{"id":610,"date":"2021-01-14T19:57:06","date_gmt":"2021-01-14T17:57:06","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=610"},"modified":"2021-01-14T20:00:51","modified_gmt":"2021-01-14T18:00:51","slug":"%d1%83%d0%b4%d0%be%d1%81%d0%ba%d0%be%d0%bd%d0%b0%d0%bb%d0%b5%d0%bd%d0%bd%d1%8f-%d0%b5%d0%bb%d0%b5%d0%ba%d1%82%d1%80%d0%be%d0%bd%d0%be%d0%b3%d0%be-%d0%b1%d1%96%d0%b7%d0%bd%d0%b5%d1%81%d1%83-%d0%bd","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=610","title":{"rendered":"\u0423\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0430 \u0431\u0430\u0437\u0456 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c"},"content":{"rendered":"

<\/p>\n

\u0423\u0414\u041e\u0421\u041a\u041e\u041d\u0410\u041b\u0415\u041d\u041d\u042f \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041e\u0413\u041e \u0411\u0406\u0417\u041d\u0415\u0421\u0423 \u041d\u0410 \u0411\u0410\u0417\u0406 \u041c\u041e\u0411\u0406\u041b\u042c\u041d\u0418\u0425 \u041f\u041b\u0410\u0422\u0424\u041e\u0420\u041c<\/p>\n

IMPROVED ELECTRONIC BUSINESS BASED ON MOBILE PLATFOR\u041c<\/p>\n

<\/a>\u00a0 \u00a0\u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438 165-169. \u041d\u043e\u043c\u0435\u0440 \u21161, 2020 (261)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u042f\u0420\u0415\u041c\u041a\u041e \u0421. \u0410.,
\n\u041a\u0423\u0417\u042c\u041c\u0406\u041d\u0410 \u041e. \u041c.
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442
\n\u0411\u0415\u0412\u0417 \u0421. \u0412.
\n\u0412\u0456\u043d\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\nYAREMKO S.,
\n\u041aUZMINA \u041e.
\nVinnytsia Institute of Trade and Economics
\nBEVZ S.
\nVinnitsa National Technical University<\/p>\n

DOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5740-2020-278-1-29<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received:<\/strong> 04.01.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed:<\/strong> 11.03.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443.<\/strong><\/p>\n

\u0412 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457; \u0432\u0438\u044f\u0432\u043b\u0435\u043d\u043e \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0437\u0430\u0441\u043e\u0431\u0430\u043c\u0438 \u043c\u0435\u0440\u0435\u0436\u0456 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442; \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0439 \u043e\u0433\u043b\u044f\u0434 \u0442\u0430 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u0437\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u0438\u043c\u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u044f\u043c\u0438 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u043f\u043e\u0448\u0438\u0440\u0435\u043d\u0438\u0445 \u0443 \u0441\u0432\u0456\u0442\u0456 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0434\u043b\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u0432\u0438\u044f\u0432\u0438\u0442\u0438 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0456 \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0438 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0437\u0430\u0441\u043e\u0431\u0456\u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456 \u0443 \u043c\u0435\u0440\u0435\u0436\u0456 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0442\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u0449\u043e\u0434\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0456\u0432, \u0449\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0430\u0442\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0457\u0445 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f. \u0412 \u0446\u0456\u043b\u043e\u043c\u0443, \u043c\u043e\u0436\u043d\u0430 \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u0449\u043e \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0454 \u0431\u0435\u0437\u0443\u043c\u043e\u0432\u043d\u043e \u043e\u0434\u043d\u0438\u043c \u0456\u0437 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u0456\u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u043e\u043d\u0438 \u0454 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u043c \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c \u0437\u0430\u0441\u043e\u0431\u043e\u043c \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443 \u0442\u0430 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e.<\/strong><\/p>\n

Currently, the use of the Internet in today’s competitive business environment is of strategic importance. This is due to the increase in the number of users computer networks and their transformation into the main channel of sales goods and services for many industries. However, despite the widespread adoption of e-business, many aspects of its organization and functioning remain poorly understood and need further development, which indicates the relevance of the chosen research area. The purpose of this article is to provide an analytical overview of modern mobile e-business platforms and their comparative characteristics, which will reveal the advantages and disadvantages and make a reasonable choice of the most optimal mobile platform for Internet commerce. For today, a number of mobile platforms have been developed and are being used, which have become world leaders in the field of e-business. Among them, the most famous are Amazon, eBay, Walmart and others. Priority development of e-business based on mobile accessories, due to the fact that it is appropriate to use on mobile structures, which converges for users and entrepreneurs. Therefore, it can be argued that the mobile e-business application is another effective tool for increasing sales for businesses, because it is always available and popular with customers to find and buy the right products. These applications were reviewed and their comparative characteristics carried out according to the developed criteria. Based on the review and comparative analysis of the most famous mobile platforms, the main components that were required for their effective functioning were suggested. Overall, it can be noted that the development and implementation of mobile platforms is definitely one of the key areas of e-business development, as they are a modern and effective means of increasing profit and brand awareness.<\/p>\n

\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441, \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u043e\u0440\u0433\u0456\u0432\u043b\u044f, \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f, \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f, \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u0442\u0432\u0430, \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0456 \u0434\u043e\u0434\u0430\u0442\u043a\u0438.<\/p>\n

References.<\/strong><\/p>\n

1. Aleksunin V. Elektronnaya kommerciya i marketing v Internete \/ Aleksunin V., Rodigina V. \u2013 M. : Dashkov i Ko, 2005. \u2013 216 s.
\n2. Ananiev O. M. Informatsiini systemy i tekhnolohii v komertsiinii diialnosti : idruchnyk \/ Ananiev O. M., Bilyk V. M., Honcharuk Ya. A. \u2013 Lviv : Novyi svit, 2006. \u2013 584 s.
\n3. Balabanov I. P. Elektronnaya kommerciya \/ Balabanov I. P. \u2013 SPb : Piter, 2004. \u2013 336 s.
\n4. Hrekhov A.M. Elektronnyi biznes (E-komertsiia) : navchalnyi posibnyk \/ Hrekhov A.M. \u2013 K. : Kondor, 2008. \u2013 302 s.
\n5. Drachov V. Mobilna torhivlia yak odyn z perspektyvnykh napriamkiv elektronnoi torhivli \/ V. Drachov \/\/ Zhurnal yevropeiskoi ekonomiky. \u2013 2005. \u2013 T. 4, cherven. \u2013 S. 242\u2013255.
\n6. Kovalenko O. Rozvytok pidpryiemnytstva v Internet-torhivli \/ O. Kovalenko \/\/ Visnyk KNEU. \u2013 2005. \u2013 \u2116 6. \u2013 S. 2833.
\n7. Iarova I. Internet yak instrument prosuvannia produktsii promyslovykh pidpryiemstv \/ I. Yarova \/\/ Ekonomika Ukrainy. \u2013 2006. \u2013\u2116 3. \u2013 S. 48\u201354.
\n8. Hejg M. Osnovy elektronnogo biznesa \/ M. Hejg. \u2013 M. : FAIR-PRESS, 2002. \u2013 208 s.
\n9. Tardaskina T.M. Elektronna komertsiia : navch. posibnyk \/ Tardaskina T.M., Strelchuk Ye.M., Tereshko Yu.V. \u2013 Odesa : ONAZim. O .S. Popova, 2011. \u2013 244 s.<\/p>\n

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