{"id":9005,"date":"2021-08-10T09:31:20","date_gmt":"2021-08-10T06:31:20","guid":{"rendered":"http:\/\/journals.khnu.km.ua\/vestnik\/?p=9005"},"modified":"2022-03-18T15:25:04","modified_gmt":"2022-03-18T13:25:04","slug":"tehnologiyi-zabezpechennya-efektyvnoyi-marketyngovoyi-diyalnosti-promyslovyh-pidpryyemstv","status":"publish","type":"post","link":"https:\/\/journals.khnu.km.ua\/vestnik\/?p=9005","title":{"rendered":"\u041e\u0446\u0456\u043d\u043a\u0430 \u0441\u0442\u0430\u043d\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 COVID-19"},"content":{"rendered":"

<\/p>\n

\u041e\u0426\u0406\u041d\u041a\u0410 \u0421\u0422\u0410\u041d\u0423 \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423 \u0421\u0412\u0406\u0422\u041e\u0412\u041e\u0413\u041e \u0420\u0418\u041d\u041a\u0423 \u0413\u041e\u0422\u0415\u041b\u042c\u041d\u0418\u0425 \u041f\u041e\u0421\u041b\u0423\u0413\u00a0 \u0412 \u0423\u041c\u041e\u0412\u0410\u0425 COVID-19<\/p>\n

ASSESSMENT OF THE STATE OF DEVELOPMENT OF THE WORLD MARKET OF HOTEL SERVICES IN THE CONDITIONS OF COVID-19<\/p>\n

\"\"<\/a> \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0438: 182-192. \u041d\u043e\u043c\u0435\u0440: \u2116<\/strong>3, 202<\/strong>1 (2<\/strong>94)<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440\u0438:<\/strong>
\n\u041d\u0406\u041a\u041e\u041b\u0410\u0419\u0427\u0423\u041a \u041e. \u0410.
\nORCID ID: 0000-0002-7197-4713
\ne-mail: nikolaichuk@donnuet.edu.ua
\n\u041c\u0423\u0414\u0420\u0406\u0404\u0412\u0421\u042c\u041a\u0410 \u042e. \u0412.
\ne-mail: zaychenko@donnuet.edu.ua
\n\u041a\u041e\u041b\u041e\u041c\u0406\u0404\u0426\u042c \u0414. \u0412.
\ne-mail: kolomiets_dv@donnuet.edu.ua
\n\u0414\u043e\u043d\u0435\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u0442\u0430 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456 \u0456\u043c\u0435\u043d\u0456 \u041c\u0438\u0445\u0430\u0439\u043b\u0430 \u0422\u0443\u0433\u0430\u043d-\u0411\u0430\u0440\u0430\u043d\u043e\u0432\u0441\u044c\u043a\u043e\u0433\u043e, \u043c. \u041a\u0440\u0438\u0432\u0438\u0439 \u0420\u0456\u0433<\/p>\n

OLHA NIKOLAICHUK,
\nJULIA MUDRIEVSKAYA,
\nDIANA KOLOMIETS
\nMykhailo\u00a0Tuhan-Baranovskyi\u00a0Donetsk\u00a0National University\u00a0of\u00a0Economics\u00a0and\u00a0Trade, Kryvyi Rih<\/p>\n

DOI<\/strong>:<\/strong>\u00a0https:\/\/www.doi.org\/10.31891\/2307-5740-2021-294-3-29<\/a>
\n\u041d\u0430\u0434\u0456\u0439\u0448\u043b\u0430 \/ Paper received :<\/strong> 12.02.2021
\n\u041d\u0430\u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0430 \/ Paper Printed :<\/strong> 10.03.2021<\/p>\n

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\n\u00a0 \u00a0 \u00a0 \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0439 \u0440\u0438\u043d\u043e\u043a \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, COVID-19.<\/p>\n

\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u0430\u043d\u043e\u0442\u0430\u0446\u0456\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 The situation of development of the world market of hotel services in modern conditions is analyzed. High employment rates of the global hotel industry in 2014-2019 and a sharp decline in employment of the global hotel industry in the period 2019-2020 as a result of the coronavirus pandemic. An analysis of the capacity and occupancy of rooms in the leading countries of the world in 2014-2019. High growth rates of the number of hotel rooms in the United States, China, Mexico, Thailand, Indonesia. The dynamics of development of the world hotel industry by regions is analyzed. It was found that a slight decrease in hotel employment in 2019 in all regions except the Middle East and Africa. A constant growth trend and high occupancy rates of accommodation establishments have been recorded in the European and Asia-Pacific region. According to the results of the assessment of the dynamics of monthly hotel occupancy in 2019-2020, a downward trend was established. A study of the dynamics of arrivals of international tourists in the period 2000-2020 and analyzed scenarios for future development. It was found that the results of 2020 are expected to reduce the arrival of international tourists by 70-75%. It may take 2.5 to 4 years for international tourism to return to 2019 levels.
\nThe directions of development of the world hotel economy in the conditions of quarantine are generalized. These include the transfer of a significant amount of business activity to the virtual world; use of voice search and voice control; increase the share in the field of services where personal contact is not required; introduction of strict sanitary and epidemiological norms and measures where it is not possible to refuse personal contacts; increasing the robotization of production processes; transition to non-cash financial transactions.
\n\u00a0 \u00a0 \u00a0 Keywords:<\/strong> hotel services, world market of hotel services, COVID-19.<\/p>\n

References<\/strong><\/p>\n

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