{"id":5465,"date":"2021-03-05T11:46:43","date_gmt":"2021-03-05T09:46:43","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=5465"},"modified":"2021-11-16T14:16:05","modified_gmt":"2021-11-16T12:16:05","slug":"teoretychni-zasady-formuvannya-rynku-o","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=5465","title":{"rendered":"\u0422\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0456 \u0437\u0430\u0441\u0430\u0434\u0438 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443 \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456"},"content":{"rendered":"

<\/p>\n

\u0422\u0415\u041e\u0420\u0415\u0422\u0418\u0427\u041d\u0406 \u0417\u0410\u0421\u0410\u0414\u0418 \u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u0420\u0418\u041d\u041a\u0423 \u041e\u0421\u0412\u0406\u0422\u041d\u0406\u0425 \u041f\u041e\u0421\u041b\u0423\u0413 \u0412 \u0423\u041a\u0420\u0410\u0407\u041d\u0406<\/p>\n

THEORETICAL FOUNDATION THE FORMATION OF THE EDUCATIONAL SERVICES MARKET IN UKRAINE<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 224-228. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>4, \u0422\u043e\u043c 2, 2020 (28<\/strong>4)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0413\u0423\u0411\u0410\u0420\u0404\u0412\u0410 \u0406. \u041e.
\n\u041d\u0430\u0443\u043a\u043e\u0432\u043e-\u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0439 \u0446\u0435\u043d\u0442\u0440 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u041d\u0410\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438<\/p>\n

HUBARIEVA I.
\nResearch Center for Industrial Problems of Development of\u00a0 National Academy of Sciences of Ukraine<\/p>\n

\u00a0<\/strong>DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(2)-38<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 11.08.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 28.09.2020<\/p>\n

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2. \u041d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f, \u0449\u043e \u0440\u0435\u0433\u0443\u043b\u044e\u0454 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043e\u0441\u0432\u0456\u0442\u0438; 3. \u041e\u0440\u0433\u0430\u043d\u0438 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0439 \u043c\u0456\u0441\u0446\u0435\u0432\u043e\u0433\u043e \u0441\u0430\u043c\u043e\u0432\u0440\u044f\u0434\u0443\u0432\u0430\u043d\u043d\u044f. 4. \u041d\u0435\u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0456 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0456\u0439\u043d\u0456 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 (\u043d\u0435\u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0456 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0438, \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457, \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0456\u0457). \u0421\u0444\u043e\u0440\u043c\u043e\u0432\u0430\u043d\u043e \u0456\u0454\u0440\u0430\u0440\u0445\u0456\u0447\u043d\u0443 \u043c\u043e\u0434\u0435\u043b\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u0438\u0445 \u0430\u043a\u0442\u0456\u0432, \u0449\u043e \u0440\u0435\u0433\u0443\u043b\u044e\u044e\u0442\u044c \u043e\u0441\u0432\u0456\u0442\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u0406\u0454\u0440\u0430\u0440\u0445\u0456\u0447\u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u044c \u0441\u043a\u043b\u0430\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0437 6 \u0440\u0456\u0432\u043d\u0456\u0432: \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0447\u043e-\u043d\u043e\u0440\u043c\u043e\u0442\u0432\u043e\u0440\u0447\u0456 \u0430\u043a\u0442\u0438 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0442\u0430 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0437\u043c\u0456\u0441\u0442\u0443; 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\u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0456 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0456 \u0430\u043a\u0442\u0438 (\u043d\u043e\u0440\u043c\u0438, \u044f\u043a\u0456 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u044e\u044e\u0442\u044c \u043e\u0441\u0432\u0456\u0442\u043d\u0456 \u0437\u0430\u043a\u043b\u0430\u0434\u0438 \u0442\u0430 \u0456\u043d\u0448\u0456 \u043e\u0441\u0432\u0456\u0442\u043d\u0456 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u0438 \u0434\u043b\u044f \u0440\u0435\u0433\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456).
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043e\u0441\u0432\u0456\u0442\u0430, \u043e\u0441\u0432\u0456\u0442\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0430, \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f, \u0440\u0438\u043d\u043e\u043a \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u043f\u043e\u0441\u043b\u0443\u0433.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The aim of the article is to generalize theoretical approaches to defining the essence of the concept of “educational service” and to form a hierarchical model of normative legal acts regulating relations in the field of education. The European integration course that Ukraine has chosen requires a change and modernization of the existing Ukrainian education system. Reforming the education system is one of the main tasks of the state, since the development of society and future generations depends on it. The development of conceptual foundations for the formation of a regulatory framework for ensuring the development of educational services in Ukraine is the basis for reforming education. Approaches to the definition of the essence of the concept of “educational service” are generalized: classical, marketing, process and managerial. From the point of view of the institutional approach, the components of the educational services market have been clarified: 1. Subjects of the educational services market: consumers (applicants for higher education, enterprises, the state), suppliers (providers of educational services), intermediaries in the provision of educational services (Employment Service, labor exchange, bodies for accreditation, etc.); 2. Normative and legal support, regulating relations in the field of education; 3. Bodies of state administration and local self-government. 4. Informal institutional structures (non-state institutions, public organizations, international institutions). A hierarchical model of the system of normative legal acts regulating educational services in Ukraine has been formed, which consists of 6 levels: legislative acts of international and national content; The Constitution of Ukraine; strategic documents (concepts, doctrines, strategies); fundamental normative legal acts in the field of the educational space of Ukraine; normative legal acts of the Cabinet of Ministers of Ukraine, ministries and other authorities; local regulations (norms established by educational institutions and other educational providers to regulate their own activities).
\nKeywords:<\/strong> education, educational services, regulatory support, educational services market.<\/p>\n

