{"id":5648,"date":"2021-04-12T11:10:35","date_gmt":"2021-04-12T08:10:35","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=5648"},"modified":"2021-07-08T14:02:10","modified_gmt":"2021-07-08T11:02:10","slug":"%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d0%be%d0%bb%d0%be%d0%b3%d1%96%d1%87%d0%bd%d1%96-%d0%bf%d1%96%d0%b4%d1%85%d0%be%d0%b4%d0%b8-%d0%b4%d0%be-%d0%be%d1%86%d1%96%d0%bd%d1%8e%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=5648","title":{"rendered":"\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432 \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u0445"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u041c\u0415\u0422\u041e\u0414\u041e\u041b\u041e\u0413\u0406\u0427\u041d\u0406 \u041f\u0406\u0414\u0425\u041e\u0414\u0418 \u0414\u041e \u041e\u0426\u0406\u041d\u042e\u0412\u0410\u041d\u041d\u042f \u0415\u0424\u0415\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u0406 \u0420\u0415\u0410\u041b\u0406\u0417\u0410\u0426\u0406\u0407 \u0406\u041d\u0421\u0422\u0420\u0423\u041c\u0415\u041d\u0422\u0406\u0412 \u0426\u0418\u0424\u0420\u041e\u0412\u0406\u0417\u0410\u0426\u0406\u0407 \u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u042f \u0412 \u0421\u0406\u041b\u042c\u0421\u042c\u041a\u041e\u0413\u041e\u0421\u041f\u041e\u0414\u0410\u0420\u0421\u042c\u041a\u0418\u0425 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410\u0425<\/p>\n<p style=\"text-align: center;\">METHODOLOGICAL APPROACHES TO EVALUATION OF EFFICIENCY OF IMPLEMENTATION OF DIGITALIZATION MANAGEMENT INSTRUMENTS IN AGRICULTURAL ENTERPRISES<\/p>\n<p><strong><a href=\" http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/07\/2021-1-E\u041d-24.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>  \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 132-138. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>1, 202<\/strong><strong>1 (2<\/strong><strong>90)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0420\u0423\u0414\u0415\u041d\u041a\u041e \u041c. \u0412.<br \/>\n\u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0457 \u0441\u043f\u0440\u0430\u0432\u0438, \u0427\u0435\u0440\u043a\u0430\u0441\u044c\u043a\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442<\/p>\n<p>RUDENKO M.<br \/>\nBanking University, Cherkasy Institute<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-290-1-24\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-290-1-24<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 02.02.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 05.03.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432 \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u0445. \u0417\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u0434\u0438\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0430\u0446\u0456\u044e \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0432 \u0437\u0430\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0456 \u0432\u0456\u0434 \u0440\u043e\u0437\u043c\u0456\u0440\u0456\u0432 \u0437\u0435\u043c\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0430\u043d\u043a\u0443. \u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0437 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u043e\u0446\u0456\u043d\u043a\u0443 \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0432\u043f\u043b\u0438\u0432\u0443 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0434\u0435\u0441\u044f\u0442\u0438 \u0432\u0456\u0434\u0456\u0431\u0440\u0430\u043d\u0438\u0445 \u0434\u043b\u044f \u043f\u043e\u0433\u043b\u0438\u0431\u043b\u0435\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432. \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0445 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0456 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438: 1) \u0432\u043d\u0430\u0441\u043b\u0456\u0434\u043e\u043a \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u043c\u0438 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u043c\u0438 \u0437\u043c\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442 \u0443 \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u0438\u0445 \u043f\u0435\u0440\u0456\u043e\u0434\u0430\u0445, \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u0447\u0430\u0441\u0442\u043a\u0430 \u0430\u043c\u043e\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0437\u043c\u0435\u043d\u0448\u0443\u044e\u0442\u044c\u0441\u044f \u0447\u0430\u0441\u0442\u043a\u0438 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 \u0442\u0430 \u0437\u0430\u0440\u043e\u0431\u0456\u0442\u043d\u043e\u0457 \u043f\u043b\u0430\u0442\u0438; 2) \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0443, \u0449\u043e \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0438\u0439 \u0456\u0437 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u043f\u0440\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \u0434\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0442\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0456.