{"id":8581,"date":"2021-10-27T09:46:38","date_gmt":"2021-10-27T06:46:38","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=8581"},"modified":"2021-12-16T10:48:01","modified_gmt":"2021-12-16T08:48:01","slug":"osoblyvosti-upravlinnya-vyrobnychoyu-programoyu-pidpryyemstv-harchovoyi-promyslovosti","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=8581","title":{"rendered":"\u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u043e\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043e\u044e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0445\u0430\u0440\u0447\u043e\u0432\u043e\u0457 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456"},"content":{"rendered":"<p><!--more--><\/p>\n<p style=\"text-align: center;\">\u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u0423\u041f\u0420\u0410\u0412\u041b\u0406\u041d\u041d\u042f \u0412\u0418\u0420\u041e\u0411\u041d\u0418\u0427\u041e\u042e \u041f\u0420\u041e\u0413\u0420\u0410\u041c\u041e\u042e \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412 \u0425\u0410\u0420\u0427\u041e\u0412\u041e\u0407 \u041f\u0420\u041e\u041c\u0418\u0421\u041b\u041e\u0412\u041e\u0421\u0422\u0406<\/p>\n<p style=\"text-align: center;\">FOOD INDUCTRY PRODUCTION PROGRAMME MANAGEMENT CHARACTERISTICS<\/p>\n<p><strong><a href=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/12\/2021-5t1-20.pdf\"> <img loading=\"lazy\" class=\"size-full wp-image-69 alignnone\" src=\"http:\/\/journals.khnu.km.ua\/vestnik\/wp-content\/uploads\/2021\/01\/pdf.png\" alt=\"\" width=\"76\" height=\"32\" \/><\/a>   \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 118-124. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong><strong>5, <\/strong><strong>\u0422\u043e\u043c 1, 202<\/strong><strong>1 (2<\/strong><strong>98)<\/strong><\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong><br \/>\n\u0414\u0410\u041d\u0418\u041b\u042e\u041a \u0412. \u041e.<br \/>\nORCID: 0000-0001-7788-9029<br \/>\ne-mail: <a href=\"mailto:viacheslav.danyliuk@kneu.ua\">viacheslav.danyliuk@kneu.ua<\/a><br \/>\n\u041a\u041e\u0421\u0422\u0420\u041e\u041c\u0406\u041d \u0410. \u041e.<br \/>\n\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c. \u0412.\u041f. \u0413\u0435\u0442\u044c\u043c\u0430\u043d\u0430<\/p>\n<p>Viacheslav DANYLIUK,<br \/>\n\u0410. KOSTROMIN<br \/>\nKyiv National Economic University named after V. Hetman<\/p>\n<p><strong>DOI<\/strong><strong>:<\/strong>\u00a0<a href=\"https:\/\/www.doi.org\/10.31891\/2307-5740-2021-298-5(1)-20\">https:\/\/www.doi.org\/10.31891\/2307-5740-2021-298-5(1)-20<\/a><br \/>\n<strong>\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 29.08.2021<br \/>\n<strong>\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 04.10.2021<\/p>\n<p style=\"text-align: center;\"><strong>\u0410\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u043c\u043e\u0432\u043e\u044e \u043e\u0440\u0438\u0433\u0456\u043d\u0430\u043b\u0443<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u0423 \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043e \u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u043d\u044f\u0442\u0442\u044f \u00ab\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u00bb, 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\u0434\u0436\u0435\u0440\u0435\u043b \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0437\u0433\u0440\u0443\u043f\u043e\u0432\u0430\u043d\u043e \u043c\u0435\u0442\u043e\u0434\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457, \u044f\u043a\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0430 \u0431\u0456\u0437\u043d\u0435\u0441-\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0442\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u043c\u0435\u0442\u043e\u0434\u0438 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438.<br \/>\n<strong>\u00a0 \u00a0 \u00a0\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430, \u043f\u043b\u0430\u043d \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430, \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0447\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438.