{"id":4513,"date":"2021-03-12T12:07:15","date_gmt":"2021-03-12T10:07:15","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=4513"},"modified":"2021-03-16T15:50:50","modified_gmt":"2021-03-16T13:50:50","slug":"%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d0%b8%d1%87%d0%bd%d1%96-%d0%b0%d1%81%d0%bf%d0%b5%d0%ba%d1%82%d0%b8-%d0%be%d1%86%d1%96%d0%bd%d1%8e%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f-%d0%b5%d1%84%d0%b5%d0%ba%d1%82%d0%b8","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=4513","title":{"rendered":"\u041c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0456 \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456"},"content":{"rendered":"

<\/p>\n

\u041c\u0415\u0422\u041e\u0414\u0418\u0427\u041d\u0406 \u0410\u0421\u041f\u0415\u041a\u0422\u0418 \u041e\u0426\u0406\u041d\u042e\u0412\u0410\u041d\u041d\u042f \u0415\u0424\u0415\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u0406 \u0420\u0415\u0410\u041b\u0406\u0417\u0410\u0426\u0406\u0407 \u041f\u0420\u041e\u0404\u041a\u0422\u0406\u0412 \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u0417\u0410\u041b\u0406\u0417\u041d\u0418\u0427\u041d\u041e\u0413\u041e \u0422\u0423\u0420\u0418\u0417\u041c\u0423 \u0412 \u0423\u041a\u0420\u0410\u0407\u041d\u0406<\/p>\n

METHODOLOGICAL ASPECTS OF EVALUATING THE EFFECTIVENESS OF RAILWAY TOURISM DEVELOPMENT PROJECTS IN UKRAINE<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 204-209 \u041d\u043e\u043c\u0435\u0440: \u21166, 2020 (288)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0427\u0430\u0440\u043a\u0456\u043d\u0430 \u0422. \u042e.
\n\u0414\u043d\u0456\u043f\u0440\u043e\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0430\u043a. \u0412. \u041b\u0430\u0437\u0430\u0440\u044f\u043d\u0430, \u0423\u043a\u0440\u0430\u0457\u043d\u0430<\/p>\n

Charkina T.
\nDnipro National University of Railway Transport named after Academician V. Lazaryan, Ukraine<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-34<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 07.11.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.01.2021<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0412 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0433\u043b\u0438\u0431\u043b\u0435\u043d\u043d\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0457 \u043a\u0440\u0438\u0437\u0438 \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0430\u0441\u0430\u0436\u0438\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u0433\u043e\u0441\u0442\u0440\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0432 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0439\u043e\u0433\u043e \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0456 \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044e \u0441\u0435\u0440\u0432\u0456\u0441\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433. \u0417\u0432\u0430\u0436\u0430\u044e\u0447\u0438 \u043d\u0430 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0456 \u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0447\u0438 \u0434\u043e \u0443\u0432\u0430\u0433\u0438 \u0440\u043e\u0437\u0432\u0438\u043d\u0435\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0457 \u043c\u0435\u0440\u0435\u0436\u0456 \u0442\u0430 \u0432\u0430\u0433\u043e\u043c\u0438\u0439 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u043a\u0440\u0430\u0457\u043d\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0432 \u044f\u043a\u043e\u0441\u0442\u0456 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0430\u0441\u0430\u0436\u0438\u0440\u0441\u044c\u043a\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u0441\u043b\u0443\u0433 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443. \u0420\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u043e \u0443\u0441\u043f\u0456\u0448\u043d\u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0443 \u0441\u0432\u0456\u0442\u0456 \u0456 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0430\u043a\u0442\u0438\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u044c.
