{"id":7169,"date":"2021-06-10T15:48:59","date_gmt":"2021-06-10T12:48:59","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=7169"},"modified":"2021-08-30T22:49:57","modified_gmt":"2021-08-30T19:49:57","slug":"formuvannya-mehanizmu-upravlinnya-inn","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=7169","title":{"rendered":"\u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u0445\u0430\u043d\u0456\u0437\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u044e \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u0442\u0432\u0430"},"content":{"rendered":"

<\/p>\n

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FORMATION OF MECHANISM OF MANAGEMENT OF INNOVATIVE ACTIVITY OF HOTEL ECONOMY<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 91-93. \u041d\u043e\u043c\u0435\u0440: \u21162, 202<\/strong>1 (2<\/strong>92)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0406\u041b\u042c\u041d\u0418\u0426\u042c\u041a\u0410-\u0413\u0418\u041a\u0410\u0412\u0427\u0423\u041a \u0413. \u042f.
\nORCID ID: 0000-0003-4176-2784<\/a>
\ne-mail: Halyna.Y.Ilnytska-Hykavchuk@lpnu.ua<\/a>
\n\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u00ab\u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0435\u0445\u043d\u0456\u043a\u0430\u00bb<\/p>\n

GALINA ILNITSKA-GYKAVCHUK
\nNational University \u00abLviv Polytechnic\u00bb
\nDOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-15<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 16.04.2021
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 01.06.2021<\/p>\n

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\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430<\/strong> \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f<\/strong> \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e<\/strong> \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0Successful operation of the enterprise is practically impossible without innovations that allow to attract new consumers, improve product quality, competitiveness.
\nThe article considers the essence and main types of innovations in the hotel industry. Prerequisites for the introduction of innovations in the hospitality industry are: increasing competition; increasing consumer requirements; growing demand for goods and services; the desire of enterprises to increase market share, attract new customers, improve the image, technological processes of providing services, reduce costs and more. Obstacles to the introduction of innovations are identified: high cost of investment, lack of financial resources, unwillingness of management staff to innovate, high risk, lack of experience.
\nOrganizational and economic mechanism of management of innovative activity of hotel industry is a system of principles, functions, methods, tools, strategies, and also normative-legal maintenance which purpose is effective carrying out of innovative policy of the enterprise for improvement of its competitiveness in the market and quality of services. The structure of this mechanism is revealed. The principles of innovation management in the hotel industry are defined: assessment of innovation efficiency, continuity, complexity, sustainability, security, system, compliance with the needs of stakeholders. Methods of innovation management are given: economic incentives, socio-psychological and organizational-legal. The following instruments are defined: laws, regulations, loans, taxes, tax benefits, state and regional programs, plans, financing, rent, franchising and others. Each company chooses its innovation strategy depending on its capabilities. Innovative strategies of hotel management are revealed.
\n\u00a0 \u00a0 \u00a0Key words:<\/strong> innovations, strategy, hotel sphere, planning, organizational and economic mechanism of management of innovative activity.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Shapovalova O. M. Analiz innovatsiinoi diialnosti u sferi posluh na prykladi hotelnoho hospodarstva \/ O. M. Shapovalova, S.S.\u00a0Koziakova \/\/ Investytsii: praktyka ta dosvid. \u2013 2013. \u2013 \u2116 17. \u2013 S. 70\u201374.<\/li>\n
  2. Innovatsiini tekhnolohii v hotelnomu hospodarstvi: osnovy teorii : navchalnyi posibnyk \/ [T. V. Kaplina, V. M. Stoliarchuk, L.P.\u00a0Maliuk, A. S. Kaplina]. \u2013 Poltava : PUET, 2018. \u2013 357 s.<\/li>\n
  3. Kovalenko N.O. Innovatsiini napriamky rozvytku industrii hostynnosti v Ukraini \/ N.O. Kovalenko \/\/ Yevropeiski perspektyvy. \u2013 2015. \u2013 \u2116 7. \u2013 S. 174\u2013179<\/li>\n
  4. Mendela I.Ia. Innovatsiini stratehii hotelnykh pidpryiemstv [Elektronnyi resurs] \/ I.Ia. Mendela, M.M. Zhumbei, I.B. Rumiantseva \/\/ Intelekt KhKhI. \u2013 2020. \u2013 \u2116 2. \u2013 S. 140\u2013143. \u2013 Rezhym dostupu : http:\/\/www.intellect21.nuft.org.ua\/journal\/2020\/2020_2\/26.pdf<\/li>\n
  5. Zhuravlova S.M. Stratehiia innovatsiinoi diialnosti na pidpryiemstvakh hotelnoho hospodarstva [Elektronnyi resurs] \/ S.M.\u00a0Zhuravlova \/\/ Ekonomika. Upravlinnia. Innovatsii. \u2013 2012. \u2013 \u2116 2 (8). \u2013 Rezhym dostupu : https:\/\/tourlib.net\/statti_ukr\/zhuravljova.htm<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7169"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7169"}],"version-history":[{"count":3,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7169\/revisions"}],"predecessor-version":[{"id":7897,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7169\/revisions\/7897"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}