{"id":6046,"date":"2021-03-05T11:29:41","date_gmt":"2021-03-05T09:29:41","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=6046"},"modified":"2021-11-16T12:07:55","modified_gmt":"2021-11-16T10:07:55","slug":"potenczial-marketyngovogo-mehanizmu","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=6046","title":{"rendered":"\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456: \u0441\u0442\u0430\u043d \u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0414\u041e\u0421\u041b\u0406\u0414\u0416\u0415\u041d\u041d\u042f \u041c\u0406\u0413\u0420\u0410\u0426\u0406\u0419\u041d\u0418\u0425 \u041f\u0420\u041e\u0426\u0415\u0421\u0406\u0412 \u0412 \u0423\u041a\u0420\u0410\u0407\u041d\u0406: \u0421\u0422\u0410\u041d \u0406 \u0422\u0415\u041d\u0414\u0415\u041d\u0426\u0406\u0407<\/p>\n<p style=\"text-align: center;\">RESEARCH OF MIGRATION PROCESSES IN UKRAINE: STATE AND TRENDS<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/11\/vknu-es-2020-n-4-t2-284_54.pdf\" data-wp-editing=\"1\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>   \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 307-310. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>4, \u0422\u043e\u043c 2, 2020 (28<\/strong><strong>4)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0413\u0430\u0432\u043b\u043e\u0432\u0441\u044c\u043a\u0430 \u041d. \u0406., \u0420\u0443\u0434\u043d\u0456\u0447\u0435\u043d\u043a\u043e \u0404. \u041c., \u042f\u0414\u0423\u0425\u0410 \u0421. \u0439.<br \/>\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>RUDNICHENKO Y., HAVLOVSKA N., yadukha S.<br \/>\nKhmelnytskyi National University<\/p>\n<p><strong>\u00a0<\/strong><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(2)-54\">https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(2)-54<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 27.07.2020<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 28.09.2020<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u0442\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0457\u0445 \u0432\u0438\u043d\u0438\u043a\u043d\u0435\u043d\u043d\u044f. \u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0437 \u0442\u0435\u0440\u043c\u0456\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u00ab\u043c\u0456\u0433\u0440\u0430\u0446\u0456\u044f\u00bb \u0442\u0430 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u043e\u043d\u044f\u0442\u0442\u044f. \u0417\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0442\u0440\u0430\u043a\u0442\u0443\u0432\u0430\u0442\u0438 \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u044e \u044f\u043a \u043f\u0435\u0440\u0435\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043b\u044e\u0434\u0435\u0439 \u0432\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456 \u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u0437\u0430 \u043a\u043e\u0440\u0434\u043e\u043d, \u044f\u043a\u0435 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0454 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u0456 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0442\u0430 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e, \u0449\u043e \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u044f \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f \u0454 \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u0438\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u043c, \u0449\u043e \u043d\u0435 \u0437\u0430\u0432\u0436\u0434\u0438 \u0437\u0443\u043c\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u043b\u0438\u0448\u0435 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u043c\u0438 \u044f\u0432\u0438\u0449\u0430\u043c\u0438, \u0445\u043e\u0447\u0430 \u0457\u0457 \u0430\u043a\u0442\u0438\u0432\u0456\u0437\u0430\u0446\u0456\u044f \u0443 \u043c\u0435\u0436\u0430\u0445 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0457 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e \u0437\u0443\u043c\u043e\u0432\u043b\u0435\u043d\u0430 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u043c\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c\u0438 \u0432\u043f\u043b\u0438\u0432\u0443. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0434\u0438\u043d\u0430\u043c\u0456\u043a\u0443 \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0442\u0430 \u0433\u0440\u0430\u0444\u0456\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0440\u0443\u0445 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f \u0443 2002-2019 \u0440\u043e\u043a\u0430\u0445. \u041d\u0430\u0432\u0435\u0434\u0435\u043d\u043e \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u043c\u0456\u0436\u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0443 \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u044e \u0443 2010-2019 \u0440\u043e\u043a\u0430\u0445, \u044f\u043a\u0438\u0439 \u0441\u0432\u0456\u0434\u0447\u0438\u0442\u044c \u043f\u0440\u043e \u0457\u0457 \u0441\u0443\u0442\u0442\u0454\u0432\u0435 \u0441\u043f\u043e\u0432\u0456\u043b\u044c\u043d\u0435\u043d\u043d\u044f \u0443 2015-2017 \u0440\u043e\u043a\u0430\u0445, \u0443 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456 \u0437 \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u0456\u043c\u0438 \u0440\u043e\u043a\u0430\u043c\u0438, \u0442\u0430 \u0430\u043a\u0442\u0438\u0432\u0456\u0437\u0430\u0446\u0456\u044e \u0443 2018 \u0440. 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\u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f \u0434\u043e\u043a\u043e\u0440\u0456\u043d\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u043b\u0430\u0441\u044f. \u041a\u0440\u0456\u043c \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457 \u043d\u0430 \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0439\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0441\u0443\u0442\u0442\u0454\u0432\u043e \u0432\u043f\u043b\u0438\u043d\u0443\u043b\u0438 \u0442\u0430\u043a\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438: \u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0432\u0456\u0439\u0441\u044c\u043a\u043e\u0432\u0438\u0445 \u0434\u0456\u0439 \u043d\u0430 \u0442\u0435\u0440\u0438\u0442\u043e\u0440\u0456\u0457 \u043a\u0440\u0430\u0457\u043d\u0438, \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0440\u0456\u0432\u043d\u044f \u0436\u0438\u0442\u0442\u044f \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f, \u043d\u0435\u0440\u0456\u0432\u043d\u043e\u043c\u0456\u0440\u043d\u0456\u0441\u0442\u044c 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\u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0456\u0439\u043d\u043e\u0457 \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u043e\u0457 \u0442\u0430 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u043d\u0430\u043b\u0435\u0436\u043d\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f \u0436\u0438\u0442\u0442\u044f \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f, \u043d\u0430\u0448\u0430 \u043a\u0440\u0430\u0457\u043d\u0430 \u0440\u0438\u0437\u0438\u043a\u0443\u0454 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u0437\u043d\u0430\u0447\u043d\u0443 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u0430\u0446\u0435\u0437\u0434\u0430\u0442\u043d\u043e\u0433\u043e \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f \u0443 \u043d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0456\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0456.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u044f, \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u0439\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438, \u043c\u0456\u0436\u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0430 \u043c\u0456\u0433\u0440\u0430\u0446\u0456\u044f, \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u044f, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a, \u0432\u0456\u0439\u0441\u044c\u043a\u043e\u0432\u0456 \u0434\u0456\u0457, \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0456\u0439\u043d\u0435 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0435.