{"id":4519,"date":"2021-03-12T12:09:15","date_gmt":"2021-03-12T10:09:15","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=4519"},"modified":"2021-03-16T15:46:24","modified_gmt":"2021-03-16T13:46:24","slug":"%d1%80%d0%be%d0%b7%d1%80%d0%be%d0%b1%d0%ba%d0%b0-%d1%81%d1%82%d0%b0%d1%80%d1%82%d0%b0%d0%bf-%d0%bf%d1%80%d0%be%d1%94%d0%ba%d1%82%d1%83-%d1%8f%d0%ba-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%b0-%d1%80%d0%be","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=4519","title":{"rendered":"\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f-\u043f\u0440\u043e\u0454\u043a\u0442\u0443 \u044f\u043a \u043e\u0441\u043d\u043e\u0432\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u0430\u043f\u0456\u0442\u0430\u043b\u0443, \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0442\u0430 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456"},"content":{"rendered":"

<\/p>\n

\u0420\u041e\u0417\u0420\u041e\u0411\u041a\u0410 \u0421\u0422\u0410\u0420\u0422\u0410\u041f-\u041f\u0420\u041e\u0404\u041a\u0422\u0423 \u042f\u041a \u041e\u0421\u041d\u041e\u0412\u0410 \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u0406\u041d\u0422\u0415\u041b\u0415\u041a\u0422\u0423\u0410\u041b\u042c\u041d\u041e\u0413\u041e \u041a\u0410\u041f\u0406\u0422\u0410\u041b\u0423, \u041c\u0415\u041d\u0415\u0414\u0416\u041c\u0415\u041d\u0422\u0423 \u0422\u0410 \u041f\u0406\u0414\u0412\u0418\u0429\u0415\u041d\u041d\u042f \u041a\u041e\u041d\u041a\u0423\u0420\u0415\u041d\u0422\u041e\u0421\u041f\u0420\u041e\u041c\u041e\u0416\u041d\u041e\u0421\u0422\u0406<\/p>\n

STARTUP PROJECT DEVELOPMENT AS A BASIS FOR THE DEVELOPMENT OF INTELLECTUAL CAPITAL, MANAGEMENT AND INCREASING COMPETITIVENESS<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 187-193. \u041d\u043e\u043c\u0435\u0440: \u21166, 2020 (288)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0413\u0430\u0440\u0430\u0444\u043e\u043d\u043e\u0432\u0430 \u041e. \u0406., \u041b\u0430\u0437\u0430\u0440\u0435\u043d\u043a\u043e \u042e. \u041e.
\n\u0414\u0412\u041d\u0417 \u00ab\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0412\u0430\u0434\u0438\u043c\u0430 \u0413\u0435\u0442\u044c\u043c\u0430\u043d\u0430\u00bb
\n\u041c\u0430\u0440\u0433\u0430\u0441\u043e\u0432\u0430 \u0412. \u0413.
\n\u041d\u0423 \u00ab\u0427\u0435\u0440\u043d\u0456\u0433\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb
\n\u042f\u0449\u0435\u043d\u043a\u043e \u0406. \u0412.
\n\u00ab\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438\u00bb<\/p>\n

Garafonova O., Lazarenko Y.
\nKyiv National Economic University named after Vadym Hetman
\nMarhasova V.
\nChernihiv Polytechnic National University
\nYashcHenko I.
\nKyiv University of Culture<\/p>\n

DOI:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-31<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 09.10.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.01.2021<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0441\u0442\u0430\u0440\u0442\u0430\u043f, \u0441\u0442\u0430\u0440\u0442\u0430\u043f-\u043f\u0440\u043e\u0454\u043a\u0442, \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u0430\u043f\u0456\u0442\u0430\u043b, \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The situation of variability, uncertainty, complexity and ambiguity of the environment requires companies to use a creative approach to business design and management. The ability to adapt, organizational flexibility and maneuverability of businesses is provided by a creative approach to their design and innovative development of these systems.
\nIn the current situation, companies must look for radically new approaches to business design and management practices that correspond to the state of their environment. It is through the innovative and creative approach that the constant competitive advantages of enterprises are formed.
\nFrom the author’s point of view, a project is a plan limited in time and resources, the purpose of which is to create a unique result. The time constraint implies that the project must have a fixed beginning and a fixed end. The end comes when the goals of the project are achieved, or when it becomes clear that the goals will not or cannot be achieved, or when the need for the project is gone and it is stopped. Time constraint means short-term; many projects can take several years. Time frames, as a rule, do not belong to the product, service or result created during the project. Most projects are carried out to achieve a sustainable, lasting result. Uniqueness means that a product or service has characteristic differences from all similar products or services. The presence of repetitive elements does not change the fundamental property of the uniqueness of the project. Uniqueness is an essential feature of the project, ie the implementation of routine tasks can not be the subject of the project. This does not mean that there should be no duplicate elements in the project.
\nThe article presents a theoretical and methodological approach to assessing the development of intellectual capital, management through the development of startup projects. The formed institutional-analytical basis is the basis for increasing competitiveness and management. A feature of the effective implementation of a startup project is the need for a very high intellectual and professional level of entrepreneurs and managers. Their knowledge and experience should lie at the intersection of basic and applied sciences, innovation management, knowledge of high-tech industries.
\nKey words:<\/strong> startup, startup project, intellectual capital, development management.<\/p>\n

R\u0435f\u0435r\u0435n\u0441\u0435s<\/strong><\/p>\n

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