{"id":7145,"date":"2021-06-10T16:02:47","date_gmt":"2021-06-10T13:02:47","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=7145"},"modified":"2022-04-15T10:23:09","modified_gmt":"2022-04-15T07:23:09","slug":"vplyv-czyfrovizacziyi-na-rozvytok-finan","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=7145","title":{"rendered":"\u0412\u043f\u043b\u0438\u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u043d\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0412\u041f\u041b\u0418\u0412 \u0426\u0418\u0424\u0420\u041e\u0412\u0406\u0417\u0410\u0426\u0406\u0407 \u041d\u0410 \u0420\u041e\u0417\u0412\u0418\u0422\u041e\u041a \u0424\u0406\u041d\u0410\u041d\u0421\u041e\u0412\u0418\u0425 \u0422\u0415\u0425\u041d\u041e\u041b\u041e\u0413\u0406\u0419<\/p>\n<p style=\"text-align: center;\">THE IMPACT OF DIGITALIZATION ON FINANCIAL TECHNOLOGY DEVELOPMENT<\/p>\n<p><strong>\u00a0<\/strong><strong> <a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/08\/2021-2-en-04.pdf\"><img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>\u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 11-15. \u041d\u043e\u043c\u0435\u0440: \u21162, 202<\/strong><strong>1 (2<\/strong><strong>92)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0411\u043e\u0436\u0435\u043d\u043a\u043e \u0412. \u0412.<br \/>\nORCID ID: 0000-0002-9435-0065<br \/>\ne-mail: <a href=\"mailto:v.bozhenko@uabs.sumdu.edu.ua\">v.bozhenko@uabs.sumdu.edu.ua<\/a><br \/>\n\u041f\u0406\u0413\u0423\u041b\u042c \u0404. \u0406.<br \/>\ne-mail: <a href=\"mailto:ye.pihul@student.sumdu.edu.ua\">ye.pihul@student.sumdu.edu.ua<\/a><br \/>\n\u0421\u0443\u043c\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n<p>Victoria BOZHENKO,<br \/>\nYevgenii PIHUL<br \/>\nSumy State University<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-2\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-2<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 18.04.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 01.06.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f<\/strong><strong> \u043c\u043e\u0432\u043e\u044e<\/strong><strong> \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u0421\u0442\u0440\u0456\u043c\u043a\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439, \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0439\u043e\u0433\u043e \u044f\u043a\u043e\u0441\u0442\u0456 \u0454 \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u043e\u0457 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0457 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0456\u0457, \u044f\u043a\u0430 \u043f\u0440\u043e\u043d\u0438\u0437\u0443\u0454 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d. \u041f\u043e\u044f\u0432\u0430 \u043d\u043e\u0432\u0438\u0445 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0441\u043f\u0440\u0438\u044f\u0454 \u043f\u043e\u0441\u0438\u043b\u0435\u043d\u043d\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0442\u0430 \u043f\u043e\u0448\u0443\u043a\u0443 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0448\u043b\u044f\u0445\u0456\u0432 \u0434\u043b\u044f \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u0442\u0440\u0435\u0431 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0421\u0442\u0430\u0442\u0442\u044f \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044e \u0432\u043f\u043b\u0438\u0432\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0437\u0430\u0446\u0456\u0457 \u043d\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0442\u0430 \u0441\u0432\u0456\u0442\u0456. \u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0438\u043e\u043a\u0440\u0435\u043c\u043b\u0435\u043d\u043e \u0442\u0430 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u0430\u043c\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u0457 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432. \u0410\u0432\u0442\u043e\u0440\u0430\u043c\u0438 \u0441\u0442\u0430\u0442\u0442\u0456 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0432\u043f\u043b\u0438\u0432 \u043d\u043e\u0432\u0456\u0442\u043d\u0456\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (\u0431\u043b\u043e\u043a\u0447\u0435\u0439\u043d, \u0432\u0435\u043b\u0438\u043a\u0456 \u0434\u0430\u043d\u0456, \u0445\u043c\u0430\u0440\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u0448\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0456 \u043c\u0430\u0448\u0438\u043d\u043d\u0435 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f, \u0431\u0456\u043e\u043c\u0435\u0442\u0440\u0438\u0447\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u0456\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456) \u043d\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u0441\u0444\u0435\u0440\u0438 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d \u0442\u0430 \u043f\u043e\u044f\u0432\u0443 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u041e\u043a\u0440\u0435\u043c\u0443 \u0443\u0432\u0430\u0433\u0443 \u043f\u0440\u0438\u0434\u0456\u043b\u0435\u043d\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0440\u0438\u043d\u043a\u0443 \u0444\u0456\u043d\u0442\u0435\u0445 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u0430\u043d\u0434\u0435\u043c\u0456\u0457 COVID-19.<br \/>\n<strong>\u00a0\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0446\u0438\u0444\u0440\u043e\u0432\u0456\u0437\u0430\u0446\u0456\u044f, \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438, FinTech \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430<\/strong><strong> \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f<\/strong><strong> \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e<\/strong><strong> \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0The rapid growth of digital technologies, increasing Internet coverage and improving its quality is the basis of the Industry 4.0, which permeates the financial system. The emergence of new entrants to the financial services market enhances market competition and the search for innovative ways to meet customer needs. The article is devoted to the impact digital technologies on the financial technologies, as well as the analysis of the main trends in the development of the financial technology market in Ukraine and the world. The article highlights and substantiates the main drivers of finance digitalization. The authors of the article analyze the impact of new technologies (blockchain, big data, cloud technologies, artificial intelligence and machine learning, biometric technologies, virtual reality technologies) on the transformation of such areas of financial relations as payments and remittances, financing and lending, wealth management, insurance, communication with clients of financial institutions, as well as security and protection. The COVID-19 pandemic has also made adjustments to the financial systems around the world, including the provision of digital financial services and the organization of the FinTech market. On the one hand, the demand for digital financial products has almost doubled, and on the other hand, the volume of investments in the fintech industry in the world in 2020 has decreased by a third. The authors of the article pay special attention to cyber-fraud as one of the key threats to digitalization, which have negative consequences for the stable functioning of financial service providers and their consumers, namely: loss of information, lack of access, unauthorized interference in corporate information systems, dissemination of personal financial information about customers, etc. The results of this study can be useful for regulators and supervisors of financial institutions in decision-making to stimulate the development of FinTech-solutions, as well as financial companies in improving their strategy in the transition to the digital development model.<br \/>\n<strong>\u00a0 \u00a0 \u00a0Keywords:<\/strong> digitalization, financial institutions, FinTech companies, financial technologies, innovation.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>1.Artificial intelligence applications in financial services. 2019. Marsh&amp;McLennan companies. URL: <a href=\"https:\/\/www.oliverwyman.com\/content\/dam\/oliver-wyman\/v2\/publications\/2019\/dec\/ai-app-in-fs.pdf\">https:\/\/www.oliverwyman.com\/content\/dam\/oliver-wyman\/v2\/publications\/2019\/dec\/ai-app-in-fs.pdf<\/a><\/li>\n<li>Removing roadblocks. The new road of fintech. FinTech disruptors 2019. URL: <a href=\"https:\/\/www.paymentscardsandmobile.com\/research\/fintech-disruptors-2019-report\/\">https:\/\/www.paymentscardsandmobile.com\/research\/fintech-disruptors-2019-report\/<\/a><\/li>\n<li>Gulei A.I. Digital transformation of the domestic banking environment in the conditions of the development of the fintech-ecosystem \/ A.I. Gulei, S.A.Gulei \/\/ Ukrainian Journal of Applied Economics. \u2013 2019. \u2013 Volume 4. \u2013 \u2116 1. \u2013 P. 6\u201315.