{"id":5477,"date":"2021-03-12T11:04:33","date_gmt":"2021-03-12T09:04:33","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=5477"},"modified":"2021-04-15T09:26:43","modified_gmt":"2021-04-15T06:26:43","slug":"%d0%b7%d0%b0%d0%b1%d0%b5%d0%b7%d0%bf%d0%b5%d1%87%d0%b5%d0%bd%d0%bd%d1%8f-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d1%81%d0%bf%d1%80%d0%be%d0%bc%d0%be%d0%b6%d0%bd%d0%be%d1%81%d1%82","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=5477","title":{"rendered":"\u0417\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456 \u0443 \u0433\u0430\u043b\u0443\u0437\u0456 \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f \u0437 \u0443\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b\u0443"},"content":{"rendered":"

<\/p>\n

\u0417\u0410\u0411\u0415\u0417\u041f\u0415\u0427\u0415\u041d\u041d\u042f \u041a\u041e\u041d\u041a\u0423\u0420\u0415\u041d\u0422\u041e\u0421\u041f\u0420\u041e\u041c\u041e\u0416\u041d\u041e\u0421\u0422\u0406 \u0423 \u0413\u0410\u041b\u0423\u0417\u0406 \u041e\u0425\u041e\u0420\u041e\u041d\u0418 \u0417\u0414\u041e\u0420\u041e\u0412\u2019\u042f \u0417 \u0423\u0420\u0410\u0425\u0423\u0412\u0410\u041d\u041d\u042f\u041c \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0406\u0427\u041d\u041e\u0413\u041e \u041f\u041e\u0422\u0415\u041d\u0426\u0406\u0410\u041b\u0423<\/p>\n

ENSURING STRATEGIC COMPETITIVENESS IN HEALTH CARE<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 236-242. \u041d\u043e\u043c\u0435\u0440: \u21166, 2020 (288)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0420\u043e\u0433\u0430\u0447\u0435\u0432\u0441\u044c\u043a\u0438\u0439 \u041e. \u041f.
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Rogachevskyi O.
\nOdessa National Medical University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-288-6-39<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received:<\/strong> 12.11.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.01.2021<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043e\u0445\u043e\u0440\u043e\u043d\u0430 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u0456\u0441\u0442\u044c, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044f, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

Achieving competitiveness is an important task for the national health care sector, as today the national health care system is inefficient and inefficient compared to the systems of other countries. In the overall world rankings, the Ukrainian healthcare industry occupies one of the last places, which indicates the low performance of its activities.
\nThe purpose of the article is to form a theoretical and methodological basis for ensuring competitiveness in the field of health care for its development.
\nIn the course of the research materials of own researches, and also separate scientific publications of national and foreign authors concerning methods and tools of competitiveness management are used. The author used such scientific methods as analysis and synthesis, empirical approach.
\nThe author has developed theoretical foundations for ensuring competitiveness in the field of health care on the analysis of existing theories and concepts of competitiveness management. The role of competition in healthcare is analyzed. Factors influencing health competitiveness have been studied. The focus of strategic transformations in the healthcare sector is formed on the basis of competitiveness methodology. The role of strategic potential in ensuring the competitiveness of the healthcare sector has been studied.
\nAccording to the results of the study, it is proved that the basis for ensuring competitiveness in the field of health care is monitoring and evaluation of its strategic potential, which reflects the opportunities focused on a complex, sound, integrated and interconnected system of components that are purposefully formed – ensuring the availability and quality of medical services and the introduction of medical innovations.
\nKeywords:<\/strong> health care, competitiveness, competition, strategic potential.<\/p>\n

References<\/strong><\/p>\n

    \n
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  2. Zhalilo, L. I. & Martyniuk, O. I. (2011). Stratehii zmin u sferi okhorony zdorovia v umovakh sotsialno-ekonomichnykh reform v Ukraini [Strategies for change in health care in terms of socio-economic reforms in Ukraine]. Derzhavne upravlinnia: teoriia ta praktyka: elektron. fakh. zhurnal. – Public administration: theory and practice: electron. profession. magazine. \u2116 1. Retrieved from: http:\/\/www.academy.gov.ua\/ej\/ej13\/index.htm<\/li>\n
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  4. Melnyk, Yu. M. (2019). Teoretyko-metodolohichni zasady rehuliuvannia rozvytku promyslovosti u natsionalnii ekonomitsi: monohrafiia [Theoretical and methodological principles of regulating the development of industry in the national economy: a monograph]. Kherson : OLDI-PLIuS,<\/li>\n
  5. Stanislavyk, O. V. (2020). Zabezpechennia konkurentospromozhnosti promyslovoho kompleksu natsionalnoi ekonomiky: teoriia i metodolohiia [Ensuring the competitiveness of the industrial complex of the national economy: theory and methodology]. Extended abstract of Doctor\u2019s thesis.. Kyiv.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/5477"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5477"}],"version-history":[{"count":7,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/5477\/revisions"}],"predecessor-version":[{"id":5803,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/5477\/revisions\/5803"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}