\u00a0References<\/strong><\/p>\n

    \n
  1. Pro osvitu: Zakon Ukrainy vid 05.09.2017 r. \u2116 2145-VIII. URL: https:\/\/zakon.rada.gov.ua\/laws\/show\/2145-19#Text<\/a>[in Ukrainian].<\/li>\n
  2. Obolenska, T.Ye. (2001). Marketynh osvitnikh posluh: vitchyznyanyy i zarubizhnyy dosvid [Marketing of educational services: domestic and foreign experience]: monograph. Kyiv. 208 p. [in Ukrainian].<\/li>\n
  3. Antokhov, A.A. (2009). Rynok osvitnikh posluh u svitli klasychnoho ta novitnikh pidkhodiv do doslidzhennya [The market of educational services in the light of classical and new approaches to research]. Rehionalna ekonomika [Regional economy]. No. 1. P. 251\u2013259. URL: http:\/\/nbuv.gov.ua\/ UJRN\/regek_2009_1_33. [in Ukrainian]<\/li>\n
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  7. Yvanyutyna, L.V. (2007). Rynok obrazovatelnykh usluh vyssheho professyonalnoho obrazovanyya: monytorynh y razvytye (na prymere Altayskoho kraya) [Market of educational services of higher vocational education: monitoring and development (on an example of Altai Krai): PhD thesis]. Barnaul. 197 p. [in Russian].<\/li>\n
  8. Burdenko, E.V. (2015). Ekonomicheskie subekty i povedenie gosudarstva na rynke obrazovatelnykh uslug [Economic entities and the state’s behavior in the market of educational service]. Praha: Stredoevropsky Vestnik pro Vedu a Vyzkum. Vol. 82. 57 p. [in Russian].<\/li>\n
  9. Dmytriv, A.Ya. (2010). Kharakterystyka osoblyvostey osvitnoyi posluhy z pohlyadu marketynhu [Characteristics of the educational services from the point of view of marketing]. Visnyk Natsionalnoho universytetu “Lvivska politekhnika” [Visn National University \u201cLviv Polytechnic\u201d], No. 690, P. 40\u201342. [in Ukrainian].<\/li>\n
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  15. Pro Nationalnu doktriny rozvitku osviti [About the National Doctrine of the Development of Education]: URL: https:\/\/zakon.rada.gov.ua\/laws\/show\/347\/2002<\/a>. [in Ukrainian].<\/li>\n
  16. Pro Nationalnu strategiu rozvitku osviti d Ukrainy do 2021 [About the National Strategy for the Development of Education in Ukraine for the Period until 2021] URL: http:\/\/zakon5.rada.gov.ua\/laws\/show\/344\/2013<\/a> [in Ukrainian].<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/5465"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5465"}],"version-history":[{"count":5,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/5465\/revisions"}],"predecessor-version":[{"id":9420,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/5465\/revisions\/9420"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}