\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 28.09.2020<\/p>\n\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n\u0423 \u0440\u043e\u0431\u043e\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0456\u0433\u0440\u043e\u0432\u043e\u0457 \u043c\u043e\u0434\u0435\u043b\u0456 \u0434\u043b\u044f \u0432\u0438\u0431\u043e\u0440\u0443 \u0440\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0437\u0430\u043a\u0443\u043f\u0456\u0432\u0435\u043b\u044c \u0442\u043e\u0440\u0433\u0456\u0432\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043d\u0435\u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e\u0441\u0442\u0456 \u0456 \u0440\u0438\u0437\u0438\u043a\u0443.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u043e-\u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u043c\u043e\u0434\u0435\u043b\u0456, \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u0406\u0422-\u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e.<\/p>\n\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\nThe article is devoted to one of the important problems \u2013 the improvement of economic and mathematical tools for optimal management of commercial enterprises. In modern economic conditions, the purpose of enterprise management is not only to improve the state of the enterprise, but also a mutually beneficial relationship with the external economic environment. Scientific management measures are gaining more and more weight, so in the field of trade there is an urgent need to build economic and mathematical models for choosing the best strategy for procurement and marketing. The article demonstrates the practical implementation of the model of finding the best procurement strategy. The search is done on the example of an abstract trading company. The article proposes methods of mathematical description of possible strategies of a trade enterprise in relation to the volume of purchases of products. A multi-criteria theoretical-game model for optimization of managerial decision-making in a situation of uncertainty and risk is developed. The proposed model uses the criteria of pessimism-optimism to increase the efficiency of the enterprise. The possibility of making managerial decisions to choose the optimal strategy for purchasing goods using the matrix of effective demand is demonstrated. The possibility of using the strategies of Wald, Savage and Hurwitz to form a choice of rational economic strategy of enterprises is analyzed. The analysis is carried out and the optimal solution is found with the use of the analyzed game economic-mathematical model.
\nKeywords:<\/strong> economic and mathematical models, management decision-making strategy, uncertainty coefficient, game model, pessimism criterion, optimism criterion, game theory.<\/p>\n\u00a0<\/strong>References<\/strong><\/p>\n\n- Marshal A. Principy ekonomicheskoj nauki : v 3 t. \/ Marshal A. \u2013 M. : Progress, 1993.<\/li>\n
- Blank I.A. Osnovi finansovogo menedzhmenta \/ Blank I.A. \u2013 K. : Nika-Centr, 1999. \u2013 511 s.<\/li>\n
- Vitlinskyi V.V. Otsinka, modeliuvannia i optymizatsiia upravlinnia ekonomichnym ryzykom \/ Vitlinskyi V.V. \u2013 K. : KHEU, 2011. \u2013 247 s.<\/li>\n
- Nejman fon Dzh. Teoriya igr i ekonomicheskoe povedenie \/ Nejman fon Dzh., Morgenshtern O. \u2013 M. : Nauka, 1970. \u2013 338 s.<\/li>\n
- Ivchenko I. Yu. Modeliuvannia ekonomichnykh ryzykiv i ryzykovykh sytuatsii : navch. posibnyk \/ Ivchenko I. Yu. \u2013 K. : Tsentr uchbovoi literatury, 2007. \u2013 344 s.<\/li>\n
- Ivchenko I. Yu. Modeliuvannia lohistyky zakupivel v umovakh nevyznachenosti ta ryzyku \/ I. Yu. Ivchenko \/\/ Herald of Khmelnytskyi National University. \u2013 2019. \u2013 \u2116 1. \u2013 S. 129\u2013133. \u2013 URL :\u00a0 http:\/\/journals.khnu.km.ua\/vestnik\/pdf\/ekon\/pdfbase\/2019\/VKNU-ES-2019-N1.pdf<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3405"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3405"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3405\/revisions"}],"predecessor-version":[{"id":4340,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3405\/revisions\/4340"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 113-117. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>4, \u0422\u043e\u043c 1, 2020 (28<\/strong>4)<\/strong><\/p>\n