\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 05.11.2020<\/p>\n\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u043e\u0432\u0430\u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0456 \u0442\u0430 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430. \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043d\u044f \u043d\u0430\u044f\u0432\u043d\u0438\u0445 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u044f\u043a \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0457 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e \u043f\u0435\u0440\u0435\u0434\u0443\u043c\u043e\u0432\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b\u043e\u043c \u0431\u0456\u0437\u043d\u0435\u0441-\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u043d\u0430 \u0437\u0430\u0441\u0430\u0434\u0430\u0445 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u0435 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e.<\/p>\n\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\nThe global knowledge-based economy is driven by innovation which is the leading force of competitiveness, growth, and profitability. The rapid changes in the requirements of consumer needs, as well as those in the technological field are drivers for disruptive and incremental innovations, which can be considered as new or improved products, processes, technologies, and managerial decisions (or a combination thereof), that have been introduced on the market or brought into use by the firm. The paper aims to systematize the key elements and factors that influence the competitiveness of innovation-active enterprises. According to international statistical guidelines and recommendations, an innovation-active firm can be defined as a company that is engaged in one or more activities to develop or implement new or improved products or business processes for an intended use. Based on a literature review, the definition of the competitiveness of an innovation-active firm as an economic category is proposed, as well as the main dimensions and prerequisites for effective management of competitive capacity of innovation-active enterprises are highlighted, that should be primarily taken into account from a management decision-making viewpoint to embed the innovation development principles into business practice in order to improve the organizational performance and strengthen the competitiveness of a company in a fast-changing business environment. As a result of the study, through an integrated approach a descriptive overview of the key components of an innovation-active firm\u2019s competitive capacity is presented, namely the innovation, the organizational, the managerial, the information, and the marketing capacity.
\nKeywords:<\/strong> competitiveness, competitive capacity, innovations, innovation-active enterprise.<\/p>\n\u00a0<\/strong>References<\/strong><\/p>\n\n- Denysiuk V.A. Innovatsiina aktyvnist natsionalnoi ekonomiky \/ V.A. Denysiuk \/\/ Ekonomist. \u2013 2005. \u2013 \u2116 8. \u2013 S. 45\u201349.<\/li>\n
- Barancheev V.P. Izmerenie innovacionnoj aktivnosti kompanii kak ee konkurentnoj sily \/ V.P. Barancheev \/\/ Menedzhment segodnya. \u2013 2005. \u2013 \u2116 4. \u2013 S. 17\u201321.<\/li>\n
- OECD \/ Eurostat (2018), Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition, The Measurement of Scientific, Technological and Innovation Activities, OECD. URL: https:\/\/read.oecd.org\/10.1787\/9789264304604-en?format=pdf [in English]<\/li>\n
- Artemenko L.P. Formuvannia konkurentospromozhnosti innovatsiino-aktyvnykh pidpryiemstv \/ L.P. Artemenko \/\/ Ekonomika i orhanizatsiia upravlinnia. \u2013 2014. \u2013 \u2116 1 (17). \u2013 2 (18). \u2013 S. 19\u201326.<\/li>\n
- Honcharuk T.I. Metodolohiia konkurentospromozhnosti: dosvid teorii ta teoriia dosvidu \/ T.I. Honcharuk \/\/ Visnyk Ukrainskoi akademii bankivskoi spravy. \u2013 2010. \u2013 \u2116 2. \u2013 C. 3\u201310.<\/li>\n
- Krasnokutska N.S. Potentsial pidpryiemstva: formuvannia ta otsinka : navch. posibnyk \/ N.S. Krasnokutska. \u2013 DO. : Tsentr navchalnoi literatury, 2005. \u2013 352 s.<\/li>\n
- Lapin Ye.V. Ekonomichnyi potentsial pidpryiemstv promyslovosti: formuvannia, otsinka, upravlinnia : avtoref. dys. \u2026 d.e.n. \/ Sumskyi derzhavnyi universytet Ministerstva osvity y nauky Ukrainy \/ Lapin Ye.V. \u2013 Kharkiv, 2006. \u2013 36 s.<\/li>\n
- Mazaraki A.A. Innovatsii yak dzherelo stratehichnykh konkurentnykh perevah \/ A.A. Mazaraki, T.M. Melnyk \/\/ Visnyk KNTEU. \u2013 2010. \u2013 \u2116 2. \u2013 S. 5\u201317.<\/li>\n
- Konkurentospromozhnist pidpryiemstva : navch. posib. dlia studentiv, yaki navchaiutsia za spets. 051 \u2013 Ekonomika \/ E.I. Tsybulska ; Nar. ukr. akad. \u2013 Kharkiv : Vyd-vo NUA, 2018. \u2013 320 s.<\/li>\n
- Zhovnovach R.I. Systemnyi pidkhid do upravlinnia konkurentospromozhnistiu pidpryiemstva \/ R.I. Zhovnovach \/\/ Naukovi pratsi Kirovohradskoho natsionalnoho tekhnichnoho universytetu. Ekonomichni nauky. \u2013 2010. \u2013 Vyp. 18 (1). \u2013 S. 344\u2013351.<\/li>\n
- Oklander M. Kontseptsiia formuvannia systemy marketynhovykh doslidzhen innovatsii mashynobudivnoho pidpryiemstva \/ M. Oklander, O. Yashkina \/\/ Ekonomist. \u2013 2013. \u2013 \u2116 11. \u2013 S. 52\u201356.<\/li>\n
- Yamnenko H.Ie. Innovatsiini aspekty zabezpechennia konkurentospromozhnosti pidpryiemstv \/ H. Ye. Yamnenko \/\/ Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika. \u2013 2016. \u2013 Vyp. 1. \u2013 S. 47\u201352.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3575"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3575"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3575\/revisions"}],"predecessor-version":[{"id":6279,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3575\/revisions\/6279"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 53-57. \u041d\u043e\u043c\u0435\u0440: \u21165, 2020 (286)<\/strong><\/p>\n