\n\u0417 \u043e\u0433\u043b\u044f\u0434\u0443 \u043d\u0430 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u0445\u043e\u0434\u0456\u0432, \u0440\u0435\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u0430\u0441\u0430\u0436\u0438\u0440\u0441\u044c\u043a\u0438\u043c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043e\u043c \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u0434\u043b\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0432 \u043a\u0440\u0430\u0457\u043d\u0456, \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e \u0434\u043e\u0446\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0430\u043a\u0442\u0438\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u044c \u0437 \u0442\u043e\u0447\u043a\u0438 \u0437\u043e\u0440\u0443 \u043d\u0430\u0434\u0430\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0457 \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u0449\u043e \u0432\u043a\u043b\u044e\u0447\u0430\u0454 \u044f\u043a \u043e\u0441\u043d\u043e\u0432\u043d\u0443 (\u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u0435 \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f), \u0442\u0430\u043a \u0456 \u0441\u043f\u0435\u043a\u0442\u0440 \u0441\u0443\u043f\u0443\u0442\u043d\u0456\u0445 (\u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u0445) \u043f\u043e\u0441\u043b\u0443\u0433, \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u044f\u043a\u0438\u0445 \u0441\u043f\u0440\u0438\u044f\u0442\u0438\u043c\u0435 \u043d\u0430\u0440\u043e\u0449\u0435\u043d\u043d\u044e \u043e\u0431\u0441\u044f\u0433\u0456\u0432 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u043e\u0441\u043b\u0443\u0433 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0456 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044e \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u0445 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u043f\u043e\u0442\u043e\u043a\u0456\u0432 \u0432\u0456\u0434 \u0457\u0445 \u043d\u0430\u0434\u0430\u043d\u043d\u044f. \u0490\u0440\u0443\u043d\u0442\u0443\u044e\u0447\u0438\u0441\u044c \u043d\u0430 \u0446\u044c\u043e\u043c\u0443 \u0430\u0432\u0442\u043e\u0440\u043e\u043c \u0434\u043b\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0443 \u043f\u0430\u0441\u0430\u0436\u0438\u0440\u0441\u044c\u043a\u0438\u043c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043e\u043c \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u0432\u0456\u0434 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u044c \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u0432\u0438\u0434\u0456\u0432 \u043f\u043e\u0441\u043b\u0443\u0433: \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0433\u0430\u0440\u044f\u0447\u043e\u0433\u043e \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f, \u044f\u043a\u0430 \u0431\u0443\u0434\u0435 \u043d\u0430\u0434\u0430\u0432\u0430\u0442\u0438\u0441\u044f \u0437\u0430 \u043a\u043b\u0430\u0441\u0430\u043c\u0438 \u043f\u043e\u0457\u0437\u0434\u0456\u0432 \u00ab\u043b\u044e\u043a\u0441\u00bb, \u00ab\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u00bb, \u00ab\u0435\u043a\u043e\u043d\u043e\u043c\u00bb, \u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044e \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0432\u043e\u043a\u0437\u0430\u043b\u0430\u0445 \u0410\u0422 \u00ab\u0423\u043a\u0440\u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0446\u044f\u00bb.
\n\u0414\u043b\u044f \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0437 \u0442\u043e\u0447\u043a\u0438 \u0437\u043e\u0440\u0443 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u043e\u0441\u0442\u0456 \u0457\u0445 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f, \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043e\u0457 \u0444\u043e\u0440\u043c\u0443\u043b\u0438 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0443 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0443 \u0432\u0456\u0434 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u0438\u0445 \u043f\u0430\u0441\u0430\u0436\u0438\u0440\u0441\u044c\u043a\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u044c, \u044f\u043a\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0454 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u043e\u0441\u043b\u0443\u0433 \u0433\u0430\u0440\u044f\u0447\u043e\u0433\u043e \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0456 \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0433\u043e\u0442\u0435\u043b\u044f\u0445. \u0414\u0430\u043d\u0443 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0443 \u043f\u043e\u043a\u043b\u0430\u0434\u0435\u043d\u043e \u0432 \u043e\u0441\u043d\u043e\u0432\u0443 \u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0443 \u0434\u043e \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, \u044f\u043a\u0438\u0439, \u043d\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u0443 \u0432\u0456\u0434 \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445, \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0443 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432, \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0445 \u043d\u0430 \u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043d\u044f \u0441\u043f\u0435\u043a\u0442\u0440\u0443 \u0441\u0435\u0440\u0432\u0456\u0441\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u0456 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0456\u0444\u0456\u043a\u043e\u0432\u0430\u043d\u0438\u0445 \u0441\u0435\u0440\u0432\u0456\u0441\u043d\u0438\u0445 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0439 \u0434\u043b\u044f \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0456\u0432 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043f\u043e\u0441\u043b\u0443\u0433 \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u0442\u0443\u0440\u0438\u0437\u043c\u0443.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u0439 \u0434\u043e\u0445\u0456\u0434, \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u0438\u0439 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442, \u043f\u0430\u0441\u0430\u0436\u0438\u0440\u0441\u044c\u043a\u0456 \u043f\u0435\u0440\u0435\u0432\u0435\u0437\u0435\u043d\u043d\u044f, \u0437\u0430\u043b\u0456\u0437\u043d\u0438\u0447\u043d\u0438\u0439 \u0442\u0443\u0440\u0438\u0437\u043c, \u043f\u043e\u0441\u043b\u0443\u0433\u0430 \u0433\u0430\u0440\u044f\u0447\u043e\u0433\u043e \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f, \u043f\u043e\u0441\u043b\u0443\u0433\u0430 \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

In the context of the deepening systemic crisis in the functioning of the passenger railway transport complex in Ukraine, there is an urgent need to optimize its activities and diversify its service portfolio. Taking into account the world experience in the development of railway companies and taking into account the development of the railway network and the significant tourist potential of the country, the introduction of railway tourism services is proposed as a promising direction for the development of the passenger complex of railway transport in Ukraine. The article considers the successful practice of developing railway tourism in the world and the domestic experience of implementing projects to activate tourist railway transportation.
\nTaking into account the limited measures implemented by the passenger complex of railway transport for the development of railway tourism in the country, the expediency of identifying promising tools for activating the growth processes of tourist railway transportation in terms of providing a comprehensive service, including both the main (transport service) and the range of related (additional) services, the introduction of which will contribute to increasing the volume of sales of railway tourism services and, accordingly, generating additional financial flows from their provision. Based on this, the author proposed the introduction of new types of services to generate additional income for the passenger complex of railway transport from tourist transportation: hot food services, which will be provided in the classes of trains \u201cluxury\u201d, \u201cstandard\u201d, \u201ceconomy\u201d, and the organization of hotel business at key stations of JSC “Ukrzaliznytsya”.
\nTo assess the effectiveness of railway tourism development projects, in particular from the point of view of profitability of their implementation, it is proposed to use an improved formula for calculating additional income from Tourist Railway Passenger Transportation, which includes profitability coefficients for hot food services and hotel accommodation. This methodology is the basis of a methodological approach to evaluating the effectiveness of railway tourism development projects in Ukraine, which, unlike existing ones, provides for the calculation of a system of indicators for evaluating the effectiveness of implementing a set of tools aimed at expanding the range of railway transport services and forming personalized service offers for key segments of users of railway tourism services.
