{"id":3545,"date":"2021-01-30T23:09:30","date_gmt":"2021-01-30T21:09:30","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3545"},"modified":"2021-05-14T12:14:12","modified_gmt":"2021-05-14T09:14:12","slug":"%d0%be%d1%81%d0%be%d0%b1%d0%bb%d0%b8%d0%b2%d0%be%d1%81%d1%82%d1%96-%d1%82%d0%b0-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d0%b8-%d0%b7%d0%b0%d1%81%d1%82%d0%be%d1%81%d1%83%d0%b2%d0%b0%d0%bd%d0%bd","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3545","title":{"rendered":"\u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0442\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u0442\u043e\u0434\u0443 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0443 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456\u0439 \u043e\u0446\u0456\u043d\u0446\u0456 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u0422\u0410 \u041f\u0420\u041e\u0411\u041b\u0415\u041c\u0418 \u0417\u0410\u0421\u0422\u041e\u0421\u0423\u0412\u0410\u041d\u041d\u042f \u041c\u0415\u0422\u041e\u0414\u0423 \u0421\u0422\u0410\u041d\u0414\u0410\u0420\u0422\u0418\u0417\u0410\u0426\u0406\u0407 \u041f\u041e\u041a\u0410\u0417\u041d\u0418\u041a\u0406\u0412 \u0412 \u041a\u041e\u041c\u041f\u041b\u0415\u041a\u0421\u041d\u0406\u0419 \u041e\u0426\u0406\u041d\u0426\u0406 \u0406\u041d\u0412\u0415\u0421\u0422\u0418\u0426\u0406\u0419\u041d\u0418\u0425 \u041f\u0420\u041e\u0415\u041a\u0422\u0406\u0412<\/p>\n<p style=\"text-align: center;\">FEATURES AND PROBLEMS OF APPLICATION OF THE METHOD OF STANDARDIZATION OF INDICATORS IN THE COMPREHENSIVE EVALUATION OF INVESTMENT PROJECTS<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/28-20.pdf\"><img src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" \/><\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 144-150. \u041d\u043e\u043c\u0435\u0440: \u21165, 2020 (286)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u041f\u0438\u043b\u0438\u043f\u044f\u043a \u041e. \u0412.<br \/>\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>PILIPYAK O.<br \/>\nKhmelnytskyi National University<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2020-286-5-26\">https:\/\/www.doi.org\/10.31891\/2307-5740-2020-286-5-26<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 29.09.2020<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 02.11.2020<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0420\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u043e \u0437\u043d\u0430\u0447\u0443\u0449\u0456\u0441\u0442\u044c \u043c\u0435\u0442\u043e\u0434\u0443 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0432 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456\u0439 \u043e\u0446\u0456\u043d\u0446\u0456 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432. \u0417\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0434\u043b\u044f \u0432\u0438\u0431\u043e\u0440\u0443 \u0441\u043f\u043e\u0441\u043e\u0431\u0443 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u0438 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u0456 \u043e\u0446\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432\u00a0 \u0432\u0438\u0445\u0456\u0434\u043d\u0456 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454\u0442\u044c\u0441\u044f \u201c\u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438\u201d \u0447\u0435\u0440\u0435\u0437 \u0434\u0432\u0430 \u0441\u0432\u043e\u0454\u0440\u0456\u0434\u043d\u0438\u0445 \u0444\u0456\u043b\u044c\u0442\u0440\u0438. \u041f\u0435\u0440\u0448\u0430 \u0444\u0456\u043b\u044c\u0442\u0440\u0430\u0446\u0456\u044f \u0434\u0430\u043d\u0438\u0445 \u043c\u0430\u0454 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u043c\u0435\u0442 \u0432\u0456\u0434\u0441\u0456\u044e\u0432\u0430\u043d\u043d\u044f \u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e \u043d\u0435\u043f\u0440\u0438\u0434\u0430\u0442\u043d\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u0457. \u0406 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u0434\u0440\u0443\u0433\u0430 \u2013 \u0437 \u043c\u0435\u0442\u043e\u044e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u043e\u0434\u0456\u0431\u043d\u043e\u0441\u0442\u0456 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0438\u0445 \u0439 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0438\u0445 \u043c\u0430\u0441\u0438\u0432\u0456\u0432 \u0434\u0430\u043d\u0438\u0445.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439\u043d\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442, \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432, \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0457 \u043e\u0446\u0456\u043d\u043a\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0443.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>Recently, a comprehensive assessment of projects and in particular investment design is becoming qualitatively different. More and more people are beginning to implement a project approach to managing all business processes, which shows an understanding of the key role of the project for success. This is especially true in conditions of extreme turbulence of socio-economic processes. In this case, a comprehensive assessment of the project should be based on a systematic approach, and therefore necessarily involves an assessment of economic attractiveness.<br \/>\nIt should be noted that in the practice of comprehensive evaluation and in particular investment design of projects, most attention is not paid. Mostly limited to the evaluation of financial results for project participants. From the author&#8217;s point of view, such a practice fully reflects the interests of these participants, but an important question arises: does the project reflect the interests of society in general or the interests of the project population in particular? The answer to this without exaggeration is an extremely important question can be obtained through the economic analysis of the project.<br \/>\nThe significance of the method of standardization of indicators in a comprehensive assessment of investment projects is considered. It is proposed to choose a method of standardization when evaluating projects, the source data is proposed to be &#8220;carried out&#8221; through two peculiar filters. The first filtering of data should be carried out for weeding out unambiguously unsuitable methods of standardization. Finally, the main second \u2013 in order to determine the similarity of structures of standardized and non-standardized data arrays.<br \/>\n<strong>Key words:<\/strong> investment project, standardization of indicators, parameters of complex project evaluation.<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0References<\/strong><\/p>\n<ol>\n<li>Halitsyn V.K. Modeli i metody otsinky investytsiinykh proektiv : monohrafiia \/ V.K. Halitsyn, O.P. Suslov, Yu.O. Kubrushko. \u2013 K. : KNEU, 2005. \u2013 168 s.<\/li>\n<li>Esipov V.E. Komercheskaya ocenka investicij \/ V.E. Esipov, T.G. Kasyanenko, M.S. Kulmamatovich. \u2013 M. : Knorus, 2016. \u2013 698\u00a0s.<\/li>\n<li>Kovalov P. Uspeshnyj investicionnyj proekt. Riski, problemy i resheniya \/ P. Kovalov. \u2013 M. : Alpina Pablisher, 2017. \u2013 432 s.<\/li>\n<li>Mian M. Economics and Decision Analysis. Volume 1: Determinisitic Models 2nd ed. Penn Well Corporation, 2011. 462 r.<\/li>\n<li>Saltykova G.A. Sushnost i znachenie NPV \/ G.A.Saltykova, V.G. Klimanov \/\/ Ekonomicheskij analiz: teoriya i praktika. \u20132006. \u2013 \u2116 15 (72). \u2013 S. 20\u201323.<\/li>\n<li>Sekerin V.D. Ocenka investicij : monografiya \/ V.D. Sekerin, A.E. Gorohova. \u2013 M. : Argamak-Media, 2013. \u2013 152 s.<\/li>\n<li>Faktornyj, diskriminantnyj i klasternyj analiz \/ pod red. I.S. Enyukova. \u2013 M. : Finansy i statistika, 1989. \u2013 215 s.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3545"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3545"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3545\/revisions"}],"predecessor-version":[{"id":6321,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3545\/revisions\/6321"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}