![\"\"](\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\")
<\/a>\n\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u0410.\u041b. \u0421\u041b\u0410\u0412\u0406\u041d\u0421\u042c\u041a\u0410, \u041e.\u041f. \u0421\u0418\u0420\u041e\u0422\u0415\u041d\u041a\u041e
\n\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442
\n\u0410LLA L. SLAVINSKA, \u041eKSANA P. SYROTENKO
\nKhmelnytskyi National University
\nDOI:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5732-2021-297-3-181-185<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :\u00a0 <\/strong>14.05.2021 \u0440
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed : <\/strong>30.06.2021 \u0440<\/p>\n
\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n \u0421\u0444\u043e\u0440\u043c\u043e\u0432\u0430\u043d\u043e \u043d\u043e\u043c\u0435\u043d\u043a\u043b\u0430\u0442\u0443\u0440\u0443 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0456\u0432 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0441\u0442\u0456 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 Family look. \u0420\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u043e\u00a0 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u0430\u043d\u0441\u0430\u043c\u0431\u043b\u0435\u0432\u043e\u0441\u0442\u0456 \u043a\u0430\u043f\u0441\u0443\u043b\u0438 \u0442\u0438\u043f\u043e\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0443 \u0432 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0439 \u0444\u0443\u043d\u043a\u0446\u0456\u0457 \u043e\u0434\u044f\u0433\u0443 Family look \u043d\u0430 \u0437\u0430\u0441\u0430\u0434\u0430\u0445 \u0456\u0454\u0440\u0430\u0440\u0445\u0456\u0457 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 \u0440\u0456\u0432\u043d\u0456\u0432 \u043f\u0440\u043e\u0454\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u044f. \u0420\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u0430 \u0432\u0435\u0440\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0430 \u0431\u0430\u0437\u0430 \u0434\u0430\u043d\u0438\u0445 \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0433\u0430\u0440\u043c\u043e\u043d\u0456\u0439\u043d\u043e\u0441\u0442\u0456 \u0442\u0438\u043f\u043e\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0443. \u0420\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e\u00a0 \u0442\u0438\u043f\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0440\u044f\u0434 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432 \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u043d\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u0438\u0445 \u043e\u0434\u0438\u043d\u0438\u0446\u044c \u0432 \u0441\u0442\u0430\u0442\u0435\u0432\u043e-\u0432\u0456\u043a\u043e\u0432\u0438\u0445 \u0433\u0440\u0443\u043f\u0430\u0445 \u0447\u043b\u0435\u043d\u0456\u0432 \u0441\u0456\u043c\u2019\u0457. \u0414\u0437\u0435\u0440\u043a\u0430\u043b\u044c\u043d\u0435 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u00ab\u0443\u043d\u0456\u0441\u0435\u043a\u0441\u00bb \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u043c\u0435\u0442\u043e\u0434\u043e\u043c \u043d\u0435\u0440\u0456\u0432\u043d\u043e\u043c\u0456\u0440\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u043b\u043e\u0449 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u0456\u0432 \u0442\u0438\u043f\u043e\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0443 \u0432 \u0441\u0456\u0442\u0446\u0456 \u0433\u0430\u0431\u0430\u0440\u0438\u0442\u0456\u0432 \u0432\u0438\u0440\u043e\u0431\u0443 \u0437\u0430 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u043e\u043c \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456 \u0432 \u0441\u0442\u0430\u0442\u0435\u0432\u043e-\u0432\u0456\u043a\u043e\u0432\u0438\u0445 \u0433\u0440\u0443\u043f\u0430\u0445. \u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0448\u0435\u043d\u044c \u043f\u043b\u043e\u0449 \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u0438\u0445 \u043e\u0434\u0438\u043d\u0438\u0446\u044c \u043d\u0435 \u0441\u0443\u043f\u0435\u0440\u0435\u0447\u0430\u0442\u044c \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0456\u044f\u043c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u0438\u0445 \u0432\u0438\u043c\u0456\u0440\u0456\u0432 \u0433\u0430\u0431\u0430\u0440\u0438\u0442\u0456\u0432 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u0457. \u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n The relevance of the distribution of clothing, designed in the style of Family look, is the result of the social demand for expressing family values by the consumers. Updating this style requires the introduction of new types of combinations of the system of artistic images and the development of an assortment concept of creating a capsule wardrobe. References<\/strong><\/p>\n
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: Family look, \u0430\u043d\u0441\u0430\u043c\u0431\u043b\u0435\u0432\u0456\u0441\u0442\u044c \u0442\u0438\u043f\u043e\u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0443, \u0442\u0438\u043f\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0440\u044f\u0434, \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0456\u0439\u043d\u043e\u0441\u0442\u0456, \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f \u0433\u0430\u0440\u043c\u043e\u043d\u0456\u0457.<\/p>\n
\nThe problem of style modernization eliminates such classification features as gender, age, range. The image level of motivation in choosing the range of Family look style is based on the principle of “unisex”, which is due to the condition of the ensemble of the standard items set. The capsule approach to novelty of a family wardrobe provides stylistic balance of subject combinations due to the optimization of qualitative characteristics of a typical set in the Family look style.
\nOn the basis of normative definitions of components of family wardrobe the nomenclature of principles of identification of imagery of Family look models is formed. The application of the principle of ensemble of a capsule of a standard set in social function of clothes of Family look on the bases of hierarchy of structure of designing levels is considered: object, gender and age signs, social group, application of subjects. A typological series of options for combining assortment units in the gender and age groups of family members has been developed. The mirror image of the “unisex” principle has been studied by the method of uneven scaling of the areas of standard kits in the grid of product dimensions by the coefficient of proportionality in gender and age groups. A verification database for determining the harmony of the standard set has been developed, which differentiates the information for the scaling procedure: the appearance of the model, assortment units (top, bottom), models\u2019 area, the coefficient of proportionality. The identification methods of the harmony of the typographic set have been offered: rhythm metrics, dimensional copying of the mirror image, stylistic harmony of subject combinations. Quantitative parameters of proportional ratios of areas of assortment units do not contradict the proportions of control measurements of design dimensions. The proposed technique can be recommended as a basic one in the development of a capsule wardrobe and in determining the items harmony.
\nKey words: Family look, ensemble of standard set, typological series, coefficient of proportionality, identification of harmony.<\/p>\n\n