{"id":6048,"date":"2021-03-05T11:33:43","date_gmt":"2021-03-05T09:33:43","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=6048"},"modified":"2021-11-16T13:32:38","modified_gmt":"2021-11-16T11:32:38","slug":"formuvannya-vytrat-dlya-kompanij-zalezh","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=6048","title":{"rendered":"\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0442\u0440\u0430\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u043c\u043e\u0434\u0435\u043b\u0456 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0443"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0424\u041e\u0420\u041c\u0423\u0412\u0410\u041d\u041d\u042f \u0412\u0418\u0422\u0420\u0410\u0422 \u0414\u041b\u042f \u041a\u041e\u041c\u041f\u0410\u041d\u0406\u0419 \u0417\u0410\u041b\u0415\u0416\u041d\u041e \u0412\u0406\u0414 \u041c\u041e\u0414\u0415\u041b\u0406 \u041a\u0420\u0410\u0423\u0414\u0424\u0410\u041d\u0414\u0418\u041d\u0413\u0423<\/p>\n<p style=\"text-align: center;\">COST BUILDING FOR COMPANIES DEPENDING ON THE CROWD FUNDING MODEL<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/11\/vknu-es-2020-n-4-t2-284_50.pdf\" data-wp-editing=\"1\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>   \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 284-291. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>4, \u0422\u043e\u043c 2, 2020 (28<\/strong><strong>4)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><\/p>\n<p>\u0413\u0420\u0418\u041d\u0427\u0423\u0426\u042c\u041a\u0418\u0419 \u0412. \u0406., \u041a\u0423\u0426 \u041b. \u041b.<br \/>\n\u0417\u0430\u0445\u0456\u0434\u043d\u043e\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>HRYNCHUTSKYI V., KUTZ L.<br \/>\nWest Ukraine National University<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(2)-50\">https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(2)-50<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 11.07.2020<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 28.09.2020<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u043e \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0437 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f\u043c \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u043f\u0440\u043e\u0446\u0435\u0441 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0443 \u0432 \u0441\u0432\u0456\u0442\u0456 \u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u0439\u043e\u0433\u043e \u0440\u043e\u043b\u044c \u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u044c\u043a\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432. \u0417\u043d\u0430\u0447\u043d\u0443 \u0443\u0432\u0430\u0433\u0443 \u043f\u0440\u0438\u0434\u0456\u043b\u0435\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0442\u0430 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0441\u043f\u0435\u0446\u0438\u0444\u0456\u0446\u0456 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0442\u0440\u0430\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0443.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433, \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u043e\u0432\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0443, \u043f\u0440\u043e\u0435\u043a\u0442\u0438, \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u044f, \u043c\u043e\u0434\u0435\u043b\u0456 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0443.