{"id":7178,"date":"2021-06-10T15:39:16","date_gmt":"2021-06-10T12:39:16","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=7178"},"modified":"2022-04-15T11:05:27","modified_gmt":"2022-04-15T08:05:27","slug":"proczes-planuvannya-pidpryyemstva-ta-jo","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=7178","title":{"rendered":"\u041f\u0440\u043e\u0446\u0435\u0441 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0442\u0430 \u0439\u043e\u0433\u043e \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0432 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u041f\u0420\u041e\u0426\u0415\u0421 \u041f\u041b\u0410\u041d\u0423\u0412\u0410\u041d\u041d\u042f \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412\u0410 \u0422\u0410 \u0419\u041e\u0413\u041e \u0423\u0414\u041e\u0421\u041a\u041e\u041d\u0410\u041b\u0415\u041d\u041d\u042f \u0412 \u0421\u0423\u0427\u0410\u0421\u041d\u0418\u0425 \u0423\u041c\u041e\u0412\u0410\u0425<\/p>\n<p style=\"text-align: center;\">IMPROVEMENT OF CORPORATE PLANNING PROCESS IN CURRENT CONDITIONS<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/08\/2021-2-en-26.pdf\"><img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 145-149. \u041d\u043e\u043c\u0435\u0440: \u21162, 202<\/strong><strong>1 (2<\/strong><strong>92)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u041f\u0410\u041d\u0410\u0421\u0415\u041d\u041a\u041e \u041b. \u041c.<br \/>\nORCID ID: <a href=\"https:\/\/orcid.org\/0000-0003-1950-0518\">0000-0003-1950-0518<\/a><br \/>\ne-mail: lixvan@gmail.com<br \/>\n\u0421\u0445\u0456\u0434\u043d\u043e\u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0420\u0430\u0443\u0444\u0430 \u0410\u0431\u043b\u044f\u0437\u043e\u0432\u0430<\/p>\n<p>Larisa PANASENKO<br \/>\nRauf Ablyazov East European University<br \/>\n<strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-24\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-292-2-24<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 16.03.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 01.06.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u043e\u0431\u0443\u043c\u043e\u0432\u043b\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0432 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445. \u0412\u0438\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u0456 \u043f\u043e\u0433\u043b\u044f\u0434\u0438 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0456 \u0457\u0445 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\u041f\u0440\u043e\u043f\u043e\u043d\u0443\u0454\u0442\u044c\u0441\u044f \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u0442\u0438 \u0432\u0456\u0434\u0431\u0456\u0440 \u0444\u0430\u043a\u0442\u043e\u0440\u0456\u0432, \u044f\u043a\u0456 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u044f\u043a \u043a\u0456\u043d\u0446\u0435\u0432\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0437\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f\u043c \u0440\u0435\u0433\u0440\u0435\u0441\u0456\u0457. \u0422\u0430\u043a, \u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u044f\u043a\u0438\u0445 \u043c\u0430\u044e\u0442\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0440\u0435\u0433\u0440\u0435\u0441\u0456\u0457, \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0432 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u0456 \u043f\u043b\u0430\u043d\u043e\u0432\u0438\u0445 \u0437\u0430\u0432\u0434\u0430\u043d\u044c \u0434\u043b\u044f \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430.<br \/>\n<strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: <\/strong>\u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e\u043c;\u00a0\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430;\u00a0 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f; \u0435\u0442\u0430\u043f\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f; \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u043e-\u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u043c\u0435\u0442\u043e\u0434\u0438; \u043b\u0456\u043d\u0456\u0439\u043d\u0430 \u0440\u0435\u0433\u0440\u0435\u0441\u0456\u044f; \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434; \u043a\u0456\u0431\u0435\u0440\u043d\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430<\/strong><strong> \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f<\/strong><strong> \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e<\/strong><strong> \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0The