{"id":4568,"date":"2021-03-12T12:24:47","date_gmt":"2021-03-12T10:24:47","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=4568"},"modified":"2021-03-16T14:57:29","modified_gmt":"2021-03-16T12:57:29","slug":"%d0%b2-%d1%83%d0%bc%d0%be%d0%b2%d0%b0%d1%85-%d0%b2%d0%b8%d0%ba%d0%bb%d0%b8%d0%ba%d1%96%d0%b2-%d0%bf%d0%b0%d0%bd%d0%b4%d0%b5%d0%bc%d1%96%d1%97-%d0%ba%d0%be%d0%b2%d1%96%d0%b4-19","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=4568","title":{"rendered":"\u041a\u0430\u0434\u0440\u043e\u0432\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457 \u041a\u041e\u0412\u0406\u0414-19"},"content":{"rendered":"

<\/p>\n

\u041a\u0410\u0414\u0420\u041e\u0412\u0410 \u041f\u041e\u041b\u0406\u0422\u0418\u041a\u0410 \u0422\u041e\u0420\u0413\u041e\u0412\u0415\u041b\u042c\u041d\u041e\u0413\u041e \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410 \u0412 \u0423\u041c\u041e\u0412\u0410\u0425 \u0412\u0418\u041a\u041b\u0418\u041a\u0406\u0412 \u041f\u0410\u041d\u0414\u0415\u041c\u0406\u0407 \u041a\u041e\u0412\u0406\u0414-19<\/p>\n

PERSONNEL POLICY OF A TRADE ENTERPRISE IN THE CONDITIONS OF THE CHALLENGES OF THE KOVID-19 PANDEMIC<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 69-72. \u041d\u043e\u043c\u0435\u0440: \u21166, 2020 (288)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0413\u041e\u041d\u0427\u0410\u0420 \u041e. \u0406., \u041c\u0423\u0420\u0410\u0412\u0421\u042c\u041a\u0410 \u041b. \u0406.
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

GONCHAR \u041e., MURAVSKA L.
\nKhmelnytsky National University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-10<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 17.11.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.01.2021<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b, \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u043e\u043c, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u043e\u043c, \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0435 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The dynamic development of market relations in Ukraine causes increased requirements for the staffing system of enterprises. Personnel management acquires special importance in enterprises belonging to the sphere of trade. Whereas in this sector there are specific labor relations, which are formed in accordance with a large number of types of trade; personnel in this area cannot be replaced by automated work; the human qualities of the employees are important.
\nThe conditions in which commercial enterprises operate today require a clear awareness of management that personnel management is one of the components of effective enterprise management. Modern conditions require changes in the basic requirements for employees; increasing attention is paid to the search for new approaches to building a personnel management system; Ukrainian companies adapt the experience of foreign companies. The activity of any enterprise is directly dependent on how competent the personnel policy is. Therefore, there is a need to find modern concepts of personnel management and approaches to improving personnel policy.
\nThe research of theoretical and methodical approaches to formation of concepts of personnel management is generalized, the tasks and the basic principles of their realization are specified. The preconditions for increasing the efficiency of the personnel of a trade enterprise are determined, the ways of applying effective motivation in increasing labor productivity are specified. The principles of formation of rational personnel policy of trade enterprises in modern conditions are investigated
\nKeywords:<\/strong> personnel, personnel management systems, management tools, personnel management technologies, trade enterprise intellectual potential<\/p>\n

\u00a0<\/strong>References<\/strong><\/p>\n

    \n
  1. Balabanova L.V. Upravlenye personalom na osnove marketynha: [monohrafyia] \/ L.V.Balabanova, E.K. Vorob\u0451va . \u2013 Donetsk : DonHU\u042dT, 2004. \u2013 212 s.<\/li>\n
  2. Cherep A. Human resources management enterprise \/ A. Cherep, A. Guba \/\/ Visnyk Zaporizkoho natsionalnoho universytetu. Ekonomichni nauky. \u2013 2014. \u2013 \u2116 1. \u2013 S. 62-72.<\/li>\n
  3. Apopii V. V. Udoskonalennia kadrovoi polityky torhovelnykh pidpryiemstv spozhyvchoi kooperatsii yak umova yikh podalshoho rozvytku \/ V. V. Apopii, D. V. Kurzantsev \/\/ Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia: Ekonomichni nauky. \u2013 2011. \u2013 \u2116 6(2). \u2013 S. 218\u2013221. [, s. 220].<\/li>\n
  4. Dzheims Khakett. Yaki haluzi svitovoi ekonomiky naibilshe postrazhdaly vid COVID-19 \/Dzheims Khakett \/\/ El. resurs. Rezhym dostupu: https:\/\/zn.ua\/ukr\/foreign_economics\/biznes-plan-dlja-pandemiji.html (data zvernennia 24.12.2020)<\/li>\n
  5. Spetsproekt RAU i robota.ua: Yak zminyvsia rynok pratsi v riteili za chas karantynu . \u2013 El. resurs. Rezhym dostupu: https:\/\/rau.ua\/novyni\/spetsproekt-rau-robota-ua\/\u00a0\u00a0\u00a0\u00a0 (data zvernennia 15.11.2020)<\/li>\n
  6. Horban Yu. Yak pandemiia COVID \u2013 19 zminyla rynok pratsi v Ukraini \/ Yu. Horban \/\/ Ukrinform. \u2013 El. resurs. Rezhym dostupu: https:\/\/www.ukrinform.ua\/rubric-society\/3104312-ak-pandemia-covid19-zminila-rinok-praci-v-ukraini.html (data zvernennia 12.11.2020)<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4568"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4568"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4568\/revisions"}],"predecessor-version":[{"id":4931,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/4568\/revisions\/4931"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}