{"id":7064,"date":"2021-06-09T10:05:28","date_gmt":"2021-06-09T07:05:28","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=7064"},"modified":"2021-08-04T14:51:21","modified_gmt":"2021-08-04T11:51:21","slug":"%d1%80%d0%be%d0%b7%d1%80%d0%be%d0%b1%d0%ba%d0%b0-%d0%ba%d0%bb%d0%b0%d1%81%d0%b8%d1%84%d1%96%d0%ba%d0%b0%d1%82%d0%be%d1%80%d1%83-%d0%b7%d0%b0%d1%81%d1%82%d0%be%d1%81%d1%83%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=7064","title":{"rendered":"\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0443 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f QR-\u043a\u043e\u0434\u0456\u0432 \u0432 \u043b\u0435\u0433\u043a\u0456\u0439 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0420\u041e\u0417\u0420\u041e\u0411\u041a\u0410 \u041a\u041b\u0410\u0421\u0418\u0424\u0406\u041a\u0410\u0422\u041e\u0420\u0423 \u0417\u0410\u0421\u0422\u041e\u0421\u0423\u0412\u0410\u041d\u041d\u042f QR-\u041a\u041e\u0414\u0406\u0412 \u0412 \u041b\u0415\u0413\u041a\u0406\u0419 \u041f\u0420\u041e\u041c\u0418\u0421\u041b\u041e\u0412\u041e\u0421\u0422\u0406<\/p>\n<p style=\"text-align: center;\">DEVELOPMENT OF CLASSIFIER FOR THE APPLICATION OF QR CODES IN LIGHT INDUSTRY<\/p>\n<p><strong>\u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 226-233. \u041d\u043e\u043c\u0435\u0440: \u21162, 2021 (295)<\/strong> <a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/08\/34.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a><br \/>\n<strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\nI.\u041e. \u0417\u0410\u0421\u041e\u0420\u041d\u041e\u0412\u0410, \u041e.\u0421. \u0417\u0410\u0421\u041e\u0420\u041d\u041e\u0412<br \/>\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<br \/>\n\u0413.\u0410. \u0420\u0406\u041f\u041a\u0410<br \/>\n\u0421\u0445\u0456\u0434\u043d\u043e\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0430 \u0414\u0430\u043b\u044f<br \/>\nIryna O. ZASORNOVA, Alexander S. ZASORNOV<br \/>\nKhmelnytsky National University, Ukraine<br \/>\nGalyna A. RIPKA<br \/>\nVolodymyr Dahl East Ukrainian National University, Severodonetsk, Ukraine<br \/>\n<strong>DOI:<\/strong> <a href=\"https:\/\/www.doi.org\/10.31891\/2307-5732-2021-295-2-226-233\">https:\/\/www.doi.org\/10.31891\/2307-5732-2021-295-2-226-233<\/a><br \/>\n<strong>\u0420\u0435\u0446\u0435\u043d\u0437\u0456\u044f\/Peer review :<\/strong> 08.04.2021 \u0440.<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430\/Printed :<\/strong> 02.06.2021 \u0440.<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0412 \u0440\u043e\u0431\u043e\u0442\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 QR-\u043a\u043e\u0434\u0456\u0432, \u044f\u043a\u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u0432 \u043b\u0435\u0433\u043a\u0456\u0439 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456 \u0456 \u043f\u043e\u0434\u0456\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0442\u0430\u0442\u0438\u0447\u043d\u0456, \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456, \u043a\u043e\u043c\u0431\u0456\u043d\u043e\u0432\u0430\u043d\u0456. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0449\u043e\u0434\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430\u043c\u0438 QR-\u043a\u043e\u0434\u0456\u0432. \u0412\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043e \u0435\u0442\u0438\u043a\u0435\u0442\u043a\u0443 \u0434\u043b\u044f \u0432\u0438\u0440\u043e\u0431\u0456\u0432 \u0437 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f\u043c QR-\u043a\u043e\u0434\u0443, \u0443 \u044f\u043a\u043e\u043c\u0443 \u043c\u0456\u0441\u0442\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 \u0441\u0430\u0439\u0442 \u0422\u041a\u0428\u0412\u00a0\u2013\u00a0\u041c\u0430\u0440\u043a\u0435\u0442. \u041d\u0430 \u0441\u0430\u0439\u0442\u0456 \u0440\u043e\u0437\u0442\u0430\u0448\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043f\u0440\u043e \u0448\u0432\u0435\u0439\u043d\u0456 \u0432\u0438\u0440\u043e\u0431\u0438, \u044f\u043a\u0456 \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0456 \u043d\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0456 \u0422\u041a\u0428\u0412. \u0417 \u0441\u0430\u0439\u0442\u0443 \u043c\u043e\u0436\u043b\u0438\u0432\u043e \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043d\u0430 Telegram-\u043a\u0430\u043d\u0430\u043b, \u0432 \u044f\u043a\u043e\u043c\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430\u043c \u0437\u0440\u0443\u0447\u043d\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u0438 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e \u0432\u0438\u0440\u0456\u0431, \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f QR-\u043a\u043e\u0434\u0443 \u0442\u043e\u0449\u043e.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> QR-\u043a\u043e\u0434\u0438, \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440, \u0441\u0444\u0435\u0440\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u0434\u0456\u0432, QR Code Generator, \u0422\u041a\u0428\u0412\u00a0\u2013\u00a0\u041c\u0430\u0440\u043a\u0435\u0442, \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>A classifier of QR-codes, which are used in light industry and are divided into static, dynamic, combined is developed in this work. Static QR codes can be digital, text or symbolic. Digital QR-codes are divided into subspecies: product code, product price, manufacturer code, date and other numerical designations. Text QR-codes are divided into subtypes: product name, product description, manufacturer and other text designations. Symbolic QR-codes are divided into subtypes: special symbols, formatting symbols and other marking symbols.<br \/>\nCombined together, several types of QR codes form a combined code. Frequently static and dynamic QR codes are combined. Dynamic QR codes can only be combined.<br \/>\nBased on the survey data, we can assume that the most important are the four main ways to use the QR-code are: &#8220;Outdoor advertising&#8221;, &#8220;Code on goods&#8221;, &#8220;Electronic ticket&#8221; and &#8220;Discount code&#8221;. Other ways to use a QR code, according to experts, have a much lower impact in terms of application. These include: &#8220;Invitation to social networks&#8221;, &#8220;Tourism&#8221;, &#8220;Banking&#8221;, &#8220;Company logo&#8221;, &#8220;Clothing and accessories&#8221;, &#8220;Tattoos&#8221;. This opinion of experts is typical only for Ukraine, because according to foreign studies, tattooing a QR-code on the human body is quite often met.<br \/>\nTaking into account the results of the study, a label for products was made using a QR-code, which contains a link to the site TKSHV &#8211; Market. On the site it is possible to get acquainted in more detail with the products made at the department, to provide consumers with information about them. From the site it is possible to go to the Telegram-channel, where it is convenient to ask additional questions, see the process of creating a QR-code and more. It is also planned to create other channels on social networks, such as Instagram, Facebook, Viber. This will allow the consumer to use a more convenient social network.<br \/>\n<strong>Keywords:<\/strong> QR-codes, classifier, areas of usage of codes, QR Code Generator, TKSHV &#8211; Market, consumers.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Bychkovska Yu. O. Suchasnyi stan shveinoi promyslovosti Ukrainy [Elektronnyi resurs] \/ Yu. O. Bychkovska, Ye. H. Yuryn \u2013 Rezhym dostupu : http:\/\/www.ukr.vipreshebnik.ru\/economika-pidpr\/4537-suchasnij-stan-shvejnoji-promislovosti-ukrajini.html.<\/li>\n<li>Razumov D. Vse pro QR-kod [Elektronnyi resurs] \/ D. Razumov. \u2013 2019. \u2013 Rezhym dostupu : https:\/\/aboutmarketing.info\/internet-marketynh\/instrumenty\/vse-pro-qr-kod\/.