{"id":829,"date":"2021-01-15T17:37:35","date_gmt":"2021-01-15T15:37:35","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=829"},"modified":"2021-03-03T14:55:16","modified_gmt":"2021-03-03T12:55:16","slug":"%d0%b4%d0%be%d1%81%d0%bb%d1%96%d0%b4%d0%b6%d0%b5%d0%bd%d0%bd%d1%8f-%d0%b2%d0%b5%d0%ba%d1%82%d0%be%d1%80%d1%96%d0%b2-%d0%b2%d0%b8%d0%ba%d0%be%d1%80%d0%b8%d1%81%d1%82%d0%b0%d0%bd%d0%bd%d1%8f-%d1%96","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=829","title":{"rendered":"\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0432\u0435\u043a\u0442\u043e\u0440\u0456\u0432 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 \u0441\u0444\u0435\u0440\u0456 \u043c\u0456\u0441\u044c\u043a\u043e\u0433\u043e \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443"},"content":{"rendered":"

<\/p>\n

\u0414\u041e\u0421\u041b\u0406\u0414\u0416\u0415\u041d\u041d\u042f \u0412\u0415\u041a\u0422\u041e\u0420\u0406\u0412 \u0412\u0418\u041a\u041e\u0420\u0418\u0421\u0422\u0410\u041d\u041d\u042f \u0406\u041d\u0422\u0415\u0420\u041d\u0415\u0422-\u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u0423\u00a0\u0412 \u0421\u0424\u0415\u0420\u0406 \u041c\u0406\u0421\u042c\u041a\u041e\u0413\u041e \u0413\u0420\u041e\u041c\u0410\u0414\u0421\u042c\u041a\u041e\u0413\u041e \u0422\u0420\u0410\u041d\u0421\u041f\u041e\u0420\u0422\u0423<\/p>\n

RESEARCH OF VECTORS OF USING INTERNET MARKETING\u00a0IN THE FIELD OF URBAN PUBLIC TRANSPORT<\/p>\n

<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 130-134. \u041d\u043e\u043c\u0435\u0440: \u21162, 2020 (280)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041f\u0420\u041e\u0426\u0418\u0428\u0418\u041d \u042e. \u0422., \u0411\u041e\u0420\u0418\u0421\u041e\u0412\u0410 \u0422. \u041c.
\n\u0422\u0435\u0440\u043d\u043e\u043f\u0456\u043b\u044c\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/p>\n

PROTSYSHYN Y., BORYSOVA T.
\nTernopil National Economic University<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2020-280-2-24<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 01.04.2020
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.05.2020<\/p>\n

\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n

\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0441\u0442\u0456 \u0432\u0438\u044f\u0432\u0438\u0442\u0438 \u0441\u0443\u0447\u0430\u0441\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0456\u0441\u044c\u043a\u043e\u0433\u043e \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443. \u041f\u043e\u0442\u0440\u0435\u0431\u0430 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u043c\u0435\u0442\u043e\u0434\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0456\u0441\u044c\u043a\u043e\u0433\u043e \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0443 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f \u0443 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0434\u043b\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u0442\u0430\u043a\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0447\u0435\u0440\u0435\u0437 \u0437\u043c\u0435\u043d\u0448\u0435\u043d\u043d\u044f \u0457\u0445 \u0432\u0438\u0442\u0440\u0430\u0442 \u0447\u0430\u0441\u0443 \u043d\u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u043e\u0433\u043e \u0437\u0430\u0441\u043e\u0431\u0443, \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0443, \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u043d\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0442\u0430 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433. \u0421\u0442\u0430\u0442\u0442\u044f \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0430 \u043c\u0435\u0440\u0435\u0436\u0435\u0432\u0456\u0439 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0430 \u0441\u0430\u043c\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432-\u043d\u0430\u0434\u0430\u0432\u0430\u0447\u0456\u0432 \u043f\u043e\u0441\u043b\u0443\u0433 \u0442\u0430\u043a\u0441\u0456. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0442\u0435\u0440\u043d\u043e\u043f\u0456\u043b\u044c\u0441\u044c\u043a\u0438\u0445 \u0441\u043b\u0443\u0436\u0431 \u0442\u0430\u043a\u0441\u0456 \u0443 \u043c\u0435\u0440\u0435\u0436\u0456 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u0410\u0432\u0442\u043e\u0440\u0438 \u0434\u0456\u0439\u0448\u043b\u0438 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0443, \u0449\u043e \u0440\u0456\u0432\u0435\u043d\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0432\u0430\u043d\u0438\u043c\u0438 \u0441\u043b\u0443\u0436\u0431\u0430\u043c\u0438 \u043c\u043e\u0436\u043d\u0430 \u043e\u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0443\u0432\u0430\u0442\u0438 \u044f\u043a \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439. \u0412\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e, \u0449\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0432\u0430\u043d\u0456 \u0441\u043b\u0443\u0436\u0431\u0438 \u0442\u0430\u043a\u0441\u0456 \u043c\u0430\u044e\u0442\u044c \u0441\u0432\u043e\u0457 \u0430\u043a\u0430\u0443\u043d\u0442\u0438 \u0432 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436\u0430\u0445, YouTube-\u043a\u0430\u043d\u0430\u043b\u0438 \u0442\u0430 \u0441\u0430\u0439\u0442\u0438, \u043f\u0440\u043e\u0442\u0435 \u0441\u043b\u0430\u0431\u043a\u043e\u044e \u043b\u0430\u043d\u043a\u043e\u044e \u0454 \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u0456\u0441\u0442\u044c \u0457\u0445 \u043d\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043c \u0442\u0430 \u0446\u0456\u043a\u0430\u0432\u0438\u043c \u0444\u043e\u0442\u043e \u0442\u0430 \u0432\u0456\u0434\u0435\u043e-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c, \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0437 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e. \u0417\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u043e\u0432\u0430\u043d\u043e \u0448\u043b\u044f\u0445\u0438 \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0432\u0430\u043d\u0438\u0445 \u0441\u043b\u0443\u0436\u0431 \u0442\u0430\u043a\u0441\u0456.
\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436, \u043c\u0456\u0441\u044c\u043a\u0438\u0439 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0438\u0439 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442, \u0442\u0430\u043a\u0441\u0456.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