<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>The article examines the peculiarities of the formation of migration processes and the main reasons for their occurrence. An analysis of the terminological definition of the concept of &#8220;migration&#8221; and the main approaches to understanding such a concept. It is proposed to interpret migration as the movement of people within the country and abroad, which reflects the socio-economic and demographic processes and affects the development of the national economy. It is determined that population migration is a natural process, which is not always due only to negative phenomena, although its intensification within the domestic economic system is mainly due to negative factors. The dynamics of migration processes in Ukraine is analyzed and the migration movement of the population in 2002-2019 is graphically presented. The data on interstate migration in 2010-2019 are given, which testifies to its significant slowdown in 2015-2017, compared to previous years, and intensification in 2018 and 2019. It is determined that before the pandemic labor migration was active, and most countries (mostly European) created the conditions for attracting labor from Ukraine, then with the beginning of the pandemic, the situation changed radically. In addition to the pandemic, migration processes were significantly affected by the following factors: hostilities in the country, declining living standards, uneven socio-economic development of regions, distrust of investors and businesses in the domestic institutional environment. It is established that without the formation of a favorable business environment, improvement of the institutional component and ensuring a proper standard of living, our country risks losing a significant number of able-bodied people in the near future.<br \/>\n<strong>Key words:<\/strong> migration, migration processes, interstate migration, pandemic, socio-economic development, military actions, institutional environment.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Demograficheskij enciklopedicheskij slovar&#8217;. \/ Pod red. D. I. Valentej. \u2013 M.: Sovetskaya enciklopediya, 1985. \u2013 608<\/li>\n<li>Dragunova T. Prostorovij anal\u0456z m\u0456grac\u0456jnogo procesu v m. Ki\u0454v\u0456. \/\/ Statistika Ukra\u0457ni. \u2013 2004. \u2013 \u21161.\u2013 S. 72 \u2013 79.<\/li>\n<li>Geist B. Sociologicky slovnik. \u2013 Praha, 1992. \u2013 580 p.<\/li>\n<li>Kaslz S. Global&#8217;nye tendencii i problemy. Mezhdunarodnaya migraciya v nachale HKH\u0406 veka: global&#8217;nye tendencii i problemy \/\/ Mezhdunarodnyj zhurnal social&#8217;nyh nauk. \u2013 2001. \u2013 \u211632. \u2013 S. 27 \u2013 42.<\/li>\n<li>Demograficheskij ponyatijnyj slovar&#8217; [Elektronnij resurs]. \/ Pod red. L. L. Rybakovskogo. \u2013 Moskva: Centr social&#8217;nogo prognozirovaniya, 2003. \u2013 Rezhim dostupu: <a href=\"http:\/\/rybakovsky.ru\/migracia2.html\">http:\/\/rybakovsky.ru\/migracia2.html<\/a><\/li>\n<li>Mihratsiini protsesy v suchasnomu sviti: svitovyi, rehionalnyi ta natsionalnyi vymiry: (Poniatiinyi aparat, kontseptualni pidkhody, teoriia ta praktyka): Entsyklopediia \/ Uporiad. Yu. I. Rymarenko; Za red. Yu. Rymarenka. \u2013 K.: Dovira, 1998. \u2013 912 s.<\/li>\n<li>Sova A. Obshchaya teoriya naseleniya. T. 2: ZHizn&#8217; naselenij. \/ Per. s franc. F. R. Okunevoj. \u2013 M.: Progress, 1977. \u2013 520 s.<\/li>\n<li>Homra A. U. Migraciya naseleniya: voprosy teorii, metodiki issledovaniya. \u2013 K.: Naukova dumka, 1979. \u2013 148 s.<\/li>\n<li>SHamileva L. Statisticheskoe modelirovanie i prognozirovanie: kurs lekcij. \u2013 Doneck: Kashtan, 2008. \u2013 310 s.<\/li>\n<li>Sheliuk V. Sotsialna mihratsiia: Etapy, funktsii, typy \/\/ Perspektyvy. \u2013 2001. \u2013\u2116 3 (15). \u2013 S. 45 \u2013 50.<\/li>\n<li>Mihratsiinyi rukh naselennia za typom mistsevosti u 2002-2019 rokakh [Elektronnyi resurs]. \u2013 Rezhym dostupu: <a href=\"http:\/\/www.ukrstat.gov.ua\/\">http:\/\/www.ukrstat.gov.ua\/<\/a><\/li>\n<li>Naselennia Ukrainy. Demohrafichni tendentsii v Ukraini u 2002\u2013 2019 rr.: kol. monohr. \/ za red. O.M. Hladuna; NAN Ukrainy, In-t demohrafii ta sotsialnykh doslidzhen imeni M.V. Ptukhy. \u2013 Kyiv, 2020. \u2013 174 s.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/6046"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6046"}],"version-history":[{"count":5,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/6046\/revisions"}],"predecessor-version":[{"id":9378,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/6046\/revisions\/9378"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}