<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>In the last decade, crowdfunding has begun to play a significant role in the world economy as a way of financing community-based projects via the Internet to a wide range of people. It emerged as a way of financing art projects and very quickly spread to business and consumption financing. The highest growth rates of crowdfunding were demonstrated by China, whose share in 2017 was 85.5%, although in 2018 its share decreased significantly. In practice, crowdfunding has become widespread around the world, and platforms that take into account the interests of both borrowers and lenders are becoming increasingly popular. In this article, we explore the main crowdfunding platforms and show their features. At the same time, we show the development of crowdfunding in Ukraine and find out the reasons for its slow development, which are insufficient development of IT technology, low material level of the population, imperfect legislation that would protect against fraud in this area. At this stage, the little-studied problem of crowdfunding is studied &#8211; the costs of companies that have decided to borrow money through one of the crowdfunding platforms. The costs of companies that want to invest in their projects depend on the platforms used and the ways to repay the borrowed funds. For domestic companies, the ability to compare costs and use the most cost-effective ways to cover costs is important. Studying this problem will help companies to take into account the costs of implementing planned projects.<br \/>\n<strong>Keys words:<\/strong> crowdfunding, crowdfunding platform, crowdfunding costs projects, financing, crowdfunding models.<\/p>\n<p style=\"text-align: center;\"><strong>References <\/strong><\/p>\n<ol>\n<li>Kuts, L.L., Kraudfandynh yak innovatsiinyi sposib akumuliuvannia investytsiinykh resursiv. Stalyi rozvytok ekonomiky. 2016. 2 (31). C. 181-188.<\/li>\n<li>Howe, J. The Rise of Crowdsourcing. Wired Magazine. Issue 14.06.2006. URL. <a href=\"http:\/\/www.wired.com\/wired\/archive\/14.06\/crowds_pr.html\">http:\/\/www.wired.com\/wired\/archive\/14.06\/crowds_pr.html<\/a>.<\/li>\n<li>Agrawal, A., Catalini, C., &amp; Goldfarb, A. (2013). Some simple economics of crowdfunding (NBER Working Paper Series No. 19133). doi: 10.3386\/w19133. URL. <a href=\"https:\/\/www.nber.org\/system\/files\/working_papers\/w19133\/w19133.pdf\">https:\/\/www.nber.org\/system\/files\/working_papers\/w19133\/w19133.pdf<\/a><\/li>\n<li>Moritz, A. and Block, J. (2014) Crowdfunding und Crowdinvesting: State of the Art der wirtschaftswissenschaftlichen Literatur&#8217;, Zeitschrift f\u00fcr KMU und Entrepreneurship (ZfKE), Vol. 62, No. 1, pp.57-90.<\/li>\n<li>Bacon B. Crowdfunding for Books: Pentian&#8217;s Self-Publishing Model Expands to U.S. URL. <a href=\"http:\/\/www.digitalbookworld.com\/2014\/crowdfunding-for-books-pentians-self-publishing-model-expands-to-us\/\">http:\/\/www.digitalbookworld.com\/2014\/crowdfunding-for-books-pentians-self-publishing-model-expands-to-us\/<\/a><\/li>\n<li>Ahlers, G.K.C., Cumming, D., G\u00fcnther, C. and Schweizer, D. (2015) Signaling in Equity Crowdfunding. Entrepreneurship Theory &amp; Practice, 39, 955-980. URL. <a href=\"https:\/\/doi.org\/10.1111\/etap.12157\">https:\/\/doi.org\/10.1111\/etap.12157<\/a><\/li>\n<li>Belleflamme, P., Lambert, T., &amp; Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), P.\u00a0585\u2013609. doi:10.1016\/j.jbusvent.2013.07.003<\/li>\n<li>Schulz, M., Haas, P., Blohm, I., &amp; Leimeister, J. M. (2015). How idea creativity and hedonic value influence project success in crowdfunding. Paper presented at the 12th International Conference on Wirtschaftsinformatik (WI2015), Osnabr\u00fcck, Germany.<\/li>\n<li>The World Bank. (2013). Crowdfunding\u2019s potential for the developing world. URL. <a href=\"http:\/\/www.infodev.org\/infodev-files\/wb_crowdfundingreport-v12.pdf\">http:\/\/www.infodev.org\/infodev-files\/wb_crowdfundingreport-v12.pdf<\/a><\/li>\n<li>Moritz A., Block J. H. Crowdfunding: A Literature review and research directions. In book: Crowdfunding in Europe. 