{"id":644,"date":"2021-01-14T20:53:18","date_gmt":"2021-01-14T18:53:18","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=644"},"modified":"2021-01-14T20:53:42","modified_gmt":"2021-01-14T18:53:42","slug":"%d0%b3%d0%bb%d0%be%d0%b1%d0%b0%d0%bb%d1%8c%d0%bd%d1%96-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d0%b8-%d0%bd%d0%b0-%d1%81%d0%bf%d0%be%d0%b6%d0%b8%d0%b2%d1%87%d0%be%d0%bc%d1%83-%d1%80%d0%b8%d0%bd%d0%ba%d1%83","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=644","title":{"rendered":"\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u043c\u0456\u0440\u0438 \u043d\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443 \u043c\u0456\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043e\u0434\u0438"},"content":{"rendered":"

<\/p>\n

\u0413\u041b\u041e\u0411\u0410\u041b\u042c\u041d\u0406 \u0412\u0418\u041c\u0406\u0420\u0418 \u041d\u0410 \u0421\u041f\u041e\u0416\u0418\u0412\u0427\u041e\u041c\u0423 \u0420\u0418\u041d\u041a\u0423 \u041c\u0406\u041d\u0415\u0420\u0410\u041b\u042c\u041d\u041e\u0407 \u0412\u041e\u0414\u0418<\/p>\n

GLOBAL MEASURES IN THE CONSUMER MARKET OF MINERAL WATER<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438 122-126. \u041d\u043e\u043c\u0435\u0440 \u21161, 2020 (261)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0424\u0410\u0419\u0412\u0406\u0428\u0415\u041d\u041a\u041e \u0414. \u0421.
\n\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\nFAYVISHENKO D.
\nKyiv National University of Trade and Economics<\/p>\n

DOI:<\/strong> https:\/\/www.doi.org\/10.31891\/2307-5740-2020-278-1-22<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received:<\/strong> 21.02.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed:<\/strong> 10.03.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443.<\/strong><\/p>\n

\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043e \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u043a\u043e-\u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0456 \u043e\u0441\u043d\u043e\u0432\u0438 \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u00ab\u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f\u00bb, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043e\u0437\u043d\u0430\u043a\u0438 \u0442\u0430
\n\u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u044f\u043a\u0456 \u043f\u043e\u043a\u043b\u0430\u0434\u0435\u043d\u0456 \u0432 \u043e\u0441\u043d\u043e\u0432\u0443 \u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432, \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u043c\u0456\u0440\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043e\u0434\u0438, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0456\u043d\u0434\u0435\u043a\u0441\u0443 \u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 KOF, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u0456\u043d\u0434\u0435\u043a\u0441 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456, \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u0431\u0430\u0437\u0438\u0441 \u0442\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u044f\u043a\u0456 \u0432\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043e \u0441\u043a\u043b\u0430\u0434\u0443 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0457 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0443 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0443 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0456, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0456 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0443 \u043b\u0435\u0433\u043a\u043e\u0441\u0442\u0456 \u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043e\u043a\u0440\u0435\u043c\u0438\u043c\u0438\u043f\u043e\u043a \u0430\u0437\u043d\u0438\u043a\u0430\u043c\u0438 \u0443 \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0456\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0456. \u0412\u0438\u044f\u0432\u043b\u0435\u043d\u043e, \u0449\u043e \u0446\u0435\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u0432 \u0446\u0456\u043b\u043e\u043c\u0443 \u0454 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0438\u043c, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0454 \u0441\u043e\u0431\u043e\u044e \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438, \u043d\u043e\u0432\u0438\u0445 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0445 \u0437\u0430\u0432\u2019\u044f\u0437\u043a\u0456\u0432, \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0456\u0432 \u0440\u0435\u0433\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0433\u043d\u0443\u0447\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u043f\u043e\u0441\u043b\u0443\u0433, \u043f\u0440\u0430\u0446\u0456. \u0426\u0435 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043e\u0448\u0443\u043a\u0443 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u043f\u043e\u0441\u0442\u0443\u043f\u043e\u0432\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0443 \u0432 \u0454\u0434\u0438\u043d\u0443 \u0437\u043e\u043d\u0443 \u0432\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u0456\u0434\u0435\u0439, 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\u043d\u043e\u0432\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0434\u043e \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456, \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0443\u0447\u0430\u0441\u0442\u0456 \u0443 \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u0435\u043d\u043d\u0456 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u044c, \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u043c\u0443 \u043c\u0438\u0441\u043b\u0435\u043d\u043d\u0456 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0456, \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u0456\u0437 \u0432\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0441\u0444\u043e\u0440\u043c\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0443 \u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0457 \u0430\u0440\u0445\u0456\u0442\u0435\u043a\u0442\u0443\u0440\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e.<\/strong><\/p>\n

