{"id":8354,"date":"2021-01-30T10:42:32","date_gmt":"2021-01-30T08:42:32","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=8354"},"modified":"2021-11-16T10:28:00","modified_gmt":"2021-11-16T08:28:00","slug":"osoblyvosti-czinoutvorennya-v-systemi-upravlinnya-finansamy-klasychnogo-universytetu","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=8354","title":{"rendered":"\u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0456 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u0430\u043c\u0438 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u0426\u0406\u041d\u041e\u0423\u0422\u0412\u041e\u0420\u0415\u041d\u041d\u042f \u0412 \u0421\u0418\u0421\u0422\u0415\u041c\u0406 \u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u042f \u0424\u0406\u041d\u0410\u041d\u0421\u0410\u041c\u0418 \u041a\u041b\u0410\u0421\u0418\u0427\u041d\u041e\u0413\u041e \u0423\u041d\u0406\u0412\u0415\u0420\u0421\u0418\u0422\u0415\u0422\u0423<\/p>\n<p style=\"text-align: center;\">PECULIARITIES OF PRICING IN THE FINANCIAL MANAGEMENT SYSTEM OF THE CLASSICAL UNIVERSITY<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/11\/2020-4t3-20.pdf\"><img src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\"><\/a>   \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 117-121. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>4, \u0422\u043e\u043c 3, 2020 (28<\/strong><strong>4)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0411\u0456\u043b\u044f\u0432\u0441\u044c\u043a\u0430 \u041e. \u0411.<br \/>\n\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430, \u043c. \u041a\u0438\u0457\u0432, \u0423\u043a\u0440\u0430\u0457\u043d\u0430<\/p>\n<p>Olga BILYAVSKA<br \/>\nTaras Shevchenko National University of Kyiv, Kyiv, Ukraine<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(3)-18\">https:\/\/www.doi.org\/10.31891\/2307-5740-2020-284-4(3)-18<\/a><br \/>\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received : 14.07.2020<br \/>\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed : 28.09.2020<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u043e \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0446\u0456\u043d\u043e\u0432\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u0432 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0445 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430\u0445 \u044f\u043a \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u043e\u0457 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u0432\u0430\u043d\u043d\u044f; \u043e\u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u043e\u0432\u0430\u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0456 \u0430\u043a\u0442\u0438, \u0449\u043e \u0440\u0435\u0433\u0443\u043b\u044e\u044e\u0442\u044c \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0456; \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u0438 \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445 \u0441\u043a\u043b\u0430\u0434\u043d\u043e\u0449\u0456\u0432 \u0449\u043e\u0434\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u043e\u0431\u0456\u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0432 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430\u0445.<br \/>\n\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430: \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f, \u0446\u0456\u043d\u043e\u0432\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430, \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442, \u0441\u043e\u0431\u0456\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, \u043f\u043e\u043f\u0438\u0442 \u043d\u0430 \u043e\u0441\u0432\u0456\u0442\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0In modern conditions, classical universities independently set prices for their services, and thus are successfully involved in the process of market formation of these prices. Therefore, the development of an effective pricing policy is an urgent task in connection with the transition to financial autonomy of classical universities and the introduction of results-oriented budgeting technologies.<br \/>\nIn our opinion, when developing the pricing policy of a classical university for the purposes of effective budgeting, the definition of pricing strategy and tactics allows us to understand what level of management and which structural unit has the authority to make decisions on pricing and in what part. That is why, when developing an organizational scheme of interaction between the centers of financial responsibility of the university, it is necessary to clearly delineate their responsibility for participation in the preparation of decisions on pricing.