{"id":7153,"date":"2021-06-10T15:54:03","date_gmt":"2021-06-10T12:54:03","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=7153"},"modified":"2021-08-30T21:42:25","modified_gmt":"2021-08-30T18:42:25","slug":"elektronna-vzayemodiya-subyektiv-gosp","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=7153","title":{"rendered":"\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0456\u0432 \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u0410 \u0412\u0417\u0410\u0404\u041c\u041e\u0414\u0406\u042f \u0421\u0423\u0411\u2019\u0404\u041a\u0422\u0406\u0412 \u0413\u041e\u0421\u041f\u041e\u0414\u0410\u0420\u042e\u0412\u0410\u041d\u041d\u042f \u041f\u0406\u0414 \u0427\u0410\u0421 \u0413\u041b\u041e\u0411\u0410\u041b\u042c\u041d\u0418\u0425 \u0412\u0418\u041a\u041b\u0418\u041a\u0406\u0412<\/p>\n<p style=\"text-align: center;\">ELECTRONIC INTERACTION OF BUSINESS ENTITIES DURING GLOBAL CHALLENGES<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/08\/2021-2-en-12.pdf\"><img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 60-68. \u041d\u043e\u043c\u0435\u0440: \u21162, 202<\/strong><strong>1 (2<\/strong><strong>92)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0414\u0410\u041d\u0406\u0427 \u0412. \u041c.<br \/>\nORCID ID: 0000-0001-6147-2309<br \/>\ne-mail: <a href=\"mailto:danichvitaly@gmail.com\">danichvitaly@gmail.com<\/a><br \/>\n\u0425\u0430\u0440\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0412.\u041d. \u041a\u0430\u0440\u0430\u0437\u0456\u043d\u0430<br \/>\n\u0422\u0410\u0422\u0410\u0420 \u041c. \u0421.<br \/>\nORCID ID: 0000-0002-1111-7103<br \/>\ne-mail: <a href=\"mailto:marina.sergeevna.tatar@gmail.com\">marina.sergeevna.tatar@gmail.com<\/a><br \/>\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0430\u0435\u0440\u043e\u043a\u043e\u0441\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c. \u041c. \u0404. \u0416\u0443\u043a\u043e\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u00ab\u0425\u0430\u0440\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0430\u0432\u0456\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u00bb<\/p>\n<p>VITALIY DANICH<\/p>\n<p>V.N. Karazin Kharkiv National University<\/p>\n<p>MARYNA TATAR<br \/>\nNational Aerospase University \u00abKharkiv Aviation Institut\u0435\u00bb<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-10\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-10<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 22.04.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 01.06.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0456\u0441\u043d\u0443\u044e\u0447\u0456 \u0441\u0445\u0435\u043c\u0438 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\u0443\u0441\u0443\u043d\u0435\u043d\u043d\u044f \u044f\u043a\u0438\u0445 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0430 \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u0430 \u0434\u0456\u044f \u044f\u043a \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0433\u043e, \u0442\u0430\u043a \u0456 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u043e\u0433\u043e \u0441\u0435\u043a\u0442\u043e\u0440\u0443.<br \/>\n<strong>\u00a0 \u00a0 \u00a0\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438, \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f, \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0438, \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438, \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0438 \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u044e\u0432\u0430\u043d\u043d\u044f.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430<\/strong><strong> \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f<\/strong><strong> \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e<\/strong><strong> \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0Global challenges are stepping up the transition to electronic forms of interaction. With their help business processes, communicative, managerial functions are realized. The existing schemes of electronic interaction are analized in the article, the systematization of their advantages and disadvantages is done and the factors influencing the development of electronic interaction in Ukraine are offered. The factors and mechanisms of transformation of traditional forms of interaction are determined and the possibility and expediency of transition to electronic forms are analyzed, the difference of which is cooperation using publicly available information systems and computer networks. The basic concepts related to interaction via the Internet are described, the indicators that determine the development of e-commerce are identified, their dynamics in Ukraine and in the world are analyzed. The following methods were used in the research process: analysis, synthesis, generalization, induction, analogy, comparison, system approach.