{"id":4546,"date":"2021-03-12T12:17:52","date_gmt":"2021-03-12T10:17:52","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=4546"},"modified":"2021-03-16T15:19:31","modified_gmt":"2021-03-16T13:19:31","slug":"%d0%b2%d0%bf%d0%bb%d0%b8%d0%b2-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d0%be%d1%97-%d0%bf%d0%be%d0%bb%d1%96%d1%82%d0%b8%d0%ba%d0%b8-%d0%bd%d0%b0-%d0%be%d0%bf%d1%82%d0%b8","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=4546","title":{"rendered":"\u0412\u043f\u043b\u0438\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044e \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0457 \u0444\u0456\u0440\u043c\u0438 \u0432 \u043b\u0430\u043d\u0446\u044e\u0437\u0456 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a"},"content":{"rendered":"

<\/p>\n

\u0412\u041f\u041b\u0418\u0412 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u041e\u0412\u041e\u0407 \u041f\u041e\u041b\u0406\u0422\u0418\u041a\u0418 \u041d\u0410 \u041e\u041f\u0422\u0418\u041c\u0406\u0417\u0410\u0426\u0406\u042e \u041f\u041b\u0410\u041d\u0423\u0412\u0410\u041d\u041d\u042f \u0420\u041e\u0411\u041e\u0422\u0418 \u041f\u041e\u0421\u0422\u0410\u0427\u0410\u041b\u042c\u041d\u0418\u0426\u042c\u041a\u041e\u0407 \u0424\u0406\u0420\u041c\u0418 \u0412 \u041b\u0410\u041d\u0426\u042e\u0417\u0406 \u041f\u041e\u0421\u0422\u0410\u0412\u041e\u041a<\/p>\n

ON INFLUENCE OF SUPPLY FIRM\u2019S MARKET POLICY ON OPTIMIZATION OF ITS ORDERING POLICY WITHIN SUPPLY CHAIN<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 130-133. \u041d\u043e\u043c\u0435\u0440: \u21166, 2020 (288)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041a\u041b\u0415\u041f\u0406\u041a\u041e\u0412\u0410 \u041e. \u0410.
\n\u041e\u0434\u0435\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

KLEPIKOVA O.
\nOdesa National Polytechnic University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-20<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 06.11.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.01.2021<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u043f\u043b\u0430\u043d\u0443 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430, \u043b\u0430\u043d\u0446\u044e\u0433 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a, \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0430 \u0444\u0456\u0440\u043c\u0430.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

As is known, the problem of determining economically justified volumes of supplies in the theory and practice of logistics management plays a key role in ensuring the efficient operation of both individual enterprises and supply chains. Logistics, which is the science of effective management of material, information and financial flows in the field of production and circulation, is closely related to such sections of operations research as mathematical programming, inventory management theory, schedule theory, queuing theory and more. Many tasks of logistics are directly related to the optimal management of stocks of raw materials, semi-finished and finished products, as well as the construction of an optimal schedule for delivery of finished products to points of consumption with the participation of trunk transport. Thus, since the issues of optimal inventory management are of paramount importance in logistics, it means the importance of inventory theory in the design and operation of various logistics systems.
\nThe article is devoted to substantiation of expediency and efficiency of additional costs of a\u00a0 supply firm for\u00a0 advertisement\u00a0 with\u00a0 the\u00a0 aim to\u00a0 its profit\u00a0 increasing on the fixed planning horizon under supposition\u00a0 that\u00a0 the expected demand at point of destination may be controlled by firm.\u00a0 For this problem solving the modification of classical Wilson\u2019s model from inventory control theory is used to maximize the total profit of firm for sailing the good, taking into account ordering, delivery and storage of good costs on the planning horizon and additional cost for advertisement of good. It is assumed that buying\/sailing prices of good are known, as well as daily expenses for storage of good at warehouse. It is supposed also that demand for the good is an increasing function of advertisement costs. The case of linear dependence of demand on advertisement cost is studied in details. For this particular case the optimal value of ordering party of good and optimal value of cost for advertisement are found in evident form. It is shown also that above optimization model may be generalized for the case of several kinds of good. Restrictions on the capacity of the warehouse for storage of goods and restrictions on the financial resources available to the company allocated for advertising activities are taken into account. A convex optimization problem is obtained, which can be solved numerically using the Excel application package.
\nKeywords:<\/strong> supply firm, fixed planning horizon, ordering, party of good, demand, advertisement cost, maximization of firm\u2019s profit.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Brandimarte P. Introduction to distribution logistics\/P. Brandimarte, G. Zoterri. \u2013 J. Wiley&Sons, Inc., NY, 2007.- 581 p.<\/li>\n
  2. Modeli i metody teorii logistiki. Uchebnoye posobiye. 2-e izd. \/Pod red. V.S. Lukinskogo. \u2013 SPb: Piter, 2008. \u2013 259 s.<\/li>\n
  3. Krykavskyi Ye.V. Lohistychni systemy: navch. posibnyk \/ Ye.V. Krykavskyi, N.V. Chornopyska. \u2013Lviv: Vyd-vo NU \u00abLvivska politekhnika\u00bb, 2009. \u2013 264 s.<\/li>\n
  4. Osnovy logistiki. Uchebnoye posobiye \/ Pod red. prof. L.B. Mirotina i prof. V.I. Sergeyeva. \u2013 M.: INFRA-M. 2000. \u2013 200 s.<\/li>\n
  5. Postan M.Ya. O vliyanii teorii upravleniya zapasami na razvitiye log\u0456stiki \/ M.Ya. Postan \/\/ Logistika: problemy i resheniya. \u2013 2007. \u2013 \u21162. \u2013 S. 24-27.<\/li>\n
  6. Postan M.Ya. O veroyatnostnom analoge modeli Uilsona dlya opredeleniya optimalnogo razmera postavok partii tovara \/ M.Ya.Postan \/\/ Rozvitok transportu. \u20132019. \u2013 \u21161(4). \u2013 S. 48\u201356.<\/li>\n
  7. Chukhrai N.I. Formuvannia innovatsiinoho potentsialu pidpryiemstva: marketynhove ta lohistychne zabezpechennia. Monohrafiia. \u2013 Lviv: Vyd-vo NU \u00abLvivska \u00a0politekhnika\u00bb, 2002.- 314 s.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4546"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4546"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4546\/revisions"}],"predecessor-version":[{"id":4950,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4546\/revisions\/4950"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}