Permanent global economic production is transforming and using the digital economy, which has a significant result in all economic entities that exist in the national economy. It is projected that by the end of 2020, the intensive use of digital technologies may add 1.36 trillion dollars. USA. This, with its help, relevantly studies the adoption of digital tools of enterprises and organizations that do not belong to a large number, economic economies, stages of development of the development cycle and others. Active use of digital techniques and technology will allow to compete at the appropriate level in the world economy. In turn, this poses a challenge for marketers to realize the need for new and state-of-the-art skills to develop their knowledge in digital, internet marketing and search marketing.
\nThe purpose of the article is to study the main tools of Internet marketing and the level of their use in the marketing activities of taxi services as providers of public transport. The relevance of the study lies in the need to identify current trends in digital marketing in the field of urban public transport. The need to use digital marketing methods in the field of urban public transport is manifested in the opportunity to increase the value for consumers of such services by reducing their time spent waiting for the vehicle, optimizing the route, obtaining useful information and additional services. The article is devoted to network communication, namely the use of Internet marketing tools in the activities of enterprises providing taxi services. The effectiveness of the use of Internet marketing tools and the presence of Ternopil taxi services on the Internet are analyzed. The authors concluded that the level of use of Internet marketing tools by research services can be described as average. It was found that the studied taxi services have their accounts on social networks, YouTube channels and sites, but the weak link is the frequency of their filling with useful and interesting photo and video content, communication with the target audience. Ways to improve the Internet marketing activities of the studied taxi services are proposed.
\nKeywords:<\/strong> Internet marketing, social media marketing, urban public transport, taxi.<\/p>\n

