%b8%d1%87%d0%bd%d0%b8%d0%b9-%d0%be%d0%b3%d0%bb%d1%8f%d0%b4-%d1%80%d0%b8%d0%bd%d0%ba%d1%83-%d0%b4%d0%b8%d1%82%d1%8f%d1%87%d0%be%d0%b3%d0%be-%d0%b7%d0%b8%d0%bc","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=1761","title":{"rendered":"\u0410\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0439 \u043e\u0433\u043b\u044f\u0434 \u0440\u0438\u043d\u043a\u0443 \u0434\u0438\u0442\u044f\u0447\u043e\u0433\u043e \u0437\u0438\u043c\u043e\u0432\u043e\u0433\u043e \u043e\u0434\u044f\u0433\u0443 \u0432\u0456\u0434\u043e\u043c\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432"},"content":{"rendered":"

\u0410\u041d\u0410\u041b\u0406\u0422\u0418\u0427\u041d\u0418\u0419 \u041e\u0413\u041b\u042f\u0414 \u0420\u0418\u041d\u041a\u0423 \u0414\u0418\u0422\u042f\u0427\u041e\u0413\u041e \u0417\u0418\u041c\u041e\u0412\u041e\u0413\u041e \u041e\u0414\u042f\u0413\u0423 \u0412\u0406\u0414\u041e\u041c\u0418\u0425 \u0411\u0420\u0415\u041d\u0414\u0406\u0412<\/p>\n

ANALYTICAL OVERVIEW OF THE WINTER CHILDREN’S CLOTHING FROM KNOWN BRANDS<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 92-98. \u041d\u043e\u043c\u0435\u0440: \u21165, 2019 (277)<\/strong>
\n\u0410\u0432\u0442\u043e\u0440\u0438: <\/strong>
\n\u041e.\u0410. \u0414\u0406\u0422\u041a\u041e\u0412\u0421\u042c\u041a\u0410
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\n\u041e. \u0410. DITKOVSKA
\nKhmelnytskyi National University
\nDOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5732-2019-277-5-92-98<\/a>
\n\u0420\u0435\u0446\u0435\u043d\u0437\u0456\u044f\/Peer review :<\/strong> 24.05.2019 \u0440.
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430\/Printed :<\/strong> 23.07.2019 \u0440.<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0412 \u0441\u0442\u0430\u0442\u0442\u0456 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u0434\u0438\u0442\u044f\u0447\u043e\u0433\u043e \u0437\u0438\u043c\u043e\u0432\u043e\u0433\u043e \u043e\u0434\u044f\u0433\u0443 \u0432\u0456\u0434 \u0432\u0456\u0434\u043e\u043c\u0438\u0445 \u0437\u0430\u043a\u043e\u0440\u0434\u043e\u043d\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0442\u0430 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432. \u0410\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0439 \u043e\u0433\u043b\u044f\u0434 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u0437\u0430 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u044f\u043c\u0438: \u0448\u0438\u0440\u043e\u0442\u0430 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443, \u043e\u0440\u0456\u0454\u043d\u0442\u0430\u0446\u0456\u044f \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0437\u0431\u0443\u0442\u0443, \u0446\u0456\u043d\u0430, \u0446\u0456\u043b\u044c\u043e\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f, \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043b\u0435\u043a\u0446\u0456\u0439, \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0432\u0430\u043d\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \u0442\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u0432 \u0434\u0430\u043d\u043e\u043c\u0443 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0443. \u0412\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e \u043f\u043e\u0437\u0438\u0446\u0456\u044e \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0437\u0430 \u0446\u0456\u043d\u043e\u0432\u043e\u044e \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u043e\u044e \u0432 \u0442\u0440\u044c\u043e\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f\u0445: \u0432\u0438\u0441\u043e\u043a\u0430, \u0441\u0435\u0440\u0435\u0434\u043d\u044f \u0456 \u043d\u0438\u0437\u044c\u043a\u0430 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0443.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0431\u0440\u0435\u043d\u0434\u0438 \u043e\u0434\u044f\u0433\u0443, \u0437\u0438\u043c\u043e\u0432\u0438\u0439 \u0434\u0438\u0442\u044f\u0447\u0438\u0439 \u043e\u0434\u044f\u0433, \u0442\u0435\u043f\u043b\u043e\u0437\u0430\u0445\u0438\u0441\u043d\u0438\u0439 \u043e\u0434\u044f\u0433, \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0434\u043b\u044f \u0443\u0442\u0435\u043f\u043b\u0435\u043d\u043e\u0433\u043e \u043e\u0434\u044f\u0433\u0443, \u0446\u0456\u043d\u043e\u0432\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The modern market of children’s winter clothes is widely represented by clothes both domestic manufacturers and well-known foreign brands, which are often available online through online stores and intermediaries. The most popular brands of winter clothing from the countries of Finland, Canada, Estonia, Sweden, Poland, Russia, and the USA are represented in the Ukrainian market. The aim of the work was to compare the current range of children’s winter clothing from well-known foreign brands and Ukrainian manufacturers. The analytical review is carried out according to the criteria: breadth of assortment, orientation to the market of sales, price, target audience, orientation of collections, characterization of materials, and development of innovations. It has been established that winter clothes for children vary greatly in terms of quality, properties of materials and fabrics, design solutions and manufacturing technology, and prices. Clothing of foreign brands is of higher quality; however, it is much more expensive. At the same time, new Ukrainian brands of children’s winter clothes appear on the market, which constitute a worthy competition. The results of the study show an alternative to the children’s clothing market and allow a buyer to make a choice.