\nKeywords:<\/strong> additional income, railway transport, passenger transportation, railway tourism, hot food service, hotel business service.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. V \u201cUkrzaliznytsi\u201d poskarzhylysia na 10-miliardni zbytky na pasazhyrskykh perevezenniakh. TSN website [Ukrzaliznytsia complained about 10 billion losses in passenger traffic], TSN, available at: https:\/\/tsn.ua\/groshi\/v-ukrzaliznici-poskarzhilisya-na-10-milyardni-zbitki-na-pasazhirskih-perevezennyah-1386999.html<\/a> (Accessed 11.12.2020).<\/li>\n
  2. Martseniuk, L. V. and Charkina, T. Yu. (2017), Turyzm yak zasib rozshyrennia zhyttievoho prostoru liudyny [Tourism as a tool for expanding human living space], Antropolohichni vymiry filosofskykh doslidzhen, vol. 11. pp. 63\u201370.<\/li>\n
  3. Barash, Yu. S. and Kravchenko, A. O. and Yasnetsov, O. S. (2014), Rozvytok zaliznychnoho turyzmu v Ukrainy [Development of railway tourism in Ukraine], Problemy ekonomiky transportu, vol. 8, pp. 7\u201311.<\/li>\n
  4. Derhousova, A. O. (2012), Formuvannia stratehii rozvytku zaliznychnoho turyzmu : dys. \u2026kand. ekon. nauk: spets. 08.00.04. \u2013 ekonomika ta upravlinnia pidpryiemstvamy (za vydamy ekonomichnoi diialnosti) [Formation of a strategy for the development of railway tourism]. Kharkiv : UkrDAZT, 216\u00a0p.<\/li>\n
  5. Aloshynskyi, Ye. and Prymachenko, H. (2018), Napriam dyversyfikatsii diialnosti zaliznyts u sferu turystychnykh posluh [Direction of diversification of railway activities in the field of tourist services], Tsentr informatsii transportu Ukrainy, vol. 9, available at: https:\/\/railway-publish.com\/articles-icut-magazine\/5545-napryam-diversifikatsiyi-diyalnosti-zaliznits-u-sferu-turistichnih-poslug.html (Accessed 10.12.2020).<\/li>\n
  6. Ispaniya otkryvaet rynok vysokoskorostnykh perevozok [Spain opens up the high-speed transport market], Zheleznye dorogi mira, available at: http:\/\/www.zdmira.com\/arhiv\/2020\/zdm-2020-no-09 (Accessed 10.12.2020).<\/li>\n
  7. Grand Train Tour of Switzerland. SBB CFF FFS, available at: https:\/\/www.sbb.ch\/en\/leisure-holidays\/travel-in-switzerland\/international-guests\/grand-train-tour-switzerland.html (Accessed 12.12.2020).<\/li>\n
  8. Ukrzaliznytsia planuie perevozyty poizdamy ne mensh yak 50% vnutrishnikh turystiv [Ukrzaliznytsia plans to transport at least 50% of domestic tourists by train], ukrinform.ua, available at: https:\/\/www.ukrinform.ua\/rubric-tourism\/3143753-ukrzaliznica-planue-perevoziti-poizdami-ne-mens-ak-50-vnutrisnih-turistiv.html (Accessed 08.12.2020).<\/li>\n
  9. Zakon Ukrainy \u201cPro vnesennia zmin do zakoniv Ukrainy \u201cPro turyzm\u201d ta \u201cPro strakhuvannia\u201d shchodo udoskonalennia polozhen z urakhuvanniam dosvidu rehuliuvannia rynku turystychnykh posluh u derzhavakh – chlenakh Yevropeiskoho Soiuzu\u201d [Law of Ukraine \u201cOn Amendments to the Laws of Ukraine \u201cOn Tourism\u201d and \u201cOn Insurance\u201d to Improve the Provisions Taking into account the Experience of Regulating the Market of Tourist Services in the Member States of the European Union\u201d], available at: https:\/\/ips.ligazakon.net\/ document\/NT0582<\/a>(Accessed 11.12.2020).<\/li>\n
  10. Cherednychenko, A.O. and Kalinin, M. V. (2016), Yakist nadannia posluh yak kliuchovyi faktor pryvablyvosti pidpryiemstv hotelnoho hospodarstva [Quality of service provision as a key factor in the attractiveness of hotel enterprises]. Visnyk ekonomiky transportu i promyslovosti, vol. 56. pp. 68-73.<\/li>\n
  11. Pro skhvalennia Natsionalnoi transportnoi stratehii Ukrainy na period do 2030 roku [On approval of the National Transport Strategy of Ukraine for the period up to 2030], available at: https:\/\/zakon.rada.gov.ua\/laws\/show\/430-2018<\/a> (Accessed 11.12.2020).<\/li>\n
  12. Barash, Yu. S., Martseniuk, L. V. and Charkina, T. Yu. (2017), Inovatsiinyi rozvytok pasazhyrskykh kompanii za rakhunok obsluhovuvannia turystychnykh perevezen [Innovative development of passenger companies through tourist transportation services], Efektyvna ekonomika, vol. 12, available at: http:\/\/www.economy.nayka.com.ua\/?op=1&z=5928 (Accessed 11.12.2020).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4513"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4513"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4513\/revisions"}],"predecessor-version":[{"id":4977,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4513\/revisions\/4977"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}