{"id":4517,"date":"2021-03-12T12:08:37","date_gmt":"2021-03-12T10:08:37","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=4517"},"modified":"2021-03-16T15:45:41","modified_gmt":"2021-03-16T13:45:41","slug":"%d1%82%d0%b5%d0%be%d1%80%d0%b5%d1%82%d0%b8%d1%87%d0%bd%d0%b8%d0%b9-%d0%b1%d0%b0%d0%b7%d0%b8%d1%81-%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d1%96%d1%87%d0%bd%d0%be%d1%97-%d0%b0%d0%b4%d0%b0%d0%bf","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=4517","title":{"rendered":"\u0422\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u0431\u0430\u0437\u0438\u0441 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0457 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u0457 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0434\u043e \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0430"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0422\u0415\u041e\u0420\u0415\u0422\u0418\u0427\u041d\u0418\u0419 \u0411\u0410\u0417\u0418\u0421 \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0406\u0427\u041d\u041e\u0407 \u0410\u0414\u0410\u041f\u0422\u0410\u0426\u0406\u0407 \u0421\u0418\u0421\u0422\u0415\u041c\u0418 \u041c\u0415\u041d\u0415\u0414\u0416\u041c\u0415\u041d\u0422\u0423 \u0422\u0423\u0420\u0418\u0421\u0422\u0418\u0427\u041d\u0418\u0425 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412 \u0414\u041e \u0422\u0420\u0410\u041d\u0421\u0424\u041e\u0420\u041c\u0410\u0426\u0406\u0419\u041d\u0418\u0425 \u041f\u0420\u041e\u0426\u0415\u0421\u0406\u0412 \u0417\u041e\u0412\u041d\u0406\u0428\u041d\u042c\u041e\u0413\u041e \u0421\u0415\u0420\u0415\u0414\u041e\u0412\u0418\u0429\u0410<\/p>\n<p style=\"text-align: center;\">THEORETICAL BASIS OF STRATEGIC ADAPTATION OF THE MANAGEMENT SYSTEM OF TOURIST ENTERPRISES TO THE TRANSFORMATION PROCESSES OF THE EXTERNAL ENVIRONMENT<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/03\/34.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 194-198. \u041d\u043e\u043c\u0435\u0440: \u21166, 2020 (288)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0420\u0443\u0434\u043d\u0456\u0447\u0435\u043d\u043a\u043e \u0404. \u041c., \u0413\u0430\u0432\u043b\u043e\u0432\u0441\u044c\u043a\u0430 \u041d. \u0406.,<br \/>\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<br \/>\n\u0416\u0438\u0432\u043a\u043e \u0417. \u0411.,<br \/>\n\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u0445 \u0441\u043f\u0440\u0430\u0432<br \/>\n\u041b\u0456\u0441\u043e\u0432\u0441\u044c\u043a\u0438\u0439 \u0406. \u0412.<br \/>\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>RUDNICHENKO YE., HAVLOVSKA N.<br \/>\nKhmelnytskyi National University<br \/>\nZhyvko Z.<br \/>\nLviv State University of Internal Affairs<br \/>\nLISOVSKYI \u0406.<br \/>\nKhmelnytskyi National University<\/p>\n<p><strong>DOI:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-32\">https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-32<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 03.11.2020<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.01.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u0439\u043d\u0438\u0445 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\u0440\u0456\u0432\u0435\u043d\u044c \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0446\u0456\u0457, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0456\u0434\u043c\u0456\u043d\u043d\u043e\u0441\u0442\u0456 \u0432 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0432\u0430\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0434\u0435\u0449\u043e \u043d\u0456\u0432\u0435\u043b\u044e\u044e\u0442\u044c\u0441\u044f.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u044f, \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443, \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438, \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0454 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0435.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>The article examines the features of the implementation of adaptive approaches in the field of tourism business from the standpoint of strategic development of economic entities in the negative impact of the external environment. An analysis of the dynamics of development of tourism entities in Ukraine during 2018-2019. The main trends in the development of tourist enterprises are identified and the cost of tourist vouchers sold by tour operators during 2018-2019 is analyzed. It is determined that the process of strategic adaptation of the management system of a tourist enterprise is constant (especially in domestic realities) and requires high-quality tools, which should provide sufficient flexibility of adaptive changes through their maximum universalization. It is proposed to use four main levels of adaptation from the standpoint of adaptation of the management system of a tourist enterprise to the influence of the external environment: epistemological, pragmatic, instrumental and organizational. The epistemological level reveals a clearly defined content of adaptation and describes the relationship of the subjects of the external environment with the enterprise with the help of certain cognitive tools or descriptive aspects. The pragmatic level allows to determine effective measures of adaptation of the management system of the tourist enterprise to the influence of the external environment. The instrumental level provides direct implementation of adaptation processes through the use of effective tools of economic and mathematical modeling, scenario forecasting and other methods that allow to implement defined at the epistemological and pragmatic level approaches and specific measures. At the organizational level there is a coordination of different levels of adaptation and the organization of intra-system elements of adaptation. It is established that the levels of adaptation of the management system of a tourist enterprise differ in the considered measures of clarity, variability, complexity and abstraction. It is proved that the definition of the fundamental provisions of adaptation and interaction of the tourist enterprise with the external environment and its individual subjects, involves a significant level of abstraction, as differences in the activities of individual enterprises are somewhat leveled.<br \/>\n<strong>Key words:<\/strong> strategic adaptation, management system, tourist enterprises, transformation processes, external environment.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Gavlovs`ka N. I. Strategichne upravlinnya pidpry`yemstvom: suchasny`j aspekt \/ N. I. Gavlovs`ka, Ye. M. Rudnichenko \/\/ Nauka j ekonomika. \u2013 2015. \u2013 Vy`p. 1 (37). \u2013 S. 110\u2013114.<\/li>\n<li>Mikolenko E. P. Adaptacziya e`konomicheskikh sistem k usloviyam globalizaczii: instituczional`ny`j aspekt \/ E. P. Mikolenko \/\/ Yevropejs`kij vektor ekonomi`chnogo rozvitku. \u2013 2012. \u2013 # 2(13). \u2013 S. 545\u2013548.<\/li>\n<li>Rudnichenko Ye. M. Ocinyuvannya ta modelyuvannya vply`vu sub&#8217;yektiv my`tnogo regulyuvannya na sy`stemu ekonomichnoyi bezpeky` pidpry`yemstva: monografiya \/ Ye.M. Rudnichenko. \u2013 Lugans`k: Promdruk, 2014. \u2013 389 s.<\/li>\n<li>Tury`sty`chna diyal`nist` v Ukrayini u 2019 roci [Elektronny`j resurs] \u2013 Rezhy`m dostupu: http:\/\/www.ukrstat.gov.ua\/<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4517"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4517"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4517\/revisions"}],"predecessor-version":[{"id":4973,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4517\/revisions\/4973"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}