The article describes the theoretical and methodological foundations of the concept of “globalization”, presents the main features and factors that underlie globalization processes, global dimensions of mineral water consumption, analyzed the index of globalization of Ukraine KOF, presented the index of global competitiveness, determined the basis and main factors included in the methodology of calculating the rating of Ukraine in the global space, analyzed the components of the indicator of ease of doing business in Ukraine, made emphasis on rating growth for individual indicators in the long run. This process was found to be positive overall, representing the development of the world economy, new innovative technologies, refining the strategy of improving economic ties, harmonizing regulatory principles, creating a new flexible market for goods, services and labor. It is a process of finding effective ways of gradually transforming the world space into a single zone of free movement of goods, ideas, stimulating the development of modern institutions and polishing their mechanisms. Emphasis is placed on the materiality and universality of the changes that are taking place in specific countries today, the search for new approaches to cooperation, active participation in the discussion of global issues, systemic thinking and analysis, development of the internal market, taking into account the plan and strategies of the overall architecture of global governance.<\/p>\n

\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f, \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u0438\u0439 \u0440\u0438\u043d\u043e\u043a, \u0440\u0438\u043d\u043e\u043a \u043c\u0456\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043e\u0434\u0438, \u0456\u043d\u0434\u0435\u043a\u0441 \u0433\u043b\u043e\u0431\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 KOF, \u0456\u043d\u0434\u0435\u043a\u0441
\n\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u0440\u043e\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0456, \u0440\u0435\u0439\u0442\u0438\u043d\u0433 Doing Business (\u043b\u0435\u0433\u043a\u043e\u0441\u0442\u0456 \u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443).<\/p>\n

References.<\/strong><\/p>\n

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\n6. Robertson R., Lechner F. Modernization, Globalization and the Problem of Culture in the World-Systems Theory. Theory, Culture & Society. 1985, vol. 3.
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\n8. The Borderless World: Power and Strategy in the Interlinked Economy by Kenichi Ohmae, Harper Business, New York, 1990.
\n9. Hlobalizatsiia yak protses universalizatsii stosunkiv mizh derzhavoiu ta rynkamy [Elektronnyi resurs]. \u2013 Rezhym dostupu : http:\/\/www.zgia.zp.ua\/gazeta\/VISNIK_35_2.pdf.
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\n20. Sheiko I. A. Otsinka potochnoho stanu ta perspektyv rozvytku hlobalizatsiinykh protsesiv [Elektronnyi resurs] \/ I. A., Sheiko, R. V. Petrova \/\/ Naukovyi Visnyk Uzhhorodskoho natsionalnoho universytetu. \u2013 2018. \u2013 Vypusk 21, Ch. 2. \u2013 S. 133\u2013139. \u2013 Rezhym dostupu : http:\/\/www.visnyk-econom.uzhnu.uz.ua\/archive\/21_2_2018ua\/30.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/644"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=644"}],"version-history":[{"count":2,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/644\/revisions\/646"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}