theoretical views of Ukrainian scholars on corporate planning and one of the key concepts \u2013 the planning process \u2013 are considered in the article. The necessity of planning for the enterprise in modern crisis conditions is substantiated. Despite the large number of publications on corporate planning, the concept of &#8220;planning process&#8221; is not fully defined by Ukrainian scholars. It does not have a clear structure and lacks clear sequence of stages. Interpretation of the concept of corporate planning is not adapted to modern crisis conditions. When applying the &#8220;planning process&#8221; the potential of economic and mathematical methods and possible automation is not realized.<br \/>\nViews on the planning process and their shortcomings are highlighted, and on their basis, the definition of the corporate planning process is formed. The definition of the corporate planning process is adjusted taking into account the functional approach to enterprise management. The stages of the enterprise planning process are highlighted. It is proposed to apply economic and mathematical methods at the last stage, namely linear regression. It is recommended to select the factors that affect the planning of enterprise profits and accordingly calculate the value of their regression. Thus, the factors whose parameters have the greatest value of regression can be used in the implementation of planned tasks of the enterprise to ensure the company&#8217;s profit.<br \/>\nSelection of factors and calculation of the value of their regression can significantly improve the planning process and allow design an algorithm for specialized software.<br \/>\n<strong>Keywords:<\/strong> enterprise management; corporate planning; planning process; stages of the planning process; economic and mathematical methods; linear regression; functional approach; cybernetic approach.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Dovhan L. Ye. Stratehichne upravlinnia \/ L. Ye. Dovhan, Yu. V. Karakai, L. P. Artemenko. \u2013 K. : Tsentr uchb. l-ry, 2009. \u2013 440 s.<\/li>\n<li>Zin E. A. Planuvannia diialnosti pidpryiemstva \/ E. A. Zin, M.O. Turcheniuk. \u2013 K. : VD &#8220;Profesional&#8221;, 2004. \u2013 320 s.<\/li>\n<li>Ivanova V.V. Planuvannia diialnosti pidpryiemstva \/ V.V.\u00a0 Ivanova. \u2013 \u039a. : Tsentr navchalnoi literatury, 2006. \u2013 472 s.<\/li>\n<li>Kostetska N.I. Orhanizatsiia systemy planuvannia na pidpryiemstvi \/ N.I. Kostetska \/\/ Visnyk ONU imeni I.I. Mechnikova. \u2013 2018. \u2013 Vyp 7(72). \u2013 S. 121\u2013126.<\/li>\n<li>Nakonechnyi S. I. Ekonometriia \/ S. I. Nakonechnyi, T. O. Tereshchenko. \u2013 K. : KNEU, 2001. \u2013 192 s.<\/li>\n<li>Orlov O.O. Planuvannia diialnosti promyslovoho pidpryiemstva \/ O. O. Orlov. \u2013 K. : Skarby, 2002. \u2013 336 s.<\/li>\n<li>Pasichnyk V. H. Planuvannia diialnosti pidpryiemstva \/ V. H. Pasichnyk, O. V. Akilina. \u2013 K. : TsNL, 2005. \u2013256 s.<\/li>\n<li>Planuvannia diialnosti pidpryiemstva : navch. posib. \/ za zah. red. V. Ye. Moskaliuka. \u2013 K. : KNEU, 2005. \u2013 384 s.<\/li>\n<li>Stryhul L. S. Napriamky zastosuvannia koreliatsiino-rehresiinoho analizu ta koefitsiientnoho metodu finansovoho analizu dlia otsinky investytsiinoi pryvablyvosti pidpryiemstva [Elektronnyi resurs]. \u2013 Rezhym dostupu : http:\/\/repository.kpi.kharkov.ua\/bitstream\/KhPI-Press\/3499\/1\/Stryhul_Nap riamky%20zastosuvannia_2012.pdf.<\/li>\n<li>Tarasiuk H.M. Planuvannia diialnosti pidpryiemstva \/ H.M. Tarasiuk, L.I. Shvab. \u2013 K. : Karavela, 2015. \u2013 368 s.<\/li>\n<li>Shvaika L. A. Planuvannia diialnosti pidpryiemstva \/ L. A. Shvaika. \u2013 Lviv : \u201cNovyi Svit-2000\u201d, 2007. \u2013 268 s.<\/li>\n<li>Shershnova Z. Ye. Stratehichne upravlinnia : pidruchnyk \/ Z. Ye. Shershnova. \u2013 K. : KNEU, 2004. \u2013 699 s.<\/li>\n<li>Us H.O. Zastosuvannia rehresiinoho metodu pry analizi prybutku pidpryiemstva z vyrobnytstva tary \/ H.O. Us, O.O. Koval \/\/ \u00abVisnyk Skhidnoievropeiskoho universytetu ekonomiky i menedzhmentu\u00bb. \u2013 2020. \u2013 \u2116 1 (28). \u2013 S. 7\u201314.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7178"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7178"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7178\/revisions"}],"predecessor-version":[{"id":11970,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/7178\/revisions\/11970"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}