<\/p>\n<p style=\"text-align: center;\"><strong>\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0Production programme is an important part of the business plan of every business organization. It must represent a composition of product range, quality and quantity of manufactured products. Business organization`s management can effectively allocate resources between different areas of activities and get the maximum economic effect from the sale of goods and services, because of\u00a0 correct production programme. Business organization will get additional benefits in the market competition with production program. The problem of forming a production program is especially relevant for business organizations of the food industry. Products in this area have a short shelf life. The key issues on the way to effective market functioning are understanding the required production volumes and the number of required resources.<br \/>\nThe aim of the research is to explore features typical for management of food industry business organizations production programme.\u00a0 This article explores the essence of the concept of &#8220;production program&#8221;. A critical analysis of previous publications and sources, which were written by Ukrainian and foreign researchers are given. After analysis we provided our own definition of &#8220;production programme&#8221;. Also we investigated features of formation of the production programme. Algorithms of formation of the production program and requirements to its formation are given. Features of activity of the enterprises of the food industry and influence of these features on formation of production programs of the business organizations of this branch are resulted. Also methods of marketing research were researched and given in the article. Three methods of production programme optimization were given according to defined features of food industry business organizations.<br \/>\n<strong>\u00a0 \u00a0 \u00a0Key words:<\/strong> production programme, production plan, marketing research, production programme algorithm, production program optimization.<\/p>\n<p style=\"text-align: center;\"><strong>References<\/strong><\/p>\n<ol>\n<li>Vasyltsiv T.H. Udoskonalennia systemy upravlinnia vyrobnychoiu prohramoiu pidpryiemstva z urakhuvanniam vplyvu faktoriv zovnishnoho seredovyshcha \/ T.H. Vasyltsiv, Yu.I. Shuper \/\/ Naukovyi visnyk NLTU Ukrainy. \u20132009. \u2013 \u2116 18.1. \u2013 S. 190\u2013194.<\/li>\n<li>Maslenikov Yu.O. Optymizatsiia vyrobnychoi prohramy pidpryiemstva \/ Yu.O. Maslenikov, S.I. Savuliak \/\/ Naukovyi visnyk NLTU Ukrainy. \u2013 2010. \u2013 \u2116 20.2. \u2013 S. 264\u2013266.<\/li>\n<li>Povidaichyk M.M. Osoblyvosti stratehichnoho planuvannia vyrobnychoi prohramy pidpryiemstva lehkoi promyslovosti v umovakh nevyznachenosti \/ M.M. Povidaichyk \/\/ Naukovyi visnyk Uzhhorodskoho universytetu \u2013 2014. \u2013 \u2116 1(42) \u2013 S. 59\u201363.<\/li>\n<li>Hrynchutskyi V.I. Formuvannia vyrobnychoi prohramy pidpryiemstva: marketynhovyi aspekt \/ V.I. Hrynchutskyi, T.I. Sabetska. \u2013 Ternopil, 2014. \u2013 270 s.<\/li>\n<li>Chastek H. Kerivnytstvo po rozvytku planu vyrobnytstva produktovoi liniiky \/ H. Chastek, Dzh. D. MakHrehor. \u2013Instytut prohramnoi inzhenerii Karnehi-Mellon, 2002. \u2013 51 s.<\/li>\n<li>Sabetska T.I. Kharakterystyky poshukovykh metodiv marketynhovykh doslidzhen yak metodolohichnoi osnovy otrymannia marketynhovoi informatsii \/ T.I. Sabetska \/\/ Ekonomika: problemy teorii ta praktyky : zb. nauk. prats. \u2013 Dnipro : DNU, 2009. \u2013 \u2116 247. T. VI. \u2013 S.1415\u20131422.<\/li>\n<li>Tarasiuk H.M. Modeliuvannia produktovoi prohramy pidpryiemstva kharchovoi promyslovosti \/ H.M. Tarasiuk \/\/ Visnyk Khmelnytskoho natsionalnoho universytetu. \u2013 2009. \u2013 \u2116 3, T. 1. \u2013 S. 138\u2013142.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8581"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8581"}],"version-history":[{"count":5,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8581\/revisions"}],"predecessor-version":[{"id":10041,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8581\/revisions\/10041"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}