{"id":6939,"date":"2021-04-11T10:43:38","date_gmt":"2021-04-11T07:43:38","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=6939"},"modified":"2021-08-03T12:52:36","modified_gmt":"2021-08-03T09:52:36","slug":"%d1%96%d0%bc%d0%bf%d0%bb%d0%b5%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d1%86%d1%96%d1%8f-%d1%82%d1%80%d0%b5%d0%bd%d0%b4-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d1%96%d0%b9-%d0%ba%d0%be%d0%bd%d1%86","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=6939","title":{"rendered":"\u0406\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u0442\u0440\u0435\u043d\u0434-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u00ab\u0406\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044f 4.0\u00bb \u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044e \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0440\u0438\u0442\u0435\u0439\u043b\u0443"},"content":{"rendered":"

<\/p>\n

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IMPLEMENTATION OF TREND TECHNOLOGIES OF THE INDUSTRY 4.0 CONCEPT INTO THE\u00a0 RETAIL ACTIVITY ORGANIZATION<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 313-319. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>1, 202<\/strong>1 (2<\/strong>90)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
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CHMIL H., POLEVYCH K.
\nKharkiv State University of Food Technology and Trade<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2021-290-1-54<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 02.02.2021
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 05.03.2021<\/p>\n

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\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0406\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u044f 4.0, \u0440\u0438\u0442\u0435\u0439\u043b, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, Big Data, RFID-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f, \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0440\u0435\u0447\u0435\u0439, 3D-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

The research paper purpose is studying the most popular advanced technologies features of\u00a0\u00a0the\u00a0\u00a0\u00abIndustry 4.0\u00bb concept and their possibilities\u00a0 of dissemination, adaptation in the field of modern retail with the\u00a0aim of\u00a0\u00a0information technology infrastructure creating for effective management of purchasing, storage (keeping) and goods\u2019 sale processes. Research methodology. Achieving of research paper purpose is carried out with the\u00a0\u00a0following research methods use: logical generalization and scientific abstraction, structural analysis and analytical method. Results. The possibilities range of Big Data technology, its development prospects in retail and also organizational aspects of large data set processing are analyzed. The target orientation and RFID-technologies possibilities in the processes of supply, storage and goods sale and in the retail segment as a whole are determined. The\u00a0\u00a0Internet of things objects are identified, use of which will allow trade processes intensification and marketing and\u00a0\u00a0logistics activity optimization. \u00abModum.io\u00bb project is recommended; it allows controlling the goods transportation conditions, computer self-diagnostics and vehicles geolocation. Additive technologies (3D-printing) possibilities and\u00a0\u00a0their introduction into the retail segment are analyzed. The practical significance of the research results. The\u00a0\u00a0implementation into practice of the proposed digital technologies in the organizational structure of the enterprise will allow bringing the retail to new organizational, technological and economic level of development in the era of\u00a0\u00a0innovative and revolutionary transformations of the XXI century.
\nKey words:<\/strong>\u00a0Industry 4.0, retail, innovative technologies, Big Data, RFID-technology, Internet of things, 3D-technology.<\/p>\n

References<\/strong><\/p>\n

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