{"id":3537,"date":"2021-01-30T23:02:40","date_gmt":"2021-01-30T21:02:40","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3537"},"modified":"2021-05-14T12:21:41","modified_gmt":"2021-05-14T09:21:41","slug":"%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d1%8e%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f-%d0%b0%d1%81%d0%be%d1%80%d1%82%d0%b8%d0%bc%d0%b5%d0%bd%d1%82%d0%bd%d0%be%d1%97-%d0%bf%d0%be%d0%bb%d1%96%d1%82%d0%b8%d0%ba%d0%b8","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3537","title":{"rendered":"\u041c\u043e\u0434\u0435\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u043d\u0430 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0456 \u043f\u0435\u0440\u0435\u0440\u043e\u0431\u043d\u043e\u0457 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456"},"content":{"rendered":"

<\/p>\n

\u041c\u041e\u0414\u0415\u041b\u042e\u0412\u0410\u041d\u041d\u042f \u0410\u0421\u041e\u0420\u0422\u0418\u041c\u0415\u041d\u0422\u041d\u041e\u0407 \u041f\u041e\u041b\u0406\u0422\u0418\u041a\u0418 \u041d\u0410 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0406 \u041f\u0415\u0420\u0415\u0420\u041e\u0411\u041d\u041e\u0407 \u041f\u0420\u041e\u041c\u0418\u0421\u041b\u041e\u0412\u041e\u0421\u0422\u0406<\/p>\n

MODELING OF ASSORTMENT POLICY AT THE ENTERPRISE OF PROCESSING INDUSTRY<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 165-174. \u041d\u043e\u043c\u0435\u0440: \u21165, 2020 (286)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041f\u0420\u041e\u0421\u041a\u0423\u0420\u041e\u0412\u0418\u0427 \u041e. \u0412., \u0420\u0423\u0414\u042c \u0412. \u042e.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

PROSKUROVYCH O., RUD V.
\nKhmelnytskyi National University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-286-5-30<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 21.09.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 05.11.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0412 \u043d\u0430\u0443\u043a\u043e\u0432\u0456\u0439 \u0441\u0442\u0430\u0442\u0456 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0443 \u0442\u0430 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u0443 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u0440\u043e\u0431\u043d\u043e\u0457 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456. \u0414\u043e\u0441\u043b\u0456\u0434\u0438\u0432\u0448\u0438 \u0434\u0438\u043d\u0430\u043c\u0456\u043a\u0443 \u0442\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457, \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0430\u043d\u043e \u0410\u0412\u0421-\u0430\u043d\u0430\u043b\u0456\u0437 \u0456 XYZ-\u0430\u043d\u0430\u043b\u0456\u0437 \u0434\u043b\u044f \u0457\u0457 \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f. \u041f\u0440\u043e\u0446\u0435\u0441 \u0435\u043a\u043e\u043d\u043e\u043c\u0435\u0442\u0440\u0438\u0447\u043d\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0432 \u0432\u0438\u044f\u0432\u0438\u0442\u0438 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0432\u043f\u043b\u0438\u0432\u043e\u0432\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u0457\u0457 \u0437\u043c\u0456\u043d\u0438. \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430\u043d\u0456 \u0435\u043a\u043e\u043d\u043e\u043c\u0435\u0442\u0440\u0438\u0447\u043d\u0456 \u043c\u043e\u0434\u0435\u043b\u0456 \u0437\u043c\u0456\u043d\u0438 \u043e\u0431\u0441\u044f\u0433\u0443 \u0440\u0435\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u0441\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0432\u0430\u0442\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0443 \u0437\u043c\u0456\u043d\u0443 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u043e-\u0437\u0431\u0443\u0442\u043e\u0432\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u0440\u043e\u0431\u043d\u043e\u0457 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430, \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043e\u043c, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443, \u043e\u0431\u0441\u044f\u0433 \u0440\u0435\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457, \u0435\u043a\u043e\u043d\u043e\u043c\u0435\u0442\u0440\u0438\u0447\u043d\u0435 \u043c\u043e\u0434\u0435\u043b\u044e\u0432\u0430\u043d\u043d\u044f, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443\u0432\u0430\u043d\u043d\u044f, \u0410\u0412\u0421-\u0430\u043d\u0430\u043b\u0456\u0437, XYZ-\u0430\u043d\u0430\u043b\u0456\u0437.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The current state of development of the national economy is characterized by active competition between producers, which encourages them to significantly expand the range of products. At the same time, consumer demands for both quality and product range have increased significantly. This encourages manufacturers to respond systematically to modern changes in market conditions. Under these conditions, manufacturing companies should ensure compliance with strategic competitive advantages, which are a prerequisite for economic growth in the long run. At the same time, the dynamics of the market environment, the introduction of scientific, technical and technological advances, the use of effective marketing tools, optimal forms of interaction with consumers and competitors should be carefully monitored. Thus, it is quite urgent to study the process of making management decisions on the assortment policy of the processing industry.
\nThe main purpose of this article is to study the state, analysis, modeling and forecasting of assortment policy. enterprises of the processing industry. In the scientific article the analyzes and econometric modeling and forecasting the volume of realized production of the enterprise of processing industry depending on capital return, expenses on hryvnia of commodity production, material return, the percentage of excess sale over manufacture, specific weight of beer “Proskurivske” (keg) weight of beer “Proskurivske” (in bottles) on sale, the average number of employees, the value of current assets.
\nThe results of production and marketing activities of the processing industry indicate problems with the structure of production and sale of beer. The problem is the optimization of the range, which should be done using ABC and XYZ analysis. Their combination allowed to provide recommendations to the brewery to improve the management of the assortment policy of the processing industry.
\nCorrelation-regression analysis of assortment policy indicated the most influential factors change in sales. At the same time, several econometric models have been built, which have a high value of the coefficient of determination, their parameters are reliable according to Student’s criterion. They are adequate according to Fisher’s criterion, so they are used to forecast the volume of sales. Further forecasting was made on the assumption of a change in factors by one percent and on trend dependencies on changes in factors.
\nKeywords:<\/strong> assortment policy, assortment management, assortment structure, the volume of sales, econometric modeling, forecasting, ABC analysis, XYZ analysis.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Bodryakov R. E. ABS i XYZ: sostavlenie i analiz itogovoj matricy \/ Bodryakov R.E. [Elektronnij resurs]. \u2212 Rezhim dostupu : http:\/\/www.lobanov-logist.ru\/library\/352\/54174\/<\/li>\n
  2. Informatsiia pro PrAT \u00abKhmelnytskyi oblasnyi pyvzavod\u00bb [Elektronnyi resurs]. \u2212 Rezhym dostupu : http:\/\/khmelpyvo.com\/?page_id=185<\/li>\n
  3. Bek V. L. Teoriia statystyky: kurs lektsii : navch. posibnyk \/ V. L. Bek. \u2013 Kyiv : TsUL, 2003. \u2013 288 s.<\/li>\n
  4. Opria A.T. Statystyka (z prohramovanoiu formoiu kontroliu znan). Matematychna statystyka. Teoriia statystyky : navch. posibnyk. \/ A.T. Opria. \u2013 Kyiv : Tsentr navchalnoi literatury, 2005. \u2013 472 s.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3537"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3537"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3537\/revisions"}],"predecessor-version":[{"id":6333,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3537\/revisions\/6333"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}