\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n\u00a0 \u00a0 \u00a0Marketing and logistics are two such areas, the synergy of achieving the goals of which opens up competitive potential for the company, increases the profit margin and keeps the company’s brands in the field of customer loyalty.<\/p>\n
Modern European, American and domestic scientific developments have been thoroughly proven and disclosed in numerous publications by scientists and practitioners. However, given the globalization process, resource constraints, automation and other features of today’s Ukrainian business environment, management tools of American and European practitioners can not fully meet the needs of entrepreneurship in Ukraine.<\/p>\n
The article reveals the basic criteria of relationship between marketing and logistic. The formation mechanism of marketing and logistic system at the enterprise is provided. The recommendations of organization balanced marketing and logistic system at the enterprise for a functional sign are formulated.<\/p>\n
It is proved that the introduction of marketing and logistics services at the enterprise is most appropriate to carry out the joint efforts of enterprise management and consultants. Moreover, the task of consultants should include, on the one hand, methodological support for the restructuring of sales, marketing, logistics, and on the other hand – training the management team to modern approaches and methods of implementing marketing and logistics system in the enterprise as a whole.<\/p>\n
\u00a0Key words:<\/strong> industrial enterprise, marketing, logistics, marketing and logistics service.<\/p>\nReferences<\/strong><\/p>\n\n- Hertsyk V.A. Upravlinnia rozpodilom produktsii pidpryiemstva : [monohrafiia] \/ V.A. Hertsyk. \u2013 Luhansk : SNU, 2011. \u2013 239 s.<\/li>\n
- Kovalchuk S.V. Marketynhovi doslidzhennia diialnosti pidpryiemstv lehkoi promyslovosti \/ S.V. Kovalchuk, O.S. Petrytska \/\/ Ekonomika: naukovyi zhurnal. \u2013 Rivne, 2010. \u2013 \u21163 (47). \u2013 Ch.2. \u2013 S. 19-25.<\/li>\n
- Krasnorutskyi O.O. Systemy upravlinnia zbutovoiu diialnistiu ahrarnykh pidpryiemstv: stratehiia, mekhanizmy, instrumentarii : [monohrafiia] \/ O.O. Krasnorutskyi. \u2013 Kherson : Hrin, 2012. \u2013 347 s.<\/li>\n
- Krykavskyi Ye.V. Lohistychna transformatsiia innovatsii pid chas stvorennia spozhyvchoi vartosti \/ Ye.V. Krykavskyi, N.I.\u00a0Chukhrai\u00a0\/\/ Visnyk Natsionalnoho universytetu \u00abLvivska politekhnika\u00bb. Lohistyka. \u2013 Lviv : NU \u00abLvivska politekhnika\u00bb, 2002. \u2013 \u2116 446. \u2013 S.\u00a0114-120.<\/li>\n
- Oklander M.A. Kontur\u044b \u044dkonomycheskoi lohystyky \/ M.A. Oklander. \u2013 Kyev : Naukova dumka, 2000. \u2013 175 s.<\/li>\n
- Terletska V.O. Marketynhova ta lohistychna diialnist avtomobilebudivnykh pidpryiemstv URL: http:\/\/ena.lp.edu.ua:8080\/bitstream\/ntb\/44570\/2\/2018n892_Terletska_V_O-Marketing_and_logistic_189-195.pdf<\/li>\n
- Chorna L.O. Upravlinnia tsinoutvorenniam v kanalakh realizatsii produktsii pidpryiemstv kharchovoi promyslovosti : [monohrafiia]\u00a0\/ L.O. Chorna. \u2013 Kyiv : Natsionalnyi universytet kharchovykh tekhnolohii, 2006. \u2013 239 s.<\/li>\n
- Christopher M. Marketing Logistics \/ M. Christopher, H. Peck. \u2013 Second Edition. \u2013 Oxford : Elsevier Butterworth-Heinemann, 2003. \u2013 168 p.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8614"}],"collection":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8614"}],"version-history":[{"count":5,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8614\/revisions"}],"predecessor-version":[{"id":10023,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=\/wp\/v2\/posts\/8614\/revisions\/10023"}],"wp:attachment":[{"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.khnu.km.ua\/vestnik\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 12-17. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>5, <\/strong>\u0422\u043e\u043c 1, 202<\/strong>1 (2<\/strong>98)<\/strong><\/p>\n