1916, p.<\/li>\n<li>Feshchur R. V., Kuzmin O. Ye., Skybinskyi O. S., Uholkova O. Z. Stan i perspektyvy rozvytku kraudfandynhovoi diialnosti. Finansovo-kredytna diialnist: problemy teorii ta praktyky. 2017. Vyp. 2. S. 414-423. URL. http:\/\/nbuv.gov.ua\/UJRN\/Fkd_2017_2_50<\/li>\n<li>Kuzmin O. Ye., Skybinskyi O. S., Uholkova O. Z. Kraudfandynh: sutnist, znachennia ta typolohiia. Marketynh i menedzhment innovatsii. 2016. No 2. S. 170\u2013180. URL. http:\/\/mmi.fem.sumdu.edu.ua\/journals\/2016\/2\/170\u2013180<\/li>\n<li>Kuts L. L. Metodychni aspekty otsiniuvannia vartosti kraudfandynhovoho kapitalu. Innovatsiina ekonomika. 2019. \u2116 5-6 [69]. S.93 \u2013 100.<\/li>\n<li>Kuts L. L. Aspekty vyboru kraudfandynhovoi platformy rozrobnykamy ta investoramy proektiv. Ekonomichnyi i sotsialnyi rozvytok Ukrainy v KhKhI stolitti: natsionalna viziia ta vyklyky hlobalizatsii: zb. tez dop. KhVI Mizhnarodnoi nauk.-prakt. konf. molodykh vchenykh, m. Ternopil, 9-10 kvit. 2019 r. Ternopil, 2019. S. 92-94.<\/li>\n<li>Popovych D.V., Nazar N.V., Savchyn N.V. Kraudfandynh yak novitnii sposib finansuvannia v Ukraini. Molodyi vchenyi. 2018. \u211610 (62). S. 873-876.<\/li>\n<li>Krasnomovets V.A., Roi A. I. Suchasnyi stan ta perspektyvy rozvytku kraudfandynhu v Ukraini. Zbirnyk naukovykh prats \u00abSuchasni pidkhody do upravlinnia pidpryiemstvom\u00bb. 2016. \u21161. URL. <a href=\"http:\/\/spu.fmm.kpi.ua\/article\/view\/72884\">http:\/\/spu.fmm.kpi.ua\/article\/view\/72884<\/a>.<\/li>\n<li>Motylska-Kuzma A. (2015). The cost of crowdfunding capital. URL: <a href=\"https:\/\/www.researchgate.net\/publication\/309014611_THE_COST_OF_CROWDFUNDING_CAPITAL\">https:\/\/www.researchgate.net\/publication\/309014611_THE_COST_OF_CROWDFUNDING_CAPITAL<\/a><\/li>\n<li>Kadol L. V., Lusta T.O. Kraudfandinh yak zasib realizatsii novatsii. Ekonomichni nauky. 6. Marketynh i menedzhment. URL. http:\/\/www.rusnauka.com\/41_pwsn_2014\/Economics\/6_184148.doc.htm.<\/li>\n<li>Zhenchenko M. Kraudfandynh yak innovatsiina biznes-model u vydavnychii haluzi tsyfrovoi doby. Visnyk Knyzhkovoi palaty. 2016. \u211610. S.11-13.<\/li>\n<li>Ielisieieva L.V. Kraudfandynh v Ukraini: problemy ta perspektyvy v konteksti zarubizhnoho dosvidu. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu. Seriia : \u00abEkonomika i menedzhment\u00bb. 2017. \u2116 23. S. 8 \u2013 11<\/li>\n<li>The Statue of Liberty and America\u2019s crowdfunding pioneer. BBC Online. April 25, 2013. URL. <a href=\"https:\/\/www.bbs\/news\/magasine-21932675\">https:\/\/www.bbs\/news\/magasine-21932675<\/a>.<\/li>\n<li>Ziegler, T., Shneor, R., Zhang B. Z (2020) Global Status of the Crowdfunding Industry. URL. <a href=\"..\/..\/AppData\/AppData\/AppData\/Local\/Temp\/Chapter03_ZieglerShneorandZhang2020_TheGlobalStatus.pdf\">file:\/\/\/C:\/Users\/0823~1\/AppData\/Local\/Temp\/Chapter03_ZieglerShneorandZhang2020_TheGlobalStatus.pdf<\/a><\/li>\n<li><a href=\"https:\/\/p2pmarketdata.com\/author\/jonas-schmidt\/\">Schmidt <\/a>J. Crowdfunding Statistics Worldwide: Market Development, Country Volumes, and Industry Trends. URL. <a href=\"https:\/\/p2pmarketdata.com\/crowdfunding-statistics-worldwide\/\">https:\/\/p2pmarketdata.com\/crowdfunding-statistics-worldwide\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/6048"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6048"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/6048\/revisions"}],"predecessor-version":[{"id":9384,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/6048\/revisions\/9384"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}