{"id":3587,"date":"2021-01-30T23:25:47","date_gmt":"2021-01-30T21:25:47","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=3587"},"modified":"2021-05-14T11:20:10","modified_gmt":"2021-05-14T08:20:10","slug":"%d1%83%d0%bf%d1%80%d0%b0%d0%b2%d0%bb%d1%96%d0%bd%d0%bd%d1%8f-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d1%96%d1%94%d1%8e-%d1%80%d0%be%d0%b7%d0%b2%d0%b8%d1%82%d0%ba%d1%83-%d0%bf%d1%96%d0%b4%d0%bf","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=3587","title":{"rendered":"\u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0454\u044e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443"},"content":{"rendered":"

<\/p>\n

\u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u042f \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0406\u0404\u042e \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410 \u041d\u0410 \u0420\u0418\u041d\u041a\u0423<\/p>\n

FORMATION THE STRATEGY DEVELOPMENT OF ENTERPRIZE<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 23-29. \u041d\u043e\u043c\u0435\u0440: \u21165, 2020 (286)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0411\u041e\u0419\u041a\u041e \u0420. \u0412.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

BOIKO R.
\nKhmelnytskyi National University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-286-5-5<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 19.08.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 02-05.11.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0412 \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0454\u044e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443. \u0417\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u043d\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0432\u0430\u043d\u043e\u0457 \u0442\u0435\u043c\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0440\u0438\u043d\u043a\u043e\u0432\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u0430\u0446\u0456 \u0432\u0447\u0435\u043d\u0438\u0445, \u0449\u043e \u0437\u0430\u0439\u043c\u0430\u043b\u0438\u0441\u044f \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f\u043c \u0434\u0430\u043d\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u044c, \u0432\u0438\u043e\u043a\u0440\u0435\u043c\u043b\u0435\u043d\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438. \u0417\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u043d\u0430 \u0442\u043e\u043c\u0443, \u0449\u043e \u0432 \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u0445 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445 \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0440\u0456\u0437\u043a\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u043b\u043e\u0441\u044f \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438, \u044f\u043a\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u043c \u0432\u0438\u0436\u0438\u0442\u0438 \u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0456\u0439 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0456 \u0443 \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0456\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0456.
\n\u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432, \u044f\u043a\u0456 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u043e\u0446\u0456\u043d\u0435\u043d\u0456 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0439\u043e\u0433\u043e \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443. \u0417\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u043d\u0430 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0441\u0442\u0456 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0439\u043e\u0433\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0440\u0438\u043d\u043a\u0443 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e SWOT, PEST-\u0430\u043d\u0430\u043b\u0456\u0437\u0443. \u0417\u0430 \u0439\u043e\u0433\u043e \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0430\u043c\u0438 \u0437\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0445 \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0430\u0445 \u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0439\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b\u0443. \u0417\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e, \u0449\u043e \u0434\u043e\u0446\u0456\u043b\u044c\u043d\u0438\u043c \u0432\u0438\u044f\u0432\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u0441\u0438\u043b\u0435\u043d\u043d\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0443\u0431\u0430 \u0432 \u0446\u0456\u043b\u043e\u043c\u0443.
\n\u0417\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0454\u044e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0430 \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438 \u00ab\u0411\u043e\u0441\u0442\u043e\u043d\u0441\u044c\u043a\u043e\u0457 \u041a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0413\u0440\u0443\u043f\u0438\u00bb \u0442\u0430 \u00ab\u041c\u0430\u043a \u041a\u0456\u043d\u0441\u0456 \u2013 \u0414\u0436\u0435\u043d\u0435\u0440\u0430\u043b \u0415\u043b\u0435\u043a\u0442\u0440\u0438\u043a\u00bb.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

In the article the main problems of the management of the effective strategy of development of the enterprise on the market are discussed. It is indicated on the relevance of the topic under conditions of market relations for enterprises. The works of scientists involved in the study of these issues have been analyzed, and insufficiently investigated aspects are singled out. It is noted that in the complex dynamic conditions of the functioning of modern enterprises the value of strategic behavior has increased dramatically, which will allow companies to survive in the competitive struggle in the long run.
\nThe analysis was made of the activity of the enterprises, which are aimed at the market of sports services of Ukraine, and the assessment of the prospects for its development. Designated on the need for management of the development strategy. Analyzed the scope of the market of sports services of Ukraine. Carrying out marketing advancement of the enterprise’s activity for additional SWOT, PEST-analysis. It is designated on the main shortcomings in the organization of activity of the enterprise, it is intended directly to develop its potential. It is appointed, that the assistants will be able to improve the marketing efficiency of the enterprise’s activity, and will allow the club’s activity to be reduced as a whole.
\nThe management of the strategic development of the marketing of the enterprise and the strategic marketing programs were developed according to the methods of the Boston Consulting Group and MacKins – General Electric.
\nKeywords:<\/strong> marketing, marketing activity, management, product range.<\/p>\n

References<\/strong><\/p>\n

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  10. Boiko R.V. Formuvannia efektyvnoi polityky prosuvannia produktsii pidpryiemstva na rynku \/ R.V. Boiko \/\/ Herald of Khmelnytskyi National University. \u2013 2017. \u2013 \u2116 6. T. 1. \u2013 S. 42\u201348.<\/li>\n
  11. Boiko R.V. Formuvannia stratehii dyversyfikatsii tovarnoho asortymentu pidpryiemstva na rynku \/ R.V. Boiko \/\/ Herald of Khmelnytskyi National University. \u2013 2018. \u2013 \u2116 5. T. 2. \u2013 S. 31\u201336.<\/li>\n
  12. Boiko R.V. Formuvannia stratehii rozvytku pidpryiemstva \/ R.V. Boiko \/\/ Herald of Khmelnytskyi National University. \u2013 2019. \u2013 \u2116 5. T. 2. \u2013 S. 19\u201325.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3587"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3587"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3587\/revisions"}],"predecessor-version":[{"id":6267,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/3587\/revisions\/6267"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}