{"id":3427,"date":"2021-01-30T22:12:56","date_gmt":"2021-01-30T20:12:56","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3427"},"modified":"2021-03-11T09:54:31","modified_gmt":"2021-03-11T07:54:31","slug":"%d1%80%d0%be%d0%b7%d0%b2%d0%b8%d1%82%d0%be%d0%ba-%d0%ba%d1%80%d0%b0%d1%83%d0%b4-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d1%96%d1%97-%d1%82%d0%b0-%d1%96%d1%96-%d0%b7%d0%b0%d1%81%d1%82%d0%be","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3427","title":{"rendered":"\u0420\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043a\u0440\u0430\u0443\u0434-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0442\u0430 \u0456\u0456 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0432 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430"},"content":{"rendered":"

<\/p>\n

\u0420\u041e\u0417\u0412\u0418\u0422\u041e\u041a \u041a\u0420\u0410\u0423\u0414-\u0422\u0415\u0425\u041d\u041e\u041b\u041e\u0413\u0406\u0407 \u0422\u0410 \u0457\u0457 \u0417\u0410\u0421\u0422\u041e\u0421\u0423\u0412\u0410\u041d\u041d\u042f \u0443 \u0414\u0406\u042f\u041b\u042c\u041d\u041e\u0421\u0422\u0406 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410<\/p>\n

DEVELOPMENT OF CROWD TECHNOLOGY AND IN THE ACTIVITY OF THE ENTERPRISE<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 58-61. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>4, \u0422\u043e\u043c 1, 2020 (28<\/strong>4)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0411\u0443\u0448\u043e\u0432\u0441\u044c\u043a\u0430 \u041b. \u0411.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

Bushovska L.
\nKhmelnytskyi National University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4-10<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 15.07.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 28.09.2020<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043a\u0440\u0430\u0443\u0434\u0441\u043e\u0440\u0441\u0438\u043d\u0433, \u043a\u0440\u0430\u0443\u0434-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u043a\u0440\u0430\u0443\u0434-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u043f\u0456\u0432\u0442\u043e\u0432\u0430\u0440\u0438\u0441\u0442\u0432\u0430\u043c\u0438.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The possibilities of crowd-technology application in marketing activities of enterprises were considered in the article. It was analysed the nature of formation crowdsourcing phenomenon. Distinctions outsourcing and crowdsourcing were considered, the main of which is the employment process crowdsourcing wide range of people, unbounded by one organization, on the basis of a public offer. In the article it was also discussed the direction of application of crowd-technologies in marketing of enterprises. The authors analyse the process of applying crowd-technology in the marketing of the company. Proposed double direction of application \u2013 there were crowdsourcing as a strategy “Crowd is a partner” and crowdmarketing – strategy “Crowd is a consumer”. Strategy of crowdmarketing was developed, that implied managing customer communities, customer communications management model in the network and marketing techniques on the Internet. The main result of the crowdmarketing strategy is to get the client as a partner, whose interaction with other users was strengthening managements influence. In modern conditions, the development of Internet technologies takes new and unpredictable forms. One of the phenomena of modernity to solve non-standard and risky problems in the activities of enterprises has been the use of crowdfunding. They are reflected in many business management processes. The origin of the terms crowd technologies, in particular crowdsourcing, crowdfunding, crowdmarketing, crowdwork, crowd recruiting, translates from the English word “crowd”, which means “crowd”. These technologies to attract creative, intellectual, financial, labour resources are mass, which allows to reach a significant number of people without territorial, economic, social, corporate and other restrictions.
\nKeywords:<\/strong> \u0441rowdsourcing, crowd-technology, crowdmarketing, communities management.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Ackerman K. Crowdfunding as a financial instrument. Financial Ukraine: Information and analytical portal of the Ukrainian Financial Development Agency. URL: http:\/\/www.ufin.com.ua\/analit_mat\/sdu\/139.htm<\/li>\n
  2. Golubovskaya T.V. Large fish alone can not pull or crowd technology in action. URL: http:\/\/2013.404fest.ru\/ reports\/bigfish (access date: 04.06.2020)<\/li>\n
  3. Zozulov O.V. Application of crowd-technology in marketing activities of enterprises \/ \u041e.V.\u00a0Zozulov, K.A. Poltorak \/\/ Economic Bulletin of NTUU “KPI”. \u2013 2014. \u2013 Vol. 11. \u2013 P. 422\u2013429.<\/li>\n
  4. Crowdrecruiting \u2013 a new technology for mass talent search. Companion UA. URL: https:\/\/companion.ua\/208489\/.<\/li>\n
  5. Stahurska O. Outsourcing in Ukraine and in the world: features, trends and prospects \/ O. Stahurska \/\/ Lawyer and Law: electronic edition. \u2013 2017. \u2013 Vol. 38. \u2013 15 p.<\/li>\n
  6. Howe J. Crowdsourcing: The Collective Mind as a Business Development Tool. M.: Alpina Publisher, 2012. 288 p.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3427"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3427"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3427\/revisions"}],"predecessor-version":[{"id":4312,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3427\/revisions\/4312"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}