<\/li>\n<li>Byoungho J. Consumer store experience through virtual reality: its efect on emotional states and perceived store attractiveness \/ J. Byoungho, G. Kim, M. Moore, L. Rothenberg \/\/ Fashion and Textiles. \u2013 2021. \u2013 P. 1\u201321. https:\/\/doi.org.\/10.1186\/s40691-021-00256-7.<\/li>\n<li>QR Codes in Fashion Retail: East versus West. Fashionbi. 2019. https:\/\/fashionbi.com\/ newspaper\/qr-codes-in-fashion-retail-east-versus-west.<\/li>\n<li>How to use QR codes on clothing apparel and T-shirts? https:\/\/www.qrcode-tiger.com\/how-to-use-qr-codes-on-clothing-and-t-shirts.<\/li>\n<li>How to create a video QR code in 7 steps! https:\/\/www.qrcode-tiger.com\/how-to-create-a-video-qr-code-<\/li>\n<li>Taylor P. Ralph Lauren launches QR-based digital IDs for Polo clothing. SecuringIndustry. 2019. https:\/\/www.securingindustry.com\/clothing-and-accessories\/ralph-lauren-launches-qr-code-digital-ids-for-polclothing\/s107\/a10982\/#.X 7hO72UzaUm.<\/li>\n<li>Rizwan Z. QR Codes in Fashion and Accessories: Here Technology Meets Style. 2017. https:\/\/scanova.io\/blog\/blog\/2017\/03\/21\/qr-codes-fashionaccessories\/.<\/li>\n<li>QR code types: 15 primary QR solutions and their functions. https:\/\/www.qrcode-tiger.com\/qr-code-types.<\/li>\n<li>How to use QR Codes on clothing? 2019. https:\/\/www.qrcodechimp.com\/how-to-use-qr-codes-on-clothing\/.<\/li>\n<li>Rizwan Z. Smart PJs: A Digital Twist In The Tale. 2016. https:\/\/scanova.io\/blog\/ blog\/2016\/08\/02\/smart-pjs\/?utm_source=zr_sd_qr-codes-fashion-accessories_b od&amp;utm_medium=blog&amp;utm_campaign=content.<\/li>\n<li>Kuusk K. Crafting sustainable smart textile services. Eindhoven, 2016. 244 r.<\/li>\n<li>QR Codes for Apparel Brands: Maximizing Customer Engagement. 2012. https:\/\/www.qliktag. com\/how-apparel-brands-can-use-qr-codes-to-maximizecustomerengagement\/.<\/li>\n<li>Trace My Fashion. 2014. https:\/\/www.fashionrevolution.org\/trace-my-fashion\/.<\/li>\n<li>Cross switch: Stitching gets technical \u2013 in pictures \/\/ The Guardian. 2011.<\/li>\n<li>Hryhorenko O. O. Vykorystannia QR-kodiv u shveinii promyslovosti \/ O. O. Hryhorenko, I. O. Zasornova, O. S. Zasornov \/\/ KhI Mizhnarodna naukovo-praktychna Internet-konferentsiia molodykh vchenykh ta studentiv &#8220;Resursozberihaiuchi tekhnolohii lehkoi, tekstylnoi i kharchovoi promyslovosti&#8221;. Sektsiia 1: Industriia mody ta tekhnolohii lehkoi promyslovosti. 17-18 lystopada, 2020 r. u m. Khmelnytskomu. \u2013 S. 122\u2013125. \u2013 Rezhym dostupu : http:\/\/tksv.khnu. km.ua\/inetconf\/2020\/grigorenko_zasornova_zasornov.pdf.<\/li>\n<li>Campbell J. QR codes embroidering machine created in the Netherlands. 2013. https:\/\/www.qrcodepress.com\/wp-content\/cache\/all\/qr-codes-embroi-dering-machine-created-in-the-netherlands\/8517745\/index.html.<\/li>\n<li>Zasornova I. The research of technological parameters of the machine embroidery, made by cross elements, and practical recomendations for their application \/ I. Zasornova \/\/ Study of problems in modern science: new technologies in engineering, advanced management, Aficiency of social institutions. Monograph. Bydgoszcz \u2013 2015. \u2013 R. 131\u2013141.<\/li>\n<li>Slavinskaya A. Ethnic designer component of clothes decoration techniques using \/ A. Slavinskaya, O. Syrotenko, I. Zasornova, A. Zasornov \/\/ Vlakna a textile. (Fibres and Textiles). \u2013 2019. \u2013 26(4). \u2013 R. 69\u201383.<\/li>\n<li>QR Code Generator. https:\/\/www.qr-code-generator.com\/.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7064"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7064"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7064\/revisions"}],"predecessor-version":[{"id":7447,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7064\/revisions\/7447"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}