{"id":4426,"date":"2021-03-11T19:31:37","date_gmt":"2021-03-11T17:31:37","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=4426"},"modified":"2021-03-12T10:02:30","modified_gmt":"2021-03-12T08:02:30","slug":"%d1%81%d1%83%d1%87%d0%b0%d1%81%d0%bd%d1%96-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-%d0%b2%d0%b8%d1%89%d0%be%d1%97-%d0%be%d1%81%d0%b2%d1%96%d1%82%d0%b8-%d1%83%d0%ba%d1%80%d0%b0%d1%97%d0%bd%d0%b8-%d0%b2","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=4426","title":{"rendered":"\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0438: \u0432\u043f\u043b\u0438\u0432 COVID-19 \u043d\u0430 \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0443, \u043d\u0435\u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0443 \u0442\u0430 \u0434\u0443\u0430\u043b\u044c\u043d\u0443 \u043e\u0441\u0432\u0456\u0442\u0443"},"content":{"rendered":"

<\/p>\n

\u0421\u0423\u0427\u0410\u0421\u041d\u0406 \u0422\u0420\u0415\u041d\u0414\u0418 \u0412\u0418\u0429\u041e\u0407 \u041e\u0421\u0412\u0406\u0422\u0418 \u0423\u041a\u0420\u0410\u0407\u041d\u0418: \u0412\u041f\u041b\u0418\u0412 COVID-19 \u041d\u0410 \u0424\u041e\u0420\u041c\u0410\u041b\u042c\u041d\u0423, \u041d\u0415\u0424\u041e\u0420\u041c\u0410\u041b\u042c\u041d\u0423 \u0422\u0410 \u0414\u0423\u0410\u041b\u042c\u041d\u0423 \u041e\u0421\u0412\u0406\u0422\u0423<\/p>\n

CURRENT TRENDS IN HIGHER EDUCATION IN UKRAINE: THE IMPACT OF COVID-19 ON FORMAL, NON-FORMAL AND INFORMAL EDUCATION<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 38-41. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>4, \u0422\u043e\u043c 2, 2020 (28<\/strong>4)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041a\u043e\u0432\u0430\u043b\u044c\u0447\u0443\u043a \u0421. \u0412., \u0424\u0440\u0430\u043d\u0447\u0443\u043a \u041b. \u0412.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

Kovalchuk S., Franchuk L.
\nKhmelnytsky National University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(2)-7<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 12.07.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 28.09.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0412\u00a0 \u0441\u0442\u0430\u0442\u0442\u0456 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043e \u0456\u0441\u043d\u0443\u044e\u0447\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438, \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0456 \u0441\u043f\u0440\u044f\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0457\u0457 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0456\u0434 \u0432\u043f\u043b\u0438\u0432\u043e\u043c COVID-19, \u0430 \u0441\u0430\u043c\u0435: \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0443 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u043e\u043c\u0443 \u0434\u043e\u0441\u0442\u0443\u043f\u0456; \u0434\u0438\u0441\u0442\u0430\u043d\u0446\u0456\u044e\u0432\u0430\u043d\u043d\u044f; \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0434\u043b\u044f \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f; \u0437\u043c\u0456\u043d\u0430 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0442\u043e\u0449\u043e. \u041e\u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u043e\u0432\u0430\u043d\u0456 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u0456 \u043c\u043e\u0434\u0435\u043b\u0456, \u044f\u043a\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043b\u044f \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443, \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0456 \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0438 \u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u0456\u0432. \u0412\u0438\u044f\u0432\u043b\u0435\u043d\u0456 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0437\u0430\u043a\u043b\u0430\u0434\u0430\u0445 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0434\u043b\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u0440\u0456\u0432\u043d\u0456\u0432 \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0447\u0456\u0432.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0432\u0438\u0449\u0430 \u043e\u0441\u0432\u0456\u0442\u0430; \u043e\u0441\u0432\u0456\u0442\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0430 \u043e\u0441\u0432\u0456\u0442\u0430; \u043d\u0435\u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0430 \u043e\u0441\u0432\u0456\u0442\u0430; \u0434\u0443\u0430\u043b\u044c\u043d\u0430 \u043e\u0441\u0432\u0456\u0442\u0430, \u0440\u0456\u0432\u043d\u0456 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438; \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438; \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The processes taking place in Ukraine and around the world under the influence of the pandemic caused by COVID-19 have consequences in the field of higher education. It can be argued that educational activities, especially in relation to formal and dual education, have undergone significant impact and some transformational changes under the influence of the pandemic. These changes have both positive consequences for the wider use of modern digital technologies and learning platforms, and negative consequences for distancing and conducting classes on-line.
\nThus, under conditions of full and partial quarantine, a new paradigm has been formed in the field of higher education, which includes signs and trends in the economy and society as a whole, caused by the general turbulence of processes, on the one hand, and modern features caused by distancing under the influence of COVID. -19.
\nThe article generalizes the characteristics of the synergistic effect of marketing and logistic support of enterprises and the definition of this concept on the basis of systematization of the properties of the effect of the synergy of marketing-logistic systems. The main methods and models that can be used to evaluate the synergy effect are described, deficiencies and advantages of existing methods are identified. The features of the application of methods and models of assessment in calculating the synergy effect of marketing and logistics providing of companies are revealed.
\nKey words:<\/strong> marketing-logistic support, synergy, effect, estimation, methods and models, enterprise<\/p>\n

\u00a0References<\/strong><\/p>\n

    \n
  1. Bondarenko EY, Strengthening competitive advantage in a crisis. Challenges and ways to promote Ukraine’s economic development against the background of global trends. Collection of materials of the international scientific-practical conference of KhNU. Kharkiv, 2019. S. 194-196.<\/li>\n
  2. Bykovskaya, IV On the question of forming a marketing budget. Marketing in Russia and abroad. 2001. \u2116 6 (26). – P. 46-52.<\/li>\n
  3. Horvat, D., Mitev, A., and Bauer, A. The victory of media strategies in times of economic crisis. Vezet\u00e9studom\u00e1ny ,. Budapest, 2014. pp. 46-52.<\/li>\n
  4. Kovalchuk SV Crisis marketing: an innovative aspect. Marketing. Management. Innovations: monograph. Papyrus Printing House LLC. Sumy. 2010. – P. 490-49.<\/li>\n
  5. Kuzyk OV Strategic management of marketing communications in modern enterprises. Strategy of economic development of Ukraine. \u2116 34 Lviv 2014 with. 130-135.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4426"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4426"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4426\/revisions"}],"predecessor-version":[{"id":4453,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4426\/revisions\/4453"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}