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457, \u0441\u0456\u043b\u044c\u0441\u044c\u043a\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u043e\u0446\u0456\u043d\u043a\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0432\u0438\u0442\u0440\u0430\u0442, \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0456\u0441\u0442\u044c.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>The methodological approaches to evaluating the effectiveness of the implementation of management digitalization tools in agricultural enterprises have been developed in the article.<br \/>\nDifferentiation of agricultural enterprises depending on the size of the land bank has been carried out. The periods of realization of digitization tools are analyzed and their potential impact on the results of economic activity of agricultural enterprises has been assessed. An analysis of the implementation of digitization tools and an assessment of their potential impact on the results of economic activity often selected for in-depth study of agricultural enterprises.<br \/>\nThe hypotheses proposed by the author have been confirmed: 1) as a result of the implementation of digitalization tools for the management of agricultural enterprises, the structure of operating costs in subsequent periods changes, the share of depreciation increases and the shares of material costs and wages decrease; 2) the implementation of an investment project related to the use of digital technologies leads to increased economic efficiency and operational profitability.<br \/>\nAn analysis of the use of digitalization tools in agricultural enterprises, which suggests that in most cases confirms the above trends, but it should be noted that the use of digitalization tools occurred during the economic crisis caused by non-economic factors, accompanied by a devaluation of the national currency and had diverse the nature of the impact on the performance of agricultural enterprises. These conclusions will be used to form scientific and practical proposals for the implementation of digitization tools in agricultural enterprises and develop directions for their impact on the development of the national economy, rural areas, and improve the welfare of citizens.<br \/>\n<strong>Keywords:<\/strong> digitization tools, agricultural enterprises, management, efficiency assessment, cost structure, profitability.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Kropyvko, M., Rudenko, \u041c. &amp; Kravchenko, O. (2020). Estimation of digitalization investment projects in agricultural enterprises. Financial and credit activity: problems of theory and practice. Vol. 4 (35), 212-219.<\/li>\n<li>Voloshchuk, Yu. O. (2018). Napryamy tsyfrovizatsiyi ahrarnykh pidpryyemstv [Areas of Digitization of Agrarian Enterprises]. Efektyvna ekonomika, 2. Retrieved from: <a href=\"http:\/\/www.economy.nayka.com.ua\/pdf\/2_2019\/68.pdf\">http:\/\/www.economy.nayka.com.ua\/pdf\/2_2019\/68.pdf<\/a>.<\/li>\n<li>Hudz, O. Ye., Fedyunin, S. A. &amp; Shcherbina, V. V. (2019). Dydzhytalizatsiya, yak konkurentna perevaha pidpryyemstv [Digitalization as a competitive advantage of enterprises]. Ekonomika. Menedzhment. Biznes. \u21163(29), 12-19.<\/li>\n<li>Konyeva, T. A. (2016). Osoblyvosti vprovadzhennya innovatsiy sil\u2019s\u2019kohospodars\u2019kymy pidpryyemstvamy Ukrayiny [Features of the introduction of innovations by agricultural enterprises of Ukraine]. Naukovi pratsi Chornomors\u2019koho derzhavnoho universytetu imeni Petra Mohyly. Seriya \u00abEkonomika\u00bb. Vol. 273, 101-106.<\/li>\n<li>Lobas, M. G., Rossokha, V. V. &amp; Sokolov, D. O. (2016). Upravlinnya innovatsiyno-tekhnolohichnym rozvytkom ahrosfery [Management of innovation and technological development of the agrosphere]. Kyiv: NNTS IAE.<\/li>\n<li>Lupenko, Yu. O., Malik, M. Y. &amp; Shpykulyak, O. G. (2014). Innovatsiyne zabezpechennya rozvytku sil\u2019s\u2019koho hospodarstva Ukrayiny: problemy ta perspektyvy [Innovative support of agricultural development of Ukraine: problems and prospects]. Kyiv: NNTS IAE.<\/li>\n<li>Svynous, I. V. &amp; Svynous, N. I. (2020). Metodychni pidkhody do otsinky efektyvnosti investytsiynoyi diyal\u2019nosti u protsesakh vidtvorennya sil\u2019s\u2019kohospodars\u2019kykh pidpryyemstv [Methodical approaches to assessing the effectiveness of investment activities in the processes of reproduction of agricultural enterprises]. Ekonomichnyy dyskurs. Vol. 2, 164-173.<\/li>\n<li>Sirenko, N. M. &amp; Mel\u2019nyk, O. I. (2013). Innovatsiyne pidpryyemnytstvo yak skladova stratehiyi rozvytku ahrarnoho sektora ekonomiky [Innovative entrepreneurship as a component of the strategy of development of the agricultural sector of the economy]. Mykolayivs\u2019kyy natsional\u2019nyy ahrarnyy universytet. 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