{"id":3521,"date":"2021-01-30T22:52:03","date_gmt":"2021-01-30T20:52:03","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3521"},"modified":"2021-05-14T12:46:48","modified_gmt":"2021-05-14T09:46:48","slug":"%d1%84%d0%be%d1%80%d0%bc%d1%83%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%bd%d0%b8%d1%85-%d0%bf%d0%b5%d1%80%d0%b5%d0%b2%d0%b0%d0%b3-%d0%bd%d0%b0-%d0%bc","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3521","title":{"rendered":"\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443"},"content":{"rendered":"

<\/p>\n

\u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u041a\u041e\u041d\u041a\u0423\u0420\u0415\u041d\u0422\u041d\u0418\u0425 \u041f\u0415\u0420\u0415\u0412\u0410\u0413 \u041d\u0410 \u041c\u0406\u0416\u041d\u0410\u0420\u041e\u0414\u041d\u041e\u041c\u0423 \u0420\u0418\u041d\u041a\u0423<\/p>\n

FORMATION OF COMPETITIVE ADVANTAGES IN THE INTERNATIONAL MARKET<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 208-212. \u041d\u043e\u043c\u0435\u0440: \u21165, 2020 (286)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0421\u0456\u043c\u2019\u044f\u0447\u043a\u043e \u041e. \u0406., \u0421\u0410\u0412\u0427\u0423\u041a \u0410. \u041c.
\n\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\n\u0422\u0410\u041d\u0410\u0421\u0406\u0419\u0427\u0423\u041a \u0410. \u041c.
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u041a\u041d\u0422\u0415\u0423<\/p>\n

SIMIACHKO \u041e., SAVCHUK \u0410.
\nKyiv National University of Trade and Economics
\nTANASIICHUK \u0410.
\nVinnytsia Trade and Economics Institute, KNUTE<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-286-5-38<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 23.09.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 02.11.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u041a\u0440\u0438\u0437\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457 2019-2020 \u0440\u0440. \u0441\u0443\u043f\u0440\u043e\u0432\u043e\u0434\u0436\u0443\u0432\u0430\u043b\u0430\u0441\u044f \u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f\u043c \u043a\u043e\u0440\u0434\u043e\u043d\u0456\u0432, \u0449\u043e \u0437\u043d\u0438\u0437\u0438\u043b\u043e \u0435\u043a\u0441\u043f\u043e\u0440\u0442\u043d\u0443 \u0430\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445. \u0422\u0430\u043a\u0435 \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0437\u043d\u0430\u0447\u0438\u043b\u043e\u0441\u044f \u043d\u0430 \u0442\u0435\u043c\u043f\u0430\u0445 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u043e\u043f\u0438\u0442\u0443, \u043e\u0431\u0441\u044f\u0433\u0456\u0432 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u0456 \u0437\u0431\u0443\u0442\u0443, \u0442\u043e\u0431\u0442\u043e \u0432\u0456\u0434\u0431\u0443\u043b\u043e\u0441\u044f \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u043e\u0431\u0441\u044f\u0433\u0456\u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u043e\u0433\u043e \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445. \u041d\u0430\u0440\u0430\u0437\u0456 \u0432\u0438\u043d\u0438\u043a\u043b\u0430 \u043f\u0435\u0440\u0448\u043e\u0447\u0435\u0440\u0433\u043e\u0432\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u2013 \u0432\u0456\u0434\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441-\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0457\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456. \u0422\u043e\u0436 \u0432\u0430\u0440\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438, \u0449\u043e \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u043c \u0432\u0456\u0434\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u043c\u0438 \u043c\u0430\u044e\u0442\u044c \u0441\u0442\u0430\u0442\u0438 \u043d\u043e\u0432\u0456 \u0432\u0435\u043a\u0442\u043e\u0440\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443: \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0442\u0430 \u043c\u043e\u0434\u0435\u0440\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0438\u0439, \u0443 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e\u0441\u0442\u0456 \u0434\u043e \u044f\u043a\u0438\u0445\u00a0 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445.
\n\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0456\u0432 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u0443 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u043c\u0443 \u0441\u0443\u043f\u0435\u0440\u043d\u0438\u0446\u0442\u0432\u0456. \u0420\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044e \u0444\u0430\u043a\u0442\u043e\u0440\u0456\u0432, \u0449\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445. \u0417\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u043c\u0435\u0445\u0430\u043d\u0456\u0437\u043c \u0432\u0438\u0432\u0447\u0435\u043d\u043d\u044f \u0437\u043c\u0456\u043d\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u0433\u043e \u043f\u043e\u043f\u0438\u0442\u0443 \u0432 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457 \u0442\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u0439\u043d\u0456 \u0437\u0430\u0445\u043e\u0434\u0438, \u0449\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0430\u0442\u044c \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0432 \u043f\u0435\u0440\u0456\u043e\u0434 \u043a\u0440\u0438\u0437\u0438. \u041e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e \u0437\u0430\u0445\u043e\u0434\u0438 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445 \u0442\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u043c\u043e\u0434\u0435\u043b\u044c \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0438\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u0448\u043b\u044f\u0445\u043e\u043c \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u043d\u043e\u0432\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0443, \u0449\u043e \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044f, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438, \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0439 \u0440\u0438\u043d\u043e\u043a, \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433, \u0442\u043e\u0432\u0430\u0440.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The crisis of the pandemic of 2019-2020 was accompanied by the border closures, which reduced the export activity of the domestic enterprises in the international markets.
\nThis decline has adversely affected the demand, production volume and sales growth rates, that is, sales volume of domestic products has declined in the international markets. Now a priority problem has arisen – the restoration of business activities of Ukrainian enterprises and improving their competitiveness. Therefore, it should be said that the priority of the recovery of international activities of domestic enterprises should be new development vectors: scientific-technical, innovative and modernization, in accordance with which the competitive advantages of domestic enterprises in the international markets would be formed.
\nDue to the physical distancing of sellers and buyers in 2019-2020, domestic enterprises lost their competitive advantages in the international markets, as evidenced by the diminished efficiency of their marketing activities and leadership in economic, technical, organizational and other areas of business. It should be noted that the competitive advantages in the international competition are comparative rather than absolute and are identified by comparing the characteristics of both competing companies and their products.
\nThe article justified the need for research into the principles of formation of the competitive advantages in the international competition. A classification of factors that determine the competitive advantages of the enterprises in the international markets has been developed. The mechanism of the examination of change of consumer demand in the period of a pandemic and the adaptive measures providing maintenance of the competitive advantages of the enterprise in the period of crisis is offered. Measures of the formation of the competitive advantages in the international markets are justified and the model of the formation of long-term competitive advantages by development of the new product differing from existing has been developed.
\nKey words:<\/strong> competition, competitiveness, competitive advantages, international market, factors of competitive advantages, product.<\/p>\n

\u00a0References<\/strong><\/p>\n

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