{"id":1911,"date":"2021-01-16T20:39:34","date_gmt":"2021-01-16T18:39:34","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=1911"},"modified":"2021-04-22T13:22:28","modified_gmt":"2021-04-22T10:22:28","slug":"%d1%82%d0%be%d0%b2%d0%b0%d1%80%d0%be%d0%b7%d0%bd%d0%b0%d0%b2%d1%87%d1%96-%d1%82%d0%b0-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%96-%d0%b0%d1%81%d0%bf%d0%b5%d0%ba%d1%82","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=1911","title":{"rendered":"\u0422\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0447\u0456 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043d\u0430\u043d\u043e\u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044e \u0456 \u043e\u0434\u044f\u0433\u0443"},"content":{"rendered":"

\u0422\u041e\u0412\u0410\u0420\u041e\u0417\u041d\u0410\u0412\u0427\u0406 \u0422\u0410 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u041e\u0412\u0406 \u0410\u0421\u041f\u0415\u041a\u0422\u0418 \u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u0412\u0406\u0422\u0427\u0418\u0417\u041d\u042f\u041d\u041e\u0413\u041e \u0420\u0418\u041d\u041a\u0423 \u041d\u0410\u041d\u041e\u0422\u0415\u041a\u0421\u0422\u0418\u041b\u042e \u0406 \u041e\u0414\u042f\u0413\u0423<\/p>\n

SOCIAL AND MARKETING ASPECTS OF FORMATION NATIONAL MARKET OF NANOTEXTILE AND CLOTHING<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 53-57. \u041d\u043e\u043c\u0435\u0440: \u21166, 2019 (279)<\/strong>
\n\u0410\u0432\u0442\u043e\u0440\u0438: <\/strong>
\n\u041e.\u0412. \u041f\u0410\u0425\u041e\u041b\u042e\u041a
\n\u041b\u0443\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\n\u0413.\u041e. \u041f\u0423\u0428\u041a\u0410\u0420, \u0406.\u0421. \u0413\u0410\u041b\u0418\u041a, \u0411.\u0414. \u0421\u0415\u041c\u0410\u041a
\n\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\nE.V. PAKHOLIUK
\nLutsk National Technical University
\nG.O. PUSHKAR, I.S. GALYK, B.D. SEMAK
\nLviv Trade and Economical University
\nDOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5732-2019-279-6-53-57<\/a>
\n\u0420\u0435\u0446\u0435\u043d\u0437\u0456\u044f\/Peer review :<\/strong> 08.12.2019 \u0440.
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430\/Printed :<\/strong> 2.01.2020 \u0440.<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: <\/strong>\u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0439 \u0440\u0438\u043d\u043e\u043a, \u043d\u0430\u043d\u043e\u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044c \u0456 \u043e\u0434\u044f\u0433, \u0442\u043e\u0432\u0430\u0440\u043e\u0437\u043d\u0430\u0432\u0447\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u043d\u043e\u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044e \u0456 \u043d\u0430\u043d\u043e\u043e\u0434\u044f\u0433\u0443 \u044f\u043a \u043d\u043e\u0432\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0443 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443, \u043d\u0430\u043d\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u043d\u0430\u043d\u043e\u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044e.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The need to create a separate segment of the market for nanotextiles and clothing in Ukraine, as evidenced by the analysis of literature data [1\u20138], is due to a number of reasons. Let’s name the main ones: a significant expansion of the range and growth of production of nanotextiles and nano-clothes for various purposes (especially household, medical and special); the need to substantiate the economic feasibility of creating a modern range of nanotextiles and nano-clothes for different purposes in Ukraine; the need to substantially deepen commodity and marketing research in order to create scientific foundations for the formation of a separate segment of the market of nanotextiles and nano-apparel as new products in this market in Ukraine; the need to study and synthesize foreign experience in creating and operating similar markets. Considering the commodity aspects of the formation of a separate segment of the domestic market of nanotextiles and nanowear, in our opinion, the priority should be given to the following tasks: to study the possibility of synthesis of those processing nanopreparations that can give, for example, clothing textile materials several necessary effects (protect them from the harmful effects of fibrous and pathogenic microorganisms, give them the necessary atmospheric and heat resistance, water resistance, water resistance; the production of such multifunctional clothing nanomaterials should be economically viable and the materials themselves highly hygienic and environmentally safe; in terms of aesthetic design, these nanomaterials should not be inferior to traditional materials and meet the requirements of modern fashion.
\nKeywords:<\/strong> commodity market, nanotextiles and clothing, commodity aspects, marketing research, testing of nanotextiles and nanowear as a new product on the market, nanotechnology, production of nanotextiles.<\/p>\n

References<\/strong><\/p>\n

    \n
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  12. Kubyshyna N. S. Otsinka idei novoho tovaru na promyslovomu pidpryiemstvi \/ N. S. Kubyshyna, T. V. Kovalchuk \/\/ Ekonomichnyi visnyk natsionalnoho tekhnichnoho universytetu Ukrainy \u00abKyivskyi politekhnichnyi instytut\u00bb : zbirnyk naukovykh prats. \u2013 K. : KMO, 2015. \u2013 \u2116 12. \u2013 S. 355\u2013361.<\/li>\n
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  14. Pakholiuk E.V. Research of the firmness of painting by the linen clothes fabrics to action the repeated washing \/ Pakholiuk, B.D. Semak, O.I. Peredriy, G.I. Golodyuk \/\/ Proceedings of higher education institutions. Textile industry technology. \u2013 2015. \u2013 \u2116 3 (357). \u2013 P. 78\u201381.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u0422\u041e\u0412\u0410\u0420\u041e\u0417\u041d\u0410\u0412\u0427\u0406 \u0422\u0410 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u041e\u0412\u0406 \u0410\u0421\u041f\u0415\u041a\u0422\u0418 \u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u0412\u0406\u0422\u0427\u0418\u0417\u041d\u042f\u041d\u041e\u0413\u041e \u0420\u0418\u041d\u041a\u0423 \u041d\u0410\u041d\u041e\u0422\u0415\u041a\u0421\u0422\u0418\u041b\u042e \u0406 \u041e\u0414\u042f\u0413\u0423 SOCIAL AND MARKETING ASPECTS OF FORMATION NATIONAL MARKET OF NANOTEXTILE AND CLOTHING \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 53-57. \u041d\u043e\u043c\u0435\u0440: \u21166, 2019 (279) \u0410\u0432\u0442\u043e\u0440\u0438: \u041e.\u0412. \u041f\u0410\u0425\u041e\u041b\u042e\u041a \u041b\u0443\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0413.\u041e. \u041f\u0423\u0428\u041a\u0410\u0420, \u0406.\u0421. \u0413\u0410\u041b\u0418\u041a, \u0411.\u0414. \u0421\u0415\u041c\u0410\u041a \u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 E.V. PAKHOLIUK Lutsk National Technical University G.O. PUSHKAR, I.S. GALYK, B.D. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1911"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1911"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1911\/revisions"}],"predecessor-version":[{"id":5993,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/1911\/revisions\/5993"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}