{"id":3443,"date":"2021-01-30T22:21:04","date_gmt":"2021-01-30T20:21:04","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3443"},"modified":"2021-03-11T09:33:10","modified_gmt":"2021-03-11T07:33:10","slug":"management-of-sales-activities-of-the-enterprise","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3443","title":{"rendered":"Management of sales activities of the enterprise"},"content":{"rendered":"

<\/p>\n

MANAGEMENT OF SALES ACTIVITIES OF THE ENTERPRISE AS AN EFFECTIVE TECHNOLOGY OF ENTERING INTERNATIONAL MARKETS<\/p>\n

\u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u042f \u0417\u0411\u0423\u0422\u041e\u0412\u041e\u042e \u0414\u0406\u042f\u041b\u042c\u041d\u0406\u0421\u0422\u042e \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410 \u042f\u041a \u0415\u0424\u0415\u041a\u0422\u0418\u0412\u041d\u0410 \u0422\u0415\u0425\u041d\u041e\u041b\u041e\u0413\u0406\u042f \u0412\u0418\u0425\u041e\u0414\u0423 \u041d\u0410 \u041c\u0406\u0416\u041d\u0410\u0420\u041e\u0414\u041d\u0406 \u0420\u0418\u041d\u041a\u0418<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 12-17. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>4,<\/strong> \u0422\u043e\u043c 1, 2020 (28<\/strong>4)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\nSAKUN L., VIEDIENINA Yu., RIZNICHENKO L., VIELKIN B., ALIEKSIEIENKO A.
\nKremenchuk National University named after Mikhail Ostrohradsky<\/p>\n

\u0421\u0410\u041a\u0423\u041d \u041b. \u041c., \u0412\u0404\u0414\u0404\u041d\u0406\u041d\u0410 \u042e. \u042e., \u0420\u0406\u0417\u041d\u0406\u0427\u0415\u041d\u041a\u041e \u041b. \u0412., \u0412\u0404\u041b\u042c\u041a\u0406\u041d \u0411. \u041e., \u0410\u041b\u0404\u041a\u0421\u0404\u0404\u041d\u041a\u041e \u0410. \u0421.
\n\u041a\u0440\u0435\u043c\u0435\u043d\u0447\u0443\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c. \u041c. \u041e\u0441\u0442\u0440\u043e\u0433\u0440\u0430\u0434\u0441\u044c\u043a\u043e\u0433\u043e<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4-2<\/a>
\nPaper received :<\/strong> 12.08.2020
\nPaper Printed :<\/strong> 28.09.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

The means to expand the volume of production and sales of high-quality confectionery products in the conditions of entering international markets are reviewed. Theoretical aspects of sales management and ensuring an effective system of production and sale of products at the enterprise operating in conditions of entering international markets are investigated; the main areas of the enterprise’s activity in the circumstances of entering international markets. A comprehensive analysis of the main equipment and economic indicators of JSC “Kremenchuk Factory “Roshen” was carried out. The schedule of dynamics of volumes of selling with the forecast for 2020-2021, based on the mathematical model is formed. Strategic program of development of JSC “Kremenchuk Factory “Roshen” on effective implementation of sales technologies for entering international markets was developed
\nKeywords:<\/strong> sales activities, technology, management, international markets, exports, strategy, efficiency.<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0437\u0431\u0443\u0442\u043e\u0432\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f, \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u0440\u0438\u043d\u043a\u0438, \u0435\u043a\u0441\u043f\u043e\u0440\u0442, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c.<\/p>\n

References<\/strong><\/p>\n

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  9. Ofitsiynyy sayt AT \u00abKremenchutska kondyterska fabryka \u00abRoshen\u00bb [Official site of JSC Kremenchug confectionery factory “Roshen”]. Available at: http:\/\/www.http:\/\/krcf.roshen.com (Accesses: 02.08.2020).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3443"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3443"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3443\/revisions"}],"predecessor-version":[{"id":4295,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3443\/revisions\/4295"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}