\nKey words:<\/strong> clothes brands, winter children’s clothing, heat-protective clothing, insulation clothing materials, pricing policy.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Platonova A. H. Vyznachennia osnovnykh faktoriv, shcho vplyvaiut na vybir dytiachoho odiahu batkamy, ta tryvalist vykorystannia kozhnoho sharu odiahu protiahom doby [Elektronnyi resurs] \/ A. H. Platonova, N. Ya. Yatskovska, K. S. Shkarban, H. M. Saienko \/\/ Dovkillia ta zdorovia. \u2013 2017. \u2013 \u2116 4 (84). \u2013 S. 73\u201377. \u2013 Rezhym dostupu : https:\/\/cyberleninka.ru\/article\/n\/viznachennya-osnovnih-faktoriv-scho-vplivayut-na-vibir-dityachogo-odyagu-batkami-ta-trivalist-vikoristannya-kozhnogo-sharu-odyagu<\/li>\n
  2. 15 luchshih firm detskih kombinezonov \u2013 rejting 2019 [Elektronnyj resurs]. \u2013 Rezhim dostupa : http:\/\/markakachestva.ru\/best-brands\/1470-luchshie-firmy-destkih-kombinezonov.html#name1<\/li>\n
  3. Obzor luchshih brendov demisezonnoj i zimnej detskoj odezhdy: Karapuz PRO [Elektronnyj resurs]. \u2013 Rezhim dostupa : http:\/\/karapuzpro.ru\/detskie-tovary\/detskaya-odezhda\/obzor-luchshix-brendov-demisezonnoj-i-zimnej-detskoj-odezhdy.html<\/li>\n
  4. Obzor samyh populyarnyh brendov verhnej detskoj odezhdy: Zimnyaya detskaya odezhda iz Finlyandii [Elektronnyj resurs]. \u2013 Rezhim dostupa : https:\/\/www.babyblog.ru\/community\/post\/perambulator\/3181557<\/li>\n
  5. Mozayka: brendovaya detskaya odezhda. Brendy [Elektronnyj resurs]. \u2013 Rezhim dostupa : http:\/\/mozayka.kiev.ua\/brands.html<\/li>\n
  6. Oficialnyj Internet-magazin TM “BEMBI” [Elektronnyj resurs]. \u2013 Rezhim dostupa : http:\/\/shop.bembi.ua\/catalog-sale.html<\/li>\n
  7. Baby Line, Bejbi Lajn: Relook. Katalog brendov [Elektronnyj resurs]. \u2013 Rezhim dostupa : https:\/\/www.relook.ru\/brand\/Baby-Line.html<\/li>\n
  8. Odiahaiko: Odiah dlia vashoi rodyny [\u042dlektronn\u044bi resurs]. \u2013 Rezhym dostupa : http:\/\/odyagayko.mk.ua\/index.php<\/li>\n
  9. Detskie tovary ot proizvoditelya Modnyj karapuz: Avtopups : internet magazin detskih tovarov. [Elektronnyj resurs]. \u2013 Rezhim dostupa : http:\/\/avtopups.com.ua\/vender\/modnyj_karapuz<\/li>\n
  10. Internet magazin detskoj brendovoj odezhdy Garden baby [Elektronnij resurs]. \u2013 Rezhim dostupu : https:\/\/gardenbaby.com.ua<\/li>\n
  11. DC kids: dytiachyi odiah vid ukrainskoho vyrobnyka [Elektronnyi resurs]. \u2013 Rezhym dostupu : https:\/\/dckids.com.ua<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u0410\u041d\u0410\u041b\u0406\u0422\u0418\u0427\u041d\u0418\u0419 \u041e\u0413\u041b\u042f\u0414 \u0420\u0418\u041d\u041a\u0423 \u0414\u0418\u0422\u042f\u0427\u041e\u0413\u041e \u0417\u0418\u041c\u041e\u0412\u041e\u0413\u041e \u041e\u0414\u042f\u0413\u0423 \u0412\u0406\u0414\u041e\u041c\u0418\u0425 \u0411\u0420\u0415\u041d\u0414\u0406\u0412 ANALYTICAL OVERVIEW OF THE WINTER CHILDREN’S CLOTHING FROM KNOWN BRANDS \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 92-98. \u041d\u043e\u043c\u0435\u0440: \u21165, 2019 (277) \u0410\u0432\u0442\u043e\u0440\u0438: \u041e.\u0410. \u0414\u0406\u0422\u041a\u041e\u0412\u0421\u042c\u041a\u0410 \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u041e. \u0410. DITKOVSKA Khmelnytskyi National University DOI: https:\/\/www.doi.org\/10.31891\/2307-5732-2019-277-5-92-98 \u0420\u0435\u0446\u0435\u043d\u0437\u0456\u044f\/Peer review : 24.05.2019 \u0440. \u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430\/Printed : 23.07.2019 \u0440. \u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443 \u0412 \u0441\u0442\u0430\u0442\u0442\u0456 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1761"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1761"}],"version-history":[{"count":2,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1761\/revisions"}],"predecessor-version":[{"id":5865,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1761\/revisions\/5865"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}