{"id":3435,"date":"2021-01-30T22:17:18","date_gmt":"2021-01-30T20:17:18","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3435"},"modified":"2021-03-11T09:43:39","modified_gmt":"2021-03-11T07:43:39","slug":"%d1%82%d0%b5%d0%be%d1%80%d0%b5%d1%82%d0%b8%d1%87%d0%bd%d1%96-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%b8-%d1%84%d0%be%d1%80%d0%bc%d1%83%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3435","title":{"rendered":"\u0422\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0456 \u043e\u0441\u043d\u043e\u0432\u0438 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0422\u0415\u041e\u0420\u0415\u0422\u0418\u0427\u041d\u0406 \u041e\u0421\u041d\u041e\u0412\u0418 \u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0406\u0407 \u0406\u041d\u041d\u041e\u0412\u0410\u0426\u0406\u0419\u041d\u041e\u0413\u041e \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u041f\u0420\u041e\u041c\u0418\u0421\u041b\u041e\u0412\u041e\u0413\u041e \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410<\/p>\n<p style=\"text-align: center;\">THEORETICAL FUNDAMENTALS OF FORMATION OF STRATEGY OF INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISE<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/8-19.pdf\"><img src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" \/><\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 36-40. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>4, \u0422\u043e\u043c 1, 2020 (28<\/strong><strong>4)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0411\u0435\u043b\u044c\u0442\u044e\u043a\u043e\u0432 \u0404. \u0410., \u0422\u043a\u0430\u0447\u0443\u043a \u0422. \u041c.<br \/>\n\u041e\u0434\u0435\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>Beltyukov Y., Tkachuk \u0422.<br \/>\nOdessa National Polytechnic University<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4-63\">https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4-6<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 29.07.2020<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 30.09.2020<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u041d\u0430\u0443\u043a\u043e\u0432\u0430 \u0441\u0442\u0430\u0442\u0442\u044f \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0430 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u043e\u043c\u0443 \u043f\u0456\u0434\u0491\u0440\u0443\u043d\u0442\u044e \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043d\u0430 \u0437\u0430\u0441\u0430\u0434\u0430\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e-\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0443. \u0423 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u00ab\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f\u00bb. \u0417\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0457\u0445 \u0433\u0440\u0443\u043f\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0441\u0442\u0430\u0434\u0456\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430. \u0412\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u0456\u0439\u043d\u043e-\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0430\u043f\u0430\u0440\u0430\u0442 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0448\u043b\u044f\u0445\u043e\u043c \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u00ab\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u00bb. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u0434\u0430\u043d\u0456 \u0449\u043e\u0434\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u043d\u0430 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u0445. \u0421\u0444\u043e\u0440\u043c\u043e\u0432\u0430\u043d\u043e \u0446\u0456\u043b\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a, \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0435 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>This scientific article is devoted to the theoretical basis for the formation of a strategy for innovative development of an industrial enterprise on the basis of a system-integrated approach. This article analyzes the content of the category &#8220;strategy&#8221; from the standpoint of scientific views of various authors. The classification of strategies of an industrial enterprise is carried out, where the types of strategies are grouped and strategies are defined based on the stages of enterprise development. The conceptual and categorical apparatus of enterprise economics have been improved by introducing the concept of &#8220;strategy of innovative development of industrial enterprise&#8221;, which, in this study, means the choice of optimal directions of enterprise development