References<\/strong><\/p>\n

    \n
  1. Missing The Mark: The Digital Marketing Skills Gap In The USA, UK & Ireland. URL: https:\/\/digitalmarketinginstitute.com\/blog\/missing-the-mark-the-digital-marketing-skills-gap-in-the-usa-uk-ireland.<\/li>\n
  2. Kotler F. Marketynh 4.0. Vid tradytsiinoho do tsyfrovoho \/ Filip Kotler, Hermavan Katardzhaia, Yivan Setiavan ; per. z anhl. K. Kunytskoi ta O. Zamaievoi. \u2013 K. : Vyd. hrupa KM-BUKS, 2018. \u2013 208 s.<\/li>\n
  3. Hollensen S. Global Marketing \/ Svend Hollensen. \u2013 6th edition. \u2013 Edinburgh : Pearson Education Limited, 2014. \u2013 792 p.<\/li>\n
  4. Hryshchenko O.F. Sotsialnyi media marketynh yak instrument prosuvannia produktu pidpryiemstva \/ O. F. Hryshchenko, A.D.\u00a0Niesheva \/\/ Marketynh i menedzhment innovatsii. Seriia: Innovatsii u marketynhu. \u2013 2013. \u2013 \u2116 4. \u2013 S. 86\u201398.<\/li>\n
  5. Illiashenko N.S. SEO-optymizatsiia yak suchasnyi instrument Internet-marketynhu [Elektronnyi resurs]. \u2013 Rezhym dostupu : http:\/\/mmi.fem.sumdu.edu.ua\/sites\/default\/files\/mmi2012_3_63_74.pdf.<\/li>\n
  6. Mozghova V.H. Instrumenty Internet-marketynhu ta yikh perevahy dlia suchasnykh ukrainskykh pidpryiemstv \/ H.V. Mozghova \/\/ Efektyvna ekonomika. \u2013 2013. \u2013 \u2116 10. \u2013 S. 79\u201386.<\/li>\n
  7. Starytskyi T.M. Vykorystannia sotsialnoho media marketynhu yak efektyvnoho zasobu prosuvannia produktsii \/ T.M. Starytskyi \/\/ Innovatsiina ekonomika. \u2013 2015. \u2013 \u2116 4. \u2013 S. 221\u2013226.<\/li>\n
  8. Uspenskyi Y. V. Ynternet-marketynh [\u042dlektronn\u044bi resurs] : [ucheb.] \/ Y. V. Uspenskyi. \u2013 Rezhym dostupa : http:\/\/www.aup.ru\/books\/m80\/.<\/li>\n
  9. Tsyfrovyi marketynh \u2013 model marketynhu KhKhI storichchia : monohrafiia \/ avt. kol. : M.A. Oklander, T.O. Oklander, O.I.\u00a0Yashkina [ta in.] ; za red. M.A. Oklandera. \u2013 Odesa : Astroprynt, 2017. \u2013 292 s.<\/li>\n
  10. Lytovchenko I. L. Internet-marketynh : navchalnyi posibnyk \/ Lytovchenko I. L. \u2013 K. : Tsentr uchbovoi literatury, 2011. \u2013 332 s.<\/li>\n
  11. Tielietov O.S. Marketynhovi doslidzhennia v systemi miskykh pasazhyrskykh perevezen \/ O.S. Tielietov, O.A. Vasylieva \/\/ Marketynh i menedzhment innovatsii. \u2013 2012. \u2013 \u2116 2. \u2013 S. 13\u201321.<\/li>\n
  12. Borysova T.M. Otsinka yakisnykh parametriv posluh nadavachiv miskoho hromadskoho transportu Ternopolia : rezultaty empirychnoho doslidzhennia \/ T.M. Borysova \/\/ Ukrainskyi zhurnal prykladnoi ekonomiky. \u2013 2017. \u2013 Tom 2. \u2013 \u2116 3. \u2013 S. 8\u201315.<\/li>\n
  13. Borysova T.M. Marketing innovation activity of urban public transport: results of the empirical study [Elektronnyi resurs] \/ T.M. Borysova, H.L. Monastyrskyi \/\/ Marketynh ta menedzhment innovatsii. \u2013 2018. \u2013 \u2116 3. \u2013 S. 229\u2013240. – Rezhym dostupu : https:\/\/essuir.sumdu.edu.ua\/bitstream\/123456789\/68744\/1\/Borysova_marketing_innovation.pdf.<\/li>\n
  14. Borysova T. Innovation Activity Development of Urban Public Transport Service Providers: Multifactor Economic and Mathematical Model \/ T. Borysova, G. Monastyrskyi, A. Zielinska, M. Barczak \/\/ Marketing and Management of Innovations. \u2013 2019. \u2013 4. \u2013 R.\u00a098\u2013109. \u2013 URL : http:\/\/doi.org\/10.21272\/mmi.2019.4-08.<\/li>\n
  15. Borysova T.M. Internet-doslidzhennia komunikatsiinoi aktyvnosti nadavachiv posluh miskoho hromadskoho transportu Ukrainy \/ T.M. Borysova, H. Monastyrskyi, A. Krulevskyi \/\/ Ekonomichnyi analiz. \u2013 Ternopil, 2019. \u2013 T. 29.\u00a0 \u2013 \u2116 1. \u2013 S.\u00a0 7\u201312.<\/li>\n
  16. Google doslidyv osoblyvosti povedinky ukrainskykh internet-korystuvachiv [Elektronnyi resurs]. \u2013 Rezhym dostupu : https:\/\/zik.ua\/news\/2017\/10\/02\/google_doslidyv_osoblyvosti_povedinky_ukrainskyh_internetkorystuvachiv_1178461.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/829"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=829"}],"version-history":[{"count":4,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/829\/revisions"}],"predecessor-version":[{"id":3964,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/829\/revisions\/3964"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}