<br \/>\nThe analysis of statistical data made possible to note the low level of GDP per capita in Ukraine compared to other European countries. The percentage of e-shoppers and the percentage of e-GDP, i.e. GDP sold through e-commerce, is also low in Ukraine. Although it should be noted that Ukraine is among the ten countries with the largest number of online users, therefore, the country has great potential for doing e-business. During such global challenge as pandemic, there was a significant intensification of electronic forms of interaction in response to the socio-behavioral constraints caused by the pandemic. The results of the research showed that e-interaction has both undeniable advantages and certain threats to eliminate which further action of both private and public sectors should be directed.<br \/>\n<strong>\u00a0 \u00a0 \u00a0Keywords:<\/strong> global challenges, electronic interaction, disadvantages, advantages, business entities.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Anufriieva O.L. Elektronna komertsiia v systemi tsyfrovoi ekonomiky. \/ O.L. Anufriieva \/\/ Naukovyi visnyk UMO. Seriia Ekonomika ta upravlinnia. \u2013 2017. \u2013 \u21163. \u2013 S. 1-12.<\/li>\n<li>Vynohradova O.V. Elektronna komertsiia v epokhu didzhytalizatsii \/ O.V. Vynohradova, N.O. Yevtushenko, O.S. Kriuchok \/\/ Prychornomorski ekonomichni studii. \u2013 2020. Vyp. 53. \u2013 S. 55-61.<\/li>\n<li>Hlinenko L.K. Stan i perspektyvy rozvytku elektronnoi torhivli Ukrainy \/ L.K. Hlinenko, Yu.A. Dainovskyi \/\/ Marketynh i menedzhment innovatsii. \u2013 2018. \u2013 \u2116 1. \u2013 S. 83-102.<\/li>\n<li>Kasatonova I.A. Prohramy elektronnoi formy vzaiemodii subiektiv ekonomichnykh vidnosyn derzhavy \/ I.A. Kasatonova \/\/ Hlobalni ta natsionalni problemy ekonomiky. \u2013 2018. \u2013 Vyp. 23. \u2013 S. 218-223.<\/li>\n<li>Melnychuk O.S. Suchasnyi stan ta osoblyvosti rozvytku rynku elektronnoi komertsii u strukturi natsionalnoi ekonomiky \/ O.S.\u00a0Melnychuk \/\/ Mykolaivskyi natsionalnyi universytet imeni V.O. Sukhomlynskoho. \u2013 2015. \u2013 \u21164. \u2013 S. 217-221.<\/li>\n<li>Syniavska O.O. Elektronna torhivlia v Ukraini: tendentsii ta perspektyvy rozvytku \/ O.O. Syniavska \/\/ Visnyk KhNU imeni Karazina. \u2013 2019. \u2013 \u2116 9. \u2013 S. 126-132.<\/li>\n<li>Pro zatverdzhennia formativ elektronnykh povidomlen ta obminu danymy systemy elektronnoi vzaiemodii derzhavnykh elektronnykh informatsiinykh resursiv [Elektronnyi resurs] : Nakaz Derzhavnoho ahentstva z pytan elektronnoho uriaduvannia Ukrainy vid 13.08.2018 \u211651. \u2013 Rezhym dostupu : https:\/\/ips.ligazakon.net\/document\/view\/re32539?an=1&amp;ed=2018_08_13<\/li>\n<li>Pro elektronnu komertsiiu [Elektronnyi resurs] : Zakon Ukrainy [pryiniato VR Ukrainy vid 3 veresnia 2015 roku \u2116 675-VIII]. \u2013 Rezhym dostupu : https:\/\/zakon.rada.gov.ua\/laws\/show\/675-19#Text<\/li>\n<li>Sait UNCITRAL Model Law on Electronic Commerce [Elektronnyi resurs]. \u2013 Rezhym dostupu: http:\/\/www.uncitral.org\/pdf\/english\/texts\/electcom\/05-89450_Ebook.pdf.<\/li>\n<li>Vikipediia [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/uk.wikipedia.org<\/li>\n<li>Internet doslidzhennia: Internet WorldStats. [Elektronnyi resurs]. \u2013 Rezhym dostupu : https:\/\/www.internetworldstats.com\/stats4.htm<\/li>\n<li>Ofis efektyvnoho rehuliuvannia. \u2013 Rezhym dostupu : https:\/\/brdo.com.ua\/top\/ob-yem-rynku-e-commerce-v-ukrayini-peretnuv-50-mlrd-grn-elektronnyj-chek-spryyatyme-rozvytku-rynku-zahystu-prav-spozhyvachiv\/<\/li>\n<li>European Ecommerce Report [Elektronnyi resurs]. \u2013 Rezhym dostupu : https:\/\/www.ecommerce-europe.eu\/wp-content\/uploads\/2019\/07\/European_Ecommerce_report_2019_freeFinal-version.pdf<\/li>\n<li>NBU. [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/bank.gov.ua\/ua\/payments\/nocash<\/li>\n<li>Derzhavna sluzhba statystyky Ukrainy [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : http:\/\/www.ukrstat.gov.ua\/ \u2013 (Data zvernennia 20.04.2021). \u2013 Nazva z ekranu.<\/li>\n<li>Finance.ua. [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/news.finance.ua\/ru\/news\/-\/491142\/moshenniki-pridumali-novyj-sposob-kak-snimat-dengi-s-kart-smi \u2013 (Data zvernennia 20.04.2021).<\/li>\n<li>Kiberpolitsiia Ukrainy [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/cyberpolice.gov.ua\/<\/li>\n<li>Kabinet elektronnykh servisiv [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/kap.minjust.gov.ua\/ \u2013 (Data zvernennia 20.04.2021). \u2013 Nazva z ekranu.<\/li>\n<li>Elektronnyi sud. [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/id.court.gov.ua\/<\/li>\n<li>Systema elektronnoi vzaiemodii orhaniv vykonavchoi vlady [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/dir.gov.ua\/projects\/sev-ovv \u2013 (Data zvernennia 20.04.2021). \u2013 Nazva z ekranu.<\/li>\n<li>Derzhavni zakupivli onlain [Elektronnyi resurs] : [veb-sait]. \u2013 Rezhym dostupu : https:\/\/prozorro.gov.ua\/ \u2013 (Data zvernennia 20.04.2021). \u2013 Nazva z ekranu.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7153"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7153"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7153\/revisions"}],"predecessor-version":[{"id":7838,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7153\/revisions\/7838"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}