based on system-integrated approach, which are priorities for achieving strategic goals and implementation of an innovative strategy to obtain an economic effect for an industrial enterprise. Statistics on the implementation of innovations in industrial enterprises are analyzed and it is established that there is no stability in innovation processes in industrial enterprises, which are associated with economic, political and social instability in the country and in the world. The goals of the strategy of innovative development of an industrial enterprise are formed, the implementation of which depends on the chosen economic strategy (commodity, price, interaction with the markets of production resources, cost reduction) and sources of investment. The key not only to the development but also to the implementation of the strategy of innovative development is to improve the organizational-managerial and informational-communication component of the industrial enterprise, which will in the future solve the tasks and get the economic effect of economic activity.<br \/>\n<strong>Keywords:<\/strong> strategy, innovative development, industrial enterprise, strategy of innovative development.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Hrynov A.V. Stratehiia innovatsiinoho rozvytku pidpryiemstva : dys. &#8230; d-ra ekon. nauk : 08.06.01 \/ H. A. Valentynovych\u00a0\/ Donetskyi natsionalnyi un-t. \u2013 Donetsk, 2004.<\/li>\n<li>Santo B. Innovacionnaya strategiya kak sredstvo ekonomicheskogo razvitiya \/ Santo B. \u2013 M. : LBZ, 2000. \u2013 720 s.<\/li>\n<li>Tviss B. Upravlenie nauchno-tehnicheskimi novovvedeniyami \/ Tviss B. \u2013 M. : Ekonomika, 1989. \u2013 281 s.<\/li>\n<li>Kotler F. Osnovy marketinga \/ Kotler F. ; [per. s angl.]. \u2013 2-e evrop. izd. \u2013 M. : Progress, 1998.<\/li>\n<li>Porter M. Konkurentnaya strategiya: metodika analiza otraslej i konkurentov \/ Porter M. ; [per. s angl.]. \u2013 M. : Alpina Biznes Buks, 2010. \u2013 454 s.<\/li>\n<li>Kruglov M.I. Strategicheskoe upravlenie kompaniej : uchebnik dlya VUZov \/ Kruglov M.I. \u2013 Moskva : Russkaya Delovaya Literatura, 1998. \u2013 768 s.<\/li>\n<li>Gerchikova I.N. Menedzhment : uchebnik \/ Gerchikova I.N. \u2013 M. : Banki i birzhi. Yuniti, 1995. \u2013 200 s.<\/li>\n<li>Petrov A.N. Process realizacii strategii: soderzhatelnye aspekty. Teoriya i metodologiya globalnoj energeticheskoj korporaciej [Elektronnyj resurs] \/ Petrov A.N., Saltykov A.V. \u2013 S. 21\u201330. \u2013 Rezhim dostupa : https:\/\/cyberleninka.ru\/article\/n\/protsess-realizatsii-strategii-soderzhatelnye-aspekty\/viewer<\/li>\n<li>Gradov A.P. Ekonomicheskaya strategiya firmy \/ [Gradov A.P., Gluhov V.V., Grigorev Yu.P., Didenko N.I.]. \u2013 SPb : Specialnaya Literatura, 2003. \u2013 960 c.<\/li>\n<li>Aleksieieva N.I. Klasyfikatsiia bazovykh stratehii zrostannia pidpryiemstva \/ N.I. Aleksieieva \/\/ Visnyk Skhidnoievropeiskoho universytetu ekonomiky i menedzhmentu. \u2013 2012. \u2013 Vyp. 3(13). \u2013 S. 71\u201380.<\/li>\n<li>Hudz O.I. Stratehiia rozvytku pidpryiemstva: sutnist ta klasyfikatsiia \/ O.I. Hudz \/\/ Mukachivskyi derzhavnyi universytet. Ekonomika i suspilstvo. \u2013 2018. \u2013 Vyp. 18. \u2013 S. 346\u2013352.<\/li>\n<li>Vprovadzhennia innovatsii na promyslovykh pidpryiemstvakh [Elektronnyi resurs]. \u2013 Rezhym dostupu : http:\/\/www.ukrstat.gov.ua\/<\/li>\n<li>Kontseptsiia rozvytku tsyfrovoi ekonomiky ta suspilstva Ukrainy na 2018\u20132020 roky ta zatverdzhennia planu zakhodiv shchodo yii realizatsii [Elektronnyi resurs] : rozporiadzhennia KMU vid 17.01.2018 r. \u2116 67-r. \u2013 Rezhym dostupu : http:\/\/www.kmu.gov.ua\/npas\/pro-shvalennya-koncepciyi-rozvitku-cifrovoyi-ekonomiki-ta-suspilstva-ukrayini-na-20182020-roki-ta-zatverdzhennya-planu-zahodiv-shodo-yiyi-realizaciyi<\/li>\n<li>Zakharchenko V.I. Innovatsiinyi rozvytok rehionalnoho promyslovoho kompleksu na zasadakh stratehichnoho upravlinnia : monohrafiia \/ Zakharchenko V.I., Topalova I.A. \u2013 O. : Bakhva, 2017. \u2013 172 s.<\/li>\n<li>Melnyk Yu.M. Innovatsiina stratehiia pidpryiemstva yak dzherelo yoho konkurentnykh perevah \/ Yu.M. Melnyk \/\/ Ekonomika kharchovoi promyslovosti. \u2013 2015. \u2013 Tom 7, vyp. 4. \u2013 S. 67\u201372.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3435"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3435"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3435\/revisions"}],"predecessor-version":[{"id":4302,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3435\/revisions\/4302"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}