<\/li>\n<li>Lutsyshin O. How fintech changes the world financial order \/ O. Lutsyshin \/\/ World of finance. \u2013 2020. \u2013 Issue 2(63). \u2013 P. 102-114.<\/li>\n<li>Rudenko Z.M. Effect of FinTech development on banking market in Ukraine \/\/ Socio-economic problems of the modern period of Ukraine. \u2013 2018. \u2013 Issue 2 (130). P. 67-71.<\/li>\n<li>Rubanov P.M. Market structure of FinTech innovations \/\/ Scientific Bulletin of Polissya. \u2013 2019. \u2013 \u2116 2 (18). \u2013 P. 184-189.<\/li>\n<li>Semenog A.Yu. The Tendencies in the Development of Fintech Services in Both the Global and the National Financial Services Markets \/ A.Yu. Semenog, S.C. Tsyrulik \/\/ Economics. \u2013 2018. \u2013 \u2116 10. \u2013 P. 327\u2014334.<\/li>\n<li>Shevchenko \u041e.\u041c. Development of financial technologies in conditions of digitalization of Ukrainian economy \/ \u041e.\u041c. Shevchenko, L.V. Rudych \/\/ Effective economics. \u2013 2020. \u2013 \u2116 7. \u2013 URL:\u00a0 <a href=\"http:\/\/www.economy.nayka.com.ua\/pdf\/7_2020\/63.pdf\">http:\/\/www.economy.nayka.com.ua\/pdf\/7_2020\/63.pdf<\/a><\/li>\n<li>Albeshr S. Blockchain Applications in Banking Industry: A Mini-Review [Electronic resource] \/ S. Albeshr, H. Nobanee \/\/ SSRN Electronic Journal. \u2013 2020. \u2013 URL:\u00a0 <a href=\"https:\/\/dx.doi.org\/10.2139\/ssrn.3539152\">http:\/\/dx.doi.org\/10.2139\/ssrn.3539152<\/a><\/li>\n<li>Valverde S.C. Financial digitalization: banks, fintech, bigtech, and consumers \/ S.C. Valverde, F.R.\u00a0Fernandez \/\/ Journal of Financial Management, Markets and Institutions. \u2013 2020. \u2013 08(01). \u2013 URL:\u00a0 <a href=\"https:\/\/doi.org\/10.1142\/s2282717x20400010\">https:\/\/doi.org\/10.1142\/s2282717x20400010<\/a><\/li>\n<li>Hari Krishna B. FinTech, BigTech and Banks\u202f: Digitalisation and its Impact on Banking Business Models \/ B.\u00a0Hari Krishna, A. Arun Kumar \/\/ Indian Journal of Finance. \u2013 2020. \u2013 14(5\u20137). \u2013 URL:\u00a0<a href=\"https:\/\/doi.org\/10.17010\/ijf\/2020\/v14i5-7\/153326\">https:\/\/doi.org\/10.17010\/ijf\/2020\/v14i5-7\/153326<\/a><\/li>\n<li>The Mobile Economy 2020. GSM Association. \u2013 URL:\u00a0 <a href=\"https:\/\/www.gsma.com\/mobileeconomy\/wp-content\/uploads\/2020\/03\/GSMA_MobileEconomy2020_Global.pdf\">https:\/\/www.gsma.com\/mobileeconomy\/wp-content\/uploads\/2020\/03\/GSMA_MobileEconomy2020_Global.pdf<\/a><\/li>\n<li>Total value of investments into fintech companies worldwide from 2010 to 2020. URL:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/719385\/investments-into-fintech-companies-globally\/\">https:\/\/www.statista.com\/statistics\/719385\/investments-into-fintech-companies-globally\/<\/a><\/li>\n<li>Global Social Network Users 2020 [Electronic resource]. \u2013 URL:\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/global-social-network-users-2020\">https:\/\/www.emarketer.com\/content\/global-social-network-users-2020<\/a><\/li>\n<li>Financial Markets, Insurance and Private Pensions: Digitalisation and Finance. OECD 2018. \u2013 URL: <a href=\"https:\/\/www.oecd.org\/finance\/Financial-markets-insurance-pensions-digitalisation-and-finance.pdf\">https:\/\/www.oecd.org\/finance\/Financial-markets-insurance-pensions-digitalisation-and-finance.pdf<\/a><\/li>\n<li>The Global Covid-19 FinTech Regulatory Rapid Assessment Report. World Bank Group and the University of Cambridge \u2013 URL: https:\/\/www.jbs.cam.ac.uk\/wp-content\/uploads\/2020\/10\/2020-ccaf-report-fintech-regulatory-rapid-assessment.pdf<\/li>\n<li>Pulse of Fintech H2.2020. KMPG. \u2013 URL: <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2021\/02\/pulse-of-fintech-h2-2020.pdf\">https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2021\/02\/pulse-of-fintech-h2-2020.pdf<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7145"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7145"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7145\/revisions"}],"predecessor-version":[{"id":11968,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7145\/revisions\/11968"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}