<br \/>\nThe article considers the features of pricing policy in classical universities as part of the general direction of ensuring the processes of planning and financing. the article describes the main regulations governing pricing at the university. The analysis of normative legal acts in force in Ukraine has revealed contradictions regarding the possibility of economic justification of the cost of educational services by higher education institutions financed from the budget. The article analyzes the reasons for the existing difficulties in determining the cost of educational services in universities. The organizational scheme of interaction between the centers of financial responsibility of the university should delimit the responsibility of all decision-making centers for their participation in the preparation of decisions on pricing. Guarantors of educational programs, persons responsible for load distribution and practical training of students, as well as financial departments of the university take part in determining the cost of educational services.<br \/>\nKey words: pricing, pricing policy, classical university, cost of educational services, demand for educational services.<\/p>\n<p style=\"text-align: center;\"><strong>Referenses<\/strong><\/p>\n<ol>\n<li>Deily Dzh. \u042dffektyvnoe tsenoobrazovanye &#8211; osnova konkurentnoho preymushchestva. &#8211; M.: Yzdatelskyi dom \u00abVyliams\u00bb, 2004.<\/li>\n<li>Lypsyts Y.V. Tsenoobrazovanye (Upravlenye tsenoobrazovanyem v orhanyzatsyy): Uchebnyk M.: \u042dkonomyst, 2004.<\/li>\n<li>N\u0435hl T.T., Kholden R.K. Stratehyia y taktyka tsenoobrazovanyia. &#8211; SPb .: Pyter, 2001.<\/li>\n<li>Shashkevych O. Vartist osvitnikh posluh u vyshchykh navchalnykh zakladakh: modeliuvannia optymalnoi tsiny \/\/ Svit finansiv. &#8211; \u2116 3 (12). \u2013 S. 112 \u2013 119.<\/li>\n<li>Oharenko T. Analiz osoblyvostei popytu na osvitni posluhy z metoiu prohnozuvannia\/\/ Vyshcha shkola.- 2009.-\u211610.- S. 86-99<\/li>\n<li>Obolenska T.Ie. Marketynh osvitnikh posluh: vitchyznianyi ta zarubizhnyi dosvid \/ Obolenska T.Ie. \u2013 K. : KNEU, 2001. \u2013 208 s.<\/li>\n<li>Pavlenko A. F. Marketynhova polityka tsinoutvorennia \/ A. F. Pavlenko, V. L. Korniev. &#8211; K. : KNEU, 2014. &#8211; 332 s.<\/li>\n<li>Atkin B. Pricing policy. Handbook of Financial Planning and Control \/\/ Edited by Robert P. Greenwood. Routledge, 2002. Rezhym dostupu: https:\/\/books.google.com.ua\/books?id=4mIPEAAAQBAJ&amp;pg=PR21&amp;lpg=PR21&amp;dq=Handbook+of+Financial+Planning+and+Control&amp;source=bl&amp;ots=E3j7SRNqFi&amp;sig=ACfU3U2gcH9Y0Lkq1k8AM_yXjY8PU1pmLw&amp;hl=uk&amp;sa=X&amp;ved=2ahUKEwiKoKDvpIrxAhXH3oUKHfYMBswQ6AEwCnoECAUQAw#v=onepage&amp;q=Handbook%20of%20Financial%20Planning%20and%20Control&amp;f=false<\/li>\n<li>Kadykalo O. I. Biudzhetuvannia, yake oriientovane na rezultat: problemy ta perspektyvy. Aktualni problemy derzhavy i prava: zb. nauk. pr. Vyp. 82 \/ redkol.: V. V. Zavalniuk (holov. red.) ta in. \u2013 Odesa: Helvetyka, 2019. \u2013 S. 71-76.<\/li>\n<li>Varnalii Z.S., Krasilnyk O.V. Optymizatsiia finansuvannia derzhavnykh vyshchykh navchalnykh zakladiv Ukrainy \/\/ Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika. &#8211; 2017. &#8211; Vyp. 5. &#8211; S. 6-13. &#8211; Rezhym dostupu: http:\/\/nbuv.gov.ua\/UJRN\/VKNU_Ekon_2017_5_3.<\/li>\n<li>Pro zatverdzhennia pereliku platnykh posluh, yaki mozhut nadavatysia zakladamy osvity, inshymy ustanovamy ta zakladamy systemy osvity, shcho nalezhat do derzhavnoi i komunalnoi formy vlasnosti. Postanova Kabinetu Ministriv Ukrainy, Poriadok vid 27.08.2010 \u2116 796. Rezhym dostupu: https:\/\/zakon.rada.gov.ua\/laws\/show\/796-2010-%D0%BF#Text<\/li>\n<li>Pro zatverdzhennia poriadkiv nadannia platnykh posluh derzhavnymy ta komunalnymy navchalnymy zakladamy. Nakazu Ministerstva osvity i nauky Ukrainy, Ministerstva ekonomiky Ukrainy ta Ministerstva finansiv Ukrainy, Poriadok vid 23.07.2010 \u2116 736\/902\/758. Rezhym dostupu: https:\/\/zakon.rada.gov.ua\/laws\/show\/z1196-10#Text<\/li>\n<li>Rozrakhunok vartosti pidhotovky za derzhavnym zamovlenniam odnoho zdobuvacha vyshchoi osvity . Postanov Kabinetu Ministriv Ukrainy, Poriadok vid 20 travnia 2013 r. \u2116 346. Rezhym dostupu: https:\/\/zakon.rada.gov.ua\/laws\/show\/346-2013-%D0%BF#Text<\/li>\n<li>Pro tsiny i tsinoutvorennia. Zakon Ukrainy vid 21.06.2012 \u2116 5007-VI. Rezhym dostupu: https:\/\/zakon.rada.gov.ua\/laws\/show\/5007-17#Text<\/li>\n<li>Hospodarskyi kodeks Ukrainy, Kodeks, Zakon vid 16.01.2003 \u2116436-IV. Rezhym dostupu: https:\/\/zakon.rada.gov.ua\/laws\/card\/436-15<\/li>\n<li>Deiaki pytannia zaprovadzhennia indykatyvnoi sobivartosti. Postanova Kabinetu Ministriv Ukrainy, Poriadok vid 03.03.2020 \u2116\u00a0191. Rezhym dostupu: https:\/\/zakon.rada.gov.ua\/laws\/show\/191-2020-%D0%BF#Text<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8354"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8354"}],"version-history":[{"count":5,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8354\/revisions"}],"predecessor-version":[{"id":9318,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8354\/revisions\/9318"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}